Dotcom Secrets is a terrific book if you want to gain insights, see examples, and check out stories that will motivate you to develop an effective business online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the pros and cons rapidly:
- DotCom Secrets is free. Get it here.
- You will get over the shoulder lessons from an effective very affiliate– Russell Brunson.
- The book is a pleasurable and easy read.
- You will get actionable takeaways that you can use to enhance your organization immediately.
- It’s not a “how to generate income online” book per se.
- You will require to have some understanding of online marketing ideas to completely appreciate the book.
If you desire to find out from somebody who has in fact made money online, Dotcom Secrets is a great resource.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to improve your company immediately.
The only drawback is that it’s not a “how to make money online” book per se– you will require to have some understanding of online marketing principles to fully appreciate it.
Overall, Dotcom Secrets is an important resource for anybody looking to develop or grow an online business.
If you’re prepared to learn from one of the masters of Sales Funn, be sure to examine out this book today!
DotCom Secrets Book
It’s one of my preferred business books. You may need to read it numerous times to completely understand it. Or just make it your buddy as you tackle your online lifestyle business adventures.
In the intro of the book, Russell Brunson guaranteed to keep the book evergreen for many years to come. The objective is to make it relevant to both brand-new and advanced online entrepreneurs.
The number of company books do you still find relevant in this ever-changing world? Although marketing techniques are constantly changing, the DotCom Secrets book is still exceptionally appropriate and useful today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a step-by-step process for growing an effective business– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first published in 2015, you’ll find that most of the methods that Russell speak about are still effective today.
You’ll get a ton of actionable advice from the book and if you have strategies to sell products online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his precise words:
” In fact, this is a tested playbook for growing your business with reliable list building and sales/conversion methods, which can be used online and offline.”
This is a powerful and transformative book. If you’re looking to begin a service or scale an existing service, DotCom Secrets by Russell Brunson is the ideal roadway map.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth strategy that guides you on the best building blocks for your organization. You’ll definitely get arise from reading it.
To be truthful, DotCom Secrets seems like a book for building a sustainable online business only.
However do not be constrained by that due to the fact that the actionable marketing strategies work for both online and offline companies. So you’re in safe hands if you run a brick-and-mortar business and want to shift to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can respond to that question. If you want to scale a company or begin and follow tested ‘faster way’ that has been checked by Russell himself, you should read the DotCom Secrets book.
It’s changing lives and I’ve personally found it extremely valuable on my entrepreneurial journey (I’ve read it several times). I extremely recommend the book.
If you ‘d rather play cool and try to figure it out by yourself, then DotCom Secrets might not deserve your read. You need to consider another book.
DotCom Secrets supplies clever insights and methods to:
Existing business owners: If you haven’t started an organization at all or have no service idea, the book might not be relevant to you.
Product owners: If you have an existing product already, then you can learn techniques to double or perhaps triple your sales.
Positive marketers: If you’re willing to take actions that might challenge your idea of business, then you should use DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to construct a company that stands the test of time. Due to the fact that you lack the skillset, tools, and tricks that have been tested and proven to produce terrific outcomes, you don’t desire to fizzle out.
Whether you’re a beginner who’s just getting began or you’re a specialist, DotCom Secrets will walk you through the procedure of beginning and growing a successful service.
If you already have an organization, utilize the secrets in the book to scale to amazing levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and effective book that provides particular, actionable directions on what you must do to fail-proof your company, how to bring in clients, and the secrets to considerably increase your sales.
You’re still not limited at all if you stop working to check out DotCom Secrets. The only difficulty, though, is that you’ll miss the chance to quickly grow your existing company or flourish in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions between Expert Secrets Both books pertain to, lifestyle business owners, entrepreneur and online marketers– because they match each other and offer beginning and growing a successful business.
Professional Secrets vs DotCom Secrets.
DotCom Secrets lays out a step-by-step procedure to effectively structure your service. You get to find out how to provide your message and interact value in a way that makes people wish to pay you.
Specialist Secrets provides actionable examples, illustrations, and stories that assist you find your voice, build a devoted fan base and get paid to share messages that will change somebody else’s life.
Both books are suggested to business owners who wish to end up being more effective in their markets. Business owners who are constructed to see chances in competitors instead of pain.
And finally in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting lots of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 sections similar to Expert Secrets that describes the simple marketing processes and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first section of DotCom Secrets with “Ladders and Funnels.” He likewise exposes 5 (5) marketing tricks. Let’s discuss them:
Secret # 1: The Secret Formula
You require to have a complete understanding of where you desire your organization. How does this understanding help your clients and customers?
This will help you to serve them better– instead of looking for out their discomfort points, how desperate they need solutions, and what they’re willing to pay.
In the secret formula, four basic questions were detailed in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being aggressive?
What advantage will they receive from your organization?
You’ll find answers to these questions and more in the first trick.
Secret #2: The Value Ladder
When it comes to constructing a sustainable organization, worth is key. If there’s no worth, clients and customers will leave.
That’s why Russell invested a ton of time to dissect the steps that you require to follow to browse your dream customer from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your worth ladder.”
When you successfully structure the value ladder, you’ll not only make more cash, you’ll also offer your consumers with a more customized solution. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic happens. It’s like an epiphany that alters everything you already know about growing a lucrative organization. You’ll begin with developing out your own sales funnel and the psychology behind a successful funnel.
It exceeds the product you’re selling or how they’re priced. There’s a lot more …
You require to have a complete value ladder in place. It’s like your foolproof system for making sales on auto-pilot. If you don’t have an efficient value adder mapped out, you may not be able to construct a high-converting sales funnel.
The sales funnel is important and has changed the way entrepreneurs and companies approach sales online.
It works since it takes into account the consumers’ behaviors– and moves them through the various steps of your value ladder up until they’re all set to acquire your item– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. Regrettably, you may not know how to recognize or serve them. That’s why knowing how to define your target audience is very important.
This secret describes where your target market (i.e., clients who are ready to buy your item) are investing the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the methods that work to get a customer to leave whatever they’re doing and take a look at your page.
Every online business owner needs to find out and master these methods. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or site is a constant struggle for the majority of people. It’s probably the most challenging aspect of running an effective online business.
Do you actually comprehend how traffic works in the internet marketing area? If you aren’t positive in your traffic generation knowledge, Russell has the answers.
He shows you the very best type of traffic that you must focus on and how it can change your business. The type of traffic consists of:
- Traffic we manage
- The traffic we do not manage
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the processes involved in building an audience by leveraging more advanced individual branding tactics, the tricks to communicating well with your audience that will lead to a sale.
Make sure you don’t skip this section while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a appealing and positive character.
Why do you think guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have huge followers?
As a company owner, you can’t fail when you finally establish an appealing character. When you’re successful at it, it suggests you can add more qualified clients to your email list and release a successful product that individuals are prepared and prepared to acquire immediately.
In developing that appealing character, Russell Brunson defines the 3 parts you must keep in check, which is split into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to create an attractive character utilizing these parts and their aspects, and identify the very best method to communicate your captivating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about developing a bond and a sort of relationship between the Attractive Character and the target audience via a traffic source we own. Email.
The Soap Opera Sequence comprises a series of e-mail sequences that assist to connect and establish an instant relationship between you and the individual reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart also shares the EXACT 5 email templates that have actually helped him to shift into a popular internet and an appealing character marketer.
The Soap Opera Sequence works since it profits from providing value to your subscribers. This ‘worth’ combined with an alluring open storyline hooks them the minute they read your first email and they’ll eagerly anticipate the next one.
The days of boring email series are over. Don’t just take pleasure in soap opera on TV, it’s time to anecdotally use it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your customers delighted to hear from you every day is using the Seinfeld email format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email design that constructs excitement in your readers. It ‘d amuse them and trigger them to buy from you.
It leverages the power of storytelling. However this time, you’re being creative in sharing your life and appropriate stories happening with/around you– stories they can easily get in touch with. You need to be tactical and purposeful about it anyways.
You wish to have the ability to lead perfect clients back to your deal. This might look easy however it’s effective nonetheless!
When you’re sending out Seinfeld e-mails, Russell likewise supplies great examples and written design templates to speed up the procedure.
Area Three: Funnelology
In this section, the methods and tactics for constructing high-converting funnels are talked about in detail, in addition to and what you actually must do to make your funnel work.
Russell covers the fundamentals of a funnel, stages (and sales funnel stages) and the kind of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the significance of sticking to systems that work. In other words, there’s no need to reinvent the wheel.
If you’re a company owner and you’re having a hard time to recover cost, there’s a chance that you’re making the above error.
This is common with entrepreneurs who are just beginning with their sales funnel. They attempt to re-invent the entire automobile. What a terrible course to follow when constructing a business!
The secret here is leveraging on other individuals who currently have an effective funnel and making your deal to their exact customers. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these elements to work for you is a priceless gift for your business. It’s rather simple once you understand how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m very grateful that I check out DotCom Secrets a few years ago (and a number of times more since that first time to totally understand and execute the techniques in my own online service.
It not only opened my eyes to funnels and how to develop them but also the seven phases that an ideal customer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better come to terms with this sentence within the DotCom Secrets. It reads:
The genuine difference between having a six-, seven-, and even eight-figure organization is whether you understand the phases of a funnel and can effectively monetize the points along the line.
I learnt more about that there are levels of traffic temperature level and therefore, treating them along the exact same funnel procedure is dangerous.
This secret alone is basic to creating the right kind of page, offer, and traffic that will lead to sales.
When creating a funnel– especially if you desire visitors and leads to trust you more, there’s also the pre-framing principle that you need to fully understand. Well, who does not want to develop trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the typical service guidance. It goes into the particular landing pages you can produce in the 7 structure phases that we’ve talked about previously.
You get to see the twenty-three of the most efficient building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers utilize these building blocks at particular times during these exact same four phases of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Determining hyper buyers for your services and products.
You can choose which you desire to begin with first and which one to stick to in your market once you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Picking the best type of funnels can be a battle even to the advanced marketers. More so, understand the funnels that will be served only to qualified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so apparent– however bypassing it can make a difference in your traffic engagement and sales.
Here Russell describes the process he follows when picking a funnel to use on the frontend of his value ladders, the funnel he uses in the factor to consider stage (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I couldn’t include this ‘secret’ when I first checked out the DotCom Secrets book.
Russell spills all of it out in this area and reveals the secret that made all his books sell millions.
Just by getting your totally free copy of DotCom Secrets and studying the funnel steps, you’ll have several “Aha-Moments” that will change your company, specifically if you have an item you’re presently selling online (or perhaps offline).
I suggest if you can buy your complimentary copy of DotCom Secrets and study the funnel steps, you’ll comprehend the trick behind these records.
He emphasizes the power of words and how using a certain WORD can alter your entire business magically. That single word can serve as bait.
Regardless of the market you run in, what you do, what products you offer, or the business design, this is the part that some of the effective entrepreneurs would hide from you.
Section Four: Funnels And Scripts
The first time I read DotCom Secrets, I could not grasp this section since it was distinct in its way. I needed to read the book again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, along with the exact funnel scripts that have assisted him to offer millions of each of his items.
These are divided into the Frontend, Middle and Backend Funnels. Surprisingly, you do not need to have problem with these parts because there’s an effective suite of software you can utilize to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Because it reveals what must occur when you get your visitors onboard your sales funnel, the Frontend Funnel is essential.
You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to build and can benefit eCommerce online marketers or entrepreneurs who have Shipping plus complimentary offers.
The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item must be shipped.
On the second page (step-two) of the funnel, the visitor’s credit card info is asked for the shipping and handling charge. As soon as the visitor has actually effectively submitted the second page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will use to make this whole 2-step totally free shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of establishing this offer is to assist breakeven and cover the money you spent on marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson shows the practical mechanics involved in this kind of funnel. And he also introduced a special script called the Star, Story, Solution script which helps to push a cold lead towards your items.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to entice visitors and let them keep spending for a longer time.
You’re not restricted in any method– as there are many methods to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the perfect and likewise the very first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to use taped or live discussions to market your products or services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the strategies and scripts that will make the webinar really “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little bit different. It’s not FREE!. It’s an advanced webinar presentation where your goal is to get people to purchase. But it’s “invisible”– which means there’s no aggressive or deception included.
You’ll likewise access the scripts for this updated version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for launching a new item by sharing a series of videos to provide tons of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.
These videos will be persuasive, useful, and amusing– thereby triggering visitors to act. You’ll find how to appropriately structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket offers using an innovative formula and scripts. This funnel is what you need to get premium clients if you’re a coach or expert.
Area 5: ClickFunnels.
This last area is short however you can find out more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is an excellent book if you want to acquire insights, see examples, and check out stories that will motivate you to build an effective business online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the cons and pros rapidly:.
DotCom Secrets is free. Get business-building understanding without paying money.
Enhance your business’ significance utilizing the value ladders and sales funnel strategies and scripts.
Get tricks to becoming an idea leader in your industry.
Easy methods that will work for any business model.
Build relationships and establish rapport with your clients.
You may need to have an existing company to take advantage of DotCom Secrets (although it can certainly benefit you if you’re just starting out as well as long as you execute the details).
The book is ideal for services that take advantage of online marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the official website. If you’re based within the US or $14.95 for global, you only have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping offer we talked about earlier. As you can see, Russell is a master at executing what he teaches.
You can get the paperback format for $14.80 if you choose to purchase DotCom Secrets from Amazon. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for providing the book devoid of his website (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable techniques and tricks for growing a service and starting.
You’ll encounter a bunch of aha minutes while going through the areas. More significantly, you’re directed on how to integrate the principle into my own service.
DotCom Secrets is a playbook. You may have to read it numerous times to get the ‘secrets’ into your head and company. However you do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling service or products online, I highly suggest that you get a copy of DotCom Secrets for FREE.