Dotcom Secrets is a fantastic book if you wish to gain insights, see examples, and read stories that will influence you to build an effective organization online or guide you in transitioning from offline to online marketing channels.
So let’s think about the pros and cons rapidly:
- DotCom Secrets is free. Get it here.
- You will get over the shoulder lessons from a successful incredibly affiliate– Russell Brunson.
- The book is a enjoyable and simple read.
- You will get actionable takeaways that you can use to enhance your company right away.
- It’s not a “how to make money online” book per se.
- You will require to have some knowledge of internet marketing concepts to completely appreciate the book.
If you desire to learn from someone who has actually made cash online, Dotcom Secrets is an excellent resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can utilize to improve your business instantly.
The only downside is that it’s not a “how to generate income online” book per se– you will require to have some understanding of online marketing ideas to fully appreciate it.
In general, Dotcom Secrets is a valuable resource for anyone looking to construct or grow an online service.
So if you’re prepared to learn from among the masters of Sales Funn, be sure to take a look at this book today!
DotCom Secrets Book
It’s one of my preferred service books. You might have to read it several times to totally understand it. Or simply make it your buddy as you set about your online way of life organization experiences.
In the introduction of the book, Russell Brunson assured to keep the book evergreen for many years to come. The objective is to make it relevant to both new and sophisticated online business owners.
The number of company books do you still find appropriate in this ever-changing world? Even though marketing methods are continuously altering, the DotCom Secrets book is still incredibly relevant and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book provides a detailed procedure for growing an effective company– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first released in 2015, you’ll find that most of the strategies that Russell speak about are still reliable today.
You’ll get a ton of actionable recommendations from the book and if you have plans to offer items online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy composed the forward to the DotCom Secrets book. In his exact words:
” In fact, this is a proven playbook for growing your company with reliable lead generation and sales/conversion approaches, which can be used offline and online.”
This is a transformative and effective book. DotCom Secrets by Russell Brunson is the best road map if you’re aiming to start a service or scale an existing organization.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive strategy that guides you on the ideal foundation for your service. You’ll definitely get arise from reading it.
To be sincere, DotCom Secrets seems like a book for building a sustainable online company just.
But don’t be constrained by that because the actionable marketing methods work for both online and offline businesses. So you’re in safe hands if you run a brick-and-mortar company and wish to shift to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can answer that question. If you wish to scale an organization or begin and follow tested ‘shortcut’ that has actually been checked by Russell himself, you must read the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it very valuable on my entrepreneurial journey (I’ve read it several times). I extremely suggest the book.
DotCom Secrets might not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You should consider another book.
DotCom Secrets offers wise insights and strategies to:
Existing entrepreneur: If you haven’t started a company at all or have no service concept, the book might not relate to you.
Item owners: If you have an existing product currently, then you can find out techniques to double or even triple your sales.
Confident marketers: If you’re prepared to take steps that might challenge your concept of business, then you should use DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to construct a service that stands the test of time. You don’t wish to blow over due to the fact that you do not have the skillset, tools, and tricks that have been tested and shown to produce excellent outcomes.
So whether you’re a newbie who’s simply getting going or you’re a professional, DotCom Secrets will stroll you through the process of starting and growing a lucrative service.
If you currently have an organization, use the secrets in the book to scale to astounding levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and powerful book that provides specific, actionable directions on what you should do to fail-proof your business, how to attract consumers, and the tricks to considerably enhance your sales.
If you stop working to read DotCom Secrets, you’re still not restricted at all. The only obstacle, however, is that you’ll miss the chance to rapidly grow your existing business or flourish in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books are relevant to, way of life business owners, entrepreneur and online marketers– since they match each other and attend to beginning and growing a successful organization.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets outlines a step-by-step process to effectively structure your company. You get to find out how to provide your message and interact worth in such a way that makes individuals want to pay you.
Expert Secrets gives actionable examples, illustrations, and stories that help you find your voice, build a devoted fan base and earn money to share messages that will change somebody else’s life.
Both books are suggested to entrepreneur who wish to end up being more effective in their industries. Business owners who are developed to see opportunities in competition instead of pain.
And finally in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream clients (aka getting tons of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 sections just like Expert Secrets that lays out the basic marketing procedures and how to execute them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first section of DotCom Secrets with “Ladders and Funnels.” He also exposes 5 (5) marketing tricks. Let’s discuss them:
Secret # 1: The Secret Formula
You need to have a full understanding of where you desire your service. How does this understanding help your consumers and customers?
This will assist you to serve them much better– instead of looking for out their pain points, how desperate they require solutions, and what they’re willing to pay.
In the secret formula, 4 basic concerns were laid out in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being aggressive?
What benefit will they receive from your company?
You’ll discover answers to these questions and more in the first trick.
Secret #2: The Value Ladder
When it comes to building a sustainable organization, worth is crucial. , if there’s no worth, customers clients clients customers leave.
That’s why Russell invested a lots of time to dissect the actions that you need to follow to browse your dream consumer from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your value ladder.”
When you effectively structure the value ladder, you’ll not just make more money, you’ll also supply your customers with a more customized option. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic takes place. It’s like an epiphany that changes whatever you currently understand about growing a rewarding company. You’ll get started with constructing out your own sales funnel and the psychology behind a rewarding funnel.
There’s a lot more …
You need to require a complete value total worth place. You might not be able to develop a high-converting sales funnel if you do not have an efficient worth adder mapped out.
The sales funnel is very important and has changed the way entrepreneurs and services approach sales online.
It works since it considers the customers’ habits– and moves them through the different actions of your value ladder up until they’re ready to purchase your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. Unfortunately, you may not know how to identify or serve them. That’s why knowing how to specify your target audience is important.
This secret describes where your target market (i.e., customers who are ready to buy your product) are spending the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the techniques that work to get a consumer to leave whatever they’re doing and have a look at your page.
Every online entrepreneur requires to find out and master these techniques. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or website is a consistent battle for most people. It’s perhaps the most overwhelming element of running an effective online service.
Do you actually comprehend how traffic works in the online marketing area? Russell has the answers if you aren’t positive in your traffic generation knowledge.
He reveals you the best kind of traffic that you must focus on and how it can transform your organization. The type of traffic includes:
- Traffic we manage
- The traffic we do not control
- Traffic we own
Area Two: Your Communication Funnel
In this area, Russell digs deeper into the procedures associated with constructing an audience by leveraging advanced personal branding methods, the secrets to interacting well with your audience that will lead to a sale.
Make certain you do not avoid this section while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a confident and appealing character.
Why do you think people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have huge followers?
As a business owner, you can’t go wrong when you lastly establish an attractive character. When you’re effective at it, it means you can add more certified customers to your e-mail list and release an effective product that people are all set and prepared to purchase right away.
In developing that attractive character, Russell Brunson specifies the 3 components you must keep in check, which is split into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets reveals you how to produce an appealing character using these components and their aspects, and recognize the best way to communicate your fascinating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about creating a bond and a sort of rapport in between the Attractive Character and the target audience through a traffic source we own. Email.
The Soap Opera Sequence consists of a series of e-mail series that assist to connect and develop an instantaneous relationship in between you and the individual reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart likewise shares the EXACT five e-mail design templates that have helped him to shift into an in-demand internet and an appealing character marketer.
The Soap Opera Sequence works since it takes advantage of giving worth to your subscribers. This ‘worth’ paired with a tempting open storyline hooks them the minute they read your first email and they’ll look forward to the next one.
The days of boring e-mail sequences are over. Don’t simply enjoy daytime drama on TV, it’s time to anecdotally utilize it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your customers delighted to hear from you every day is utilizing the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email design that builds excitement in your readers. It ‘d captivate them and cause them to purchase from you.
It leverages the power of storytelling. This time, you’re being innovative in sharing your life and appropriate stories taking place with/around you– stories they can quickly link with. You should be purposeful and tactical about it anyways.
You want to have the ability to lead ideal clients back to your offer. This might look basic but it’s effective!
Russell likewise offers good examples and composed design templates to accelerate the process when you’re sending Seinfeld emails.
Section Three: Funnelology
In this area, the strategies and strategies for building high-converting funnels are gone over in detail, along with and what you actually must do to make your funnel work.
Russell covers the basics of a funnel, phases (and sales funnel phases) and the kind of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the importance of staying with systems that work. In other words, there’s no need to transform the wheel.
If you’re a business owner and you’re having a hard time to break even, there’s a chance that you’re making the above mistake.
This is common with business owners who are simply beginning with their sales funnel. They attempt to re-invent the whole car. When developing a company, what a terrible path to follow!
The secret here is leveraging on other people who currently have an effective funnel and making your offer to their exact consumers. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these aspects to work for you is a valuable gift for your service. Once you comprehend how the pieces fit, it’s rather easy.
Secret # 10: Seven Phases Of A Funnel
I’m extremely delighted that I read DotCom Secrets a couple of years ago (and numerous times more since that very first time to fully understand and carry out the strategies in my own online service.
It not only opened my eyes to funnels and how to construct them but likewise the seven stages that an ideal customer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better pertained to terms with this sentence within the DotCom Secrets. It reads:
The genuine distinction between having a 6-, seven-, and even eight-figure service is whether you comprehend the phases of a funnel and can successfully generate income from the points along the line.
I was familiar with that there are levels of traffic temperature level and therefore, treating them along the exact same funnel procedure threatens.
This trick alone is fundamental to creating the best kind of page, deal, and traffic that will cause sales.
There’s also the pre-framing idea that you need to fully comprehend when creating a funnel– specifically if you want visitors and leads to trust you more. Well, who doesn’t want to develop trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the typical organization guidance. It enters into the specific landing pages you can produce in the 7 building stages that we’ve discussed previously.
You get to see the twenty-three of the most effective foundation for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers use these building blocks at specific times throughout these same 4 phases of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying purchasers
Recognizing hyper purchasers for your services and products.
You can decide which you desire to start with very first and which one to stick to in your market when you’ve comprehended how this works.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the best type of funnels can be a battle even to the advanced marketers. More so, comprehend the funnels that will be served just to certified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell outlines the procedure he follows when selecting a funnel to use on the frontend of his worth ladders, the funnel he utilizes in the factor to consider phase (the middle), and those used for the backend deals.
Secret # 13: The Best Bait
I couldn’t contain this ‘secret’ when I first checked out the DotCom Secrets book.
Russell spills all of it out in this section and exposes the secret that made all his books offer millions.
Just by grabbing your free copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will change your service, specifically if you have an item you’re presently selling online (or even offline).
I indicate if you can order your complimentary copy of DotCom Secrets and study the funnel steps, you’ll understand the trick behind these records.
He stresses the power of words and how using a specific WORD can change your entire organization amazingly. That single word can serve as bait.
Despite the industry you operate in, what you do, what products you use, or the business design, this is the part that a few of the successful business owners would conceal from you.
Section Four: Scripts and funnels
The very first time I check out DotCom Secrets, I could not comprehend this section since it was special in its method. I had to check out the book again to comprehend the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, along with the exact funnel scripts that have assisted him to sell millions of each of his items.
These are split into the Frontend, Middle and Backend Funnels. Remarkably, you don’t have to struggle with these parts due to the fact that there’s a powerful suite of software you can use to automate everything– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Since it shows what should take place as soon as you get your visitors onboard your sales funnel, the Frontend Funnel is crucial.
You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to construct and can benefit eCommerce marketers or entrepreneurs who have Free Plus Shipping offers.
The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item should be shipped.
On the second page (step-two) of the funnel, the visitor’s credit card info is requested for the shipping and handling charge. Once the visitor has successfully completed the 2nd page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will use to make this entire 2-step free shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of setting up this deal is to assist breakeven and cover the cash you invested in marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the practical mechanics associated with this type of funnel. And he also introduced an unique script called the Star, Story, Solution script which assists to push a cold lead towards your items.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to lure visitors and let them keep paying for a longer time.
However you’re not limited in any way– as there are numerous methods to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the perfect and also the first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to use live or taped discussions to market your services or products on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the techniques and scripts that will make the webinar truly “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a bit different. It’s not FREE!. It’s an advanced webinar discussion where your objective is to get people to buy. It’s “undetectable”– which indicates there’s no pushy or deceptiveness included.
You’ll likewise access the scripts for this upgraded version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel particularly for releasing a brand-new item by sharing a series of videos to offer tons of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, helpful, and entertaining– therefore causing visitors to act. You’ll discover how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket offers using a sophisticated formula and scripts. If you’re a coach or specialist, this funnel is what you need to get premium customers.
Area 5: ClickFunnels.
This last section is short however you can learn more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is a terrific book if you wish to acquire insights, see examples, and check out stories that will influence you to build an effective business online or guide you in transitioning from offline to online marketing channels.
So let’s consider the pros and cons rapidly:.
DotCom Secrets is complimentary. Get business-building knowledge without paying cash.
Enhance your company’ importance utilizing the worth ladders and sales funnel methods and scripts.
Get secrets to ending up being a thought leader in your market.
Simple methods that will work for any business model.
Build relationships and establish rapport with your consumers.
You may need to have an existing business to gain from DotCom Secrets (although it can certainly benefit you if you’re simply starting along with long as you implement the details).
The book is ideal for services that utilize online marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the official site. You just have to spend for shipping/handling– $7.95 if you’re based within the United States or $14.95 for worldwide.
There you have it, the Free Plus Shipping offer we went over earlier. As you can see, Russell is a master at executing what he teaches.
You can get the paperback format for $14.80 if you prefer to buy DotCom Secrets from Amazon. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for offering the book free from his site (you just spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable strategies and secrets for growing a service and beginning.
You’ll encounter a lot of aha moments while going through the areas. More importantly, you’re directed on how to incorporate the principle into my own company.
DotCom Secrets is a playbook. You may have to read it several times to get the ‘tricks’ into your head and company. However you do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or products online, I highly recommend that you get a copy of DotCom Secrets for FREE.