Dotcom Secrets is a fantastic book if you wish to get insights, see examples, and check out stories that will motivate you to develop an effective service online or guide you in transitioning from offline to internet marketing channels.
Let’s think about the pros and cons rapidly:
- DotCom Secrets is free. Get it here.
- You will get over the shoulder lessons from an effective super affiliate– Russell Brunson.
- The book is a satisfying and simple read.
- You will get actionable takeaways that you can utilize to enhance your company instantly.
- It’s not a “how to make money online” book per se.
- You will require to have some understanding of online marketing concepts to fully appreciate the book.
Dotcom Secrets is a terrific resource if you wish to learn from somebody who has really made money online.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can utilize to enhance your service instantly.
The only downside is that it’s not a “how to generate income online” book per se– you will require to have some understanding of online marketing principles to fully appreciate it.
In general, Dotcom Secrets is an important resource for anybody looking to construct or grow an online organization.
If you’re prepared to learn from one of the masters of Sales Funn, be sure to examine out this book today!
DotCom Secrets Book
It’s one of my favorite company books. You might have to read it several times to fully grasp it. Or simply make it your buddy as you tackle your online lifestyle organization experiences.
In the introduction of the book, Russell Brunson promised to keep the book evergreen for many years to come. The goal is to make it appropriate to both new and innovative online business owners.
How many business books do you still discover relevant in this ever-changing world? Despite the fact that marketing strategies are constantly changing, the DotCom Secrets book is still exceptionally pertinent and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book offers a detailed procedure for growing a successful company– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first published in 2015, you’ll find that most of the methods that Russell talks about are still effective today.
You’ll get a ton of actionable recommendations from the book and if you have plans to offer products online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his precise words:
” In truth, this is a tested playbook for growing your business with effective list building and sales/conversion methods, which can be used offline and online.”
This is a effective and transformative book. DotCom Secrets by Russell Brunson is the perfect plan if you’re wanting to begin a service or scale an existing company.
Within the pages of the Dotcom Secrets book, you’ll get a detailed strategy that guides you on the right foundation for your business. You’ll definitely get arise from reading it.
To be honest, DotCom Secrets sounds like a book for building a sustainable online organization just.
But do not be constrained by that due to the fact that the actionable marketing techniques work for both online and offline organizations. You’re in safe hands if you run a brick-and-mortar organization and want to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can address that question. If you wish to begin or scale an organization and follow tested ‘faster way’ that has been checked by Russell himself, you ought to check out the DotCom Secrets book.
It’s changing lives and I’ve personally found it super important on my entrepreneurial journey (I’ve read it numerous times). I extremely advise the book.
DotCom Secrets may not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You should think about another book.
DotCom Secrets provides smart insights and techniques to:
Existing company owner: If you have not started a company at all or have no business concept, the book might not be relevant to you.
Product owners: If you have an existing product already, then you can learn strategies to double or perhaps triple your sales.
Positive online marketers: If you’re willing to take actions that might challenge your concept of organization, then you should use DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to develop an organization that stands the test of time. You do not wish to blow over because you lack the skillset, tools, and secrets that have actually been checked and proven to produce fantastic outcomes.
Whether you’re a novice who’s just getting began or you’re a professional, DotCom Secrets will walk you through the process of beginning and growing a profitable company.
If you already have a service, use the secrets in the book to scale to astounding levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and effective book that supplies particular, actionable directions on what you must do to fail-proof your organization, how to draw in consumers, and the secrets to substantially boost your sales.
If you fail to read DotCom Secrets, you’re still not restricted at all. The only difficulty, however, is that you’ll miss out on the chance to rapidly grow your existing business or flourish in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions in between Expert Secrets Both books pertain to, way of life business owners, business owners and online marketers– given that they complement each other and attend to beginning and growing an effective service.
Professional Secrets vs DotCom Secrets.
DotCom Secrets details a step-by-step process to effectively structure your business. You get to discover how to deliver your message and communicate value in a manner that makes people want to pay you.
Professional Secrets provides actionable examples, illustrations, and stories that help you find your voice, construct a faithful fan base and make money to share messages that will alter another person’s life.
Both books are advised to company owner who want to end up being more successful in their markets. Entrepreneurs who are built to see opportunities in competition instead of discomfort.
And finally in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting lots of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas just like Expert Secrets that details the basic marketing processes and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first section of DotCom Secrets with “Ladders and Funnels.” He likewise reveals five (5) marketing secrets. Let’s go over them:
Secret # 1: The Secret Formula
First, you need to have a full understanding of where you desire your business. How does this understanding assist your customers and customers?
This will help you to serve them better– instead of searching for out their discomfort points, how desperate they need solutions, and what they’re willing to pay.
In the secret formula, 4 simple questions were detailed in a step-by-step order inside the DotCom Secrets book:
Who are your dream clients?
How do you find them?
How do you attract them without being pushy?
What benefit will they get from your service?
You’ll find answers to these concerns and more in the first secret.
Secret #2: The Value Ladder
Worth is crucial when it comes to constructing a sustainable organization. If there’s no worth, customers and customers will leave.
That’s why Russell invested a lots of time to dissect the steps that you require to follow to browse your dream client from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your worth ladder.”
When you effectively structure the value ladder, you’ll not just make more cash, you’ll likewise provide your customers with a more tailored solution. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic takes place. It’s like an epiphany that changes whatever you already learn about growing a rewarding service. You’ll get going with developing out your own sales funnel and the psychology behind a successful funnel.
There’s a lot more …
You need to require a complete value total in place. You might not be able to construct a high-converting sales funnel if you do not have an efficient worth adder mapped out.
The sales funnel is essential and has altered the way business owners and businesses approach sales online.
It works because it considers the clients’ habits– and moves them through the various steps of your worth ladder till they’re prepared to buy your item– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. Sadly, you may not know how to identify or serve them. That’s why knowing how to define your target market is very important.
This secret lays out where your target audience (i.e., customers who are ready to buy your item) are investing most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the strategies that work to get a customer to leave whatever they’re doing and take a look at your page.
Every online entrepreneur needs to learn and master these methods. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or site is a consistent struggle for many people. It’s arguably the most difficult aspect of running a successful online service.
Do you actually comprehend how traffic operates in the online marketing area? If you aren’t confident in your traffic generation proficiency, Russell has the answers.
He shows you the very best type of traffic that you ought to take notice of and how it can transform your organization. The kind of traffic consists of:
- Traffic we control
- The traffic we do not control
- Traffic we own
Area Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures involved in building an audience by leveraging more advanced individual branding methods, the tricks to interacting well with your audience that will result in a sale.
Make certain you do not skip this area while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a appealing and confident character.
Why do you believe guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have enormous fans?
As a company owner, you can’t go wrong when you lastly establish an appealing character. When you’re effective at it, it indicates you can include more competent customers to your email list and release an effective product that people are willing and prepared to acquire immediately.
In creating that appealing character, Russell Brunson specifies the three parts you need to keep in check, which is divided into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to create an attractive character utilizing these parts and their aspects, and recognize the best method to interact your captivating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about developing a bond and a sort of connection between the Attractive Character and the target audience by means of a traffic source we own. Email.
The Soap Opera Sequence makes up a series of e-mail series that help to connect and develop an instantaneous relationship in between you and the person reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart likewise shares the EXACT five email templates that have assisted him to shift into a sought-after internet and an attractive character marketer.
The Soap Opera Sequence works since it takes advantage of offering worth to your subscribers. This ‘value’ combined with a tempting open story hooks them the minute they read your very first email and they’ll anticipate the next one.
The days of uninteresting email series are over. Do not just take pleasure in daytime soap on TV, it’s time to anecdotally utilize it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers delighted to speak with you every day is utilizing the Seinfeld email format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail design that builds excitement in your readers. It ‘d captivate them and trigger them to purchase from you.
It leverages the power of storytelling. This time, you’re being innovative in sharing your life and relevant stories happening with/around you– stories they can quickly connect with. You need to be tactical and purposeful about it anyways.
You wish to have the ability to lead ideal consumers back to your offer. This might look basic but it’s effective!
Russell also offers good examples and composed design templates to speed up the process when you’re sending Seinfeld emails.
Section Three: Funnelology
In this section, the techniques and tactics for building high-converting funnels are gone over in detail, along with and what you truly need to do to make your funnel work.
Russell covers the basics of a funnel, stages (and sales funnel stages) and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the importance of adhering to systems that work. In other words, there’s no requirement to reinvent the wheel.
There’s an opportunity that you’re making the above mistake if you’re a business owner and you’re struggling to break even.
This is common with entrepreneurs who are simply starting with their sales funnel. They try to re-invent the whole lorry. When developing a company, what an awful path to follow!
The trick here is leveraging on other individuals who currently have an effective funnel and making your deal to their specific consumers. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these elements to work for you is a priceless present for your service. Once you comprehend how the pieces fit, it’s rather easy.
Secret # 10: Seven Phases Of A Funnel
I’m very pleased that I check out DotCom Secrets a few years ago (and several times more since that first time to fully understand and implement the strategies in my own online organization.
It not just opened my eyes to funnels and how to develop them however also the 7 phases that an ideal customer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better concerned terms with this sentence within the DotCom Secrets. It checks out:
The genuine distinction between having a 6-, seven-, and even eight-figure business is whether you understand the phases of a funnel and can successfully generate income from the points along the line.
I learnt more about that there are levels of traffic temperature level and for that reason, treating them along the exact same funnel process is dangerous.
This secret alone is fundamental to creating the best type of page, deal, and traffic that will result in sales.
There’s also the pre-framing idea that you require to totally comprehend when developing a funnel– particularly if you want visitors and causes trust you more. Well, who doesn’t wish to develop trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the typical business advice. It goes into the particular landing pages you can develop in the 7 building phases that we’ve discussed previously.
You get to see the twenty-three of the most efficient building blocks for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these building blocks at particular times during these very same four phases of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Determining hyper purchasers for your products and services.
You can choose which you desire to start with first and which one to stick to in your market when you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the right type of funnels can be a battle even to the more advanced online marketers. More so, understand the funnels that will be served only to qualified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– but bypassing it can make a distinction in your traffic engagement and sales.
Here Russell describes the procedure he follows when selecting a funnel to utilize on the frontend of his value ladders, the funnel he uses in the consideration phase (the middle), and those utilized for the backend offers.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills it all out in this area and exposes the trick that made all his books sell millions.
Just by grabbing your free copy of DotCom Secrets and studying the funnel actions, you’ll have a number of “Aha-Moments” that will alter your organization, especially if you have an item you’re currently selling online (or even offline).
I mean if you can purchase your complimentary copy of DotCom Secrets and study the funnel actions, you’ll understand the secret behind these records.
He highlights the power of words and how using a particular WORD can alter your whole organization magically. That single word can function as bait.
Regardless of the market you run in, what you do, what products you use, or business design, this is the part that a few of the successful entrepreneurs would hide from you.
Area Four: Funnels And Scripts
The first time I read DotCom Secrets, I could not understand this area because it was special in its way. I had to check out the book again to comprehend the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, as well as the specific funnel scripts that have assisted him to offer millions of each of his items.
These are split into the Frontend, Middle and Backend Funnels. Remarkably, you don’t need to fight with these parts since there’s an effective suite of software you can use to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is very important because it shows what need to take place as soon as you get your visitors onboard your sales funnel.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to develop and can benefit eCommerce business owners or online marketers who have Shipping plus totally free offers.
The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item ought to be delivered.
On the 2nd page (step-two) of the funnel, the visitor’s charge card details is asked for the shipping and handling charge. When the visitor has effectively completed the 2nd page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will utilize to make this whole 2-step complimentary shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of establishing this offer is to help breakeven and cover the cash you invested in advertising or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the practical mechanics associated with this kind of funnel. And he also presented a special script called the Star, Story, Solution script which assists to push a cold lead towards your items.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to attract visitors and let them keep spending for a longer time.
You’re not limited in any way– as there are lots of methods to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the best and also the very first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to use taped or live discussions to market your service or products on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the techniques and scripts that will make the webinar truly “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more sophisticated webinar discussion where your objective is to get people to purchase.
You’ll likewise access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel particularly for introducing a brand-new product by sharing a series of videos to provide tons of value to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, useful, and entertaining– therefore triggering visitors to do something about it. You’ll find how to correctly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals using an innovative formula and scripts. This funnel is what you require to get premium customers if you’re a coach or specialist.
Area 5: ClickFunnels.
This last area is quick however you can discover more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you want to gain insights, see examples, and read stories that will influence you to develop a successful business online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the cons and pros rapidly:.
DotCom Secrets is totally free. Get business-building knowledge without paying cash.
Enhance your company’ relevance using the value ladders and sales funnel strategies and scripts.
Get secrets to ending up being an idea leader in your industry.
Easy methods that will work for any service design.
Establish and build relationships connection with your clients.
You may require to have an existing company to gain from DotCom Secrets (although it can definitely benefit you if you’re simply starting out as well as long as you implement the details).
The book is ideal for organizations that leverage online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the official website, DotCom Secrets is FREE. If you’re based within the US or $14.95 for worldwide, you only have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping deal we went over earlier. As you can see, Russell is a master at implementing what he teaches.
If you choose to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for using the book free from his website (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable techniques and tricks for growing a service and beginning.
You’ll discover a lot of aha moments while going through the sections. More significantly, you’re directed on how to include the idea into my own company.
DotCom Secrets is a playbook. You might have to read it numerous times to get the ‘tricks’ into your head and company. You don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or items online, I highly suggest that you get a copy of DotCom Secrets free of charge.