Russell Brunson Sales Letter

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is a fantastic book if you wish to acquire insights, see examples, and check out stories that will motivate you to build a successful company online or guide you in transitioning from offline to online marketing channels.

Let’s think about the pros and cons quickly:

Pros:

  • DotCom Secrets is totally free. Get it here.
  • You will get over the shoulder lessons from an effective incredibly affiliate– Russell Brunson.
  • The book is a easy and pleasurable read.
  • You will get actionable takeaways that you can use to improve your organization immediately.

Cons:

  • It’s not a “how to earn money online” book per se.
  • You will require to have some understanding of online marketing concepts to fully appreciate the book.

If you want to learn from somebody who has actually made money online, Dotcom Secrets is an excellent resource.

Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll come away from reading this book with actionable takeaways that you can utilize to enhance your service instantly.

The only drawback is that it’s not a “how to make money online” book per se– you will require to have some knowledge of internet marketing concepts to totally appreciate it.

But overall, Dotcom Secrets is a valuable resource for anybody aiming to develop or grow an online business.

So if you’re all set to gain from among the masters of Sales Funn, make sure to check out this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my favorite service books. You might need to read it numerous times to fully comprehend it. Or just make it your companion as you set about your online lifestyle business adventures.

In the intro of the book, Russell Brunson promised to keep the book evergreen for several years to come. The goal is to make it appropriate to both new and advanced online business owners.

The number of service books do you still discover relevant in this ever-changing world? Despite the fact that marketing strategies are continuously altering, the DotCom Secrets book is still incredibly appropriate and helpful today.

What Is DotCom Secrets?

The DotCom Secrets book offers a step-by-step process for growing an effective business– whether online or offline.

DotCom Secrets Review

Even though DotCom Secrets was first released in 2015, you’ll discover that the majority of the techniques that Russell speak about are still reliable today.

You’ll get a lots of actionable guidance from the book and if you have strategies to sell items online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a referral.

Dan Kennedy composed the forward to the DotCom Secrets book. In his precise words:

” In fact, this is a tested playbook for growing your business with efficient lead generation and sales/conversion techniques, which can be used offline and online.”

This is a effective and transformative book. If you’re looking to begin an organization or scale an existing company, DotCom Secrets by Russell Brunson is the best road map.

Within the pages of the Dotcom Secrets book, you’ll get a detailed strategy that guides you on the right building blocks for your organization. You’ll definitely get arise from reading it.

To be sincere, DotCom Secrets sounds like a book for building a sustainable online organization just.

Don’t be constrained by that since the actionable marketing methods work for both online and offline organizations. So you’re in safe hands if you run a brick-and-mortar organization and wish to transition to internet marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, just you can address that question. If you wish to begin or scale a business and follow proven ‘faster way’ that has actually been checked by Russell himself, you should read the DotCom Secrets book.

It’s changing lives and I’ve personally found it extremely important on my entrepreneurial journey (I’ve read it a number of times). I extremely suggest the book.

If you ‘d rather play cool and try to figure it out on your own, then DotCom Secrets might not be worth your read. You need to consider another book.

DotCom Secrets supplies smart insights and techniques to:

Existing company owner: If you haven’t started a service at all or have no organization concept, the book might not be relevant to you.

Product owners: If you have an existing product currently, then you can learn techniques to double or perhaps triple your sales.

Confident online marketers: If you’re willing to take steps that might challenge your concept of organization, then you should utilize DotCom Secrets as a reference.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You wish to build a service that stands the test of time. You don’t want to blow over due to the fact that you do not have the skillset, tools, and secrets that have actually been evaluated and shown to produce excellent outcomes.

Whether you’re a newbie who’s just getting began or you’re an expert, DotCom Secrets will stroll you through the process of beginning and growing a profitable service.

If you currently have an organization, use the tricks in the book to scale to amazing levels? Aside from earning money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a relied on and effective book that supplies specific, actionable instructions on what you must do to fail-proof your organization, how to draw in customers, and the tricks to considerably boost your sales.

If you fail to read DotCom Secrets, you’re still not restricted at all. The only difficulty, however, is that you’ll miss the chance to quickly grow your existing business or prosper in a competitive market.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some distinctions between Expert Secrets Both books are relevant to, lifestyle business owners, entrepreneur and online marketers– considering that they complement each other and provide for starting and growing an effective organization.

Expert Secrets vs DotCom Secrets.

DotCom Secrets outlines a detailed process to effectively structure your service. You get to find out how to provide your message and interact value in a way that makes individuals want to pay you.

Professional Secrets gives actionable examples, illustrations, and stories that help you discover your voice, build a devoted fan base and make money to share messages that will change somebody else’s life.

Both books are recommended to company owner who want to end up being more successful in their industries. Entrepreneurs who are built to see chances in competition instead of discomfort.

In Russell’s 3rd and brand name new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream clients (aka getting tons of traffic as the title of the book recommends).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is arranged into 5 sections similar to Expert Secrets that lays out the easy marketing processes and how to execute them.

Area One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell began the very first section of DotCom Secrets with “Ladders and Funnels.” He also reveals 5 (5) marketing secrets. Let’s go over them:

Secret # 1: The Secret Formula

You need to have a full understanding of where you desire your organization. How does this understanding assist your clients and consumers?

This will help you to serve them much better– instead of looking for out their pain points, how desperate they need services, and what they’re willing to pay.

In the secret formula, four simple questions were detailed in a detailed order inside the DotCom Secrets book:

Who are your dream clients?

How do you discover them?

How do you attract them without being pushy?

What benefit will they get from your service?

You’ll discover answers to these concerns and more in the very first trick.

Secret #2: The Value Ladder

When it comes to constructing a sustainable company, worth is crucial. , if there’s no value, customers and clients customers leave.

.

That’s why Russell invested a lots of time to dissect the actions that you need to follow to navigate your dream client from taking the “bait” (beginning point of your ladder) to where they wish to be.

DotCom Secrets Value Ladder

This trick is described as “taking them through your worth ladder.”

When you successfully structure the value ladder, you’ll not only make more money, you’ll also provide your clients with a more customized service. They’ll love you for this.

Secret # 3: From A Ladder To A Funnel

This secret is where the magic happens. It’s like an epiphany that changes whatever you currently know about growing a profitable organization. You’ll get going with constructing out your own sales funnel and the psychology behind a profitable funnel.

There’s a lot more …

You need to have a complete value total in place. You may not be able to build a high-converting sales funnel if you don’t have an efficient value adder mapped out.

The sales funnel is essential and has actually altered the method business owners and organizations approach sales online.

It works due to the fact that it takes into account the clients’ behaviors– and moves them through the various steps of your worth ladder until they’re all set to buy your item– willingly.

Secret # 4: How To Find Your Dream Customers

You have a target market. You may not know how to identify or serve them. That’s why understanding how to define your target market is very important.

This secret lays out where your target market (i.e., consumers who are ready to buy your item) are investing the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be equipped with the strategies that work to get a customer to leave whatever they’re doing and have a look at your page.

Every online business owner requires to find out and master these strategies. Russell makes it easy in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Getting traffic to a landing page or site is a constant battle for many people. It’s arguably the most complicated element of running an effective online company.

Do you actually understand how traffic works in the online marketing space? Russell has the answers if you aren’t positive in your traffic generation expertise.

He reveals you the very best type of traffic that you must take notice of and how it can change your business. The kind of traffic consists of:

  • Traffic we control
  • The traffic we don’t manage
  • Traffic we own

Section Two: Your Communication Funnel

In this section, Russell digs deeper into the processes involved in constructing an audience by leveraging more advanced personal branding techniques, the tricks to interacting well with your audience that will result in a sale.

Ensure you do not skip this section while reading DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to building a confident and attractive character.

Why do you believe guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have huge followers?

As a business owner, you can’t fail when you finally develop an attractive character. When you’re effective at it, it suggests you can add more competent clients to your email list and launch a successful item that individuals are prepared and ready to acquire immediately.

In creating that appealing character, Russell Brunson specifies the three parts you need to keep in check, which is divided into three (3) categories:

  • The Elements
  • The Identity
  • Storylines

DotCom Secrets shows you how to create an attractive character using these components and their elements, and identify the very best method to interact your fascinating stories that will get the sales can be found in.

Secret # 7: The Soap Opera Sequence

This “secret” originates from the previous part of Dotcom Secrets. It’s everything about developing a bond and a sort of connection in between the Attractive Character and the target audience through a traffic source we own. Email.

The Soap Opera Sequence consists of a series of email series that help to link and develop an instantaneous relationship between you and the person reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for creating the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his good heart also shares the EXACT five e-mail design templates that have assisted him to shift into an Attractive Character and a popular internet online marketer.

Because it capitalizes on offering worth to your customers, the Soap Opera Sequence works. This ‘worth’ paired with an alluring open storyline hooks them the moment they read your first e-mail and they’ll look forward to the next one.

The days of uninteresting email series are over. Don’t just take pleasure in daytime drama on TV, it’s time to anecdotally utilize it in your e-mail messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the trick to keeping your customers happy to speak with you every day is utilizing the Seinfeld email format.”

So what’s the Seinfeld format everything about?

DotCom Secrets Seinfeld Sequence

It’s an email design that develops enjoyment in your readers. It ‘d amuse them and cause them to purchase from you.

It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and appropriate stories happening with/around you– stories they can easily link with. You should be strategic and purposeful about it anyways.

You wish to be able to lead ideal consumers back to your offer. This may look simple however it’s powerful however!

Russell likewise provides fine examples and written design templates to accelerate the process when you’re sending Seinfeld e-mails.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area Three: Funnelology

In this area, the strategies and methods for developing high-converting funnels are talked about in detail, in addition to and what you really need to do to make your funnel work.

Russell covers the fundamentals of a funnel, stages (and sales funnel phases) and the type of landing pages to utilize, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we learned the importance of sticking to systems that work. To put it simply, there’s no need to reinvent the wheel.

There’s a chance that you’re making the above mistake if you’re an organization owner and you’re struggling to break even.

This prevails with business owners who are simply beginning with their sales funnel. They try to re-invent the whole car. What an awful course to follow when constructing a service!

The trick here is leveraging on other people who already have a successful funnel and making your deal to their specific consumers. Keep an eye on the:

  • Demographics
  • Advertisement copy and copies
  • Traffic sources
  • Deals
  • Landing page

Understanding how to reverse all these elements to work for you is an invaluable gift for your organization. Once you understand how the pieces fit, it’s quite simple.

Secret # 10: Seven Phases Of A Funnel

I’m really pleased that I read DotCom Secrets a couple of years ago (and a number of times more since that first time to completely comprehend and carry out the strategies in my own online organization.

It not only opened my eyes to funnels and how to develop them but also the 7 stages that an ideal customer has to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me better concerned terms with this sentence within the DotCom Secrets. It checks out:

The real distinction between having a six-, 7-, or even eight-figure business is whether you understand the phases of a funnel and can effectively monetize the points along the line.

I was familiar with that there are levels of traffic temperature and for that reason, treating them along the same funnel procedure is dangerous.

This trick alone is essential to developing the right type of page, offer, and traffic that will cause sales.

When developing a funnel– specifically if you desire visitors and leads to trust you more, there’s likewise the pre-framing principle that you need to completely understand. Well, who doesn’t wish to establish trust already?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets exceeds the typical company advice. It goes into the particular landing pages you can create in the 7 structure phases that we’ve gone over earlier.

You get to see the twenty-three of the most efficient building blocks for your sales funnels.

DotCom Secrets 23 foundation of a funnel

Smart funnel hackers use these building blocks at particular times throughout these very same 4 phases of the funnel:

  • Pre-frame bridge
  • Qualifying subscribers
  • Qualifying buyers

Determining hyper buyers for your services and products.

You can decide which you want to start with first and which one to stick to in your market as soon as you’ve comprehended how this works.

Secret # 12: Frontend Vs. Backend Funnels

Picking the right kind of funnels can be a struggle even to the advanced online marketers. More so, comprehend the funnels that will be served only to certified purchasers (at the backend).

DotCom Secrets Frontend Vs Backend

This mistake isn’t so apparent– however bypassing it can make a difference in your traffic engagement and sales.

Here Russell lays out the procedure he follows when selecting a funnel to utilize on the frontend of his value ladders, the funnel he uses in the factor to consider phase (the middle), and those utilized for the backend deals.

Secret # 13: The Best Bait

I couldn’t include this ‘secret’ when I initially checked out the DotCom Secrets book.

Russell spills everything out in this section and reveals the trick that made all his books sell millions.

Just by grabbing your totally free copy of DotCom Secrets and studying the funnel actions, you’ll have several “Aha-Moments” that will change your company, especially if you have a product you’re presently offering online (or perhaps offline).

I imply if you can order your totally free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the secret behind these records.

He stresses the power of words and how utilizing a specific WORD can change your whole organization amazingly. That single word can function as bait.

Regardless of the market you run in, what you do, what products you offer, or the business model, this is the part that a few of the effective entrepreneurs would conceal from you.

 

Area Four: Scripts and funnels

The first time I check out DotCom Secrets, I could not grasp this section since it was distinct in its method. I had to read the book again to understand the point that Russell was making.

As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, along with the specific funnel scripts that have assisted him to offer millions of each of his products.

These are divided into the Frontend, Middle and Backend Funnels. Interestingly, you don’t have to battle with these parts due to the fact that there’s an effective suite of software you can use to automate whatever– ClickFunnels software application.

1. Frontend Funnel: Two-Step– Free Plus Shipping

The Frontend Funnel is important since it reveals what ought to take place as soon as you get your visitors onboard your sales funnel.

You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to construct and can benefit eCommerce entrepreneurs or online marketers who have Free Plus Shipping deals.

The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product needs to be delivered.

On the 2nd page (step-two) of the funnel, the visitor’s credit card info is asked for the shipping and managing charge. When the visitor has effectively submitted the 2nd page– the One-time-offer is next.

Naturally, you’re not left alone as there are scripts you will use to make this entire 2-step free shipping funnel efficient. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of establishing this offer is to assist breakeven and cover the money you invested in marketing or getting the lead.

DotCom Secrets self liquidating deal

Here, Russell Brunson reveals the useful mechanics associated with this kind of funnel. And he likewise introduced a distinct script called the Star, Story, Solution script which assists to nudge a cold lead towards your products.

You’ll get to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll find how to attract visitors and let them keep paying for a longer time.

However you’re not restricted in any way– as there are many methods to utilize this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The perfect webinar is the ideal and likewise the first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to utilize live or taped discussions to market your services or products on auto-pilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re provided with the strategies and scripts that will make the webinar truly “best.”.

5. Middle Funnel: Invisible Perfect Webinar.

Unlike the Perfect Webinar, this one is a bit various. It’s not FREE!. It’s an advanced webinar presentation where your objective is to get individuals to buy. It’s “invisible”– which implies there’s no pushy or deceptiveness included.

You’ll likewise access the scripts for this upgraded version of Perfect Webinar.

6. Middle Funnel: Product Launch.

You use the “Product Launch” funnel specifically for launching a brand-new product by sharing a series of videos to supply tons of value to your visitors.

Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.

These videos will be persuasive, valuable, and amusing– therefore triggering visitors to take actions. You’ll find how to properly structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of selling high-ticket offers using an advanced formula and scripts. If you’re a coach or expert, this funnel is what you require to get premium customers.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area 5: ClickFunnels.

This last area is brief however you can discover more by reading my ClickFunnels review.

DotCom Secrets Pros and Cons.

DotCom Secrets is a great book if you want to get insights, see examples, and check out stories that will influence you to develop an effective business online or guide you in transitioning from offline to online marketing channels.

So let’s consider the cons and pros quickly:.

Pros.

DotCom Secrets is complimentary. Get business-building understanding without paying money.

Improve your company’ importance using the value ladders and sales funnel techniques and scripts.

Get tricks to ending up being an idea leader in your market.

Basic strategies that will work for any service design.

Build relationships and establish rapport with your consumers.

Cons.

You may need to have an existing business to benefit from DotCom Secrets (although it can certainly benefit you if you’re simply starting out in addition to long as you carry out the information).

The book is ideal for companies that utilize online marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

When you get it from the official website, DotCom Secrets is FREE. You just need to pay for shipping/handling– $7.95 if you’re based within the US or $14.95 for global.

There you have it, the Free Plus Shipping deal we discussed earlier. As you can see, Russell is a master at implementing what he teaches.

You can get the paperback format for $14.80 if you choose to purchase DotCom Secrets from Amazon. It’s your choice.

DotCom Secrets Free Book.

Thanks to Russell for providing the book devoid of his site (you just pay for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a bundle of actionable strategies and tricks for growing an organization and beginning.

You’ll discover a lot of aha moments while going through the areas. More significantly, you’re directed on how to include the concept into my own business.

DotCom Secrets is a playbook. You may need to read it multiple times to get the ‘tricks’ into your head and company. However you do not have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re offering services or products online, I extremely suggest that you get a copy of DotCom Secrets free of charge.

>>Click Here To Get Your Copy Of Dotcom Secrets<<