Dotcom Secrets is an excellent book if you wish to acquire insights, see examples, and read stories that will inspire you to develop an effective service online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the pros and cons quickly:
- DotCom Secrets is complimentary. Get it here.
- You will overcome the shoulder lessons from a successful extremely affiliate– Russell Brunson.
- The book is a pleasurable and simple read.
- You will get actionable takeaways that you can utilize to improve your company right away.
- It’s not a “how to generate income online” book per se.
- You will need to have some understanding of online marketing concepts to totally value the book.
If you want to find out from someone who has actually made money online, Dotcom Secrets is a great resource.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can utilize to improve your service right away.
The only downside is that it’s not a “how to make money online” book per se– you will require to have some understanding of online marketing concepts to fully value it.
Overall, Dotcom Secrets is a valuable resource for anyone looking to construct or grow an online service.
So if you’re all set to learn from one of the masters of Sales Funn, make certain to check out this book today!
DotCom Secrets Book
It’s one of my favorite organization books. You might need to read it numerous times to completely understand it. Or merely make it your buddy as you set about your online lifestyle service adventures.
In the intro of the book, Russell Brunson guaranteed to keep the book evergreen for years to come. The goal is to make it pertinent to both brand-new and sophisticated online entrepreneurs.
The number of organization books do you still find pertinent in this ever-changing world? Despite the fact that marketing strategies are constantly altering, the DotCom Secrets book is still exceptionally appropriate and useful today.
What Is DotCom Secrets?
The DotCom Secrets book offers a detailed process for growing a successful organization– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first released in 2015, you’ll discover that the majority of the strategies that Russell speak about are still reliable today.
You’ll get a ton of actionable recommendations from the book and if you have strategies to sell items online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his precise words:
” In truth, this is a proven playbook for growing your business with efficient list building and sales/conversion techniques, which can be utilized offline and online.”
This is a effective and transformative book. DotCom Secrets by Russell Brunson is the ideal plan if you’re seeking to start a service or scale an existing organization.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the right building blocks for your business. You’ll absolutely get arise from reading it.
To be honest, DotCom Secrets sounds like a book for building a sustainable online business just.
Do not be constrained by that due to the fact that the actionable marketing strategies work for both online and offline services. You’re in safe hands if you run a brick-and-mortar organization and want to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can address that concern. If you want to scale a company or start and follow proven ‘faster way’ that has actually been evaluated by Russell himself, you should read the DotCom Secrets book.
It’s altering lives and I’ve personally found it very important on my entrepreneurial journey (I’ve read it numerous times). I extremely suggest the book.
If you ‘d rather play cool and try to figure it out on your own, then DotCom Secrets might not deserve your read. You must consider another book.
DotCom Secrets supplies clever insights and strategies to:
Existing company owner: If you haven’t begun a service at all or have no company idea, the book may not relate to you.
Item owners: If you have an existing item already, then you can discover methods to double or even triple your sales.
Confident online marketers: If you’re ready to take actions that may challenge your idea of company, then you should utilize DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to develop an organization that stands the test of time. Due to the fact that you lack the skillset, tools, and tricks that have actually been tested and proven to produce fantastic outcomes, you do not want to fizzle out.
Whether you’re a newbie who’s simply getting started or you’re a professional, DotCom Secrets will walk you through the process of starting and growing a successful business.
If you currently have an organization, use the secrets in the book to scale to incredible levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that offers specific, actionable instructions on what you ought to do to fail-proof your business, how to bring in customers, and the tricks to substantially enhance your sales.
If you stop working to read DotCom Secrets, you’re still not limited at all. The only challenge, though, is that you’ll miss the chance to quickly grow your existing company or grow in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books relate to, lifestyle entrepreneurs, company owner and online marketers– considering that they match each other and offer starting and growing a successful company.
Expert Secrets vs DotCom Secrets.
DotCom Secrets lays out a step-by-step procedure to successfully structure your service. You get to discover how to provide your message and communicate value in a way that makes individuals want to pay you.
Specialist Secrets offers actionable examples, illustrations, and stories that assist you find your voice, construct a devoted fan base and earn money to share messages that will alter someone else’s life.
Both books are suggested to company owner who wish to become more effective in their markets. Business owners who are developed to see chances in competitors instead of discomfort.
And lastly in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream clients (aka getting tons of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas similar to Expert Secrets that lays out the simple marketing processes and how to execute them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first area of DotCom Secrets with “Ladders and Funnels.” He also exposes 5 (5) marketing tricks. Let’s review them:
Secret # 1: The Secret Formula
Initially, you need to have a complete understanding of where you want your organization. How does this understanding help your consumers and clients?
This will help you to serve them better– instead of looking for out their discomfort points, how desperate they require solutions, and what they’re willing to pay.
In the secret formula, 4 basic concerns were outlined in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you discover them?
How do you attract them without being aggressive?
What benefit will they get from your organization?
You’ll find answers to these concerns and more in the very first secret.
Secret #2: The Value Ladder
Worth is crucial when it concerns constructing a sustainable organization. If there’s no worth, customers and clients will leave.
That’s why Russell invested a lots of time to dissect the steps that you need to follow to browse your dream consumer from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This secret is described as “taking them through your worth ladder.”
When you effectively structure the value ladder, you’ll not only make more money, you’ll also offer your clients with a more personalized service. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic happens. It’s like an epiphany that changes everything you currently know about growing a profitable organization. You’ll get going with building out your own sales funnel and the psychology behind a rewarding funnel.
It exceeds the product you’re offering or how they’re priced. There’s a lot more …
You need to have a complete worth ladder in place. It’s like your foolproof system for making sales on autopilot. If you don’t have a reliable worth adder mapped out, you may not be able to develop a high-converting sales funnel.
The sales funnel is necessary and has changed the method entrepreneurs and organizations approach sales online.
It works due to the fact that it considers the consumers’ habits– and moves them through the different actions of your worth ladder till they’re prepared to buy your item– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. Sadly, you may not know how to identify or serve them. That’s why knowing how to specify your target market is important.
This secret outlines where your target market (i.e., customers who are ready to purchase your item) are spending most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the methods that work to get a customer to leave whatever they’re doing and take a look at your page.
Every online business owner needs to learn and master these techniques. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or website is a consistent struggle for the majority of people. It’s perhaps the most daunting aspect of running an effective online company.
Do you actually comprehend how traffic operates in the internet marketing area? If you aren’t confident in your traffic generation knowledge, Russell has the responses.
He reveals you the very best kind of traffic that you ought to take notice of and how it can change your business. The type of traffic includes:
- Traffic we control
- The traffic we don’t manage
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the processes associated with constructing an audience by leveraging more advanced personal branding tactics, the tricks to interacting well with your audience that will lead to a sale.
Ensure you don’t skip this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a attractive and positive character.
Why do you believe guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have huge fans?
As a company owner, you can’t fail when you lastly develop an appealing character. When you’re successful at it, it indicates you can add more certified clients to your e-mail list and introduce a successful product that individuals are prepared and willing to acquire immediately.
In creating that appealing character, Russell Brunson specifies the three elements you should keep in check, which is split into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to develop an attractive character utilizing these components and their aspects, and recognize the best method to communicate your fascinating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of rapport in between the Attractive Character and the target market via a traffic source we own. Email.
The Soap Opera Sequence comprises a series of email sequences that assist to link and develop an instantaneous relationship in between you and the individual reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart also shares the EXACT five email design templates that have assisted him to shift into an Attractive Character and a sought-after internet online marketer.
The Soap Opera Sequence works since it profits from providing worth to your customers. This ‘worth’ paired with an irresistible open story hooks them the minute they read your very first email and they’ll look forward to the next one.
The days of boring e-mail sequences are over. Do not simply delight in daytime drama on TV, it’s time to anecdotally utilize it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your customers pleased to hear from you every day is utilizing the Seinfeld email format.”
So what’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email style that builds excitement in your readers. It ‘d captivate them and cause them to purchase from you.
It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and pertinent stories taking place with/around you– stories they can quickly link with. You need to be purposeful and tactical about it anyways.
You want to have the ability to lead ideal consumers back to your offer. This may look basic however it’s powerful nonetheless!
When you’re sending out Seinfeld emails, Russell likewise supplies great examples and composed templates to speed up the process.
Section Three: Funnelology
In this section, the methods and tactics for constructing high-converting funnels are discussed in detail, in addition to and what you truly should do to make your funnel work.
Russell covers the principles of a funnel, phases (and sales funnel stages) and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the significance of adhering to systems that work. In other words, there’s no need to transform the wheel.
If you’re an entrepreneur and you’re struggling to break even, there’s a chance that you’re making the above error.
This prevails with business owners who are simply starting with their sales funnel. They try to re-invent the whole automobile. What a horrible course to follow when developing a service!
The trick here is leveraging on other people who currently have a successful funnel and making your deal to their exact consumers. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these aspects to work for you is an invaluable present for your company. It’s quite easy once you comprehend how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m really thankful that I read DotCom Secrets a few years ago (and several times more since that first time to totally comprehend and carry out the methods in my own online organization.
It not only opened my eyes to funnels and how to build them however likewise the 7 stages that an ideal client has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better concerned terms with this sentence within the DotCom Secrets. It reads:
The genuine difference in between having a 6-, seven-, and even eight-figure company is whether you understand the stages of a funnel and can effectively generate income from the points along the line.
I learnt more about that there are levels of traffic temperature level and for that reason, treating them along the very same funnel process is dangerous.
This secret alone is basic to producing the best type of page, offer, and traffic that will cause sales.
When creating a funnel– particularly if you desire visitors and leads to trust you more, there’s also the pre-framing idea that you need to fully comprehend. Well, who does not wish to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the common business suggestions. It enters into the specific landing pages you can develop in the 7 structure stages that we’ve talked about previously.
You get to see the twenty-three of the most reliable building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers use these foundation at specific times throughout these same four phases of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying purchasers
Recognizing hyperactive buyers for your services and items.
You can choose which you desire to begin with first and which one to stick to in your market when you’ve comprehended how this works.
Secret # 12: Frontend Vs. Backend Funnels
Picking the right type of funnels can be a battle even to the advanced marketers. More so, comprehend the funnels that will be served only to qualified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– however bypassing it can make a difference in your traffic engagement and sales.
Here Russell details the process he follows when choosing a funnel to utilize on the frontend of his value ladders, the funnel he utilizes in the consideration phase (the middle), and those utilized for the backend offers.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I initially checked out the DotCom Secrets book.
Russell spills it all out in this area and exposes the secret that made all his books sell millions.
Just by grabbing your totally free copy of DotCom Secrets and studying the funnel actions, you’ll have several “Aha-Moments” that will alter your organization, especially if you have a product you’re presently selling online (or even offline).
I suggest if you can buy your free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the secret behind these records.
He stresses the power of words and how using a specific WORD can alter your entire company amazingly. That single word can serve as bait.
Despite the market you run in, what you do, what items you provide, or the business design, this is the part that some of the effective business owners would conceal from you.
Section Four: Scripts and funnels
The very first time I check out DotCom Secrets, I couldn’t grasp this section because it was distinct in its method. I needed to read the book once again to comprehend the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, in addition to the precise funnel scripts that have actually assisted him to offer millions of each of his items.
These are divided into the Frontend, Middle and Backend Funnels. Surprisingly, you do not need to have problem with these parts because there’s an effective suite of software application you can utilize to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Since it reveals what must happen once you get your visitors onboard your sales funnel, the Frontend Funnel is important.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to develop and can benefit eCommerce online marketers or business owners who have Shipping plus totally free offers.
The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product must be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s charge card information is requested for the shipping and dealing with charge. Once the visitor has effectively submitted the second page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will use to make this entire 2-step totally free shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of establishing this offer is to help breakeven and cover the money you spent on advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson reveals the useful mechanics involved in this kind of funnel. And he likewise introduced a special script called the Star, Story, Solution script which helps to push a cold lead towards your products.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to entice visitors and let them keep paying for a longer time.
However you’re not limited in any way– as there are many methods to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the ideal and also the first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to use taped or live presentations to market your product and services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the methods and scripts that will make the webinar truly “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little different. It’s not FREE!. It’s an advanced webinar presentation where your objective is to get people to buy. It’s “unnoticeable”– which suggests there’s no pushy or deception involved.
You’ll likewise access the scripts for this updated version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel specifically for releasing a brand-new item by sharing a series of videos to provide tons of worth to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, practical, and amusing– therefore causing visitors to act. You’ll find how to appropriately structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals utilizing an advanced formula and scripts. This funnel is what you require to get premium clients if you’re a coach or expert.
Section 5: ClickFunnels.
This last section is quick but you can find out more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is an excellent book if you wish to get insights, see examples, and check out stories that will influence you to construct a successful service online or guide you in transitioning from offline to online marketing channels.
Let’s consider the cons and pros quickly:.
DotCom Secrets is complimentary. Get business-building knowledge without paying money.
Enhance your organization’ significance utilizing the value ladders and sales funnel techniques and scripts.
Get tricks to ending up being an idea leader in your industry.
Easy techniques that will work for any service model.
Establish and build relationships relationship with your clients.
You might require to have an existing business to gain from DotCom Secrets (although it can certainly benefit you if you’re just starting out as well as long as you execute the info).
The book is perfect for organizations that take advantage of online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the official site, DotCom Secrets is FREE. You only have to pay for shipping/handling– $7.95 if you’re based within the US or $14.95 for international.
There you have it, the Free Plus Shipping offer we discussed earlier. As you can see, Russell is a master at executing what he teaches.
You can get the paperback format for $14.80 if you prefer to buy DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for using the book free from his website (you just spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable techniques and tricks for growing an organization and starting.
You’ll encounter a bunch of aha minutes while going through the sections. More importantly, you’re assisted on how to include the idea into my own business.
DotCom Secrets is a playbook. You might have to read it several times to get the ‘secrets’ into your head and company. However you do not need to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering product and services online, I extremely advise that you get a copy of DotCom Secrets free of charge.