Dotcom Secrets is a fantastic book if you want to gain insights, see examples, and check out stories that will influence you to construct an effective business online or guide you in transitioning from offline to online marketing channels.
So let’s think about the advantages and disadvantages quickly:
- DotCom Secrets is complimentary. Get it here.
- You will overcome the shoulder lessons from a successful super affiliate– Russell Brunson.
- The book is a simple and pleasurable read.
- You will get actionable takeaways that you can use to enhance your organization immediately.
- It’s not a “how to generate income online” book per se.
- You will need to have some knowledge of online marketing concepts to totally appreciate the book.
If you want to learn from somebody who has really made cash online, Dotcom Secrets is a fantastic resource.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can use to improve your business immediately.
The only downside is that it’s not a “how to make money online” book per se– you will require to have some knowledge of online marketing concepts to fully appreciate it.
Overall, Dotcom Secrets is an important resource for anyone looking to develop or grow an online company.
If you’re ready to discover from one of the masters of Sales Funn, be sure to check out this book today!
DotCom Secrets Book
It’s one of my favorite company books. You might need to read it numerous times to totally comprehend it. Or just make it your companion as you set about your online way of life business adventures.
In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for several years to come. The objective is to make it appropriate to both innovative and new online business owners.
The number of company books do you still discover relevant in this ever-changing world? Even though marketing methods are continuously changing, the DotCom Secrets book is still extremely relevant and useful today.
What Is DotCom Secrets?
The DotCom Secrets book offers a step-by-step process for growing a successful organization– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first released in 2015, you’ll discover that the majority of the techniques that Russell discuss are still efficient today.
You’ll get a lots of actionable guidance from the book and if you have strategies to offer items online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy composed the forward to the DotCom Secrets book. In his exact words:
” In truth, this is a tested playbook for growing your company with reliable list building and sales/conversion techniques, which can be utilized offline and online.”
This is a effective and transformative book. If you’re looking to begin a service or scale an existing company, DotCom Secrets by Russell Brunson is the best roadway map.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth strategy that guides you on the best building blocks for your company. You’ll absolutely get results from reading it.
To be sincere, DotCom Secrets sounds like a book for developing a sustainable online service just.
Don’t be constrained by that since the actionable marketing methods work for both online and offline businesses. So you’re in safe hands if you run a brick-and-mortar organization and wish to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can answer that question. If you wish to begin or scale a business and follow tested ‘faster way’ that has been checked by Russell himself, you should check out the DotCom Secrets book.
It’s changing lives and I’ve personally discovered it incredibly important on my entrepreneurial journey (I’ve read it a number of times). I highly advise the book.
DotCom Secrets may not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You need to think about another book.
Although, DotCom Secrets provides wise insights and methods to:
Existing business owners: If you haven’t started an organization at all or have no service idea, the book might not pertain to you.
Product owners: If you have an existing product currently, then you can find out techniques to double and even triple your sales.
Confident marketers: If you’re willing to take actions that may challenge your idea of company, then you should utilize DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to construct a company that stands the test of time. You don’t wish to die because you lack the skillset, tools, and secrets that have been evaluated and proven to produce terrific outcomes.
So whether you’re a beginner who’s just starting or you’re a professional, DotCom Secrets will stroll you through the process of starting and growing a successful business.
If you currently have a business, utilize the tricks in the book to scale to amazing levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that offers particular, actionable instructions on what you ought to do to fail-proof your service, how to attract consumers, and the secrets to considerably boost your sales.
If you stop working to read DotCom Secrets, you’re still not restricted at all. The only obstacle, however, is that you’ll miss the opportunity to rapidly grow your existing organization or flourish in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions in between Expert Secrets Both books relate to, lifestyle entrepreneurs, business owners and online marketers– since they match each other and provide for beginning and growing a successful company.
Professional Secrets vs DotCom Secrets.
DotCom Secrets outlines a detailed procedure to efficiently structure your company. You get to discover how to provide your message and communicate worth in a way that makes individuals want to pay you.
Specialist Secrets provides actionable examples, illustrations, and stories that help you find your voice, develop a devoted fan base and make money to share messages that will alter someone else’s life.
Both books are advised to entrepreneur who want to become more successful in their industries. Business owners who are developed to see chances in competitors instead of pain.
In Russell’s 3rd and brand name new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream clients (aka getting tons of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 areas just like Expert Secrets that details the simple marketing processes and how to implement them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first section of DotCom Secrets with “Ladders and Funnels.” He likewise exposes five (5) marketing tricks. Let’s discuss them:
Secret # 1: The Secret Formula
You need to have a full understanding of where you desire your organization. How does this understanding assist your customers and clients?
This will assist you to serve them better– instead of trying to find out their discomfort points, how desperate they require options, and what they’re ready to pay.
In the secret formula, 4 easy concerns were described in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being pushy?
What benefit will they obtain from your business?
You’ll discover answers to these questions and more in the very first secret.
Secret #2: The Value Ladder
Worth is essential when it pertains to developing a sustainable service. If there’s no worth, customers and clients will leave.
That’s why Russell invested a lots of time to dissect the steps that you need to follow to navigate your dream customer from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your worth ladder.”
When you successfully structure the value ladder, you’ll not just make more money, you’ll also offer your consumers with a more personalized option. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic takes place. It’s like a surprise that changes whatever you already know about growing a profitable company. You’ll get started with developing out your own sales funnel and the psychology behind a lucrative funnel.
It exceeds the product you’re offering or how they’re priced. There’s a lot more …
You require to have a total value ladder in place. It’s like your foolproof system for making sales on autopilot. You may not be able to construct a high-converting sales funnel if you do not have an efficient worth adder drawn up.
The sales funnel is necessary and has actually altered the method business owners and businesses approach sales online.
It works due to the fact that it considers the consumers’ habits– and moves them through the different actions of your value ladder till they’re ready to purchase your item– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target audience. Sadly, you may not know how to determine or serve them. That’s why knowing how to specify your target audience is essential.
This secret details where your target audience (i.e., consumers who are ready to acquire your item) are investing most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the methods that work to get a customer to leave whatever they’re doing and have a look at your page.
Every online business owner requires to find out and master these methods. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or site is a consistent battle for most people. It’s arguably the most challenging element of running an effective online organization.
Do you really understand how traffic works in the online marketing space? If you aren’t positive in your traffic generation proficiency, Russell has the responses.
He shows you the very best kind of traffic that you need to focus on and how it can change your organization. The kind of traffic consists of:
- Traffic we manage
- The traffic we don’t manage
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the processes associated with developing an audience by leveraging more advanced individual branding methods, the secrets to interacting well with your audience that will result in a sale.
Ensure you don’t skip this section while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a confident and attractive character.
Why do you believe guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have enormous fans?
As a company owner, you can’t go wrong when you finally establish an appealing character. When you’re successful at it, it means you can include more certified consumers to your email list and launch an effective product that individuals are all set and ready to purchase right away.
In developing that attractive character, Russell Brunson defines the 3 elements you need to keep in check, which is split into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to create an appealing character using these elements and their elements, and determine the best way to communicate your fascinating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s everything about producing a bond and a sort of relationship between the Attractive Character and the target market via a traffic source we own. Email.
The Soap Opera Sequence makes up a series of e-mail sequences that help to link and develop an instantaneous relationship between you and the person reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart likewise shares the EXACT 5 e-mail templates that have helped him to shift into an Attractive Character and a desired web online marketer.
Since it capitalizes on offering worth to your customers, the Soap Opera Sequence works. This ‘value’ paired with an alluring open story hooks them the moment they read your very first email and they’ll look forward to the next one.
The days of boring e-mail sequences are over. Don’t simply take pleasure in soap opera on television, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers pleased to speak with you every day is utilizing the Seinfeld email format.”
So what’s the Seinfeld format everything about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail design that constructs excitement in your readers. It ‘d amuse them and trigger them to buy from you.
It leverages the power of storytelling. This time, you’re being innovative in sharing your life and pertinent stories taking place with/around you– stories they can quickly link with. You need to be purposeful and strategic about it anyways.
You want to have the ability to lead perfect clients back to your offer. This may look basic but it’s powerful!
Russell likewise offers good examples and written templates to speed up the procedure when you’re sending Seinfeld emails.
Section Three: Funnelology
In this area, the techniques and techniques for building high-converting funnels are discussed in detail, along with and what you truly must do to make your funnel work.
Russell covers the basics of a funnel, stages (and sales funnel phases) and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the value of adhering to systems that work. In other words, there’s no requirement to reinvent the wheel.
There’s an opportunity that you’re making the above error if you’re a service owner and you’re struggling to break even.
This prevails with entrepreneurs who are just starting with their sales funnel. They attempt to re-invent the whole vehicle. What a horrible path to follow when constructing an organization!
The trick here is leveraging on other individuals who already have an effective funnel and making your offer to their specific customers. Watch on the:
- Ad copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these components to work for you is a valuable present for your organization. Once you comprehend how the pieces fit, it’s quite easy.
Secret # 10: Seven Phases Of A Funnel
I’m very delighted that I read DotCom Secrets a few years ago (and numerous times more since that first time to fully comprehend and carry out the methods in my own online service.
It not only opened my eyes to funnels and how to construct them however likewise the seven phases that an ideal consumer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better come to terms with this sentence within the DotCom Secrets. It checks out:
The genuine difference between having a 6-, 7-, or perhaps eight-figure organization is whether you understand the stages of a funnel and can effectively generate income from the points along the line.
I was familiar with that there are levels of traffic temperature level and for that reason, treating them along the very same funnel process threatens.
This trick alone is basic to creating the best kind of page, deal, and traffic that will result in sales.
There’s also the pre-framing principle that you need to totally understand when developing a funnel– particularly if you desire visitors and results in trust you more. Well, who doesn’t want to develop trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the normal company recommendations. It enters into the particular landing pages you can develop in the 7 building phases that we’ve talked about previously.
You get to see the twenty-three of the most efficient foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these foundation at specific times throughout these exact same 4 phases of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Identifying hyperactive purchasers for your services and products.
You can decide which you desire to begin with first and which one to stick to in your market once you’ve comprehended how this works.
Secret # 12: Frontend Vs. Backend Funnels
Picking the right kind of funnels can be a struggle even to the more advanced online marketers. More so, comprehend the funnels that will be served only to certified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so apparent– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell describes the procedure he follows when choosing a funnel to utilize on the frontend of his worth ladders, the funnel he uses in the factor to consider phase (the middle), and those utilized for the backend offers.
Secret # 13: The Best Bait
I couldn’t contain this ‘secret’ when I initially checked out the DotCom Secrets book.
Russell spills it all out in this area and reveals the secret that made all his books sell millions.
Simply by getting your complimentary copy of DotCom Secrets and studying the funnel actions, you’ll have several “Aha-Moments” that will change your company, especially if you have a product you’re presently selling online (and even offline).
I imply if you can purchase your free copy of DotCom Secrets and study the funnel steps, you’ll understand the secret behind these records.
He emphasizes the power of words and how utilizing a certain WORD can change your whole organization magically. That single word can act as bait.
Regardless of the industry you run in, what you do, what products you provide, or the business design, this is the part that a few of the effective entrepreneurs would hide from you.
Section Four: Scripts and funnels
The very first time I read DotCom Secrets, I could not grasp this area since it was unique in its method. I needed to read the book again to understand the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, along with the precise funnel scripts that have actually assisted him to sell countless each of his items.
These are divided into the Frontend, Middle and Backend Funnels. Surprisingly, you don’t need to deal with these parts due to the fact that there’s a powerful suite of software application you can use to automate whatever– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Because it shows what need to take place once you get your visitors onboard your sales funnel, the Frontend Funnel is important.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to build and can benefit eCommerce marketers or business owners who have Shipping plus free offers.
The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product needs to be delivered.
On the second page (step-two) of the funnel, the visitor’s charge card info is requested for the shipping and handling charge. As soon as the visitor has effectively completed the second page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will utilize to make this entire 2-step free shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of setting up this deal is to assist breakeven and cover the cash you spent on advertising or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the practical mechanics associated with this kind of funnel. And he likewise introduced a special script called the Star, Story, Solution script which assists to push a cold lead towards your products.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to attract visitors and let them keep paying for a longer time.
However you’re not restricted in any way– as there are many methods to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the best and likewise the first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to utilize documented or live presentations to market your service or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the techniques and scripts that will make the webinar truly “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little various. It’s not FREE!. It’s a more advanced webinar presentation where your goal is to get individuals to purchase. It’s “unnoticeable”– which means there’s no aggressive or deception included.
You’ll also access the scripts for this updated version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel specifically for launching a brand-new item by sharing a series of videos to supply tons of value to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, helpful, and amusing– thereby causing visitors to act. You’ll discover how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals using a sophisticated formula and scripts. This funnel is what you require to get premium customers if you’re a coach or expert.
Section 5: ClickFunnels.
This last section is brief however you can discover more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you want to get insights, see examples, and read stories that will influence you to develop a successful service online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the cons and pros quickly:.
DotCom Secrets is totally free. Get business-building knowledge without paying money.
Improve your business’ relevance using the value ladders and sales funnel techniques and scripts.
Get secrets to becoming an idea leader in your market.
Simple techniques that will work for any company design.
Establish and construct relationships rapport with your customers.
You might need to have an existing organization to gain from DotCom Secrets (although it can certainly benefit you if you’re just starting as well as long as you execute the details).
The book is perfect for organizations that leverage internet marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the main site. If you’re based within the US or $14.95 for worldwide, you just have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping deal we talked about earlier. As you can see, Russell is a master at implementing what he teaches.
You can get the paperback format for $14.80 if you choose to buy DotCom Secrets from Amazon. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for using the book free from his site (you just spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable methods and tricks for starting and growing an organization.
You’ll come across a lot of aha moments while going through the sections. You’re directed on how to integrate the principle into my own business.
DotCom Secrets is a playbook. You might need to read it numerous times to get the ‘secrets’ into your head and service. You don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling products or services online, I highly suggest that you get a copy of DotCom Secrets free of charge.