Russell Brunson Scamer

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is a great book if you want to get insights, see examples, and read stories that will influence you to build an effective business online or guide you in transitioning from offline to online marketing channels.

Let’s consider the cons and pros rapidly:

Pros:

  • DotCom Secrets is complimentary. Get it here.
  • You will get over the shoulder lessons from a successful super affiliate– Russell Brunson.
  • The book is a pleasurable and simple read.
  • You will get actionable takeaways that you can utilize to enhance your organization right away.

Cons:

  • It’s not a “how to earn money online” book per se.
  • You will require to have some understanding of internet marketing principles to completely value the book.

Dotcom Secrets is a fantastic resource if you want to gain from someone who has actually generated income online.

Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll come away from reading this book with actionable takeaways that you can use to enhance your service right away.

The only drawback is that it’s not a “how to make money online” book per se– you will need to have some knowledge of online marketing concepts to totally value it.

But in general, Dotcom Secrets is an important resource for anybody looking to build or grow an online service.

So if you’re prepared to learn from one of the masters of Sales Funn, make sure to check out this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my preferred service books. You may need to read it multiple times to totally understand it. Or merely make it your companion as you set about your online lifestyle organization experiences.

In the introduction of the book, Russell Brunson assured to keep the book evergreen for years to come. The objective is to make it pertinent to both innovative and brand-new online entrepreneurs.

How many service books do you still discover relevant in this ever-changing world? Even though marketing strategies are continuously changing, the DotCom Secrets book is still exceptionally pertinent and useful today.

What Is DotCom Secrets?

The DotCom Secrets book provides a step-by-step procedure for growing a successful service– whether online or offline.

DotCom Secrets Review

Even though DotCom Secrets was first published in 2015, you’ll discover that the majority of the techniques that Russell talks about are still efficient today.

You’ll get a lots of actionable recommendations from the book and if you have strategies to offer products online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a recommendation.

Dan Kennedy wrote the forward to the DotCom Secrets book. In his precise words:

” In reality, this is a proven playbook for growing your business with reliable lead generation and sales/conversion approaches, which can be utilized online and offline.”

This is a powerful and transformative book. DotCom Secrets by Russell Brunson is the ideal plan if you’re aiming to start an organization or scale an existing company.

Within the pages of the Dotcom Secrets book, you’ll get a detailed strategy that guides you on the ideal foundation for your organization. You’ll absolutely get results from reading it.

To be truthful, DotCom Secrets sounds like a book for developing a sustainable online service only.

But don’t be constrained by that since the actionable marketing strategies work for both online and offline organizations. You’re in safe hands if you run a brick-and-mortar company and desire to shift to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, just you can respond to that concern. If you wish to start or scale a service and follow proven ‘shortcut’ that has been tested by Russell himself, you should read the DotCom Secrets book.

It’s altering lives and I’ve personally discovered it super important on my entrepreneurial journey (I’ve read it several times). I extremely advise the book.

DotCom Secrets might not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You must think about another book.

Although, DotCom Secrets offers clever insights and techniques to:

Existing company owner: If you have not started a company at all or have no organization idea, the book might not be relevant to you.

Product owners: If you have an existing product currently, then you can find out techniques to double or even triple your sales.

Confident marketers: If you’re ready to take actions that may challenge your concept of organization, then you should utilize DotCom Secrets as a recommendation.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You want to build a business that stands the test of time. Because you do not have the skillset, tools, and tricks that have been tested and proven to produce fantastic outcomes, you don’t desire to fizzle out.

So whether you’re a novice who’s just starting or you’re a professional, DotCom Secrets will walk you through the process of starting and growing a successful business.

If you already have a business, utilize the secrets in the book to scale to unbelievable levels? Aside from making money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a trusted and effective book that supplies particular, actionable directions on what you must do to fail-proof your business, how to bring in clients, and the secrets to significantly boost your sales.

If you fail to check out DotCom Secrets, you’re still not limited at all. The only obstacle, however, is that you’ll miss the opportunity to quickly grow your existing business or prosper in a competitive industry.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some distinctions between Expert Secrets Both books pertain to, lifestyle entrepreneurs, company owner and online marketers– since they match each other and attend to starting and growing a successful organization.

Professional Secrets vs DotCom Secrets.

DotCom Secrets lays out a step-by-step process to effectively structure your service. You get to find out how to provide your message and interact value in such a way that makes individuals want to pay you.

Expert Secrets offers actionable examples, illustrations, and stories that assist you discover your voice, construct a devoted fan base and earn money to share messages that will alter someone else’s life.

Both books are recommended to company owner who want to end up being more effective in their industries. Entrepreneurs who are built to see chances in competitors instead of discomfort.

And finally in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream clients (aka getting tons of traffic as the title of the book recommends).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is arranged into 5 areas much like Expert Secrets that outlines the easy marketing processes and how to implement them.

Section One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell started the first section of DotCom Secrets with “Ladders and Funnels.” He likewise exposes 5 (5) marketing secrets. Let’s discuss them:

Secret # 1: The Secret Formula

You require to have a full understanding of where you want your company. How does this understanding help your consumers and customers?

This will help you to serve them better– instead of searching for out their discomfort points, how desperate they need solutions, and what they’re prepared to pay.

In the secret formula, four simple concerns were outlined in a detailed order inside the DotCom Secrets book:

Who are your dream customers?

How do you find them?

How do you attract them without being pushy?

What benefit will they receive from your organization?

You’ll discover answers to these questions and more in the very first secret.

Secret #2: The Value Ladder

Worth is crucial when it concerns developing a sustainable organization. If there’s no worth, customers and clients will leave.

That’s why Russell invested a ton of time to dissect the actions that you need to follow to browse your dream consumer from taking the “bait” (starting point of your ladder) to where they want to be.

DotCom Secrets Value Ladder

This secret is described as “taking them through your value ladder.”

When you effectively structure the value ladder, you’ll not just make more money, you’ll likewise offer your customers with a more personalized service. They’ll love you for this.

Secret # 3: From A Ladder To A Funnel

This secret is where the magic happens. It’s like a surprise that changes whatever you currently learn about growing a successful service. You’ll get going with constructing out your own sales funnel and the psychology behind a rewarding funnel.

It goes beyond the item you’re offering or how they’re priced. There’s a lot more …

You need to have a total value ladder in place. It’s like your foolproof system for making sales on autopilot. You may not be able to build a high-converting sales funnel if you do not have an effective worth adder drawn up.

The sales funnel is necessary and has changed the way entrepreneurs and organizations approach sales online.

It works due to the fact that it considers the consumers’ habits– and moves them through the various steps of your value ladder until they’re all set to acquire your item– voluntarily.

Secret # 4: How To Find Your Dream Customers

You have a target audience. Sadly, you might not know how to identify or serve them. That’s why understanding how to define your target market is essential.

This secret describes where your target market (i.e., customers who are ready to purchase your item) are investing most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be armed with the methods that work to get a customer to leave whatever they’re doing and have a look at your page.

Every online entrepreneur needs to find out and master these techniques. Russell makes it easy in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Generating traffic to a landing page or website is a consistent battle for the majority of people. It’s probably the most difficult element of running an effective online company.

Do you really understand how traffic operates in the online marketing space? Russell has the responses if you aren’t positive in your traffic generation know-how.

He shows you the very best type of traffic that you should take note of and how it can transform your service. The kind of traffic includes:

  • Traffic we control
  • The traffic we do not manage
  • Traffic we own

Area Two: Your Communication Funnel

In this section, Russell digs deeper into the processes associated with building an audience by leveraging advanced individual branding tactics, the secrets to communicating well with your audience that will cause a sale.

Ensure you do not avoid this section while reading DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to developing a attractive and confident character.

Why do you think guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have massive followers?

As a business owner, you can’t go wrong when you lastly develop an attractive character. When you’re successful at it, it implies you can include more certified clients to your email list and release a successful item that people are ready and prepared to buy immediately.

In developing that attractive character, Russell Brunson defines the 3 parts you need to keep in check, which is split into three (3) categories:

  • The Elements
  • The Identity
  • Stories

DotCom Secrets shows you how to create an appealing character utilizing these components and their aspects, and determine the very best way to interact your captivating stories that will get the sales being available in.

Secret # 7: The Soap Opera Sequence

This “secret” comes from the previous part of Dotcom Secrets. It’s all about developing a bond and a sort of rapport in between the Attractive Character and the target audience through a traffic source we own. Email.

The Soap Opera Sequence consists of a series of email sequences that assist to connect and establish an instantaneous relationship in between you and the individual reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for coming up with the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his great heart also shares the EXACT 5 email design templates that have helped him to transition into an Attractive Character and a desired internet online marketer.

Because it capitalizes on providing worth to your customers, the Soap Opera Sequence works. This ‘worth’ combined with an irresistible open storyline hooks them the minute they read your first email and they’ll anticipate the next one.

The days of boring email series are over. Don’t simply take pleasure in soap opera on television, it’s time to anecdotally use it in your email messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the secret to keeping your subscribers pleased to hear from you every day is using the Seinfeld email format.”

What’s the Seinfeld format all about?

DotCom Secrets Seinfeld Sequence

It’s an e-mail design that builds enjoyment in your readers. It ‘d captivate them and trigger them to buy from you.

It leverages the power of storytelling. This time, you’re being innovative in sharing your life and appropriate stories taking place with/around you– stories they can easily connect with. You should be strategic and purposeful about it anyways.

You want to be able to lead ideal consumers back to your offer. This might look simple but it’s powerful!

Russell likewise supplies good examples and composed design templates to accelerate the procedure when you’re sending out Seinfeld e-mails.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section Three: Funnelology

In this section, the techniques and methods for building high-converting funnels are gone over in detail, in addition to and what you actually ought to do to make your funnel work.

Russell covers the fundamentals of a funnel, phases (and sales funnel stages) and the kind of landing pages to use, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we learned the value of adhering to systems that work. In other words, there’s no requirement to reinvent the wheel.

There’s a possibility that you’re making the above mistake if you’re an organization owner and you’re struggling to break even.

This is common with business owners who are simply beginning with their sales funnel. They try to re-invent the entire lorry. What a dreadful path to follow when building a company!

The trick here is leveraging on other people who currently have a successful funnel and making your deal to their precise customers. Keep an eye on the:

  • Demographics
  • Advertisement copy and copies
  • Traffic sources
  • Deals
  • Landing page

Knowing how to reverse all these components to work for you is a valuable present for your organization. It’s rather simple once you comprehend how the pieces fit.

Secret # 10: Seven Phases Of A Funnel

I’m very pleased that I read DotCom Secrets a couple of years ago (and numerous times more since that very first time to fully understand and implement the strategies in my own online company.

It not only opened my eyes to funnels and how to construct them but likewise the 7 phases that a perfect customer needs to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me much better come to terms with this sentence within the DotCom Secrets. It checks out:

The real difference between having a six-, 7-, or perhaps eight-figure company is whether you comprehend the phases of a funnel and can successfully generate income from the points along the line.

I got to know that there are levels of traffic temperature and therefore, treating them along the exact same funnel process threatens.

This secret alone is essential to developing the best type of page, deal, and traffic that will result in sales.

There’s likewise the pre-framing principle that you need to totally comprehend when creating a funnel– particularly if you desire visitors and leads to trust you more. Well, who doesn’t want to establish trust already?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets surpasses the normal company suggestions. It enters into the specific landing pages you can develop in the 7 structure phases that we’ve talked about previously.

You get to see the twenty-three of the most efficient foundation for your sales funnels.

DotCom Secrets 23 foundation of a funnel

Smart funnel hackers utilize these foundation at specific times throughout these very same four phases of the funnel:

  • Pre-frame bridge
  • Qualifying subscribers
  • Qualifying buyers

Identifying hyperactive buyers for your product or services.

You can decide which you want to start with first and which one to stick to in your market once you’ve understood how this works.

Secret # 12: Frontend Vs. Backend Funnels

Selecting the right type of funnels can be a battle even to the advanced marketers. More so, comprehend the funnels that will be served only to certified buyers (at the backend).

DotCom Secrets Frontend Vs Backend

This mistake isn’t so obvious– however bypassing it can make a distinction in your traffic engagement and sales.

Here Russell describes the process he follows when choosing a funnel to use on the frontend of his worth ladders, the funnel he utilizes in the consideration stage (the middle), and those used for the backend deals.

Secret # 13: The Best Bait

I could not contain this ‘secret’ when I first checked out the DotCom Secrets book.

Russell spills all of it out in this section and reveals the secret that made all his books offer millions.

Just by grabbing your free copy of DotCom Secrets and studying the funnel actions, you’ll have several “Aha-Moments” that will change your business, particularly if you have a product you’re presently selling online (or even offline).

I suggest if you can buy your free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the secret behind these records.

He emphasizes the power of words and how using a certain WORD can change your whole company magically. That single word can act as bait.

Despite the market you operate in, what you do, what products you use, or business design, this is the part that a few of the effective entrepreneurs would conceal from you.

 

Area Four: Funnels And Scripts

The first time I read DotCom Secrets, I could not comprehend this area due to the fact that it was distinct in its way. I had to read the book once again to comprehend the point that Russell was making.

As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, in addition to the exact funnel scripts that have helped him to offer millions of each of his items.

These are divided into the Frontend, Middle and Backend Funnels. Interestingly, you don’t have to deal with these parts due to the fact that there’s a powerful suite of software application you can utilize to automate everything– ClickFunnels software application.

1. Frontend Funnel: Two-Step– Free Plus Shipping

Due to the fact that it shows what must take place once you get your visitors onboard your sales funnel, the Frontend Funnel is essential.

You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to build and can benefit eCommerce entrepreneurs or online marketers who have Free Plus Shipping offers.

The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product must be shipped.

On the 2nd page (step-two) of the funnel, the visitor’s charge card info is asked for the shipping and dealing with charge. Once the visitor has actually successfully submitted the second page– the One-time-offer is next.

Of course, you’re not left alone as there are scripts you will use to make this entire 2-step free shipping funnel efficient. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the very same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of setting up this offer is to assist breakeven and cover the money you invested in advertising or getting the lead.

DotCom Secrets self liquidating offer

Here, Russell Brunson shows the practical mechanics associated with this kind of funnel. And he also presented a special script called the Star, Story, Solution script which helps to push a cold lead towards your products.

You’ll gain access to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll discover how to lure visitors and let them keep paying for a longer time.

But you’re not limited in any way– as there are numerous ways to use this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The best webinar is the best and likewise the first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to use live or recorded presentations to market your products or services on autopilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re provided with the strategies and scripts that will make the webinar genuinely “perfect.”.

5. Middle Funnel: Invisible Perfect Webinar.

Unlike the Perfect Webinar, this one is a bit various. It’s not FREE!. It’s a more advanced webinar discussion where your objective is to get individuals to buy. However it’s “invisible”– which means there’s no pushy or deceptiveness included.

You’ll also access the scripts for this updated version of Perfect Webinar.

6. Middle Funnel: Product Launch.

You utilize the “Product Launch” funnel specifically for releasing a new item by sharing a series of videos to provide tons of worth to your visitors.

Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.

These videos will be convincing, practical, and entertaining– thereby causing visitors to take actions. You’ll discover how to effectively structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of offering high-ticket offers using an innovative formula and scripts. If you’re a coach or consultant, this funnel is what you need to obtain premium customers.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section 5: ClickFunnels.

This last area is short but you can discover more by reading my ClickFunnels review.

DotCom Secrets Pros and Cons.

DotCom Secrets is a fantastic book if you want to acquire insights, see examples, and read stories that will influence you to construct a successful service online or guide you in transitioning from offline to internet marketing channels.

Let’s think about the pros and cons quickly:.

Pros.

DotCom Secrets is free. Get business-building knowledge without paying money.

Improve your company’ relevance using the worth ladders and sales funnel techniques and scripts.

Get tricks to ending up being an idea leader in your market.

Basic techniques that will work for any company design.

Establish and construct relationships relationship with your consumers.

Cons.

You may need to have an existing service to gain from DotCom Secrets (although it can certainly benefit you if you’re simply starting out as well as long as you execute the information).

The book is perfect for companies that take advantage of online marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

DotCom Secrets is FREE when you get it from the official website. You just have to pay for shipping/handling– $7.95 if you’re based within the US or $14.95 for global.

There you have it, the Free Plus Shipping offer we talked about previously. As you can see, Russell is a master at executing what he teaches.

You can get the paperback format for $14.80 if you prefer to buy DotCom Secrets from Amazon. It’s your choice.

DotCom Secrets Free Book.

Thanks to Russell for offering the book devoid of his website (you just spend for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a bundle of actionable techniques and secrets for beginning and growing a business.

You’ll discover a lot of aha moments while going through the areas. More importantly, you’re guided on how to integrate the principle into my own service.

DotCom Secrets is a playbook. You might have to read it numerous times to get the ‘secrets’ into your head and company. But you do not have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re selling service or products online, I highly recommend that you get a copy of DotCom Secrets for FREE.

>>Click Here To Get Your Copy Of Dotcom Secrets<<