Dotcom Secrets is a fantastic book if you want to acquire insights, see examples, and check out stories that will motivate you to build a successful organization online or guide you in transitioning from offline to online marketing channels.
Let’s consider the pros and cons rapidly:
- DotCom Secrets is complimentary. Get it here.
- You will overcome the shoulder lessons from an effective incredibly affiliate– Russell Brunson.
- The book is a enjoyable and easy read.
- You will get actionable takeaways that you can use to improve your organization instantly.
- It’s not a “how to make money online” book per se.
- You will need to have some knowledge of internet marketing ideas to fully value the book.
If you desire to discover from somebody who has actually made cash online, Dotcom Secrets is a great resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can use to improve your business immediately.
The only drawback is that it’s not a “how to make money online” book per se– you will require to have some understanding of online marketing principles to fully appreciate it.
However overall, Dotcom Secrets is an important resource for anybody aiming to construct or grow an online organization.
So if you’re ready to learn from one of the masters of Sales Funn, be sure to have a look at this book today!
DotCom Secrets Book
It’s one of my preferred service books. You might need to read it several times to fully grasp it. Or simply make it your companion as you tackle your online way of life organization adventures.
In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for many years to come. The objective is to make it relevant to both advanced and brand-new online business owners.
The number of company books do you still discover relevant in this ever-changing world? Although marketing techniques are constantly changing, the DotCom Secrets book is still incredibly appropriate and useful today.
What Is DotCom Secrets?
The DotCom Secrets book offers a step-by-step process for growing a successful company– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first released in 2015, you’ll find that most of the methods that Russell speak about are still reliable today.
You’ll get a ton of actionable recommendations from the book and if you have plans to sell items online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy composed the forward to the DotCom Secrets book. In his specific words:
” In truth, this is a tested playbook for growing your business with efficient list building and sales/conversion approaches, which can be used online and offline.”
This is a transformative and effective book. DotCom Secrets by Russell Brunson is the best road map if you’re seeking to start an organization or scale an existing company.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive strategy that guides you on the best building blocks for your company. You’ll absolutely get results from reading it.
To be truthful, DotCom Secrets seems like a book for constructing a sustainable online business just.
Do not be constrained by that since the actionable marketing techniques work for both online and offline businesses. You’re in safe hands if you run a brick-and-mortar organization and want to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can answer that question. If you wish to scale a business or begin and follow proven ‘shortcut’ that has been checked by Russell himself, you need to check out the DotCom Secrets book.
It’s altering lives and I’ve personally found it incredibly important on my entrepreneurial journey (I’ve read it several times). I highly suggest the book.
DotCom Secrets may not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You ought to think about another book.
DotCom Secrets supplies smart insights and strategies to:
Existing company owner: If you have not started a service at all or have no service idea, the book may not relate to you.
Item owners: If you have an existing item already, then you can find out techniques to double or even triple your sales.
Positive online marketers: If you’re ready to take steps that might challenge your idea of business, then you should utilize DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to develop a company that stands the test of time. Due to the fact that you lack the skillset, tools, and tricks that have actually been tested and proven to produce excellent results, you do not want to fizzle out.
So whether you’re a newbie who’s simply getting going or you’re an expert, DotCom Secrets will stroll you through the process of beginning and growing a profitable organization.
If you currently have an organization, use the secrets in the book to scale to amazing levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that offers specific, actionable instructions on what you need to do to fail-proof your business, how to attract consumers, and the secrets to substantially increase your sales.
If you stop working to check out DotCom Secrets, you’re still not limited at all. The only challenge, though, is that you’ll miss the chance to quickly grow your existing company or flourish in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books pertain to, lifestyle entrepreneurs, business owners and online marketers– given that they match each other and provide for starting and growing an effective service.
Expert Secrets vs DotCom Secrets.
DotCom Secrets describes a step-by-step process to successfully structure your service. You get to learn how to deliver your message and interact value in a way that makes people wish to pay you.
Specialist Secrets provides actionable examples, illustrations, and stories that help you find your voice, construct a loyal fan base and make money to share messages that will change somebody else’s life.
Both books are advised to business owners who wish to become more successful in their industries. Entrepreneurs who are constructed to see chances in competitors instead of discomfort.
In Russell’s third and brand brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream clients (aka getting heaps of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas similar to Expert Secrets that lays out the simple marketing procedures and how to implement them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the very first section of DotCom Secrets with “Ladders and Funnels.” He likewise reveals five (5) marketing tricks. Let’s go over them:
Secret # 1: The Secret Formula
Initially, you require to have a full understanding of where you want your organization. How does this understanding help your clients and customers?
This will help you to serve them much better– instead of trying to find out their discomfort points, how desperate they require services, and what they’re ready to pay.
In the secret formula, four simple questions were detailed in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you discover them?
How do you attract them without being aggressive?
What benefit will they get from your organization?
You’ll find answers to these concerns and more in the very first trick.
Secret #2: The Value Ladder
When it comes to constructing a sustainable organization, worth is essential. If there’s no value, customers and customers will leave.
That’s why Russell invested a ton of time to dissect the steps that you require to follow to browse your dream customer from taking the “bait” (beginning point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your value ladder.”
When you effectively structure the worth ladder, you’ll not just make more money, you’ll likewise provide your customers with a more tailored option. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic happens. It’s like a surprise that alters whatever you already learn about growing a successful business. You’ll get going with developing out your own sales funnel and the psychology behind a successful funnel.
It exceeds the product you’re selling or how they’re priced. There’s a lot more …
You need to have a complete value ladder in place. It’s like your foolproof system for making sales on autopilot. If you don’t have a reliable value adder mapped out, you may not be able to build a high-converting sales funnel.
The sales funnel is necessary and has changed the method business owners and businesses approach sales online.
It works because it takes into consideration the clients’ behaviors– and moves them through the different actions of your worth ladder up until they’re all set to buy your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target audience. Unfortunately, you might not know how to recognize or serve them. That’s why understanding how to specify your target audience is very important.
This secret lays out where your target market (i.e., clients who are ready to acquire your item) are investing most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the techniques that work to get a consumer to leave whatever they’re doing and have a look at your page.
Every online entrepreneur needs to learn and master these techniques. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or site is a continuous battle for most people. It’s probably the most difficult element of running an effective online business.
Do you truly understand how traffic operates in the online marketing space? If you aren’t confident in your traffic generation knowledge, Russell has the answers.
He reveals you the very best kind of traffic that you must take notice of and how it can change your company. The type of traffic includes:
- Traffic we manage
- The traffic we do not manage
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the processes associated with constructing an audience by leveraging advanced individual branding strategies, the tricks to communicating well with your audience that will cause a sale.
Ensure you do not avoid this area while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a attractive and confident character.
Why do you think people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have massive fans?
As a business owner, you can’t go wrong when you lastly establish an attractive character. When you’re effective at it, it means you can include more competent consumers to your e-mail list and launch an effective product that individuals are ready and ready to purchase right away.
In producing that attractive character, Russell Brunson specifies the three parts you must keep in check, which is divided into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to create an appealing character using these components and their aspects, and determine the very best method to communicate your fascinating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about developing a bond and a sort of connection between the Attractive Character and the target market by means of a traffic source we own. Email.
The Soap Opera Sequence consists of a series of e-mail sequences that help to link and develop an immediate relationship in between you and the person reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart likewise shares the EXACT 5 e-mail design templates that have actually helped him to transition into a sought-after internet and an attractive character marketer.
The Soap Opera Sequence works due to the fact that it profits from giving value to your customers. This ‘value’ combined with a tempting open storyline hooks them the minute they read your first e-mail and they’ll look forward to the next one.
The days of dull e-mail sequences are over. Do not simply take pleasure in soap opera on television, it’s time to anecdotally utilize it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers delighted to hear from you every day is utilizing the Seinfeld e-mail format.”
So what’s the Seinfeld format everything about?
DotCom Secrets Seinfeld Sequence
It’s an email style that develops excitement in your readers. It ‘d entertain them and trigger them to buy from you.
It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and appropriate stories happening with/around you– stories they can easily link with. You ought to be strategic and purposeful about it anyways.
You wish to have the ability to lead ideal clients back to your offer. This may look basic however it’s powerful!
When you’re sending out Seinfeld e-mails, Russell also supplies excellent examples and composed design templates to speed up the procedure.
Section Three: Funnelology
In this section, the techniques and techniques for building high-converting funnels are gone over in detail, along with and what you truly must do to make your funnel work.
Russell covers the fundamentals of a funnel, stages (and sales funnel phases) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the importance of sticking to systems that work. In other words, there’s no need to reinvent the wheel.
There’s a chance that you’re making the above mistake if you’re a business owner and you’re struggling to break even.
This is common with business owners who are just beginning with their sales funnel. They attempt to re-invent the entire car. When developing a company, what a dreadful course to follow!
The trick here is leveraging on other individuals who currently have an effective funnel and making your offer to their exact customers. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these components to work for you is a priceless gift for your organization. It’s rather easy once you understand how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m really pleased that I read DotCom Secrets a few years ago (and a number of times more because that first time to totally understand and implement the strategies in my own online service.
It not only opened my eyes to funnels and how to construct them however also the 7 stages that a perfect customer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better pertained to terms with this sentence within the DotCom Secrets. It checks out:
The genuine distinction between having a six-, 7-, or perhaps eight-figure organization is whether you comprehend the phases of a funnel and can successfully monetize the points along the line.
I was familiar with that there are levels of traffic temperature level and for that reason, treating them along the very same funnel process is dangerous.
This trick alone is basic to creating the ideal kind of page, deal, and traffic that will cause sales.
When creating a funnel– especially if you want visitors and leads to trust you more, there’s also the pre-framing concept that you need to fully comprehend. Well, who does not wish to develop trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the typical business guidance. It goes into the specific landing pages you can create in the 7 structure stages that we’ve discussed previously.
You get to see the twenty-three of the most efficient building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers utilize these foundation at particular times during these very same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying purchasers
Identifying hyper buyers for your services and products.
Once you’ve comprehended how this works, you can choose which you wish to start with very first and which one to adhere to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the right kind of funnels can be a battle even to the more advanced online marketers. More so, comprehend the funnels that will be served only to qualified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– however bypassing it can make a difference in your traffic engagement and sales.
Here Russell details the process he follows when picking a funnel to utilize on the frontend of his value ladders, the funnel he utilizes in the factor to consider stage (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I initially checked out the DotCom Secrets book.
Russell spills all of it out in this area and exposes the secret that made all his books sell millions.
Simply by grabbing your totally free copy of DotCom Secrets and studying the funnel actions, you’ll have several “Aha-Moments” that will alter your organization, specifically if you have an item you’re presently offering online (and even offline).
I indicate if you can buy your free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the secret behind these records.
He emphasizes the power of words and how using a certain WORD can alter your whole business amazingly. That single word can act as bait.
No matter the market you operate in, what you do, what items you use, or the business design, this is the part that some of the effective entrepreneurs would conceal from you.
Section Four: Funnels And Scripts
The very first time I check out DotCom Secrets, I couldn’t comprehend this area since it was unique in its method. I had to read the book once again to comprehend the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, as well as the exact funnel scripts that have helped him to offer countless each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Remarkably, you do not have to battle with these parts due to the fact that there’s an effective suite of software application you can utilize to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Due to the fact that it shows what ought to take place once you get your visitors onboard your sales funnel, the Frontend Funnel is important.
You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to build and can benefit eCommerce marketers or business owners who have Free Plus Shipping offers.
The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product must be delivered.
On the second page (step-two) of the funnel, the visitor’s credit card information is asked for the shipping and handling charge. Once the visitor has successfully submitted the second page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will use to make this entire 2-step free shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of establishing this deal is to assist breakeven and cover the cash you invested in advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson reveals the useful mechanics involved in this type of funnel. And he likewise presented a special script called the Star, Story, Solution script which assists to push a cold lead towards your products.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to attract visitors and let them keep spending for a longer time.
You’re not limited in any method– as there are many methods to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the best and also the very first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to use taped or live discussions to market your product and services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the methods and scripts that will make the webinar truly “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more innovative webinar presentation where your objective is to get individuals to buy.
You’ll also access the scripts for this updated variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel particularly for introducing a new product by sharing a series of videos to provide tons of worth to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.
These videos will be convincing, handy, and amusing– consequently causing visitors to act. You’ll discover how to correctly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket deals utilizing an innovative formula and scripts. This funnel is what you need to get premium clients if you’re a coach or consultant.
Section 5: ClickFunnels.
This last section is short however you can find out more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you wish to get insights, see examples, and read stories that will influence you to construct an effective organization online or guide you in transitioning from offline to internet marketing channels.
Let’s think about the cons and pros quickly:.
DotCom Secrets is complimentary. Get business-building knowledge without paying money.
Enhance your business’ significance using the worth ladders and sales funnel techniques and scripts.
Get tricks to becoming an idea leader in your industry.
Easy methods that will work for any business design.
Build relationships and develop connection with your consumers.
You may require to have an existing service to benefit from DotCom Secrets (although it can definitely benefit you if you’re just starting in addition to long as you execute the details).
The book is ideal for companies that leverage internet marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the main website. If you’re based within the US or $14.95 for worldwide, you only have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping offer we went over previously. As you can see, Russell is a master at implementing what he teaches.
You can get the paperback format for $14.80 if you prefer to buy DotCom Secrets from Amazon. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for using the book devoid of his website (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable techniques and secrets for beginning and growing an organization.
You’ll encounter a lot of aha minutes while going through the sections. More significantly, you’re directed on how to include the concept into my own company.
DotCom Secrets is a playbook. You might have to read it several times to get the ‘secrets’ into your head and business. But you don’t need to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or items online, I extremely suggest that you get a copy of DotCom Secrets for FREE.