Dotcom Secrets is a fantastic book if you wish to acquire insights, see examples, and read stories that will influence you to develop an effective service online or guide you in transitioning from offline to online marketing channels.
Let’s consider the pros and cons quickly:
- DotCom Secrets is free. Get it here.
- You will overcome the shoulder lessons from an effective super affiliate– Russell Brunson.
- The book is a simple and enjoyable read.
- You will get actionable takeaways that you can use to improve your service right away.
- It’s not a “how to generate income online” book per se.
- You will need to have some knowledge of internet marketing concepts to fully value the book.
If you want to learn from somebody who has actually made money online, Dotcom Secrets is a great resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can utilize to improve your company right away.
The only disadvantage is that it’s not a “how to generate income online” book per se– you will require to have some knowledge of online marketing principles to totally appreciate it.
However overall, Dotcom Secrets is an important resource for anyone wanting to build or grow an online company.
So if you’re all set to gain from among the masters of Sales Funn, be sure to take a look at this book today!
DotCom Secrets Book
It’s one of my favorite business books. You may need to read it several times to totally understand it. Or merely make it your buddy as you tackle your online way of life service experiences.
In the introduction of the book, Russell Brunson assured to keep the book evergreen for many years to come. The goal is to make it appropriate to both sophisticated and brand-new online entrepreneurs.
The number of organization books do you still find pertinent in this ever-changing world? Even though marketing methods are continuously altering, the DotCom Secrets book is still exceptionally pertinent and useful today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a detailed procedure for growing a successful organization– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first released in 2015, you’ll find that the majority of the strategies that Russell discuss are still effective today.
You’ll get a ton of actionable recommendations from the book and if you have strategies to sell items online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy composed the forward to the DotCom Secrets book. In his exact words:
” In truth, this is a proven playbook for growing your business with reliable list building and sales/conversion methods, which can be used online and offline.”
This is a effective and transformative book. DotCom Secrets by Russell Brunson is the best road map if you’re seeking to start a business or scale an existing business.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth plan that guides you on the right building blocks for your organization. You’ll certainly get results from reading it.
To be truthful, DotCom Secrets sounds like a book for building a sustainable online organization only.
However do not be constrained by that since the actionable marketing techniques work for both online and offline services. So you’re in safe hands if you run a brick-and-mortar organization and want to shift to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can address that concern. If you wish to start or scale a company and follow proven ‘faster way’ that has actually been evaluated by Russell himself, you should read the DotCom Secrets book.
It’s altering lives and I’ve personally found it super valuable on my entrepreneurial journey (I’ve read it a number of times). I highly recommend the book.
If you ‘d rather play cool and try to figure it out by yourself, then DotCom Secrets might not be worth your read. You must consider another book.
Although, DotCom Secrets provides wise insights and techniques to:
Existing business owners: If you have not begun a business at all or have no company concept, the book may not relate to you.
Item owners: If you have an existing product currently, then you can learn techniques to double and even triple your sales.
Positive online marketers: If you’re willing to take steps that might challenge your concept of business, then you ought to use DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to construct a company that stands the test of time. Because you lack the skillset, tools, and tricks that have actually been tested and proven to produce excellent results, you don’t desire to fizzle out.
Whether you’re a novice who’s just getting started or you’re a specialist, DotCom Secrets will stroll you through the process of beginning and growing a lucrative service.
If you already have an organization, utilize the secrets in the book to scale to amazing levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and effective book that provides specific, actionable directions on what you ought to do to fail-proof your business, how to attract customers, and the secrets to substantially increase your sales.
If you fail to read DotCom Secrets, you’re still not limited at all. The only difficulty, though, is that you’ll miss out on the chance to quickly grow your existing service or prosper in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions between Expert Secrets Both books pertain to, lifestyle entrepreneurs, company owner and online marketers– since they match each other and attend to beginning and growing a successful company.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets describes a detailed process to successfully structure your business. You get to learn how to provide your message and communicate value in a way that makes individuals want to pay you.
Expert Secrets offers actionable examples, illustrations, and stories that help you discover your voice, develop a loyal fan base and get paid to share messages that will alter someone else’s life.
Both books are suggested to entrepreneur who wish to end up being more successful in their industries. Entrepreneurs who are constructed to see opportunities in competitors instead of discomfort.
And lastly in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream clients (aka getting lots of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas much like Expert Secrets that outlines the basic marketing procedures and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first section of DotCom Secrets with “Ladders and Funnels.” He likewise reveals five (5) marketing secrets. Let’s review them:
Secret # 1: The Secret Formula
You need to have a complete understanding of where you want your business. How does this understanding help your customers and customers?
This will help you to serve them better– instead of searching for out their discomfort points, how desperate they need solutions, and what they’re prepared to pay.
In the secret formula, 4 easy concerns were described in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being aggressive?
What advantage will they get from your service?
You’ll discover answers to these questions and more in the first trick.
Secret #2: The Value Ladder
When it comes to developing a sustainable organization, worth is key. If there’s no worth, consumers and clients will leave.
That’s why Russell invested a ton of time to dissect the actions that you require to follow to navigate your dream customer from taking the “bait” (starting point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is described as “taking them through your worth ladder.”
When you effectively structure the value ladder, you’ll not only make more money, you’ll also offer your customers with a more personalized service. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic takes place. It’s like an epiphany that changes everything you currently understand about growing a rewarding organization. You’ll start with building out your own sales funnel and the psychology behind a successful funnel.
There’s a lot more …
You need to have a complete value total worth place. You may not be able to build a high-converting sales funnel if you do not have an effective worth adder mapped out.
The sales funnel is essential and has altered the way business owners and services approach sales online.
It works due to the fact that it considers the customers’ behaviors– and moves them through the different actions of your worth ladder till they’re all set to acquire your item– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target audience. Unfortunately, you may not know how to determine or serve them. That’s why understanding how to specify your target market is essential.
This secret outlines where your target audience (i.e., consumers who are ready to purchase your item) are investing the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the techniques that work to get a consumer to leave whatever they’re doing and check out your page.
Every online business owner requires to find out and master these strategies. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or site is a continuous struggle for many people. It’s probably the most daunting element of running an effective online company.
Do you really comprehend how traffic works in the internet marketing area? Russell has the answers if you aren’t confident in your traffic generation proficiency.
He shows you the very best kind of traffic that you should take notice of and how it can change your service. The kind of traffic consists of:
- Traffic we manage
- The traffic we do not manage
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the processes involved in developing an audience by leveraging more advanced individual branding tactics, the secrets to interacting well with your audience that will lead to a sale.
Make certain you don’t skip this section while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a attractive and positive character.
Why do you believe men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have huge followers?
As an entrepreneur, you can’t go wrong when you finally establish an appealing character. When you’re successful at it, it means you can add more certified clients to your e-mail list and release a successful item that individuals are ready and prepared to buy right now.
In creating that attractive character, Russell Brunson defines the 3 components you need to keep in check, which is split into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets reveals you how to develop an appealing character utilizing these elements and their aspects, and recognize the best way to communicate your captivating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of relationship between the Attractive Character and the target audience by means of a traffic source we own. Email.
The Soap Opera Sequence makes up a series of e-mail series that assist to link and develop an instantaneous relationship between you and the person reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart also shares the EXACT five email design templates that have actually assisted him to shift into an Attractive Character and a desired web marketer.
Since it capitalizes on giving worth to your subscribers, the Soap Opera Sequence works. This ‘value’ combined with an irresistible open storyline hooks them the minute they read your very first e-mail and they’ll anticipate the next one.
The days of uninteresting email sequences are over. Don’t simply enjoy daytime drama on TV, it’s time to anecdotally utilize it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers delighted to speak with you every day is using the Seinfeld email format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email style that constructs excitement in your readers. It ‘d amuse them and cause them to purchase from you.
It leverages the power of storytelling. But this time, you’re being creative in sharing your life and relevant stories happening with/around you– stories they can quickly get in touch with. You should be tactical and purposeful about it anyways.
You want to have the ability to lead ideal customers back to your deal. This may look basic however it’s powerful!
Russell likewise provides good examples and composed templates to speed up the procedure when you’re sending Seinfeld e-mails.
Section Three: Funnelology
In this section, the strategies and tactics for developing high-converting funnels are discussed in detail, in addition to and what you really need to do to make your funnel work.
Russell covers the basics of a funnel, stages (and sales funnel stages) and the kind of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the importance of sticking to systems that work. To put it simply, there’s no requirement to transform the wheel.
There’s a chance that you’re making the above error if you’re a service owner and you’re having a hard time to break even.
This is common with entrepreneurs who are simply beginning with their sales funnel. They try to re-invent the entire vehicle. When developing a company, what a terrible course to follow!
The trick here is leveraging on other people who currently have an effective funnel and making your offer to their exact customers. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these elements to work for you is an invaluable present for your service. Once you comprehend how the pieces fit, it’s rather simple.
Secret # 10: Seven Phases Of A Funnel
I’m very grateful that I read DotCom Secrets a few years ago (and a number of times more because that first time to completely comprehend and execute the techniques in my own online service.
It not just opened my eyes to funnels and how to develop them however also the 7 phases that a perfect client has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better come to terms with this sentence within the DotCom Secrets. It checks out:
The genuine distinction in between having a 6-, seven-, and even eight-figure organization is whether you comprehend the stages of a funnel and can successfully generate income from the points along the line.
I was familiar with that there are levels of traffic temperature level and therefore, treating them along the very same funnel process threatens.
This secret alone is essential to producing the best type of page, deal, and traffic that will lead to sales.
When developing a funnel– particularly if you want visitors and leads to trust you more, there’s also the pre-framing principle that you need to fully comprehend. Well, who doesn’t want to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the typical organization guidance. It goes into the particular landing pages you can produce in the 7 structure stages that we’ve talked about previously.
You get to see the twenty-three of the most reliable building blocks for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers utilize these foundation at specific times during these very same 4 phases of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying purchasers
Determining hyper buyers for your services and items.
You can decide which you desire to start with first and which one to stick to in your market when you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the ideal kind of funnels can be a struggle even to the advanced marketers. More so, comprehend the funnels that will be served just to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so apparent– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell describes the procedure he follows when choosing a funnel to use on the frontend of his worth ladders, the funnel he uses in the factor to consider stage (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I could not contain this ‘secret’ when I first checked out the DotCom Secrets book.
Russell spills it all out in this section and exposes the secret that made all his books sell millions.
Simply by getting your totally free copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will change your business, particularly if you have an item you’re currently offering online (and even offline).
I suggest if you can purchase your complimentary copy of DotCom Secrets and study the funnel steps, you’ll understand the secret behind these records.
He emphasizes the power of words and how utilizing a particular WORD can alter your entire business amazingly. That single word can act as bait.
Despite the industry you run in, what you do, what items you use, or business design, this is the part that some of the successful entrepreneurs would hide from you.
Section Four: Scripts and funnels
The very first time I check out DotCom Secrets, I couldn’t understand this section due to the fact that it was special in its method. I had to read the book once again to comprehend the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, along with the specific funnel scripts that have actually helped him to sell countless each of his items.
These are divided into the Frontend, Middle and Backend Funnels. Interestingly, you don’t need to have problem with these parts because there’s a powerful suite of software application you can use to automate whatever– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is very important since it shows what must happen as soon as you get your visitors onboard your sales funnel.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to develop and can benefit eCommerce entrepreneurs or marketers who have Free Plus Shipping deals.
The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item ought to be delivered.
On the 2nd page (step-two) of the funnel, the visitor’s credit card information is asked for the shipping and managing charge. When the visitor has actually successfully filled out the second page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will use to make this entire 2-step complimentary shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of establishing this deal is to assist breakeven and cover the money you spent on advertising or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the useful mechanics involved in this kind of funnel. And he likewise introduced a special script called the Star, Story, Solution script which helps to nudge a cold lead towards your products.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to attract visitors and let them keep spending for a longer time.
You’re not limited in any method– as there are many methods to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the ideal and likewise the first funnel for the middle of your worth ladder. It covers everything about hosting high-converting webinars; how to utilize taped or live discussions to market your product and services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the strategies and scripts that will make the webinar truly “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little bit different. It’s not FREE!. It’s a more advanced webinar discussion where your goal is to get people to purchase. It’s “unnoticeable”– which indicates there’s no aggressive or deceptiveness involved.
You’ll also access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel specifically for introducing a new product by sharing a series of videos to offer tons of worth to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, useful, and entertaining– thereby causing visitors to do something about it. You’ll find how to appropriately structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals using an advanced formula and scripts. This funnel is what you need to get premium clients if you’re a coach or specialist.
Area 5: ClickFunnels.
This last area is brief but you can discover more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you want to acquire insights, see examples, and check out stories that will inspire you to build a successful business online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the cons and pros rapidly:.
DotCom Secrets is complimentary. Get business-building understanding without paying cash.
Improve your company’ relevance utilizing the value ladders and sales funnel strategies and scripts.
Get secrets to becoming a thought leader in your market.
Basic methods that will work for any organization design.
Establish and develop relationships connection with your clients.
You might require to have an existing service to gain from DotCom Secrets (although it can certainly benefit you if you’re simply beginning in addition to long as you carry out the details).
The book is ideal for businesses that utilize internet marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main site, DotCom Secrets is FREE. If you’re based within the US or $14.95 for international, you just have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping offer we went over earlier. As you can see, Russell is a master at implementing what he teaches.
You can get the paperback format for $14.80 if you prefer to buy DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for providing the book devoid of his site (you simply pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable techniques and tricks for starting and growing an organization.
You’ll stumble upon a lot of aha minutes while going through the sections. You’re assisted on how to incorporate the principle into my own business.
DotCom Secrets is a playbook. You might need to read it multiple times to get the ‘secrets’ into your head and company. But you do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling products or services online, I highly recommend that you get a copy of DotCom Secrets free of charge.