Russell Brunson Signature

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is a great book if you wish to get insights, see examples, and read stories that will inspire you to build a successful service online or guide you in transitioning from offline to internet marketing channels.

Let’s consider the pros and cons quickly:

Pros:

  • DotCom Secrets is complimentary. Get it here.
  • You will get over the shoulder lessons from an effective very affiliate– Russell Brunson.
  • The book is a easy and pleasurable read.
  • You will get actionable takeaways that you can utilize to improve your organization right away.

Cons:

  • It’s not a “how to make money online” book per se.
  • You will require to have some knowledge of internet marketing concepts to fully value the book.

If you want to learn from somebody who has in fact made cash online, Dotcom Secrets is a terrific resource.

Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll come away from reading this book with actionable takeaways that you can use to improve your company instantly.

The only downside is that it’s not a “how to earn money online” book per se– you will require to have some knowledge of internet marketing ideas to completely value it.

However overall, Dotcom Secrets is a valuable resource for anyone aiming to construct or grow an online company.

So if you’re all set to learn from one of the masters of Sales Funn, be sure to check out this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my favorite organization books. You might need to read it numerous times to totally grasp it. Or simply make it your buddy as you go about your online way of life company experiences.

In the intro of the book, Russell Brunson guaranteed to keep the book evergreen for many years to come. The objective is to make it relevant to both brand-new and sophisticated online business owners.

How many organization books do you still find pertinent in this ever-changing world? Even though marketing strategies are continuously altering, the DotCom Secrets book is still exceptionally appropriate and helpful today.

What Is DotCom Secrets?

The DotCom Secrets book provides a step-by-step procedure for growing an effective company– whether online or offline.

DotCom Secrets Review

Even though DotCom Secrets was first published in 2015, you’ll find that most of the strategies that Russell discuss are still reliable today.

You’ll get a ton of actionable recommendations from the book and if you have strategies to sell products online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a reference.

Dan Kennedy composed the forward to the DotCom Secrets book. In his specific words:

” In fact, this is a tested playbook for growing your company with reliable lead generation and sales/conversion methods, which can be utilized online and offline.”

This is a transformative and effective book. DotCom Secrets by Russell Brunson is the best road map if you’re aiming to start an organization or scale an existing business.

Within the pages of the Dotcom Secrets book, you’ll get a comprehensive strategy that guides you on the right foundation for your organization. You’ll absolutely get results from reading it.

To be honest, DotCom Secrets sounds like a book for developing a sustainable online company only.

Don’t be constrained by that because the actionable marketing techniques work for both online and offline companies. You’re in safe hands if you run a brick-and-mortar service and desire to transition to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, only you can respond to that question. If you wish to start or scale a business and follow tested ‘faster way’ that has actually been tested by Russell himself, you should check out the DotCom Secrets book.

It’s changing lives and I’ve personally discovered it extremely important on my entrepreneurial journey (I’ve read it numerous times). I extremely suggest the book.

DotCom Secrets may not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You need to consider another book.

Although, DotCom Secrets supplies smart insights and methods to:

Existing entrepreneur: If you have not started a company at all or have no organization idea, the book might not relate to you.

Product owners: If you have an existing product already, then you can find out methods to double or perhaps triple your sales.

Confident online marketers: If you’re willing to take actions that may challenge your concept of company, then you should use DotCom Secrets as a recommendation.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You want to develop an organization that stands the test of time. Due to the fact that you do not have the skillset, tools, and secrets that have actually been evaluated and proven to produce fantastic outcomes, you don’t desire to fizzle out.

So whether you’re a novice who’s just beginning or you’re an expert, DotCom Secrets will stroll you through the procedure of beginning and growing a successful company.

If you currently have a service, utilize the secrets in the book to scale to incredible levels? Aside from generating income, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a relied on and powerful book that supplies specific, actionable instructions on what you should do to fail-proof your service, how to attract customers, and the secrets to substantially boost your sales.

If you fail to check out DotCom Secrets, you’re still not restricted at all. The only challenge, though, is that you’ll miss out on the chance to quickly grow your existing organization or thrive in a competitive market.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some distinctions between Expert Secrets Both books relate to, lifestyle business owners, business owners and online marketers– considering that they complement each other and provide for beginning and growing a successful service.

Expert Secrets vs DotCom Secrets.

DotCom Secrets details a step-by-step process to successfully structure your company. You get to discover how to deliver your message and interact value in a manner that makes individuals wish to pay you.

Professional Secrets gives actionable examples, illustrations, and stories that help you discover your voice, develop a devoted fan base and make money to share messages that will alter somebody else’s life.

Both books are recommended to entrepreneur who wish to become more successful in their industries. Business owners who are developed to see opportunities in competitors instead of pain.

And finally in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream consumers (aka getting lots of traffic as the title of the book recommends).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is organized into 5 sections similar to Expert Secrets that lays out the easy marketing procedures and how to implement them.

Area One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell began the first area of DotCom Secrets with “Ladders and Funnels.” He also reveals five (5) marketing secrets. Let’s go over them:

Secret # 1: The Secret Formula

First, you need to have a complete understanding of where you desire your service. How does this understanding help your consumers and clients?

This will assist you to serve them much better– instead of searching for out their pain points, how desperate they require solutions, and what they’re willing to pay.

In the secret formula, four simple questions were described in a step-by-step order inside the DotCom Secrets book:

Who are your dream customers?

How do you find them?

How do you attract them without being pushy?

What advantage will they receive from your company?

You’ll discover answers to these concerns and more in the very first secret.

Secret #2: The Value Ladder

When it comes to developing a sustainable company, worth is crucial. If there’s no worth, consumers and clients will leave.

That’s why Russell invested a ton of time to dissect the steps that you need to follow to navigate your dream consumer from taking the “bait” (beginning point of your ladder) to where they wish to be.

DotCom Secrets Value Ladder

This trick is described as “taking them through your value ladder.”

When you effectively structure the worth ladder, you’ll not just make more money, you’ll likewise supply your consumers with a more tailored service. They’ll enjoy you for this.

Secret # 3: From A Ladder To A Funnel

This secret is where the magic happens. It’s like an epiphany that alters whatever you currently learn about growing a profitable service. You’ll start with constructing out your own sales funnel and the psychology behind a rewarding funnel.

It surpasses the product you’re offering or how they’re priced. There’s a lot more …

You require to have a complete worth ladder in place. It’s like your infallible system for making sales on autopilot. If you don’t have an effective value adder mapped out, you might not be able to build a high-converting sales funnel.

The sales funnel is essential and has actually changed the way entrepreneurs and services approach sales online.

It works since it considers the consumers’ behaviors– and moves them through the different steps of your worth ladder until they’re ready to purchase your product– willingly.

Secret # 4: How To Find Your Dream Customers

You have a target audience. You may not understand how to determine or serve them. That’s why knowing how to specify your target audience is important.

This secret details where your target audience (i.e., consumers who are ready to acquire your item) are spending the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be armed with the methods that work to get a customer to leave whatever they’re doing and take a look at your page.

Every online business owner needs to discover and master these methods. Russell makes it easy in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Generating traffic to a landing page or website is a consistent battle for most people. It’s probably the most daunting element of running a successful online organization.

Do you truly comprehend how traffic works in the internet marketing area? Russell has the answers if you aren’t confident in your traffic generation competence.

He shows you the very best kind of traffic that you must focus on and how it can transform your organization. The kind of traffic consists of:

  • Traffic we control
  • The traffic we don’t manage
  • Traffic we own

Section Two: Your Communication Funnel

In this section, Russell digs deeper into the processes associated with building an audience by leveraging advanced individual branding tactics, the tricks to communicating well with your audience that will cause a sale.

Ensure you do not avoid this section while reading DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to constructing a positive and attractive character.

Why do you believe guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have huge fans?

As a company owner, you can’t fail when you finally develop an attractive character. When you’re effective at it, it suggests you can add more certified clients to your email list and release an effective item that people are prepared and prepared to acquire right away.

In producing that attractive character, Russell Brunson defines the 3 components you should keep in check, which is split into three (3) classifications:

  • The Elements
  • The Identity
  • Storylines

DotCom Secrets reveals you how to produce an attractive character utilizing these components and their elements, and identify the very best way to communicate your captivating stories that will get the sales coming in.

Secret # 7: The Soap Opera Sequence

This “secret” originates from the previous part of Dotcom Secrets. It’s everything about producing a bond and a sort of rapport in between the Attractive Character and the target audience through a traffic source we own. Email.

The Soap Opera Sequence makes up a series of email series that assist to connect and establish an instantaneous relationship between you and the person reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for developing the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his great heart also shares the EXACT 5 e-mail templates that have helped him to transition into an Attractive Character and a popular web marketer.

Because it capitalizes on offering worth to your customers, the Soap Opera Sequence works. This ‘worth’ combined with an alluring open storyline hooks them the moment they read your very first email and they’ll look forward to the next one.

The days of uninteresting email series are over. Don’t just take pleasure in soap opera on television, it’s time to anecdotally utilize it in your e-mail messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the secret to keeping your subscribers delighted to hear from you every day is utilizing the Seinfeld e-mail format.”

What’s the Seinfeld format all about?

DotCom Secrets Seinfeld Sequence

It’s an e-mail design that develops excitement in your readers. It ‘d entertain them and trigger them to purchase from you.

It leverages the power of storytelling. This time, you’re being creative in sharing your life and relevant stories occurring with/around you– stories they can easily link with. You need to be tactical and purposeful about it anyways.

You wish to be able to lead ideal clients back to your offer. This might look simple however it’s effective!

When you’re sending Seinfeld emails, Russell likewise offers great examples and written templates to speed up the process.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section Three: Funnelology

In this area, the methods and tactics for building high-converting funnels are discussed in detail, as well as and what you truly ought to do to make your funnel work.

Russell covers the principles of a funnel, stages (and sales funnel stages) and the type of landing pages to use, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we learned the significance of adhering to systems that work. To put it simply, there’s no need to transform the wheel.

If you’re a company owner and you’re struggling to recover cost, there’s a chance that you’re making the above error.

This is common with business owners who are just starting with their sales funnel. They attempt to re-invent the entire vehicle. When constructing a business, what a horrible path to follow!

The secret here is leveraging on other people who already have a successful funnel and making your offer to their precise customers. Watch on the:

  • Demographics
  • Advertisement copy and copies
  • Traffic sources
  • Deals
  • Landing page

Knowing how to reverse all these aspects to work for you is an invaluable present for your service. It’s quite easy once you understand how the pieces fit.

Secret # 10: Seven Phases Of A Funnel

I’m extremely happy that I check out DotCom Secrets a few years ago (and a number of times more because that first time to fully comprehend and execute the methods in my own online company.

It not just opened my eyes to funnels and how to develop them but also the seven phases that a perfect client has to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me better come to terms with this sentence within the DotCom Secrets. It checks out:

The genuine difference between having a 6-, 7-, or perhaps eight-figure organization is whether you understand the phases of a funnel and can effectively generate income from the points along the line.

I got to know that there are levels of traffic temperature and therefore, treating them along the very same funnel process is dangerous.

This trick alone is essential to developing the right kind of page, offer, and traffic that will cause sales.

When producing a funnel– specifically if you want visitors and leads to trust you more, there’s likewise the pre-framing idea that you require to completely understand. Well, who does not wish to develop trust already?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets surpasses the normal organization advice. It enters into the particular landing pages you can produce in the 7 structure stages that we’ve talked about previously.

You get to see the twenty-three of the most efficient building blocks for your sales funnels.

DotCom Secrets 23 building blocks of a funnel

Smart funnel hackers use these building blocks at particular times during these exact same four phases of the funnel:

  • Pre-frame bridge
  • Qualifying customers
  • Qualifying buyers

Identifying hyper purchasers for your services and products.

As soon as you’ve understood how this works, you can choose which you wish to begin with first and which one to adhere to in your market.

Secret # 12: Frontend Vs. Backend Funnels

Picking the right kind of funnels can be a struggle even to the advanced marketers. More so, comprehend the funnels that will be served just to certified buyers (at the backend).

DotCom Secrets Frontend Vs Backend

This error isn’t so apparent– however bypassing it can make a distinction in your traffic engagement and sales.

Here Russell lays out the process he follows when choosing a funnel to use on the frontend of his worth ladders, the funnel he utilizes in the factor to consider phase (the middle), and those used for the backend deals.

Secret # 13: The Best Bait

I could not include this ‘secret’ when I first checked out the DotCom Secrets book.

Russell spills all of it out in this section and exposes the trick that made all his books offer millions.

Just by getting your complimentary copy of DotCom Secrets and studying the funnel actions, you’ll have several “Aha-Moments” that will change your service, specifically if you have a product you’re currently offering online (and even offline).

I mean if you can order your complimentary copy of DotCom Secrets and study the funnel actions, you’ll comprehend the secret behind these records.

He emphasizes the power of words and how using a particular WORD can alter your entire company amazingly. That single word can function as bait.

Despite the industry you operate in, what you do, what products you use, or business design, this is the part that some of the effective entrepreneurs would hide from you.

 

Section Four: Scripts and funnels

The very first time I read DotCom Secrets, I could not grasp this area due to the fact that it was special in its method. I needed to read the book again to understand the point that Russell was making.

As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, along with the exact funnel scripts that have actually helped him to offer millions of each of his products.

These are divided into the Frontend, Middle and Backend Funnels. Surprisingly, you do not have to struggle with these parts since there’s an effective suite of software you can utilize to automate everything– ClickFunnels software application.

1. Frontend Funnel: Two-Step– Free Plus Shipping

Because it shows what ought to occur once you get your visitors onboard your sales funnel, the Frontend Funnel is essential.

You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to build and can benefit eCommerce entrepreneurs or marketers who have Shipping plus free offers.

The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item should be shipped.

On the 2nd page (step-two) of the funnel, the visitor’s credit card info is requested for the shipping and dealing with charge. As soon as the visitor has successfully filled out the second page– the One-time-offer is next.

Of course, you’re not left alone as there are scripts you will use to make this entire 2-step totally free shipping funnel efficient. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the exact same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of establishing this deal is to assist breakeven and cover the money you invested in marketing or getting the lead.

DotCom Secrets self liquidating offer

Here, Russell Brunson reveals the practical mechanics involved in this type of funnel. And he likewise introduced a special script called the Star, Story, Solution script which assists to push a cold lead towards your items.

You’ll get to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll discover how to entice visitors and let them keep spending for a longer time.

But you’re not limited in any way– as there are lots of ways to use this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The best webinar is the perfect and also the first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to utilize live or documented presentations to market your product and services on autopilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re supplied with the strategies and scripts that will make the webinar genuinely “ideal.”.

5. Middle Funnel: Invisible Perfect Webinar.

Unlike the Perfect Webinar, this one is a little various. It’s not FREE!. It’s a more advanced webinar presentation where your goal is to get individuals to buy. It’s “unnoticeable”– which suggests there’s no pushy or deception included.

You’ll also access the scripts for this upgraded variation of Perfect Webinar.

6. Middle Funnel: Product Launch.

You utilize the “Product Launch” funnel specifically for introducing a brand-new item by sharing a series of videos to offer lots of value to your visitors.

Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.

These videos will be persuasive, useful, and amusing– thereby causing visitors to act. You’ll discover how to properly structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of offering high-ticket deals using an advanced formula and scripts. If you’re a coach or consultant, this funnel is what you need to get premium clients.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area 5: ClickFunnels.

This last area is brief however you can find out more by reading my ClickFunnels evaluate.

DotCom Secrets Pros and Cons.

DotCom Secrets is a great book if you want to acquire insights, see examples, and check out stories that will influence you to build a successful organization online or guide you in transitioning from offline to internet marketing channels.

Let’s think about the cons and pros rapidly:.

Pros.

DotCom Secrets is complimentary. Get business-building understanding without paying cash.

Improve your company’ significance using the worth ladders and sales funnel techniques and scripts.

Get tricks to ending up being a thought leader in your market.

Easy methods that will work for any organization model.

Establish and construct relationships connection with your consumers.

Cons.

You may need to have an existing service to take advantage of DotCom Secrets (although it can definitely benefit you if you’re just starting out as well as long as you carry out the info).

The book is perfect for businesses that take advantage of online marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

DotCom Secrets is FREE when you get it from the main website. You only have to spend for shipping/handling– $7.95 if you’re based within the United States or $14.95 for global.

There you have it, the Free Plus Shipping offer we discussed earlier. As you can see, Russell is a master at executing what he teaches.

If you choose to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.

DotCom Secrets Free Book.

Thanks to Russell for offering the book free from his site (you simply spend for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a bundle of actionable methods and tricks for beginning and growing a service.

You’ll encounter a lot of aha minutes while going through the sections. More notably, you’re assisted on how to integrate the principle into my own business.

DotCom Secrets is a playbook. You might have to read it multiple times to get the ‘secrets’ into your head and organization. But you don’t need to if you have a strong IQ, which I’m sure you do!

All in all, if you’re selling products or services online, I extremely advise that you get a copy of DotCom Secrets totally free.

>>Click Here To Get Your Copy Of Dotcom Secrets<<