Russell Brunson Site

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is a fantastic book if you want to acquire insights, see examples, and read stories that will motivate you to construct an effective service online or guide you in transitioning from offline to internet marketing channels.

Let’s think about the cons and pros quickly:

Pros:

  • DotCom Secrets is complimentary. Get it here.
  • You will overcome the shoulder lessons from an effective very affiliate– Russell Brunson.
  • The book is a satisfying and easy read.
  • You will get actionable takeaways that you can use to enhance your service right away.

Cons:

  • It’s not a “how to make money online” book per se.
  • You will require to have some knowledge of online marketing concepts to totally appreciate the book.

If you want to discover from someone who has in fact made money online, Dotcom Secrets is a great resource.

Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll leave from reading this book with actionable takeaways that you can use to improve your business right away.

The only downside is that it’s not a “how to make money online” book per se– you will need to have some understanding of online marketing principles to completely value it.

But in general, Dotcom Secrets is an important resource for anybody looking to develop or grow an online company.

If you’re ready to learn from one of the masters of Sales Funn, be sure to inspect out this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my preferred organization books. You might need to read it multiple times to fully grasp it. Or just make it your companion as you tackle your online way of life organization adventures.

In the introduction of the book, Russell Brunson assured to keep the book evergreen for several years to come. The objective is to make it pertinent to both innovative and new online entrepreneurs.

The number of company books do you still discover pertinent in this ever-changing world? Despite the fact that marketing techniques are constantly altering, the DotCom Secrets book is still extremely relevant and useful today.

What Is DotCom Secrets?

The DotCom Secrets book provides a detailed procedure for growing an effective organization– whether online or offline.

DotCom Secrets Review

Even though DotCom Secrets was first released in 2015, you’ll find that the majority of the strategies that Russell discuss are still effective today.

You’ll get a ton of actionable guidance from the book and if you have strategies to sell products online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a reference.

Dan Kennedy composed the forward to the DotCom Secrets book. In his specific words:

” In fact, this is a proven playbook for growing your company with effective list building and sales/conversion techniques, which can be used online and offline.”

This is a transformative and powerful book. DotCom Secrets by Russell Brunson is the perfect plan if you’re aiming to begin a business or scale an existing business.

Within the pages of the Dotcom Secrets book, you’ll get a detailed plan that guides you on the ideal building blocks for your business. You’ll definitely get arise from reading it.

To be sincere, DotCom Secrets seems like a book for constructing a sustainable online company just.

Don’t be constrained by that because the actionable marketing techniques work for both online and offline companies. So you’re in safe hands if you run a brick-and-mortar organization and wish to transition to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, just you can address that question. If you wish to scale a service or start and follow proven ‘shortcut’ that has been checked by Russell himself, you should check out the DotCom Secrets book.

It’s altering lives and I’ve personally found it very valuable on my entrepreneurial journey (I’ve read it several times). I highly advise the book.

If you ‘d rather play cool and try to figure it out on your own, then DotCom Secrets might not deserve your read. You should think about another book.

Although, DotCom Secrets supplies clever insights and methods to:

Existing business owners: If you have not begun a business at all or have no service concept, the book might not be relevant to you.

Item owners: If you have an existing item already, then you can discover strategies to double or perhaps triple your sales.

Positive marketers: If you’re prepared to take steps that may challenge your idea of company, then you must use DotCom Secrets as a recommendation.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You want to build a company that stands the test of time. Due to the fact that you do not have the skillset, tools, and secrets that have been evaluated and proven to produce great results, you don’t desire to fizzle out.

So whether you’re a newbie who’s simply getting going or you’re an expert, DotCom Secrets will stroll you through the process of starting and growing a successful service.

If you already have a service, utilize the secrets in the book to scale to incredible levels? Aside from making money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a trusted and effective book that supplies specific, actionable directions on what you need to do to fail-proof your business, how to bring in consumers, and the tricks to significantly enhance your sales.

You’re still not restricted at all if you fail to check out DotCom Secrets. The only difficulty, though, is that you’ll miss the chance to rapidly grow your existing business or thrive in a competitive market.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some distinctions between Expert Secrets Both books pertain to, way of life business owners, business owners and online marketers– given that they match each other and attend to starting and growing an effective business.

Professional Secrets vs DotCom Secrets.

DotCom Secrets describes a step-by-step procedure to successfully structure your service. You get to find out how to deliver your message and interact value in such a way that makes people want to pay you.

Specialist Secrets gives actionable examples, illustrations, and stories that help you find your voice, build a devoted fan base and earn money to share messages that will change another person’s life.

Both books are advised to business owners who wish to become more successful in their industries. Entrepreneurs who are developed to see opportunities in competitors instead of discomfort.

And finally in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting lots of traffic as the title of the book recommends).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is organized into 5 sections much like Expert Secrets that details the basic marketing processes and how to implement them.

Section One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell began the first area of DotCom Secrets with “Ladders and Funnels.” He also reveals five (5) marketing secrets. Let’s go over them:

Secret # 1: The Secret Formula

You need to have a complete understanding of where you want your service. How does this understanding help your customers and clients?

This will assist you to serve them much better– instead of trying to find out their pain points, how desperate they need services, and what they’re ready to pay.

In the secret formula, 4 basic concerns were described in a detailed order inside the DotCom Secrets book:

Who are your dream clients?

How do you find them?

How do you attract them without being pushy?

What advantage will they get from your organization?

You’ll find answers to these questions and more in the first trick.

Secret #2: The Value Ladder

When it comes to developing a sustainable service, value is crucial. If there’s no worth, clients and consumers will leave.

That’s why Russell invested a lots of time to dissect the steps that you need to follow to navigate your dream consumer from taking the “bait” (beginning point of your ladder) to where they wish to be.

DotCom Secrets Value Ladder

This secret is referred to as “taking them through your value ladder.”

When you successfully structure the value ladder, you’ll not just make more cash, you’ll also provide your customers with a more tailored option. They’ll enjoy you for this.

Secret # 3: From A Ladder To A Funnel

This secret is where the magic occurs. It’s like a surprise that changes whatever you currently learn about growing a rewarding company. You’ll get started with constructing out your own sales funnel and the psychology behind a successful funnel.

It goes beyond the item you’re offering or how they’re priced. There’s a lot more …

You need to have a complete value ladder in place. It’s like your infallible system for making sales on auto-pilot. You might not be able to develop a high-converting sales funnel if you don’t have an effective value adder drawn up.

The sales funnel is important and has altered the method business owners and services approach sales online.

It works since it considers the customers’ behaviors– and moves them through the various actions of your worth ladder till they’re prepared to acquire your product– willingly.

Secret # 4: How To Find Your Dream Customers

You have a target market. Sadly, you may not know how to determine or serve them. That’s why knowing how to specify your target audience is necessary.

This secret describes where your target audience (i.e., consumers who are ready to purchase your item) are investing most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be armed with the methods that work to get a customer to leave whatever they’re doing and check out your page.

Every online entrepreneur needs to learn and master these strategies. Russell makes it easy in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Getting traffic to a landing page or website is a continuous struggle for most people. It’s perhaps the most overwhelming aspect of running an effective online company.

Do you actually comprehend how traffic works in the online marketing area? Russell has the responses if you aren’t positive in your traffic generation knowledge.

He shows you the best type of traffic that you ought to pay attention to and how it can change your service. The type of traffic consists of:

  • Traffic we control
  • The traffic we don’t manage
  • Traffic we own

Section Two: Your Communication Funnel

In this area, Russell digs deeper into the procedures involved in building an audience by leveraging more advanced personal branding strategies, the secrets to interacting well with your audience that will result in a sale.

Make sure you don’t avoid this area while checking out DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to developing a positive and appealing character.

Why do you believe people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have enormous fans?

As a business owner, you can’t fail when you finally establish an attractive character. When you’re successful at it, it implies you can add more certified consumers to your e-mail list and introduce an effective item that individuals are ready and prepared to purchase immediately.

In producing that appealing character, Russell Brunson specifies the 3 components you need to keep in check, which is split into three (3) categories:

  • The Elements
  • The Identity
  • Stories

DotCom Secrets shows you how to produce an attractive character using these components and their components, and determine the best way to interact your captivating stories that will get the sales being available in.

Secret # 7: The Soap Opera Sequence

This “secret” comes from the previous part of Dotcom Secrets. It’s all about creating a bond and a sort of rapport in between the Attractive Character and the target audience by means of a traffic source we own. Email.

The Soap Opera Sequence makes up a series of email sequences that help to link and develop an instant relationship in between you and the individual reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for developing the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his good heart likewise shares the EXACT five e-mail templates that have assisted him to shift into an Attractive Character and a popular internet marketer.

The Soap Opera Sequence works because it takes advantage of giving worth to your customers. This ‘value’ coupled with a tempting open storyline hooks them the minute they read your very first e-mail and they’ll anticipate the next one.

The days of dull e-mail sequences are over. Do not just enjoy soap opera on television, it’s time to anecdotally utilize it in your email messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the trick to keeping your subscribers delighted to hear from you every day is using the Seinfeld email format.”

What’s the Seinfeld format all about?

DotCom Secrets Seinfeld Sequence

It’s an email style that constructs excitement in your readers. It ‘d captivate them and trigger them to buy from you.

It leverages the power of storytelling. This time, you’re being innovative in sharing your life and pertinent stories taking place with/around you– stories they can quickly connect with. You should be strategic and purposeful about it anyways.

You want to have the ability to lead perfect clients back to your offer. This might look easy but it’s powerful however!

When you’re sending out Seinfeld emails, Russell likewise offers great examples and written design templates to speed up the process.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section Three: Funnelology

In this area, the strategies and strategies for constructing high-converting funnels are talked about in detail, in addition to and what you actually must do to make your funnel work.

Russell covers the basics of a funnel, stages (and sales funnel stages) and the type of landing pages to utilize, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we learned the importance of staying with systems that work. To put it simply, there’s no need to transform the wheel.

There’s a chance that you’re making the above error if you’re a service owner and you’re having a hard time to break even.

This prevails with entrepreneurs who are simply beginning with their sales funnel. They try to re-invent the entire vehicle. When developing a business, what an awful path to follow!

The trick here is leveraging on other people who already have an effective funnel and making your deal to their precise clients. Keep an eye on the:

  • Demographics
  • Advertisement copy and copies
  • Traffic sources
  • Deals
  • Landing page

Understanding how to reverse all these components to work for you is an invaluable gift for your service. Once you comprehend how the pieces fit, it’s rather easy.

Secret # 10: Seven Phases Of A Funnel

I’m very glad that I read DotCom Secrets a couple of years ago (and several times more since that very first time to completely understand and implement the strategies in my own online company.

It not only opened my eyes to funnels and how to develop them but also the seven phases that a perfect client has to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me much better pertained to terms with this sentence within the DotCom Secrets. It reads:

The real distinction between having a 6-, seven-, or perhaps eight-figure company is whether you understand the stages of a funnel and can successfully monetize the points along the line.

I got to know that there are levels of traffic temperature level and for that reason, treating them along the same funnel procedure is dangerous.

This trick alone is basic to creating the best kind of page, deal, and traffic that will lead to sales.

When developing a funnel– specifically if you want visitors and leads to trust you more, there’s also the pre-framing principle that you need to fully understand. Well, who doesn’t wish to establish trust currently?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets exceeds the common business advice. It enters into the particular landing pages you can produce in the 7 building phases that we’ve talked about earlier.

You get to see the twenty-three of the most efficient foundation for your sales funnels.

DotCom Secrets 23 foundation of a funnel

Smart funnel hackers use these building blocks at particular times during these exact same 4 phases of the funnel:

  • Pre-frame bridge
  • Qualifying customers
  • Qualifying buyers

Recognizing hyperactive buyers for your services and products.

When you’ve comprehended how this works, you can decide which you want to start with very first and which one to adhere to in your market.

Secret # 12: Frontend Vs. Backend Funnels

Picking the right kind of funnels can be a battle even to the more advanced marketers. More so, comprehend the funnels that will be served just to certified buyers (at the backend).

DotCom Secrets Frontend Vs Backend

This error isn’t so apparent– but bypassing it can make a distinction in your traffic engagement and sales.

Here Russell lays out the process he follows when selecting a funnel to utilize on the frontend of his worth ladders, the funnel he utilizes in the consideration phase (the middle), and those utilized for the backend deals.

Secret # 13: The Best Bait

I couldn’t include this ‘secret’ when I first read the DotCom Secrets book.

Russell spills it all out in this section and exposes the secret that made all his books sell millions.

Just by getting your complimentary copy of DotCom Secrets and studying the funnel actions, you’ll have a number of “Aha-Moments” that will change your business, especially if you have a product you’re currently selling online (or perhaps offline).

I imply if you can buy your totally free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the trick behind these records.

He highlights the power of words and how utilizing a certain WORD can change your entire service amazingly. That single word can act as bait.

Despite the industry you run in, what you do, what products you offer, or the business design, this is the part that a few of the successful business owners would hide from you.

 

Area Four: Funnels And Scripts

The very first time I read DotCom Secrets, I could not understand this section since it was unique in its method. I needed to read the book once again to understand the point that Russell was making.

As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, in addition to the precise funnel scripts that have actually helped him to offer millions of each of his items.

These are split into the Frontend, Middle and Backend Funnels. Interestingly, you don’t have to fight with these parts since there’s a powerful suite of software application you can use to automate everything– ClickFunnels software application.

1. Frontend Funnel: Two-Step– Free Plus Shipping

Since it reveals what must happen as soon as you get your visitors onboard your sales funnel, the Frontend Funnel is important.

You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to develop and can benefit eCommerce business owners or marketers who have Free Plus Shipping offers.

The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product should be delivered.

On the 2nd page (step-two) of the funnel, the visitor’s credit card info is requested for the shipping and dealing with charge. When the visitor has actually effectively submitted the second page– the One-time-offer is next.

Obviously, you’re not left alone as there are scripts you will use to make this entire 2-step complimentary shipping funnel reliable. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of setting up this deal is to help breakeven and cover the cash you spent on marketing or getting the lead.

DotCom Secrets self liquidating deal

Here, Russell Brunson reveals the useful mechanics involved in this type of funnel. And he likewise presented a special script called the Star, Story, Solution script which helps to push a cold lead towards your products.

You’ll gain access to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll find how to attract visitors and let them keep paying for a longer time.

However you’re not restricted in any way– as there are numerous ways to utilize this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The best webinar is the best and likewise the first funnel for the middle of your worth ladder. It covers everything about hosting high-converting webinars; how to use documented or live discussions to market your products or services on auto-pilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re supplied with the methods and scripts that will make the webinar really “best.”.

5. Middle Funnel: Invisible Perfect Webinar.

Unlike the Perfect Webinar, this one is a bit different. It’s not FREE!. It’s an advanced webinar presentation where your goal is to get individuals to purchase. But it’s “unnoticeable”– which indicates there’s no pushy or deception included.

You’ll likewise access the scripts for this upgraded version of Perfect Webinar.

6. Middle Funnel: Product Launch.

You utilize the “Product Launch” funnel particularly for launching a new item by sharing a series of videos to supply tons of value to your visitors.

Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.

These videos will be persuasive, valuable, and entertaining– therefore triggering visitors to act. You’ll find how to correctly structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of offering high-ticket offers utilizing an advanced formula and scripts. If you’re a coach or specialist, this funnel is what you require to get premium clients.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area 5: ClickFunnels.

This last section is quick but you can find out more by reading my ClickFunnels review.

DotCom Secrets Pros and Cons.

DotCom Secrets is an excellent book if you wish to get insights, see examples, and read stories that will motivate you to develop an effective business online or guide you in transitioning from offline to online marketing channels.

Let’s consider the pros and cons rapidly:.

Pros.

DotCom Secrets is free. Get business-building understanding without paying money.

Enhance your business’ importance utilizing the value ladders and sales funnel methods and scripts.

Get secrets to becoming a thought leader in your industry.

Basic techniques that will work for any service model.

Build relationships and establish connection with your clients.

Cons.

You might need to have an existing organization to take advantage of DotCom Secrets (although it can certainly benefit you if you’re simply beginning along with long as you implement the info).

The book is perfect for businesses that utilize online marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

DotCom Secrets is FREE when you get it from the main website. You only have to pay for shipping/handling– $7.95 if you’re based within the United States or $14.95 for worldwide.

There you have it, the Free Plus Shipping deal we talked about previously. As you can see, Russell is a master at executing what he teaches.

If you prefer to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.

DotCom Secrets Free Book.

Thanks to Russell for providing the book devoid of his site (you simply pay for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a plan of actionable techniques and tricks for growing a business and starting.

You’ll encounter a lot of aha moments while going through the sections. More importantly, you’re guided on how to include the concept into my own organization.

DotCom Secrets is a playbook. You may have to read it numerous times to get the ‘secrets’ into your head and company. But you do not need to if you have a strong IQ, which I’m sure you do!

All in all, if you’re offering product and services online, I extremely advise that you get a copy of DotCom Secrets free of charge.

>>Click Here To Get Your Copy Of Dotcom Secrets<<