Russell Brunson Site:Gutenberg.Org

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is a terrific book if you wish to acquire insights, see examples, and read stories that will motivate you to develop a successful organization online or guide you in transitioning from offline to internet marketing channels.

Let’s think about the cons and pros rapidly:

Pros:

  • DotCom Secrets is totally free. Get it here.
  • You will get over the shoulder lessons from an effective super affiliate– Russell Brunson.
  • The book is a simple and pleasurable read.
  • You will get actionable takeaways that you can use to improve your company instantly.

Cons:

  • It’s not a “how to generate income online” book per se.
  • You will require to have some knowledge of online marketing principles to completely value the book.

If you desire to discover from somebody who has really made cash online, Dotcom Secrets is an excellent resource.

Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll leave from reading this book with actionable takeaways that you can utilize to enhance your company instantly.

The only disadvantage is that it’s not a “how to earn money online” book per se– you will need to have some knowledge of internet marketing concepts to completely value it.

Overall, Dotcom Secrets is a valuable resource for anyone looking to develop or grow an online service.

So if you’re all set to gain from one of the masters of Sales Funn, make sure to have a look at this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my preferred company books. You might need to read it multiple times to completely comprehend it. Or merely make it your companion as you set about your online way of life company experiences.

In the intro of the book, Russell Brunson promised to keep the book evergreen for many years to come. The objective is to make it pertinent to both sophisticated and brand-new online entrepreneurs.

How many company books do you still find appropriate in this ever-changing world? Although marketing techniques are constantly changing, the DotCom Secrets book is still incredibly relevant and beneficial today.

What Is DotCom Secrets?

The DotCom Secrets book offers a step-by-step procedure for growing a successful company– whether online or offline.

DotCom Secrets Review

Despite The Fact That DotCom Secrets was first published in 2015, you’ll find that most of the methods that Russell speak about are still reliable today.

You’ll get a lots of actionable guidance from the book and if you have strategies to offer items online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a recommendation.

Dan Kennedy composed the forward to the DotCom Secrets book. In his precise words:

” In fact, this is a proven playbook for growing your company with efficient list building and sales/conversion techniques, which can be used offline and online.”

This is a transformative and powerful book. DotCom Secrets by Russell Brunson is the ideal road map if you’re seeking to start a service or scale an existing company.

Within the pages of the Dotcom Secrets book, you’ll get an in-depth plan that guides you on the ideal foundation for your organization. You’ll definitely get results from reading it.

To be honest, DotCom Secrets sounds like a book for developing a sustainable online service just.

However do not be constrained by that because the actionable marketing methods work for both online and offline organizations. So you’re in safe hands if you run a brick-and-mortar business and wish to shift to internet marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, only you can answer that question. If you want to scale an organization or start and follow proven ‘shortcut’ that has actually been checked by Russell himself, you should read the DotCom Secrets book.

It’s altering lives and I’ve personally discovered it very valuable on my entrepreneurial journey (I’ve read it numerous times). I highly suggest the book.

If you ‘d rather play cool and attempt to figure it out by yourself, then DotCom Secrets may not deserve your read. You must consider another book.

DotCom Secrets supplies wise insights and methods to:

Existing company owner: If you have not begun a company at all or have no company concept, the book may not be relevant to you.

Item owners: If you have an existing item already, then you can discover methods to double or perhaps triple your sales.

Confident marketers: If you’re prepared to take actions that might challenge your idea of company, then you need to utilize DotCom Secrets as a reference.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You wish to build a company that stands the test of time. Because you lack the skillset, tools, and secrets that have been evaluated and shown to produce great outcomes, you don’t desire to fizzle out.

Whether you’re a newbie who’s simply getting began or you’re an expert, DotCom Secrets will walk you through the procedure of starting and growing a lucrative organization.

If you already have an organization, use the secrets in the book to scale to unbelievable levels? Aside from generating income, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a trusted and effective book that provides particular, actionable instructions on what you need to do to fail-proof your business, how to bring in customers, and the tricks to considerably improve your sales.

If you stop working to read DotCom Secrets, you’re still not restricted at all. The only challenge, however, is that you’ll miss out on the opportunity to rapidly grow your existing service or grow in a competitive industry.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some differences between Expert Secrets Both books pertain to, lifestyle entrepreneurs, company owner and online marketers– considering that they complement each other and provide for starting and growing an effective company.

Specialist Secrets vs DotCom Secrets.

DotCom Secrets describes a step-by-step process to effectively structure your service. You get to discover how to deliver your message and interact worth in a manner that makes people wish to pay you.

Professional Secrets gives actionable examples, illustrations, and stories that help you discover your voice, build a devoted fan base and earn money to share messages that will alter somebody else’s life.

Both books are advised to business owners who want to become more effective in their markets. Entrepreneurs who are constructed to see opportunities in competition instead of pain.

And finally in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting lots of traffic as the title of the book suggests).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is organized into 5 sections much like Expert Secrets that details the simple marketing procedures and how to execute them.

Area One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell started the very first area of DotCom Secrets with “Ladders and Funnels.” He also reveals 5 (5) marketing tricks. Let’s review them:

Secret # 1: The Secret Formula

Initially, you need to have a full understanding of where you want your company. How does this understanding help your customers and customers?

This will assist you to serve them better– instead of searching for out their pain points, how desperate they require options, and what they’re willing to pay.

In the secret formula, 4 simple concerns were outlined in a step-by-step order inside the DotCom Secrets book:

Who are your dream clients?

How do you discover them?

How do you attract them without being aggressive?

What advantage will they receive from your company?

You’ll discover answers to these concerns and more in the first trick.

Secret #2: The Value Ladder

When it comes to constructing a sustainable company, worth is crucial. , if there’s no value, customers and clients customers leave.

Customers

That’s why Russell invested a lots of time to dissect the steps that you require to follow to navigate your dream client from taking the “bait” (starting point of your ladder) to where they wish to be.

DotCom Secrets Value Ladder

This secret is described as “taking them through your worth ladder.”

When you effectively structure the value ladder, you’ll not just make more cash, you’ll likewise provide your consumers with a more customized option. They’ll enjoy you for this.

Secret # 3: From A Ladder To A Funnel

This secret is where the magic occurs. It’s like a surprise that alters everything you already understand about growing a rewarding organization. You’ll begin with building out your own sales funnel and the psychology behind a profitable funnel.

There’s a lot more …

You need to require a complete value total worth place. You may not be able to build a high-converting sales funnel if you don’t have an effective value adder mapped out.

The sales funnel is essential and has changed the way business owners and companies approach sales online.

It works since it considers the clients’ behaviors– and moves them through the different steps of your value ladder until they’re prepared to buy your item– voluntarily.

Secret # 4: How To Find Your Dream Customers

You have a target market. Unfortunately, you might not know how to recognize or serve them. That’s why understanding how to define your target market is very important.

This secret details where your target audience (i.e., consumers who are ready to buy your item) are spending most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be equipped with the strategies that work to get a consumer to leave whatever they’re doing and have a look at your page.

Every online entrepreneur requires to learn and master these techniques. Russell makes it easy in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Generating traffic to a landing page or website is a continuous battle for the majority of people. It’s perhaps the most complicated aspect of running an effective online company.

Do you truly understand how traffic operates in the internet marketing space? Russell has the responses if you aren’t positive in your traffic generation competence.

He shows you the very best kind of traffic that you should pay attention to and how it can change your company. The type of traffic includes:

  • Traffic we control
  • The traffic we don’t manage
  • Traffic we own

Section Two: Your Communication Funnel

In this area, Russell digs deeper into the procedures associated with constructing an audience by leveraging more advanced individual branding techniques, the tricks to communicating well with your audience that will result in a sale.

Ensure you do not avoid this section while checking out DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to developing a positive and appealing character.

Why do you think men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have huge followers?

As a company owner, you can’t go wrong when you lastly develop an appealing character. When you’re effective at it, it implies you can add more competent consumers to your email list and launch a successful product that people are ready and ready to acquire right now.

In creating that attractive character, Russell Brunson specifies the 3 parts you must keep in check, which is split into 3 (3) classifications:

  • The Elements
  • The Identity
  • Storylines

DotCom Secrets shows you how to develop an appealing character using these parts and their aspects, and identify the very best method to interact your fascinating stories that will get the sales can be found in.

Secret # 7: The Soap Opera Sequence

This “secret” comes from the previous part of Dotcom Secrets. It’s everything about developing a bond and a sort of rapport in between the Attractive Character and the target market via a traffic source we own. Email.

The Soap Opera Sequence comprises a series of email sequences that help to link and establish an instant relationship in between you and the individual reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for creating the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his good heart likewise shares the EXACT five email design templates that have actually helped him to transition into a popular web and an attractive character marketer.

Since it capitalizes on providing worth to your customers, the Soap Opera Sequence works. This ‘value’ coupled with a tempting open story hooks them the moment they read your first e-mail and they’ll look forward to the next one.

The days of uninteresting email series are over. Don’t simply take pleasure in daytime soap on TV, it’s time to anecdotally utilize it in your e-mail messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the secret to keeping your subscribers delighted to hear from you every day is utilizing the Seinfeld e-mail format.”

What’s the Seinfeld format all about?

DotCom Secrets Seinfeld Sequence

It’s an e-mail style that develops excitement in your readers. It ‘d captivate them and trigger them to purchase from you.

It leverages the power of storytelling. However this time, you’re being innovative in sharing your life and pertinent stories taking place with/around you– stories they can quickly get in touch with. You ought to be purposeful and tactical about it anyways.

You want to be able to lead ideal clients back to your offer. This might look simple however it’s powerful!

When you’re sending Seinfeld emails, Russell also offers good examples and composed templates to speed up the process.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section Three: Funnelology

In this section, the techniques and tactics for developing high-converting funnels are talked about in detail, along with and what you really should do to make your funnel work.

Russell covers the principles of a funnel, stages (and sales funnel phases) and the kind of landing pages to utilize, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we found out the importance of adhering to systems that work. To put it simply, there’s no requirement to reinvent the wheel.

There’s an opportunity that you’re making the above mistake if you’re a company owner and you’re having a hard time to break even.

This is common with business owners who are simply beginning with their sales funnel. They attempt to re-invent the whole vehicle. What a dreadful course to follow when constructing an organization!

The trick here is leveraging on other people who already have a successful funnel and making your deal to their precise clients. Watch on the:

  • Demographics
  • Advertisement copy and copies
  • Traffic sources
  • Deals
  • Landing page

Understanding how to reverse all these aspects to work for you is a priceless present for your business. Once you understand how the pieces fit, it’s quite simple.

Secret # 10: Seven Phases Of A Funnel

I’m really delighted that I read DotCom Secrets a couple of years ago (and several times more since that very first time to completely understand and carry out the strategies in my own online company.

It not only opened my eyes to funnels and how to build them but also the 7 stages that an ideal consumer needs to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me much better concerned terms with this sentence within the DotCom Secrets. It checks out:

The real distinction between having a 6-, 7-, or even eight-figure company is whether you understand the stages of a funnel and can effectively monetize the points along the line.

I learnt more about that there are levels of traffic temperature level and for that reason, treating them along the same funnel process is dangerous.

This trick alone is basic to developing the best kind of page, offer, and traffic that will cause sales.

There’s likewise the pre-framing principle that you need to fully understand when developing a funnel– specifically if you desire visitors and results in trust you more. Well, who doesn’t wish to establish trust currently?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets surpasses the common business advice. It goes into the particular landing pages you can produce in the 7 structure stages that we’ve discussed earlier.

You get to see the twenty-three of the most effective building blocks for your sales funnels.

DotCom Secrets 23 foundation of a funnel

Smart funnel hackers use these foundation at specific times during these exact same four stages of the funnel:

  • Pre-frame bridge
  • Qualifying subscribers
  • Qualifying buyers

Recognizing hyper purchasers for your services and items.

Once you’ve comprehended how this works, you can decide which you want to begin with first and which one to stick to in your market.

Secret # 12: Frontend Vs. Backend Funnels

Choosing the right kind of funnels can be a battle even to the advanced marketers. More so, comprehend the funnels that will be served only to certified purchasers (at the backend).

DotCom Secrets Frontend Vs Backend

This mistake isn’t so obvious– however bypassing it can make a distinction in your traffic engagement and sales.

Here Russell describes the process he follows when picking a funnel to utilize on the frontend of his worth ladders, the funnel he utilizes in the factor to consider stage (the middle), and those used for the backend offers.

Secret # 13: The Best Bait

I could not contain this ‘secret’ when I first read the DotCom Secrets book.

Russell spills all of it out in this section and reveals the secret that made all his books offer millions.

Simply by grabbing your complimentary copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will alter your service, especially if you have an item you’re currently selling online (and even offline).

I imply if you can buy your totally free copy of DotCom Secrets and study the funnel steps, you’ll understand the secret behind these records.

He highlights the power of words and how using a specific WORD can alter your whole organization amazingly. That single word can function as bait.

Despite the industry you run in, what you do, what items you use, or the business design, this is the part that some of the effective business owners would conceal from you.

 

Area Four: Scripts and funnels

The very first time I check out DotCom Secrets, I could not understand this section since it was special in its way. I needed to read the book again to comprehend the point that Russell was making.

As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, along with the exact funnel scripts that have actually helped him to sell countless each of his products.

These are split into the Frontend, Middle and Backend Funnels. Surprisingly, you do not have to fight with these parts because there’s an effective suite of software application you can utilize to automate everything– ClickFunnels software application.

1. Frontend Funnel: Two-Step– Free Plus Shipping

The Frontend Funnel is necessary due to the fact that it shows what must happen as soon as you get your visitors onboard your sales funnel.

You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to construct and can benefit eCommerce online marketers or entrepreneurs who have Shipping plus free offers.

The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item needs to be delivered.

On the 2nd page (step-two) of the funnel, the visitor’s credit card info is asked for the shipping and dealing with charge. As soon as the visitor has actually successfully submitted the 2nd page– the One-time-offer is next.

Obviously, you’re not left alone as there are scripts you will use to make this whole 2-step totally free shipping funnel efficient. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of setting up this deal is to help breakeven and cover the cash you invested in marketing or getting the lead.

DotCom Secrets self liquidating deal

Here, Russell Brunson reveals the useful mechanics involved in this kind of funnel. And he likewise presented a distinct script called the Star, Story, Solution script which helps to nudge a cold lead towards your items.

You’ll get to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll discover how to attract visitors and let them keep spending for a longer time.

But you’re not limited in any way– as there are lots of methods to use this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The ideal webinar is the perfect and likewise the first funnel for the middle of your worth ladder. It covers everything about hosting high-converting webinars; how to utilize taped or live presentations to market your product and services on autopilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re supplied with the techniques and scripts that will make the webinar really “best.”.

5. Middle Funnel: Invisible Perfect Webinar.

Unlike the Perfect Webinar, this one is a little various. It’s not FREE!. It’s an advanced webinar presentation where your goal is to get people to buy. But it’s “undetectable”– which implies there’s no aggressive or deceptiveness included.

You’ll likewise access the scripts for this updated variation of Perfect Webinar.

6. Middle Funnel: Product Launch.

You utilize the “Product Launch” funnel specifically for releasing a new item by sharing a series of videos to supply lots of value to your visitors.

Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.

These videos will be persuasive, valuable, and amusing– consequently triggering visitors to do something about it. You’ll find how to appropriately structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of offering high-ticket offers utilizing an advanced formula and scripts. This funnel is what you need to obtain premium customers if you’re a coach or consultant.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section 5: ClickFunnels.

This last section is quick however you can discover more by reading my ClickFunnels review.

DotCom Secrets Pros and Cons.

DotCom Secrets is an excellent book if you want to get insights, see examples, and check out stories that will motivate you to construct an effective service online or guide you in transitioning from offline to online marketing channels.

So let’s consider the advantages and disadvantages quickly:.

Pros.

DotCom Secrets is free. Get business-building understanding without paying cash.

Enhance your business’ significance utilizing the value ladders and sales funnel strategies and scripts.

Get tricks to ending up being an idea leader in your market.

Simple methods that will work for any service model.

Establish and develop relationships rapport with your customers.

Cons.

You might need to have an existing service to gain from DotCom Secrets (although it can certainly benefit you if you’re simply starting out in addition to long as you execute the information).

The book is perfect for businesses that take advantage of internet marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

DotCom Secrets is FREE when you get it from the official site. If you’re based within the US or $14.95 for global, you only have to pay for shipping/handling– $7.95.

There you have it, the Free Plus Shipping offer we discussed previously. As you can see, Russell is a master at implementing what he teaches.

You can get the paperback format for $14.80 if you choose to buy DotCom Secrets from Amazon. It’s your choice.

DotCom Secrets Free Book.

Thanks to Russell for providing the book devoid of his website (you simply spend for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a plan of actionable methods and secrets for beginning and growing a business.

You’ll stumble upon a bunch of aha moments while going through the areas. More importantly, you’re assisted on how to include the principle into my own company.

DotCom Secrets is a playbook. You may need to read it numerous times to get the ‘secrets’ into your head and service. You don’t have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re selling product and services online, I extremely suggest that you get a copy of DotCom Secrets for FREE.

>>Click Here To Get Your Copy Of Dotcom Secrets<<