Dotcom Secrets is a terrific book if you want to gain insights, see examples, and read stories that will motivate you to construct an effective service online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the pros and cons rapidly:
- DotCom Secrets is free. Get it here.
- You will overcome the shoulder lessons from a successful extremely affiliate– Russell Brunson.
- The book is a pleasurable and simple read.
- You will get actionable takeaways that you can utilize to enhance your organization immediately.
- It’s not a “how to make money online” book per se.
- You will require to have some understanding of internet marketing principles to fully value the book.
Dotcom Secrets is a great resource if you wish to gain from somebody who has really earned money online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can utilize to enhance your business right away.
The only downside is that it’s not a “how to earn money online” book per se– you will require to have some knowledge of online marketing ideas to completely value it.
However overall, Dotcom Secrets is an important resource for anyone looking to construct or grow an online business.
If you’re all set to find out from one of the masters of Sales Funn, be sure to examine out this book today!
DotCom Secrets Book
It’s one of my favorite organization books. You might have to read it numerous times to completely grasp it. Or merely make it your companion as you tackle your online way of life company adventures.
In the introduction of the book, Russell Brunson promised to keep the book evergreen for years to come. The objective is to make it relevant to both advanced and new online entrepreneurs.
The number of company books do you still discover pertinent in this ever-changing world? Even though marketing strategies are constantly changing, the DotCom Secrets book is still extremely appropriate and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book provides a step-by-step process for growing an effective company– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first released in 2015, you’ll find that the majority of the methods that Russell speak about are still effective today.
You’ll get a ton of actionable recommendations from the book and if you have strategies to sell items online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his specific words:
” In fact, this is a tested playbook for growing your company with effective list building and sales/conversion methods, which can be utilized offline and online.”
This is a powerful and transformative book. If you’re looking to begin a business or scale an existing organization, DotCom Secrets by Russell Brunson is the perfect road map.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth plan that guides you on the right foundation for your company. You’ll definitely get arise from reading it.
To be truthful, DotCom Secrets sounds like a book for developing a sustainable online service only.
Don’t be constrained by that due to the fact that the actionable marketing techniques work for both online and offline companies. So you’re in safe hands if you run a brick-and-mortar company and wish to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can respond to that question. If you wish to begin or scale a service and follow proven ‘shortcut’ that has been checked by Russell himself, you ought to read the DotCom Secrets book.
It’s altering lives and I’ve personally found it incredibly important on my entrepreneurial journey (I’ve read it several times). I highly advise the book.
DotCom Secrets may not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You need to consider another book.
Although, DotCom Secrets supplies clever insights and strategies to:
Existing company owner: If you have not started an organization at all or have no organization idea, the book might not pertain to you.
Item owners: If you have an existing item already, then you can find out strategies to double or even triple your sales.
Confident marketers: If you’re ready to take steps that might challenge your concept of company, then you ought to utilize DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to build a service that stands the test of time. Due to the fact that you do not have the skillset, tools, and secrets that have been evaluated and shown to produce terrific outcomes, you don’t want to fizzle out.
So whether you’re a novice who’s simply beginning or you’re an expert, DotCom Secrets will walk you through the process of beginning and growing a successful business.
If you currently have a company, utilize the secrets in the book to scale to incredible levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that offers specific, actionable directions on what you must do to fail-proof your organization, how to attract consumers, and the tricks to considerably boost your sales.
You’re still not restricted at all if you stop working to check out DotCom Secrets. The only difficulty, though, is that you’ll miss the opportunity to rapidly grow your existing service or grow in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books pertain to, lifestyle entrepreneurs, company owner and online marketers– since they complement each other and offer starting and growing a successful organization.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets lays out a detailed process to efficiently structure your service. You get to learn how to deliver your message and interact value in a way that makes individuals wish to pay you.
Specialist Secrets provides actionable examples, illustrations, and stories that assist you discover your voice, develop a loyal fan base and earn money to share messages that will alter another person’s life.
Both books are suggested to company owner who wish to end up being more successful in their markets. Entrepreneurs who are constructed to see chances in competitors instead of discomfort.
And finally in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting lots of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 sections just like Expert Secrets that details the simple marketing procedures and how to implement them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first area of DotCom Secrets with “Ladders and Funnels.” He also exposes 5 (5) marketing secrets. Let’s review them:
Secret # 1: The Secret Formula
First, you require to have a full understanding of where you want your service. How does this understanding assist your clients and customers?
This will help you to serve them better– instead of looking for out their pain points, how desperate they need options, and what they’re ready to pay.
In the secret formula, four basic concerns were detailed in a step-by-step order inside the DotCom Secrets book:
Who are your dream clients?
How do you discover them?
How do you attract them without being pushy?
What benefit will they obtain from your company?
You’ll discover answers to these concerns and more in the first secret.
Secret #2: The Value Ladder
Worth is key when it concerns constructing a sustainable company. If there’s no value, clients and clients will leave.
That’s why Russell invested a lots of time to dissect the actions that you require to follow to browse your dream customer from taking the “bait” (beginning point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your value ladder.”
When you effectively structure the worth ladder, you’ll not only make more money, you’ll also provide your customers with a more personalized option. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic happens. It’s like an epiphany that changes everything you currently understand about growing a successful service. You’ll get started with developing out your own sales funnel and the psychology behind a profitable funnel.
There’s a lot more …
You need to require a complete value ladder worth place. You may not be able to construct a high-converting sales funnel if you don’t have an efficient value adder mapped out.
The sales funnel is very important and has changed the way entrepreneurs and companies approach sales online.
It works due to the fact that it considers the customers’ habits– and moves them through the various actions of your value ladder until they’re all set to buy your item– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target audience. You might not understand how to determine or serve them. That’s why understanding how to define your target audience is very important.
This secret outlines where your target audience (i.e., clients who are ready to purchase your item) are investing most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the techniques that work to get a customer to leave whatever they’re doing and check out your page.
Every online business owner needs to find out and master these strategies. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or website is a continuous battle for many people. It’s perhaps the most overwhelming element of running a successful online company.
Do you really comprehend how traffic works in the internet marketing area? If you aren’t confident in your traffic generation proficiency, Russell has the answers.
He reveals you the best kind of traffic that you must take note of and how it can transform your organization. The type of traffic includes:
- Traffic we manage
- The traffic we don’t control
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the processes associated with building an audience by leveraging more advanced personal branding strategies, the secrets to communicating well with your audience that will lead to a sale.
Make certain you do not skip this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a attractive and positive character.
Why do you believe guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have enormous followers?
As a business owner, you can’t go wrong when you finally develop an appealing character. When you’re effective at it, it means you can add more certified clients to your email list and introduce an effective item that individuals are prepared and ready to purchase right away.
In creating that attractive character, Russell Brunson specifies the three components you need to keep in check, which is divided into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to create an appealing character utilizing these components and their aspects, and identify the best method to communicate your fascinating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of connection between the Attractive Character and the target market through a traffic source we own. Email.
The Soap Opera Sequence consists of a series of e-mail sequences that help to link and establish an instantaneous relationship in between you and the person reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart likewise shares the EXACT five e-mail templates that have assisted him to shift into an Attractive Character and a sought-after web online marketer.
Due to the fact that it capitalizes on offering value to your subscribers, the Soap Opera Sequence works. This ‘worth’ combined with an alluring open storyline hooks them the minute they read your very first e-mail and they’ll look forward to the next one.
The days of boring email series are over. Don’t just take pleasure in daytime soap on television, it’s time to anecdotally use it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers happy to speak with you every day is using the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail style that constructs enjoyment in your readers. It ‘d entertain them and cause them to purchase from you.
It leverages the power of storytelling. However this time, you’re being innovative in sharing your life and pertinent stories occurring with/around you– stories they can quickly get in touch with. You ought to be tactical and purposeful about it anyways.
You wish to be able to lead ideal customers back to your offer. This may look simple but it’s effective!
Russell likewise supplies good examples and composed design templates to accelerate the procedure when you’re sending Seinfeld emails.
Section Three: Funnelology
In this area, the methods and techniques for building high-converting funnels are talked about in detail, as well as and what you really need to do to make your funnel work.
Russell covers the principles of a funnel, phases (and sales funnel phases) and the kind of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the value of adhering to systems that work. Simply put, there’s no need to transform the wheel.
If you’re a business owner and you’re having a hard time to recover cost, there’s a possibility that you’re making the above error.
This prevails with business owners who are simply beginning with their sales funnel. They attempt to re-invent the entire lorry. What a terrible path to follow when constructing a company!
The trick here is leveraging on other people who already have a successful funnel and making your deal to their precise consumers. Watch on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these aspects to work for you is a priceless gift for your company. It’s rather easy once you comprehend how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m really delighted that I check out DotCom Secrets a few years ago (and a number of times more because that first time to completely understand and execute the strategies in my own online service.
It not just opened my eyes to funnels and how to build them but also the 7 stages that a perfect customer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better come to terms with this sentence within the DotCom Secrets. It checks out:
The genuine difference in between having a six-, seven-, or perhaps eight-figure company is whether you understand the phases of a funnel and can effectively monetize the points along the line.
I got to know that there are levels of traffic temperature and for that reason, treating them along the exact same funnel process is dangerous.
This trick alone is fundamental to developing the ideal kind of page, offer, and traffic that will cause sales.
There’s likewise the pre-framing concept that you need to fully understand when creating a funnel– particularly if you want visitors and causes trust you more. Well, who doesn’t want to develop trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the typical service recommendations. It enters into the particular landing pages you can produce in the 7 building phases that we’ve talked about previously.
You get to see the twenty-three of the most reliable foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers utilize these foundation at particular times throughout these same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Determining hyper buyers for your products and services.
You can choose which you desire to start with very first and which one to stick to in your market once you’ve comprehended how this works.
Secret # 12: Frontend Vs. Backend Funnels
Picking the best kind of funnels can be a struggle even to the more advanced online marketers. More so, understand the funnels that will be served just to certified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– but bypassing it can make a distinction in your traffic engagement and sales.
Here Russell details the procedure he follows when selecting a funnel to utilize on the frontend of his value ladders, the funnel he utilizes in the consideration phase (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I could not contain this ‘secret’ when I first read the DotCom Secrets book.
Russell spills all of it out in this section and reveals the trick that made all his books offer millions.
Just by grabbing your complimentary copy of DotCom Secrets and studying the funnel steps, you’ll have numerous “Aha-Moments” that will alter your service, specifically if you have a product you’re currently offering online (or perhaps offline).
I imply if you can buy your totally free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the secret behind these records.
He emphasizes the power of words and how utilizing a specific WORD can alter your whole company amazingly. That single word can serve as bait.
No matter the industry you operate in, what you do, what products you provide, or the business design, this is the part that some of the successful business owners would hide from you.
Area Four: Funnels And Scripts
The first time I read DotCom Secrets, I couldn’t grasp this area since it was unique in its way. I needed to read the book again to comprehend the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, as well as the exact funnel scripts that have assisted him to sell countless each of his items.
These are divided into the Frontend, Middle and Backend Funnels. Interestingly, you don’t have to struggle with these parts since there’s a powerful suite of software you can utilize to automate whatever– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is very important due to the fact that it shows what ought to happen when you get your visitors onboard your sales funnel.
You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to develop and can benefit eCommerce online marketers or entrepreneurs who have Shipping plus free offers.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item should be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s charge card info is requested for the shipping and managing charge. When the visitor has effectively completed the 2nd page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will use to make this whole 2-step totally free shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of establishing this offer is to assist breakeven and cover the money you spent on advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson shows the practical mechanics involved in this type of funnel. And he also presented a special script called the Star, Story, Solution script which helps to push a cold lead towards your items.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to entice visitors and let them keep paying for a longer time.
You’re not restricted in any way– as there are lots of ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the perfect and also the first funnel for the middle of your worth ladder. It covers everything about hosting high-converting webinars; how to utilize live or recorded discussions to market your services or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the techniques and scripts that will make the webinar genuinely “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more sophisticated webinar discussion where your goal is to get people to buy.
You’ll also access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel specifically for introducing a brand-new item by sharing a series of videos to supply lots of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.
These videos will be persuasive, valuable, and entertaining– thus causing visitors to act. You’ll find how to properly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket offers utilizing a sophisticated formula and scripts. This funnel is what you need to acquire premium customers if you’re a coach or specialist.
Section 5: ClickFunnels.
This last area is brief however you can discover more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a terrific book if you want to acquire insights, see examples, and check out stories that will motivate you to develop an effective business online or guide you in transitioning from offline to online marketing channels.
Let’s consider the pros and cons rapidly:.
DotCom Secrets is free. Get business-building knowledge without paying cash.
Enhance your service’ relevance utilizing the value ladders and sales funnel methods and scripts.
Get secrets to ending up being an idea leader in your market.
Easy methods that will work for any service design.
Establish and construct relationships relationship with your customers.
You may need to have an existing business to take advantage of DotCom Secrets (although it can certainly benefit you if you’re just beginning in addition to long as you implement the info).
The book is ideal for businesses that take advantage of internet marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the official site, DotCom Secrets is FREE. You just have to spend for shipping/handling– $7.95 if you’re based within the US or $14.95 for worldwide.
There you have it, the Free Plus Shipping deal we discussed earlier. As you can see, Russell is a master at executing what he teaches.
You can get the paperback format for $14.80 if you prefer to purchase DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for offering the book free from his site (you simply spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable strategies and secrets for growing a company and starting.
You’ll encounter a bunch of aha minutes while going through the areas. You’re directed on how to include the concept into my own organization.
DotCom Secrets is a playbook. You may have to read it numerous times to get the ‘secrets’ into your head and organization. However you don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or products online, I highly advise that you get a copy of DotCom Secrets free of charge.