Russell Brunson Software Creator

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is a fantastic book if you want to gain insights, see examples, and read stories that will influence you to develop a successful company online or guide you in transitioning from offline to online marketing channels.

So let’s consider the pros and cons rapidly:

Pros:

  • DotCom Secrets is totally free. Get it here.
  • You will overcome the shoulder lessons from a successful extremely affiliate– Russell Brunson.
  • The book is a enjoyable and simple read.
  • You will get actionable takeaways that you can use to improve your company instantly.

Cons:

  • It’s not a “how to generate income online” book per se.
  • You will need to have some knowledge of internet marketing concepts to completely value the book.

If you want to find out from somebody who has really made money online, Dotcom Secrets is a terrific resource.

Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll leave from reading this book with actionable takeaways that you can use to enhance your service immediately.

The only downside is that it’s not a “how to generate income online” book per se– you will need to have some knowledge of internet marketing concepts to fully appreciate it.

Overall, Dotcom Secrets is a valuable resource for anybody looking to develop or grow an online business.

If you’re prepared to find out from one of the masters of Sales Funn, be sure to inspect out this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my preferred company books. You might need to read it numerous times to fully comprehend it. Or just make it your companion as you go about your online lifestyle business adventures.

In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for several years to come. The goal is to make it appropriate to both brand-new and sophisticated online entrepreneurs.

The number of business books do you still find pertinent in this ever-changing world? Although marketing strategies are continuously altering, the DotCom Secrets book is still extremely pertinent and beneficial today.

What Is DotCom Secrets?

The DotCom Secrets book provides a detailed process for growing an effective company– whether online or offline.

DotCom Secrets Review

Even though DotCom Secrets was first released in 2015, you’ll discover that the majority of the techniques that Russell speak about are still reliable today.

You’ll get a lots of actionable guidance from the book and if you have plans to sell items online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a recommendation.

Dan Kennedy wrote the forward to the DotCom Secrets book. In his exact words:

” In fact, this is a proven playbook for growing your company with efficient lead generation and sales/conversion methods, which can be used offline and online.”

This is a transformative and powerful book. If you’re looking to start a business or scale an existing organization, DotCom Secrets by Russell Brunson is the best road map.

Within the pages of the Dotcom Secrets book, you’ll get a comprehensive strategy that guides you on the ideal foundation for your business. You’ll certainly get arise from reading it.

To be honest, DotCom Secrets seems like a book for developing a sustainable online business just.

However don’t be constrained by that because the actionable marketing strategies work for both online and offline services. You’re in safe hands if you run a brick-and-mortar company and desire to shift to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, only you can answer that question. If you want to begin or scale a company and follow proven ‘shortcut’ that has actually been evaluated by Russell himself, you must read the DotCom Secrets book.

It’s changing lives and I’ve personally discovered it very valuable on my entrepreneurial journey (I’ve read it a number of times). I highly suggest the book.

DotCom Secrets may not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You need to consider another book.

DotCom Secrets supplies wise insights and strategies to:

Existing business owners: If you have not started a company at all or have no company idea, the book may not pertain to you.

Product owners: If you have an existing item already, then you can discover techniques to double or perhaps triple your sales.

Positive marketers: If you’re ready to take actions that might challenge your concept of organization, then you must utilize DotCom Secrets as a reference.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You want to build a company that stands the test of time. You don’t wish to die because you lack the skillset, tools, and secrets that have been tested and proven to produce fantastic results.

So whether you’re a beginner who’s just getting going or you’re an expert, DotCom Secrets will walk you through the process of beginning and growing a rewarding service.

If you already have a business, utilize the secrets in the book to scale to unbelievable levels? Aside from making money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a trusted and effective book that provides specific, actionable instructions on what you need to do to fail-proof your business, how to draw in consumers, and the secrets to considerably enhance your sales.

If you stop working to read DotCom Secrets, you’re still not restricted at all. The only obstacle, however, is that you’ll miss the chance to rapidly grow your existing business or prosper in a competitive industry.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some differences in between Expert Secrets Both books relate to, way of life business owners, company owner and online marketers– because they match each other and offer beginning and growing a successful business.

Expert Secrets vs DotCom Secrets.

DotCom Secrets details a detailed process to efficiently structure your business. You get to discover how to provide your message and interact worth in a way that makes individuals wish to pay you.

Specialist Secrets provides actionable examples, illustrations, and stories that help you find your voice, build a loyal fan base and make money to share messages that will alter another person’s life.

Both books are suggested to business owners who wish to become more effective in their markets. Business owners who are built to see opportunities in competition instead of discomfort.

And finally in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting lots of traffic as the title of the book suggests).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is organized into 5 areas just like Expert Secrets that details the simple marketing procedures and how to execute them.

Section One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell began the very first section of DotCom Secrets with “Ladders and Funnels.” He likewise reveals five (5) marketing secrets. Let’s go over them:

Secret # 1: The Secret Formula

You need to have a complete understanding of where you want your service. How does this understanding help your customers and clients?

This will help you to serve them much better– instead of looking for out their pain points, how desperate they need options, and what they’re willing to pay.

In the secret formula, four basic concerns were outlined in a detailed order inside the DotCom Secrets book:

Who are your dream customers?

How do you discover them?

How do you attract them without being pushy?

What advantage will they get from your service?

You’ll discover answers to these questions and more in the very first secret.

Secret #2: The Value Ladder

Value is key when it pertains to building a sustainable business. , if there’s no worth, customers consumers clients customers leaveCustomers

Customers

That’s why Russell invested a lots of time to dissect the steps that you require to follow to navigate your dream consumer from taking the “bait” (beginning point of your ladder) to where they want to be.

DotCom Secrets Value Ladder

This trick is described as “taking them through your value ladder.”

When you effectively structure the value ladder, you’ll not just make more cash, you’ll also supply your customers with a more tailored option. They’ll like you for this.

Secret # 3: From A Ladder To A Funnel

This trick is where the magic takes place. It’s like an epiphany that changes everything you already understand about growing a successful organization. You’ll get going with constructing out your own sales funnel and the psychology behind a successful funnel.

There’s a lot more …

You need to have a complete value total worth place. You may not be able to construct a high-converting sales funnel if you don’t have an effective worth adder mapped out.

The sales funnel is very important and has altered the way entrepreneurs and businesses approach sales online.

It works because it takes into consideration the consumers’ behaviors– and moves them through the various actions of your value ladder till they’re prepared to purchase your item– willingly.

Secret # 4: How To Find Your Dream Customers

You have a target audience. Sadly, you might not know how to determine or serve them. That’s why understanding how to specify your target audience is necessary.

This secret describes where your target market (i.e., customers who are ready to purchase your item) are spending the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be armed with the strategies that work to get a client to leave whatever they’re doing and take a look at your page.

Every online business owner requires to find out and master these strategies. Russell makes it simple in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Getting traffic to a landing page or website is a constant struggle for the majority of people. It’s probably the most complicated element of running a successful online service.

Do you really comprehend how traffic operates in the internet marketing area? If you aren’t confident in your traffic generation know-how, Russell has the responses.

He reveals you the very best type of traffic that you must focus on and how it can transform your company. The kind of traffic includes:

  • Traffic we manage
  • The traffic we do not manage
  • Traffic we own

Section Two: Your Communication Funnel

In this area, Russell digs deeper into the processes involved in developing an audience by leveraging advanced personal branding tactics, the secrets to communicating well with your audience that will result in a sale.

Make certain you don’t avoid this section while checking out DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to constructing a attractive and confident character.

Why do you think people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have massive fans?

As an entrepreneur, you can’t go wrong when you finally establish an attractive character. When you’re effective at it, it implies you can include more certified consumers to your e-mail list and launch a successful item that people are all set and prepared to acquire immediately.

In producing that attractive character, Russell Brunson specifies the 3 elements you need to keep in check, which is split into 3 (3) categories:

  • The Elements
  • The Identity
  • Stories

DotCom Secrets shows you how to create an attractive character using these components and their components, and determine the best method to interact your fascinating stories that will get the sales coming in.

Secret # 7: The Soap Opera Sequence

This “secret” comes from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of connection in between the Attractive Character and the target market through a traffic source we own. Email.

The Soap Opera Sequence consists of a series of email sequences that help to connect and develop an instant relationship in between you and the person reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for creating the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his great heart likewise shares the EXACT five email templates that have assisted him to transition into an in-demand web and an attractive character online marketer.

Due to the fact that it capitalizes on giving worth to your subscribers, the Soap Opera Sequence works. This ‘worth’ combined with an irresistible open storyline hooks them the minute they read your first e-mail and they’ll eagerly anticipate the next one.

The days of dull e-mail sequences are over. Don’t just delight in daytime soap on TV, it’s time to anecdotally use it in your e-mail messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the trick to keeping your customers delighted to speak with you every day is utilizing the Seinfeld email format.”

What’s the Seinfeld format all about?

DotCom Secrets Seinfeld Sequence

It’s an e-mail design that builds excitement in your readers. It ‘d captivate them and trigger them to buy from you.

It leverages the power of storytelling. But this time, you’re being imaginative in sharing your life and pertinent stories occurring with/around you– stories they can quickly get in touch with. You must be purposeful and strategic about it anyways.

You want to be able to lead perfect customers back to your offer. This may look basic however it’s powerful nevertheless!

Russell likewise supplies fine examples and written design templates to accelerate the process when you’re sending out Seinfeld emails.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area Three: Funnelology

In this area, the methods and tactics for building high-converting funnels are discussed in detail, in addition to and what you truly need to do to make your funnel work.

Russell covers the principles of a funnel, phases (and sales funnel stages) and the kind of landing pages to use, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we learned the significance of staying with systems that work. To put it simply, there’s no requirement to reinvent the wheel.

There’s a chance that you’re making the above error if you’re an organization owner and you’re having a hard time to break even.

This prevails with business owners who are just beginning with their sales funnel. They attempt to re-invent the whole lorry. When building a business, what an awful path to follow!

The secret here is leveraging on other people who already have an effective funnel and making your deal to their exact clients. Watch on the:

  • Demographics
  • Advertisement copy and copies
  • Traffic sources
  • Deals
  • Landing page

Understanding how to reverse all these elements to work for you is a valuable gift for your business. It’s rather easy once you comprehend how the pieces fit.

Secret # 10: Seven Phases Of A Funnel

I’m very glad that I check out DotCom Secrets a few years ago (and several times more because that first time to completely comprehend and implement the methods in my own online service.

It not only opened my eyes to funnels and how to build them however also the seven phases that an ideal customer has to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me much better concerned terms with this sentence within the DotCom Secrets. It reads:

The genuine difference between having a 6-, seven-, and even eight-figure service is whether you comprehend the stages of a funnel and can effectively generate income from the points along the line.

I got to know that there are levels of traffic temperature and therefore, treating them along the same funnel procedure is dangerous.

This trick alone is fundamental to developing the best kind of page, deal, and traffic that will cause sales.

When developing a funnel– especially if you want visitors and leads to trust you more, there’s likewise the pre-framing idea that you require to totally understand. Well, who does not want to develop trust already?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets exceeds the common organization recommendations. It goes into the particular landing pages you can develop in the 7 building phases that we’ve gone over earlier.

You get to see the twenty-three of the most effective building blocks for your sales funnels.

DotCom Secrets 23 building blocks of a funnel

Smart funnel hackers utilize these building blocks at particular times throughout these exact same four stages of the funnel:

  • Pre-frame bridge
  • Qualifying customers
  • Qualifying buyers

Identifying hyper purchasers for your services and items.

You can decide which you want to begin with first and which one to stick to in your market as soon as you’ve understood how this works.

Secret # 12: Frontend Vs. Backend Funnels

Selecting the best type of funnels can be a struggle even to the advanced online marketers. More so, comprehend the funnels that will be served just to certified buyers (at the backend).

DotCom Secrets Frontend Vs Backend

This mistake isn’t so apparent– however bypassing it can make a difference in your traffic engagement and sales.

Here Russell lays out the procedure he follows when selecting a funnel to use on the frontend of his value ladders, the funnel he uses in the factor to consider stage (the middle), and those used for the backend offers.

Secret # 13: The Best Bait

I couldn’t contain this ‘secret’ when I first checked out the DotCom Secrets book.

Russell spills it all out in this section and reveals the trick that made all his books offer millions.

Simply by grabbing your free copy of DotCom Secrets and studying the funnel steps, you’ll have a number of “Aha-Moments” that will alter your service, specifically if you have an item you’re presently offering online (or even offline).

I imply if you can order your complimentary copy of DotCom Secrets and study the funnel steps, you’ll understand the trick behind these records.

He stresses the power of words and how utilizing a certain WORD can change your whole service magically. That single word can function as bait.

Regardless of the market you operate in, what you do, what items you offer, or the business model, this is the part that some of the successful business owners would hide from you.

 

Area Four: Scripts and funnels

The first time I read DotCom Secrets, I could not grasp this section due to the fact that it was distinct in its method. I had to check out the book once again to understand the point that Russell was making.

As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, along with the precise funnel scripts that have helped him to sell countless each of his items.

These are divided into the Frontend, Middle and Backend Funnels. Remarkably, you do not have to struggle with these parts because there’s a powerful suite of software you can utilize to automate whatever– ClickFunnels software application.

1. Frontend Funnel: Two-Step– Free Plus Shipping

Because it shows what ought to occur as soon as you get your visitors onboard your sales funnel, the Frontend Funnel is crucial.

You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to build and can benefit eCommerce marketers or entrepreneurs who have Free Plus Shipping offers.

The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product should be shipped.

On the second page (step-two) of the funnel, the visitor’s charge card info is asked for the shipping and managing charge. When the visitor has successfully completed the 2nd page– the One-time-offer is next.

Obviously, you’re not left alone as there are scripts you will use to make this whole 2-step free shipping funnel effective. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the exact same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of establishing this deal is to help breakeven and cover the money you invested in marketing or getting the lead.

DotCom Secrets self liquidating deal

Here, Russell Brunson reveals the practical mechanics involved in this kind of funnel. And he also introduced a distinct script called the Star, Story, Solution script which helps to nudge a cold lead towards your products.

You’ll get to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll find how to attract visitors and let them keep paying for a longer time.

However you’re not restricted in any way– as there are lots of ways to utilize this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The best webinar is the ideal and also the very first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to use recorded or live discussions to market your services or products on auto-pilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re offered with the methods and scripts that will make the webinar really “ideal.”.

5. Middle Funnel: Invisible Perfect Webinar.

It’s not FREE!. It’s a more sophisticated webinar presentation where your objective is to get people to buy.

You’ll also access the scripts for this upgraded variation of Perfect Webinar.

6. Middle Funnel: Product Launch.

You use the “Product Launch” funnel specifically for releasing a brand-new product by sharing a series of videos to supply lots of worth to your visitors.

Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.

These videos will be convincing, valuable, and amusing– consequently causing visitors to act. You’ll find how to effectively structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of offering high-ticket deals utilizing an innovative formula and scripts. If you’re a coach or specialist, this funnel is what you require to obtain premium clients.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area 5: ClickFunnels.

This last section is quick but you can learn more by reading my ClickFunnels examine.

DotCom Secrets Pros and Cons.

DotCom Secrets is a great book if you wish to acquire insights, see examples, and read stories that will influence you to build an effective business online or guide you in transitioning from offline to internet marketing channels.

Let’s think about the pros and cons quickly:.

Pros.

DotCom Secrets is complimentary. Get business-building understanding without paying money.

Improve your service’ relevance using the value ladders and sales funnel methods and scripts.

Get tricks to becoming a thought leader in your industry.

Simple methods that will work for any organization model.

Establish and build relationships relationship with your consumers.

Cons.

You might require to have an existing business to take advantage of DotCom Secrets (although it can certainly benefit you if you’re just beginning along with long as you execute the information).

The book is ideal for companies that take advantage of online marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

DotCom Secrets is FREE when you get it from the official website. You just need to pay for shipping/handling– $7.95 if you’re based within the United States or $14.95 for international.

There you have it, the Free Plus Shipping deal we went over previously. As you can see, Russell is a master at executing what he teaches.

You can get the paperback format for $14.80 if you choose to purchase DotCom Secrets from Amazon. It’s your choice.

DotCom Secrets Free Book.

Thanks to Russell for using the book free from his website (you just spend for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a plan of actionable methods and tricks for beginning and growing a business.

You’ll stumble upon a lot of aha minutes while going through the areas. More notably, you’re guided on how to incorporate the principle into my own business.

DotCom Secrets is a playbook. You might have to read it multiple times to get the ‘tricks’ into your head and service. But you do not need to if you have a strong IQ, which I’m sure you do!

All in all, if you’re offering services or products online, I extremely suggest that you get a copy of DotCom Secrets totally free.

>>Click Here To Get Your Copy Of Dotcom Secrets<<