Dotcom Secrets is a terrific book if you want to acquire insights, see examples, and check out stories that will motivate you to build a successful business online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the cons and pros rapidly:
- DotCom Secrets is totally free. Get it here.
- You will get over the shoulder lessons from a successful super affiliate– Russell Brunson.
- The book is a easy and satisfying read.
- You will get actionable takeaways that you can use to enhance your service instantly.
- It’s not a “how to generate income online” book per se.
- You will require to have some understanding of online marketing concepts to completely value the book.
Dotcom Secrets is a great resource if you wish to learn from somebody who has actually generated income online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can utilize to enhance your organization instantly.
The only downside is that it’s not a “how to make money online” book per se– you will require to have some understanding of online marketing concepts to totally appreciate it.
In general, Dotcom Secrets is a valuable resource for anyone looking to build or grow an online organization.
So if you’re prepared to learn from one of the masters of Sales Funn, make certain to check out this book today!
DotCom Secrets Book
It’s one of my favorite organization books. You might have to read it numerous times to fully comprehend it. Or just make it your companion as you set about your online lifestyle service experiences.
In the intro of the book, Russell Brunson assured to keep the book evergreen for years to come. The objective is to make it pertinent to both new and advanced online business owners.
The number of service books do you still find appropriate in this ever-changing world? Despite the fact that marketing techniques are continuously altering, the DotCom Secrets book is still incredibly relevant and useful today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a detailed procedure for growing an effective organization– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first released in 2015, you’ll discover that most of the strategies that Russell talks about are still reliable today.
You’ll get a ton of actionable suggestions from the book and if you have plans to offer products online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his specific words:
” In reality, this is a tested playbook for growing your company with reliable lead generation and sales/conversion techniques, which can be utilized offline and online.”
This is a effective and transformative book. If you’re looking to begin a business or scale an existing organization, DotCom Secrets by Russell Brunson is the perfect roadway map.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the right foundation for your organization. You’ll definitely get arise from reading it.
To be honest, DotCom Secrets seems like a book for building a sustainable online company just.
Don’t be constrained by that since the actionable marketing methods work for both online and offline businesses. So you’re in safe hands if you run a brick-and-mortar service and wish to transition to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can address that concern. If you wish to scale an organization or begin and follow tested ‘shortcut’ that has been tested by Russell himself, you need to check out the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it incredibly valuable on my entrepreneurial journey (I’ve read it numerous times). I extremely suggest the book.
DotCom Secrets might not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You must think about another book.
Although, DotCom Secrets offers smart insights and techniques to:
Existing business owners: If you haven’t begun a service at all or have no organization idea, the book may not be relevant to you.
Product owners: If you have an existing item already, then you can learn techniques to double and even triple your sales.
Confident online marketers: If you’re prepared to take steps that might challenge your idea of organization, then you ought to utilize DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to construct a service that stands the test of time. Since you do not have the skillset, tools, and secrets that have actually been tested and proven to produce excellent outcomes, you do not desire to fizzle out.
So whether you’re a newbie who’s simply getting going or you’re a specialist, DotCom Secrets will walk you through the process of starting and growing a profitable service.
If you already have a company, utilize the secrets in the book to scale to unbelievable levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that provides specific, actionable directions on what you need to do to fail-proof your organization, how to bring in customers, and the tricks to substantially increase your sales.
If you fail to check out DotCom Secrets, you’re still not restricted at all. The only challenge, however, is that you’ll miss the opportunity to quickly grow your existing company or thrive in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions between Expert Secrets Both books relate to, lifestyle entrepreneurs, company owner and online marketers– since they match each other and provide for starting and growing a successful company.
Expert Secrets vs DotCom Secrets.
DotCom Secrets describes a detailed procedure to efficiently structure your service. You get to find out how to provide your message and interact value in such a way that makes people wish to pay you.
Professional Secrets gives actionable examples, illustrations, and stories that help you discover your voice, build a devoted fan base and make money to share messages that will change somebody else’s life.
Both books are suggested to entrepreneur who wish to become more effective in their markets. Entrepreneurs who are built to see chances in competition instead of pain.
And lastly in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream consumers (aka getting lots of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas just like Expert Secrets that lays out the easy marketing procedures and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first area of DotCom Secrets with “Ladders and Funnels.” He likewise reveals five (5) marketing tricks. Let’s go over them:
Secret # 1: The Secret Formula
You need to have a complete understanding of where you desire your organization. How does this understanding help your customers and clients?
This will help you to serve them better– instead of searching for out their pain points, how desperate they need solutions, and what they’re ready to pay.
In the secret formula, four easy concerns were detailed in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you find them?
How do you attract them without being pushy?
What benefit will they obtain from your service?
You’ll discover answers to these concerns and more in the first trick.
Secret #2: The Value Ladder
Worth is essential when it pertains to constructing a sustainable organization. If there’s no worth, clients and clients will leave.
That’s why Russell invested a ton of time to dissect the actions that you need to follow to navigate your dream consumer from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This secret is described as “taking them through your worth ladder.”
When you effectively structure the value ladder, you’ll not only make more cash, you’ll also provide your clients with a more personalized option. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic occurs. It’s like a surprise that changes everything you currently learn about growing a lucrative organization. You’ll begin with constructing out your own sales funnel and the psychology behind a rewarding funnel.
There’s a lot more …
You need to have a complete value ladder in place. You may not be able to build a high-converting sales funnel if you do not have an efficient worth adder mapped out.
The sales funnel is very important and has changed the way business owners and services approach sales online.
It works since it takes into account the consumers’ behaviors– and moves them through the various steps of your value ladder up until they’re ready to purchase your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target audience. Unfortunately, you may not know how to recognize or serve them. That’s why knowing how to define your target market is essential.
This secret describes where your target market (i.e., clients who are ready to acquire your item) are spending the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the techniques that work to get a customer to leave whatever they’re doing and check out your page.
Every online business owner requires to discover and master these methods. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or site is a consistent struggle for the majority of people. It’s perhaps the most difficult aspect of running a successful online business.
Do you really comprehend how traffic operates in the online marketing space? If you aren’t positive in your traffic generation knowledge, Russell has the responses.
He reveals you the best type of traffic that you ought to take notice of and how it can transform your organization. The type of traffic includes:
- Traffic we control
- The traffic we do not manage
- Traffic we own
Area Two: Your Communication Funnel
In this area, Russell digs deeper into the procedures involved in building an audience by leveraging more advanced personal branding techniques, the secrets to interacting well with your audience that will result in a sale.
Make certain you don’t avoid this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a confident and appealing character.
Why do you think guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have massive fans?
As an entrepreneur, you can’t go wrong when you finally develop an appealing character. When you’re successful at it, it indicates you can include more certified customers to your email list and release a successful product that individuals are willing and prepared to purchase immediately.
In developing that appealing character, Russell Brunson defines the three parts you need to keep in check, which is divided into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets reveals you how to produce an appealing character utilizing these components and their components, and determine the best way to communicate your fascinating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s everything about producing a bond and a sort of relationship between the Attractive Character and the target market through a traffic source we own. Email.
The Soap Opera Sequence comprises a series of e-mail series that help to link and establish an instant relationship between you and the person reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart also shares the EXACT five email design templates that have assisted him to shift into an Attractive Character and a desired internet marketer.
The Soap Opera Sequence works because it profits from offering value to your subscribers. This ‘worth’ combined with a tempting open storyline hooks them the minute they read your first email and they’ll look forward to the next one.
The days of uninteresting email series are over. Don’t just enjoy daytime drama on television, it’s time to anecdotally use it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your customers pleased to hear from you every day is using the Seinfeld email format.”
So what’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail style that builds enjoyment in your readers. It ‘d amuse them and trigger them to buy from you.
It leverages the power of storytelling. This time, you’re being creative in sharing your life and pertinent stories taking place with/around you– stories they can easily connect with. You should be tactical and purposeful about it anyways.
You want to have the ability to lead ideal clients back to your offer. This may look basic however it’s effective!
Russell also offers good examples and composed templates to speed up the process when you’re sending Seinfeld e-mails.
Section Three: Funnelology
In this section, the strategies and strategies for constructing high-converting funnels are gone over in detail, in addition to and what you actually need to do to make your funnel work.
Russell covers the principles of a funnel, phases (and sales funnel phases) and the kind of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the value of adhering to systems that work. To put it simply, there’s no requirement to reinvent the wheel.
There’s a possibility that you’re making the above error if you’re a company owner and you’re struggling to break even.
This prevails with entrepreneurs who are simply starting with their sales funnel. They attempt to re-invent the entire automobile. What a dreadful course to follow when building an organization!
The secret here is leveraging on other individuals who already have a successful funnel and making your offer to their exact consumers. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these elements to work for you is an invaluable present for your company. It’s rather simple once you understand how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m really glad that I read DotCom Secrets a couple of years ago (and a number of times more since that very first time to totally comprehend and execute the techniques in my own online business.
It not just opened my eyes to funnels and how to construct them but likewise the seven stages that a perfect consumer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better pertained to terms with this sentence within the DotCom Secrets. It reads:
The genuine distinction between having a 6-, seven-, or perhaps eight-figure company is whether you understand the phases of a funnel and can successfully monetize the points along the line.
I got to know that there are levels of traffic temperature level and therefore, treating them along the exact same funnel process threatens.
This secret alone is essential to producing the right kind of page, offer, and traffic that will result in sales.
There’s also the pre-framing concept that you need to fully comprehend when producing a funnel– particularly if you desire visitors and leads to trust you more. Well, who does not want to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the normal business suggestions. It goes into the particular landing pages you can produce in the 7 building stages that we’ve discussed previously.
You get to see the twenty-three of the most reliable building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers utilize these building blocks at specific times throughout these same four phases of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Determining hyper buyers for your services and products.
You can decide which you want to begin with very first and which one to stick to in your market as soon as you’ve comprehended how this works.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the ideal kind of funnels can be a struggle even to the more advanced online marketers. More so, comprehend the funnels that will be served only to qualified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so apparent– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell details the process he follows when choosing a funnel to use on the frontend of his worth ladders, the funnel he uses in the consideration stage (the middle), and those used for the backend deals.
Secret # 13: The Best Bait
I could not contain this ‘secret’ when I first read the DotCom Secrets book.
Russell spills all of it out in this section and exposes the trick that made all his books sell millions.
Simply by getting your totally free copy of DotCom Secrets and studying the funnel actions, you’ll have several “Aha-Moments” that will change your service, particularly if you have an item you’re presently selling online (or perhaps offline).
I suggest if you can purchase your complimentary copy of DotCom Secrets and study the funnel actions, you’ll comprehend the trick behind these records.
He stresses the power of words and how utilizing a certain WORD can change your whole service magically. That single word can serve as bait.
No matter the market you run in, what you do, what products you provide, or business design, this is the part that a few of the successful business owners would conceal from you.
Area Four: Scripts and funnels
The very first time I check out DotCom Secrets, I could not understand this area due to the fact that it was distinct in its way. I needed to check out the book once again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, along with the exact funnel scripts that have actually assisted him to sell countless each of his items.
These are split into the Frontend, Middle and Backend Funnels. Remarkably, you don’t have to deal with these parts since there’s a powerful suite of software you can utilize to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is important since it reveals what ought to occur when you get your visitors onboard your sales funnel.
You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to construct and can benefit eCommerce business owners or marketers who have Free Plus Shipping offers.
The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product ought to be shipped.
On the second page (step-two) of the funnel, the visitor’s charge card details is requested for the shipping and dealing with charge. When the visitor has effectively filled out the 2nd page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will utilize to make this entire 2-step totally free shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of establishing this offer is to help breakeven and cover the cash you spent on advertising or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the practical mechanics involved in this type of funnel. And he also presented an unique script called the Star, Story, Solution script which helps to nudge a cold lead towards your items.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to lure visitors and let them keep paying for a longer time.
You’re not limited in any method– as there are many methods to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the best and likewise the first funnel for the middle of your worth ladder. It covers everything about hosting high-converting webinars; how to use live or documented presentations to market your services or products on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the methods and scripts that will make the webinar genuinely “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little different. It’s not FREE!. It’s a more advanced webinar discussion where your goal is to get people to purchase. However it’s “invisible”– which implies there’s no pushy or deceptiveness included.
You’ll likewise access the scripts for this upgraded version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel specifically for launching a brand-new item by sharing a series of videos to provide tons of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, helpful, and amusing– thus causing visitors to do something about it. You’ll find how to properly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket deals utilizing an advanced formula and scripts. If you’re a coach or consultant, this funnel is what you need to obtain premium customers.
Section 5: ClickFunnels.
This last section is quick however you can discover more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you want to get insights, see examples, and check out stories that will motivate you to construct an effective organization online or guide you in transitioning from offline to online marketing channels.
Let’s think about the cons and pros rapidly:.
DotCom Secrets is complimentary. Get business-building knowledge without paying cash.
Improve your company’ significance utilizing the value ladders and sales funnel methods and scripts.
Get secrets to becoming a thought leader in your industry.
Basic strategies that will work for any company design.
Establish and construct relationships relationship with your clients.
You might require to have an existing organization to take advantage of DotCom Secrets (although it can certainly benefit you if you’re just beginning along with long as you execute the details).
The book is perfect for companies that leverage online marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the official website. You only have to pay for shipping/handling– $7.95 if you’re based within the US or $14.95 for global.
There you have it, the Free Plus Shipping deal we went over previously. As you can see, Russell is a master at implementing what he teaches.
You can get the paperback format for $14.80 if you prefer to buy DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for providing the book devoid of his website (you simply pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable techniques and secrets for starting and growing a company.
You’ll discover a bunch of aha moments while going through the sections. More significantly, you’re assisted on how to include the principle into my own company.
DotCom Secrets is a playbook. You may need to read it numerous times to get the ‘tricks’ into your head and company. But you do not need to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or items online, I extremely recommend that you get a copy of DotCom Secrets for FREE.