Russell Brunson Software

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is a great book if you wish to gain insights, see examples, and read stories that will motivate you to construct a successful company online or guide you in transitioning from offline to online marketing channels.

So let’s think about the advantages and disadvantages quickly:

Pros:

  • DotCom Secrets is totally free. Get it here.
  • You will get over the shoulder lessons from an effective super affiliate– Russell Brunson.
  • The book is a satisfying and easy read.
  • You will get actionable takeaways that you can utilize to enhance your organization right away.

Cons:

  • It’s not a “how to earn money online” book per se.
  • You will need to have some understanding of internet marketing ideas to totally appreciate the book.

If you desire to learn from somebody who has in fact made cash online, Dotcom Secrets is a great resource.

Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll come away from reading this book with actionable takeaways that you can use to improve your service right away.

The only downside is that it’s not a “how to generate income online” book per se– you will require to have some knowledge of online marketing ideas to totally appreciate it.

However in general, Dotcom Secrets is an important resource for anybody aiming to build or grow an online company.

So if you’re prepared to gain from one of the masters of Sales Funn, be sure to check out this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my preferred service books. You may have to read it multiple times to fully understand it. Or just make it your companion as you tackle your online lifestyle service adventures.

In the intro of the book, Russell Brunson promised to keep the book evergreen for years to come. The goal is to make it appropriate to both new and advanced online entrepreneurs.

How many service books do you still discover appropriate in this ever-changing world? Even though marketing techniques are constantly changing, the DotCom Secrets book is still incredibly appropriate and helpful today.

What Is DotCom Secrets?

The DotCom Secrets book offers a detailed process for growing a successful service– whether online or offline.

DotCom Secrets Review

Although DotCom Secrets was first released in 2015, you’ll discover that most of the methods that Russell speak about are still efficient today.

You’ll get a ton of actionable recommendations from the book and if you have strategies to offer items online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a referral.

Dan Kennedy wrote the forward to the DotCom Secrets book. In his specific words:

” In reality, this is a tested playbook for growing your company with efficient lead generation and sales/conversion methods, which can be utilized online and offline.”

This is a effective and transformative book. If you’re looking to begin an organization or scale an existing company, DotCom Secrets by Russell Brunson is the ideal road map.

Within the pages of the Dotcom Secrets book, you’ll get an in-depth plan that guides you on the right building blocks for your organization. You’ll certainly get arise from reading it.

To be sincere, DotCom Secrets seems like a book for building a sustainable online company only.

Do not be constrained by that due to the fact that the actionable marketing methods work for both online and offline companies. So you’re in safe hands if you run a brick-and-mortar service and wish to shift to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, only you can address that concern. If you want to begin or scale an organization and follow tested ‘shortcut’ that has been checked by Russell himself, you must read the DotCom Secrets book.

It’s changing lives and I’ve personally found it super valuable on my entrepreneurial journey (I’ve read it several times). I extremely suggest the book.

If you ‘d rather play cool and try to figure it out by yourself, then DotCom Secrets may not be worth your read. You need to consider another book.

Although, DotCom Secrets supplies wise insights and techniques to:

Existing company owner: If you haven’t started a company at all or have no company idea, the book might not be relevant to you.

Product owners: If you have an existing item already, then you can discover methods to double or perhaps triple your sales.

Confident marketers: If you’re prepared to take actions that might challenge your idea of organization, then you need to utilize DotCom Secrets as a reference.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You wish to develop a service that stands the test of time. You don’t want to die because you lack the skillset, tools, and tricks that have been checked and shown to produce terrific results.

So whether you’re a newbie who’s simply starting or you’re an expert, DotCom Secrets will walk you through the process of starting and growing a rewarding organization.

If you currently have a company, utilize the tricks in the book to scale to unbelievable levels? Aside from earning money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a trusted and effective book that offers particular, actionable directions on what you must do to fail-proof your company, how to attract clients, and the tricks to considerably increase your sales.

You’re still not restricted at all if you fail to check out DotCom Secrets. The only challenge, however, is that you’ll miss the chance to rapidly grow your existing business or thrive in a competitive market.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some distinctions between Expert Secrets Both books relate to, way of life entrepreneurs, entrepreneur and online marketers– since they complement each other and provide for beginning and growing a successful business.

Expert Secrets vs DotCom Secrets.

DotCom Secrets details a detailed procedure to effectively structure your service. You get to learn how to deliver your message and interact worth in a way that makes people wish to pay you.

Expert Secrets offers actionable examples, illustrations, and stories that help you find your voice, develop a loyal fan base and earn money to share messages that will change another person’s life.

Both books are suggested to company owner who want to become more effective in their industries. Business owners who are constructed to see chances in competition instead of discomfort.

In Russell’s third and brand name brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream clients (aka getting tons of traffic as the title of the book recommends).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is arranged into 5 sections just like Expert Secrets that outlines the basic marketing procedures and how to execute them.

Section One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell began the first section of DotCom Secrets with “Ladders and Funnels.” He also reveals 5 (5) marketing tricks. Let’s review them:

Secret # 1: The Secret Formula

Initially, you need to have a full understanding of where you want your business. How does this understanding help your clients and clients?

This will help you to serve them much better– instead of trying to find out their pain points, how desperate they require options, and what they’re prepared to pay.

In the secret formula, 4 simple concerns were outlined in a detailed order inside the DotCom Secrets book:

Who are your dream clients?

How do you find them?

How do you attract them without being pushy?

What advantage will they receive from your business?

You’ll find answers to these concerns and more in the very first secret.

Secret #2: The Value Ladder

When it comes to building a sustainable business, value is crucial. If there’s no value, customers and consumers will leave.

That’s why Russell invested a lots of time to dissect the actions that you need to follow to browse your dream client from taking the “bait” (beginning point of your ladder) to where they want to be.

DotCom Secrets Value Ladder

This trick is described as “taking them through your worth ladder.”

When you successfully structure the worth ladder, you’ll not only make more money, you’ll also supply your clients with a more personalized solution. They’ll love you for this.

Secret # 3: From A Ladder To A Funnel

This secret is where the magic happens. It’s like an epiphany that alters whatever you currently learn about growing a rewarding business. You’ll get going with building out your own sales funnel and the psychology behind a successful funnel.

It exceeds the item you’re offering or how they’re priced. There’s a lot more …

You require to have a complete worth ladder in place. It’s like your foolproof system for making sales on autopilot. You might not have the ability to build a high-converting sales funnel if you do not have a reliable worth adder mapped out.

The sales funnel is important and has actually altered the way business owners and businesses approach sales online.

It works since it takes into account the clients’ habits– and moves them through the different actions of your worth ladder until they’re prepared to purchase your item– voluntarily.

Secret # 4: How To Find Your Dream Customers

You have a target market. Regrettably, you might not know how to determine or serve them. That’s why understanding how to specify your target audience is very important.

This secret describes where your target market (i.e., customers who are ready to purchase your item) are investing most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be equipped with the strategies that work to get a consumer to leave whatever they’re doing and have a look at your page.

Every online entrepreneur needs to learn and master these methods. Russell makes it simple in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Getting traffic to a landing page or website is a continuous struggle for the majority of people. It’s perhaps the most daunting element of running an effective online service.

Do you truly understand how traffic works in the internet marketing area? If you aren’t positive in your traffic generation knowledge, Russell has the answers.

He shows you the very best kind of traffic that you must take note of and how it can transform your company. The kind of traffic includes:

  • Traffic we manage
  • The traffic we don’t control
  • Traffic we own

Section Two: Your Communication Funnel

In this area, Russell digs deeper into the procedures associated with developing an audience by leveraging advanced individual branding tactics, the tricks to communicating well with your audience that will result in a sale.

Make sure you don’t avoid this section while checking out DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to constructing a appealing and positive character.

Why do you believe men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have enormous followers?

As a company owner, you can’t fail when you lastly develop an appealing character. When you’re successful at it, it implies you can add more competent clients to your email list and launch a successful item that individuals are prepared and prepared to acquire immediately.

In producing that attractive character, Russell Brunson defines the three components you need to keep in check, which is divided into 3 (3) classifications:

  • The Elements
  • The Identity
  • Storylines

DotCom Secrets reveals you how to create an attractive character utilizing these elements and their components, and recognize the best way to communicate your fascinating stories that will get the sales coming in.

Secret # 7: The Soap Opera Sequence

This “secret” originates from the previous part of Dotcom Secrets. It’s all about creating a bond and a sort of relationship between the Attractive Character and the target market through a traffic source we own. Email.

The Soap Opera Sequence comprises a series of email sequences that help to connect and establish an instant relationship in between you and the person reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for creating the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his excellent heart also shares the EXACT 5 email templates that have assisted him to transition into an Attractive Character and an in-demand internet online marketer.

Because it capitalizes on providing worth to your customers, the Soap Opera Sequence works. This ‘worth’ paired with an alluring open storyline hooks them the moment they read your first e-mail and they’ll look forward to the next one.

The days of uninteresting email sequences are over. Do not just enjoy soap opera on TV, it’s time to anecdotally utilize it in your e-mail messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the secret to keeping your subscribers pleased to hear from you every day is utilizing the Seinfeld e-mail format.”

What’s the Seinfeld format all about?

DotCom Secrets Seinfeld Sequence

It’s an email style that develops excitement in your readers. It ‘d captivate them and trigger them to buy from you.

It leverages the power of storytelling. This time, you’re being innovative in sharing your life and pertinent stories happening with/around you– stories they can quickly link with. You should be purposeful and tactical about it anyways.

You want to have the ability to lead ideal customers back to your offer. This might look easy however it’s powerful however!

When you’re sending out Seinfeld emails, Russell also supplies good examples and written templates to speed up the procedure.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section Three: Funnelology

In this section, the strategies and methods for developing high-converting funnels are discussed in detail, along with and what you really ought to do to make your funnel work.

Russell covers the principles of a funnel, phases (and sales funnel phases) and the type of landing pages to utilize, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we learned the value of sticking to systems that work. Simply put, there’s no need to transform the wheel.

If you’re an entrepreneur and you’re struggling to recover cost, there’s a possibility that you’re making the above error.

This is common with business owners who are just beginning with their sales funnel. They attempt to re-invent the whole vehicle. What a terrible course to follow when building a business!

The trick here is leveraging on other individuals who currently have a successful funnel and making your offer to their specific customers. Keep an eye on the:

  • Demographics
  • Ad copy and copies
  • Traffic sources
  • Offers
  • Landing page

Knowing how to reverse all these components to work for you is a priceless present for your business. Once you understand how the pieces fit, it’s rather easy.

Secret # 10: Seven Phases Of A Funnel

I’m really grateful that I read DotCom Secrets a few years ago (and numerous times more because that first time to completely understand and implement the techniques in my own online company.

It not only opened my eyes to funnels and how to develop them however also the 7 stages that a perfect customer needs to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me better concerned terms with this sentence within the DotCom Secrets. It checks out:

The real difference between having a 6-, seven-, and even eight-figure service is whether you comprehend the phases of a funnel and can successfully generate income from the points along the line.

I learnt more about that there are levels of traffic temperature and therefore, treating them along the same funnel process is dangerous.

This secret alone is basic to producing the right type of page, deal, and traffic that will lead to sales.

When developing a funnel– specifically if you desire visitors and leads to trust you more, there’s also the pre-framing idea that you require to completely comprehend. Well, who doesn’t wish to establish trust already?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets exceeds the common company guidance. It goes into the particular landing pages you can create in the 7 building stages that we’ve talked about earlier.

You get to see the twenty-three of the most effective building blocks for your sales funnels.

DotCom Secrets 23 building blocks of a funnel

Smart funnel hackers utilize these building blocks at specific times during these same 4 phases of the funnel:

  • Pre-frame bridge
  • Qualifying subscribers
  • Qualifying buyers

Identifying hyper purchasers for your products and services.

You can decide which you want to begin with very first and which one to stick to in your market as soon as you’ve comprehended how this works.

Secret # 12: Frontend Vs. Backend Funnels

Choosing the right type of funnels can be a struggle even to the more advanced online marketers. More so, comprehend the funnels that will be served only to qualified buyers (at the backend).

DotCom Secrets Frontend Vs Backend

This error isn’t so apparent– but bypassing it can make a distinction in your traffic engagement and sales.

Here Russell details the process he follows when choosing a funnel to utilize on the frontend of his worth ladders, the funnel he utilizes in the consideration phase (the middle), and those utilized for the backend deals.

Secret # 13: The Best Bait

I could not contain this ‘secret’ when I first read the DotCom Secrets book.

Russell spills all of it out in this area and exposes the trick that made all his books sell millions.

Just by getting your complimentary copy of DotCom Secrets and studying the funnel steps, you’ll have a number of “Aha-Moments” that will alter your organization, especially if you have an item you’re presently selling online (or perhaps offline).

I indicate if you can buy your totally free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the trick behind these records.

He stresses the power of words and how utilizing a specific WORD can alter your whole business amazingly. That single word can serve as bait.

Despite the market you run in, what you do, what products you provide, or the business design, this is the part that a few of the effective business owners would conceal from you.

 

Area Four: Scripts and funnels

The first time I check out DotCom Secrets, I could not grasp this area since it was distinct in its method. I needed to check out the book once again to comprehend the point that Russell was making.

As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, as well as the precise funnel scripts that have actually assisted him to offer countless each of his products.

These are divided into the Frontend, Middle and Backend Funnels. Surprisingly, you don’t need to struggle with these parts due to the fact that there’s an effective suite of software application you can use to automate whatever– ClickFunnels software application.

1. Frontend Funnel: Two-Step– Free Plus Shipping

Because it reveals what must happen as soon as you get your visitors onboard your sales funnel, the Frontend Funnel is crucial.

You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to build and can benefit eCommerce marketers or entrepreneurs who have Shipping plus free offers.

The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product ought to be delivered.

On the second page (step-two) of the funnel, the visitor’s charge card info is requested for the shipping and dealing with charge. When the visitor has actually successfully submitted the second page– the One-time-offer is next.

Naturally, you’re not left alone as there are scripts you will utilize to make this whole 2-step totally free shipping funnel reliable. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the exact same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of establishing this deal is to assist breakeven and cover the money you spent on marketing or getting the lead.

DotCom Secrets self liquidating offer

Here, Russell Brunson shows the practical mechanics associated with this type of funnel. And he likewise presented an unique script called the Star, Story, Solution script which helps to push a cold lead towards your products.

You’ll get to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll find how to lure visitors and let them keep spending for a longer time.

However you’re not limited in any way– as there are many methods to utilize this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The ideal webinar is the best and also the first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to use recorded or live presentations to market your service or products on auto-pilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re offered with the methods and scripts that will make the webinar really “best.”.

5. Middle Funnel: Invisible Perfect Webinar.

Unlike the Perfect Webinar, this one is a little bit various. It’s not FREE!. It’s a more advanced webinar discussion where your goal is to get individuals to buy. It’s “invisible”– which indicates there’s no aggressive or deceptiveness involved.

You’ll likewise access the scripts for this updated variation of Perfect Webinar.

6. Middle Funnel: Product Launch.

You use the “Product Launch” funnel specifically for releasing a new item by sharing a series of videos to offer lots of worth to your visitors.

Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.

These videos will be convincing, valuable, and amusing– therefore causing visitors to take actions. You’ll find how to effectively structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of selling high-ticket deals utilizing a sophisticated formula and scripts. This funnel is what you require to get premium clients if you’re a coach or expert.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area 5: ClickFunnels.

This last section is short but you can learn more by reading my ClickFunnels examine.

DotCom Secrets Pros and Cons.

DotCom Secrets is an excellent book if you want to acquire insights, see examples, and read stories that will motivate you to develop a successful business online or guide you in transitioning from offline to online marketing channels.

So let’s think about the cons and pros quickly:.

Pros.

DotCom Secrets is free. Get business-building knowledge without paying cash.

Enhance your service’ significance utilizing the worth ladders and sales funnel strategies and scripts.

Get tricks to becoming an idea leader in your industry.

Simple techniques that will work for any organization design.

Build relationships and develop rapport with your customers.

Cons.

You might need to have an existing service to gain from DotCom Secrets (although it can certainly benefit you if you’re just beginning as well as long as you carry out the details).

The book is perfect for organizations that leverage online marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

DotCom Secrets is FREE when you get it from the official site. You only have to spend for shipping/handling– $7.95 if you’re based within the US or $14.95 for global.

There you have it, the Free Plus Shipping offer we talked about earlier. As you can see, Russell is a master at implementing what he teaches.

If you choose to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.

DotCom Secrets Free Book.

Thanks to Russell for offering the book devoid of his website (you simply spend for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a bundle of actionable techniques and secrets for growing an organization and beginning.

You’ll discover a bunch of aha minutes while going through the sections. More notably, you’re assisted on how to integrate the idea into my own service.

DotCom Secrets is a playbook. You might need to read it multiple times to get the ‘secrets’ into your head and company. You don’t have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re selling service or products online, I extremely recommend that you get a copy of DotCom Secrets totally free.

>>Click Here To Get Your Copy Of Dotcom Secrets<<