Dotcom Secrets is a great book if you wish to get insights, see examples, and check out stories that will influence you to develop a successful business online or guide you in transitioning from offline to online marketing channels.
Let’s consider the pros and cons rapidly:
- DotCom Secrets is free. Get it here.
- You will overcome the shoulder lessons from an effective super affiliate– Russell Brunson.
- The book is a easy and enjoyable read.
- You will get actionable takeaways that you can utilize to enhance your service instantly.
- It’s not a “how to generate income online” book per se.
- You will require to have some knowledge of internet marketing concepts to totally value the book.
Dotcom Secrets is a fantastic resource if you want to learn from someone who has actually generated income online.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can utilize to improve your organization instantly.
The only disadvantage is that it’s not a “how to generate income online” book per se– you will need to have some knowledge of online marketing principles to totally appreciate it.
But overall, Dotcom Secrets is a valuable resource for anyone aiming to construct or grow an online business.
So if you’re ready to gain from one of the masters of Sales Funn, make sure to have a look at this book today!
DotCom Secrets Book
It’s one of my preferred company books. You may need to read it numerous times to totally understand it. Or just make it your companion as you go about your online lifestyle company adventures.
In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for years to come. The goal is to make it pertinent to both innovative and new online entrepreneurs.
The number of service books do you still discover relevant in this ever-changing world? Although marketing strategies are continuously changing, the DotCom Secrets book is still exceptionally pertinent and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book offers a step-by-step process for growing a successful service– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first published in 2015, you’ll find that most of the strategies that Russell discuss are still efficient today.
You’ll get a ton of actionable advice from the book and if you have plans to offer products online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy composed the forward to the DotCom Secrets book. In his precise words:
” In reality, this is a tested playbook for growing your company with effective list building and sales/conversion approaches, which can be utilized online and offline.”
This is a transformative and effective book. If you’re looking to start a business or scale an existing organization, DotCom Secrets by Russell Brunson is the perfect roadway map.
Within the pages of the Dotcom Secrets book, you’ll get a detailed plan that guides you on the best foundation for your company. You’ll definitely get arise from reading it.
To be truthful, DotCom Secrets seems like a book for developing a sustainable online organization just.
However do not be constrained by that due to the fact that the actionable marketing strategies work for both online and offline businesses. So you’re in safe hands if you run a brick-and-mortar organization and want to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can answer that concern. If you wish to begin or scale a business and follow proven ‘shortcut’ that has actually been tested by Russell himself, you ought to read the DotCom Secrets book.
It’s altering lives and I’ve personally found it incredibly important on my entrepreneurial journey (I’ve read it several times). I extremely suggest the book.
If you ‘d rather play cool and try to figure it out on your own, then DotCom Secrets might not deserve your read. You need to think about another book.
DotCom Secrets provides clever insights and techniques to:
Existing entrepreneur: If you have not begun a service at all or have no business concept, the book might not be relevant to you.
Item owners: If you have an existing product currently, then you can discover techniques to double and even triple your sales.
Confident marketers: If you’re ready to take steps that may challenge your idea of business, then you must utilize DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to develop a business that stands the test of time. Because you do not have the skillset, tools, and tricks that have actually been tested and shown to produce fantastic outcomes, you do not want to fizzle out.
So whether you’re a newbie who’s simply getting started or you’re a professional, DotCom Secrets will walk you through the process of beginning and growing a profitable business.
If you already have a business, use the tricks in the book to scale to incredible levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that offers particular, actionable instructions on what you should do to fail-proof your business, how to draw in customers, and the tricks to significantly improve your sales.
You’re still not restricted at all if you stop working to read DotCom Secrets. The only difficulty, however, is that you’ll miss out on the opportunity to rapidly grow your existing business or thrive in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books are relevant to, lifestyle business owners, entrepreneur and online marketers– considering that they complement each other and attend to starting and growing a successful business.
Professional Secrets vs DotCom Secrets.
DotCom Secrets outlines a step-by-step process to successfully structure your organization. You get to learn how to deliver your message and communicate worth in a way that makes individuals wish to pay you.
Specialist Secrets offers actionable examples, illustrations, and stories that help you find your voice, build a faithful fan base and get paid to share messages that will change somebody else’s life.
Both books are recommended to entrepreneur who want to become more successful in their industries. Business owners who are built to see chances in competition instead of pain.
In Russell’s third and brand name brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream clients (aka getting loads of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas similar to Expert Secrets that details the easy marketing procedures and how to implement them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first section of DotCom Secrets with “Ladders and Funnels.” He also exposes five (5) marketing secrets. Let’s go over them:
Secret # 1: The Secret Formula
You require to have a full understanding of where you desire your business. How does this understanding help your consumers and clients?
This will assist you to serve them much better– instead of searching for out their discomfort points, how desperate they need services, and what they’re ready to pay.
In the secret formula, 4 easy concerns were detailed in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you discover them?
How do you attract them without being aggressive?
What advantage will they obtain from your service?
You’ll find answers to these questions and more in the very first trick.
Secret #2: The Value Ladder
Value is crucial when it concerns developing a sustainable company. If there’s no worth, clients and clients will leave.
That’s why Russell invested a ton of time to dissect the actions that you require to follow to browse your dream consumer from taking the “bait” (beginning point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This trick is described as “taking them through your value ladder.”
When you effectively structure the worth ladder, you’ll not just make more cash, you’ll likewise supply your clients with a more personalized option. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic happens. It’s like a surprise that changes whatever you currently know about growing a lucrative organization. You’ll get going with constructing out your own sales funnel and the psychology behind a lucrative funnel.
There’s a lot more …
You need to require a complete value ladder worth place. You may not be able to construct a high-converting sales funnel if you do not have an efficient worth adder mapped out.
The sales funnel is essential and has altered the method business owners and services approach sales online.
It works because it takes into account the clients’ habits– and moves them through the different actions of your worth ladder until they’re prepared to purchase your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. Unfortunately, you might not know how to recognize or serve them. That’s why understanding how to specify your target market is necessary.
This secret details where your target audience (i.e., consumers who are ready to acquire your item) are investing the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the techniques that work to get a client to leave whatever they’re doing and take a look at your page.
Every online entrepreneur requires to learn and master these techniques. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or site is a constant struggle for the majority of people. It’s perhaps the most difficult element of running a successful online organization.
Do you truly understand how traffic operates in the online marketing area? Russell has the responses if you aren’t positive in your traffic generation expertise.
He shows you the best kind of traffic that you should focus on and how it can transform your company. The type of traffic consists of:
- Traffic we control
- The traffic we don’t control
- Traffic we own
Area Two: Your Communication Funnel
In this section, Russell digs deeper into the processes involved in developing an audience by leveraging more advanced individual branding methods, the tricks to communicating well with your audience that will cause a sale.
Make sure you do not skip this section while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a positive and attractive character.
Why do you believe men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have enormous followers?
As a business owner, you can’t go wrong when you lastly establish an appealing character. When you’re successful at it, it suggests you can add more qualified customers to your email list and release an effective item that individuals are willing and ready to purchase immediately.
In developing that appealing character, Russell Brunson specifies the 3 parts you need to keep in check, which is split into 3 (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to produce an appealing character utilizing these components and their elements, and identify the very best method to interact your captivating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s everything about developing a bond and a sort of rapport in between the Attractive Character and the target market through a traffic source we own. Email.
The Soap Opera Sequence comprises a series of e-mail sequences that help to connect and develop an instant relationship in between you and the person reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart likewise shares the EXACT 5 email templates that have helped him to shift into a popular internet and an appealing character marketer.
Because it capitalizes on offering value to your customers, the Soap Opera Sequence works. This ‘value’ combined with a tempting open storyline hooks them the moment they read your very first e-mail and they’ll anticipate the next one.
The days of uninteresting email sequences are over. Don’t simply delight in soap opera on TV, it’s time to anecdotally utilize it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers delighted to hear from you every day is using the Seinfeld e-mail format.”
So what’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email style that develops enjoyment in your readers. It ‘d captivate them and cause them to buy from you.
It leverages the power of storytelling. But this time, you’re being innovative in sharing your life and relevant stories happening with/around you– stories they can quickly connect with. You ought to be strategic and purposeful about it anyways.
You wish to be able to lead ideal customers back to your deal. This may look easy however it’s effective!
When you’re sending out Seinfeld e-mails, Russell also supplies great examples and composed templates to speed up the process.
Area Three: Funnelology
In this section, the methods and methods for constructing high-converting funnels are gone over in detail, along with and what you truly need to do to make your funnel work.
Russell covers the basics of a funnel, stages (and sales funnel phases) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the value of sticking to systems that work. In other words, there’s no requirement to reinvent the wheel.
If you’re a business owner and you’re struggling to recover cost, there’s a chance that you’re making the above mistake.
This is common with business owners who are just starting with their sales funnel. They attempt to re-invent the entire automobile. When developing an organization, what a dreadful path to follow!
The secret here is leveraging on other people who already have a successful funnel and making your deal to their precise clients. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these aspects to work for you is a priceless gift for your business. It’s rather easy once you comprehend how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m extremely happy that I read DotCom Secrets a few years ago (and several times more because that first time to fully understand and execute the strategies in my own online company.
It not just opened my eyes to funnels and how to develop them however also the seven stages that a perfect client has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better pertained to terms with this sentence within the DotCom Secrets. It reads:
The real distinction in between having a six-, seven-, or even eight-figure company is whether you understand the phases of a funnel and can effectively generate income from the points along the line.
I learnt more about that there are levels of traffic temperature and therefore, treating them along the exact same funnel procedure threatens.
This trick alone is essential to developing the ideal kind of page, offer, and traffic that will cause sales.
There’s likewise the pre-framing idea that you require to totally comprehend when developing a funnel– specifically if you desire visitors and causes trust you more. Well, who doesn’t want to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the normal service suggestions. It goes into the specific landing pages you can produce in the 7 structure phases that we’ve discussed previously.
You get to see the twenty-three of the most efficient building blocks for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers utilize these building blocks at specific times during these very same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Identifying hyperactive purchasers for your services and products.
You can choose which you desire to begin with very first and which one to stick to in your market once you’ve comprehended how this works.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the right kind of funnels can be a struggle even to the advanced online marketers. More so, understand the funnels that will be served only to qualified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so apparent– but bypassing it can make a distinction in your traffic engagement and sales.
Here Russell describes the process he follows when choosing a funnel to use on the frontend of his value ladders, the funnel he utilizes in the factor to consider stage (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I first read the DotCom Secrets book.
Russell spills everything out in this section and exposes the trick that made all his books sell millions.
Just by getting your free copy of DotCom Secrets and studying the funnel actions, you’ll have a number of “Aha-Moments” that will change your company, particularly if you have an item you’re presently selling online (and even offline).
I imply if you can buy your complimentary copy of DotCom Secrets and study the funnel actions, you’ll understand the trick behind these records.
He highlights the power of words and how using a particular WORD can change your entire company magically. That single word can function as bait.
Despite the industry you operate in, what you do, what products you provide, or the business design, this is the part that a few of the effective business owners would hide from you.
Section Four: Scripts and funnels
The very first time I read DotCom Secrets, I could not understand this area due to the fact that it was unique in its method. I had to check out the book again to comprehend the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, along with the exact funnel scripts that have actually assisted him to offer countless each of his products.
These are split into the Frontend, Middle and Backend Funnels. Remarkably, you do not need to battle with these parts since there’s an effective suite of software application you can utilize to automate everything– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is essential due to the fact that it shows what need to happen once you get your visitors onboard your sales funnel.
You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to construct and can benefit eCommerce online marketers or entrepreneurs who have Shipping plus free deals.
The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product must be shipped.
On the second page (step-two) of the funnel, the visitor’s credit card information is requested for the shipping and handling charge. When the visitor has effectively filled out the second page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will use to make this whole 2-step free shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of establishing this offer is to assist breakeven and cover the cash you invested in marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson shows the practical mechanics involved in this type of funnel. And he likewise introduced an unique script called the Star, Story, Solution script which assists to nudge a cold lead towards your items.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to lure visitors and let them keep paying for a longer time.
But you’re not restricted in any way– as there are numerous methods to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the best and also the very first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to utilize live or taped presentations to market your product and services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the techniques and scripts that will make the webinar really “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little different. It’s not FREE!. It’s an advanced webinar presentation where your objective is to get people to buy. However it’s “invisible”– which means there’s no aggressive or deceptiveness involved.
You’ll likewise access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel particularly for releasing a new product by sharing a series of videos to supply tons of value to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, valuable, and amusing– thereby causing visitors to act. You’ll find how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals using an innovative formula and scripts. This funnel is what you need to obtain premium customers if you’re a coach or specialist.
Area 5: ClickFunnels.
This last section is brief but you can discover more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you want to gain insights, see examples, and read stories that will inspire you to develop an effective service online or guide you in transitioning from offline to online marketing channels.
So let’s think about the cons and pros quickly:.
DotCom Secrets is totally free. Get business-building understanding without paying cash.
Improve your company’ relevance using the value ladders and sales funnel methods and scripts.
Get secrets to ending up being a thought leader in your industry.
Basic strategies that will work for any service design.
Build relationships and establish rapport with your clients.
You might need to have an existing company to benefit from DotCom Secrets (although it can definitely benefit you if you’re just starting in addition to long as you implement the details).
The book is perfect for businesses that utilize online marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the main website. If you’re based within the US or $14.95 for global, you just have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping deal we discussed previously. As you can see, Russell is a master at implementing what he teaches.
If you prefer to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for providing the book devoid of his site (you simply spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable techniques and tricks for growing a company and beginning.
You’ll discover a bunch of aha minutes while going through the sections. More notably, you’re guided on how to incorporate the concept into my own company.
DotCom Secrets is a playbook. You might need to read it several times to get the ‘secrets’ into your head and company. However you don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling products or services online, I highly recommend that you get a copy of DotCom Secrets totally free.