Russell Brunson Speaking From Behind

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is a terrific book if you want to get insights, see examples, and check out stories that will influence you to develop a successful service online or guide you in transitioning from offline to internet marketing channels.

Let’s consider the pros and cons quickly:

Pros:

  • DotCom Secrets is complimentary. Get it here.
  • You will get over the shoulder lessons from an effective incredibly affiliate– Russell Brunson.
  • The book is a easy and satisfying read.
  • You will get actionable takeaways that you can utilize to improve your service immediately.

Cons:

  • It’s not a “how to generate income online” book per se.
  • You will need to have some understanding of internet marketing principles to fully value the book.

If you desire to find out from somebody who has actually made cash online, Dotcom Secrets is a fantastic resource.

Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll leave from reading this book with actionable takeaways that you can use to enhance your service right away.

The only disadvantage is that it’s not a “how to make money online” book per se– you will need to have some knowledge of online marketing ideas to completely appreciate it.

But in general, Dotcom Secrets is an important resource for anyone looking to construct or grow an online service.

So if you’re all set to gain from one of the masters of Sales Funn, be sure to have a look at this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my favorite organization books. You might have to read it multiple times to fully grasp it. Or merely make it your companion as you tackle your online lifestyle business experiences.

In the intro of the book, Russell Brunson assured to keep the book evergreen for several years to come. The goal is to make it relevant to both brand-new and innovative online entrepreneurs.

The number of company books do you still find pertinent in this ever-changing world? Although marketing techniques are continuously changing, the DotCom Secrets book is still extremely pertinent and useful today.

What Is DotCom Secrets?

The DotCom Secrets book provides a step-by-step process for growing an effective business– whether online or offline.

DotCom Secrets Review

Even though DotCom Secrets was first released in 2015, you’ll find that the majority of the strategies that Russell talks about are still reliable today.

You’ll get a ton of actionable advice from the book and if you have strategies to sell items online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a recommendation.

Dan Kennedy composed the forward to the DotCom Secrets book. In his exact words:

” In truth, this is a proven playbook for growing your business with effective list building and sales/conversion methods, which can be used offline and online.”

This is a effective and transformative book. If you’re looking to begin an organization or scale an existing business, DotCom Secrets by Russell Brunson is the ideal roadway map.

Within the pages of the Dotcom Secrets book, you’ll get a detailed strategy that guides you on the best foundation for your service. You’ll certainly get results from reading it.

To be honest, DotCom Secrets sounds like a book for developing a sustainable online organization just.

But do not be constrained by that because the actionable marketing methods work for both online and offline organizations. You’re in safe hands if you run a brick-and-mortar business and desire to transition to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, only you can address that concern. If you want to scale a company or begin and follow proven ‘faster way’ that has been checked by Russell himself, you must check out the DotCom Secrets book.

It’s altering lives and I’ve personally found it incredibly valuable on my entrepreneurial journey (I’ve read it several times). I extremely advise the book.

DotCom Secrets might not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You should think about another book.

Although, DotCom Secrets provides smart insights and methods to:

Existing company owner: If you haven’t begun an organization at all or have no business idea, the book may not pertain to you.

Product owners: If you have an existing product currently, then you can discover methods to double or even triple your sales.

Confident online marketers: If you’re willing to take actions that may challenge your concept of company, then you need to use DotCom Secrets as a reference.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You wish to build a business that stands the test of time. You do not wish to die since you do not have the skillset, tools, and secrets that have actually been checked and shown to produce fantastic outcomes.

So whether you’re a beginner who’s simply beginning or you’re a professional, DotCom Secrets will walk you through the process of beginning and growing a lucrative business.

If you already have a company, use the tricks in the book to scale to incredible levels? Aside from earning money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a relied on and powerful book that provides specific, actionable instructions on what you should do to fail-proof your business, how to draw in consumers, and the tricks to significantly enhance your sales.

You’re still not limited at all if you stop working to check out DotCom Secrets. The only obstacle, however, is that you’ll miss the chance to rapidly grow your existing organization or thrive in a competitive industry.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some differences in between Expert Secrets Both books pertain to, way of life business owners, business owners and online marketers– considering that they complement each other and attend to beginning and growing a successful business.

Expert Secrets vs DotCom Secrets.

DotCom Secrets describes a detailed process to effectively structure your organization. You get to learn how to provide your message and interact worth in a manner that makes people wish to pay you.

Specialist Secrets gives actionable examples, illustrations, and stories that assist you find your voice, build a faithful fan base and get paid to share messages that will change someone else’s life.

Both books are advised to company owner who want to become more effective in their industries. Business owners who are constructed to see chances in competitors instead of pain.

In Russell’s 3rd and brand name new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting lots of traffic as the title of the book recommends).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is organized into 5 areas just like Expert Secrets that outlines the easy marketing procedures and how to implement them.

Section One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell began the very first section of DotCom Secrets with “Ladders and Funnels.” He likewise exposes five (5) marketing secrets. Let’s review them:

Secret # 1: The Secret Formula

You require to have a full understanding of where you want your organization. How does this understanding help your customers and consumers?

This will help you to serve them better– instead of looking for out their pain points, how desperate they need solutions, and what they’re prepared to pay.

In the secret formula, four easy concerns were outlined in a detailed order inside the DotCom Secrets book:

Who are your dream clients?

How do you find them?

How do you attract them without being aggressive?

What benefit will they get from your company?

You’ll discover answers to these questions and more in the very first trick.

Secret #2: The Value Ladder

When it comes to constructing a sustainable company, worth is essential. If there’s no worth, clients and clients will leave.

That’s why Russell invested a ton of time to dissect the steps that you require to follow to navigate your dream consumer from taking the “bait” (starting point of your ladder) to where they wish to be.

DotCom Secrets Value Ladder

This trick is referred to as “taking them through your value ladder.”

When you successfully structure the worth ladder, you’ll not only make more cash, you’ll also provide your consumers with a more customized option. They’ll enjoy you for this.

Secret # 3: From A Ladder To A Funnel

This trick is where the magic happens. It’s like an epiphany that changes whatever you already know about growing a successful service. You’ll get started with constructing out your own sales funnel and the psychology behind a profitable funnel.

It goes beyond the product you’re offering or how they’re priced. There’s a lot more …

You require to have a total worth ladder in place. It’s like your infallible system for making sales on auto-pilot. If you do not have a reliable value adder mapped out, you may not be able to construct a high-converting sales funnel.

The sales funnel is essential and has changed the way business owners and services approach sales online.

It works due to the fact that it considers the customers’ habits– and moves them through the different steps of your value ladder till they’re prepared to acquire your item– voluntarily.

Secret # 4: How To Find Your Dream Customers

You have a target market. Sadly, you may not know how to identify or serve them. That’s why understanding how to define your target market is necessary.

This secret details where your target audience (i.e., consumers who are ready to buy your product) are investing the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be equipped with the methods that work to get a client to leave whatever they’re doing and check out your page.

Every online business owner requires to learn and master these strategies. Russell makes it easy in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Generating traffic to a landing page or site is a constant battle for the majority of people. It’s arguably the most complicated element of running an effective online company.

Do you really comprehend how traffic works in the online marketing space? Russell has the answers if you aren’t positive in your traffic generation proficiency.

He shows you the best type of traffic that you ought to pay attention to and how it can change your business. The type of traffic consists of:

  • Traffic we control
  • The traffic we don’t manage
  • Traffic we own

Area Two: Your Communication Funnel

In this section, Russell digs deeper into the procedures involved in developing an audience by leveraging advanced personal branding techniques, the tricks to communicating well with your audience that will cause a sale.

Make certain you don’t avoid this area while checking out DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to building a attractive and positive character.

Why do you think people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have massive fans?

As an entrepreneur, you can’t fail when you finally develop an appealing character. When you’re effective at it, it means you can add more qualified consumers to your email list and introduce a successful item that individuals are prepared and prepared to buy right away.

In developing that attractive character, Russell Brunson specifies the three elements you need to keep in check, which is divided into 3 (3) classifications:

  • The Elements
  • The Identity
  • Storylines

DotCom Secrets shows you how to develop an attractive character using these elements and their components, and determine the best way to communicate your captivating stories that will get the sales being available in.

Secret # 7: The Soap Opera Sequence

This “secret” comes from the previous part of Dotcom Secrets. It’s everything about creating a bond and a sort of relationship between the Attractive Character and the target market by means of a traffic source we own. Email.

The Soap Opera Sequence comprises a series of email sequences that help to connect and establish an instantaneous relationship in between you and the person reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for developing the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his good heart likewise shares the EXACT five e-mail templates that have actually assisted him to shift into a desired internet and an appealing character online marketer.

Since it capitalizes on giving worth to your customers, the Soap Opera Sequence works. This ‘worth’ coupled with a tempting open storyline hooks them the minute they read your first e-mail and they’ll look forward to the next one.

The days of dull email sequences are over. Don’t just delight in soap opera on TV, it’s time to anecdotally utilize it in your email messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the trick to keeping your subscribers delighted to hear from you every day is using the Seinfeld email format.”

What’s the Seinfeld format all about?

DotCom Secrets Seinfeld Sequence

It’s an email design that constructs excitement in your readers. It ‘d captivate them and trigger them to purchase from you.

It leverages the power of storytelling. However this time, you’re being creative in sharing your life and pertinent stories happening with/around you– stories they can easily connect with. You need to be strategic and purposeful about it anyways.

You wish to be able to lead perfect consumers back to your offer. This might look easy but it’s powerful!

When you’re sending out Seinfeld emails, Russell also provides great examples and written templates to speed up the process.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section Three: Funnelology

In this area, the strategies and strategies for constructing high-converting funnels are talked about in detail, as well as and what you truly ought to do to make your funnel work.

Russell covers the principles of a funnel, phases (and sales funnel stages) and the kind of landing pages to utilize, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we found out the value of sticking to systems that work. To put it simply, there’s no need to transform the wheel.

There’s a chance that you’re making the above mistake if you’re a business owner and you’re struggling to break even.

This is common with entrepreneurs who are just starting with their sales funnel. They attempt to re-invent the whole automobile. When developing an organization, what a terrible course to follow!

The secret here is leveraging on other individuals who already have an effective funnel and making your offer to their specific clients. Watch on the:

  • Demographics
  • Advertisement copy and copies
  • Traffic sources
  • Deals
  • Landing page

Knowing how to reverse all these aspects to work for you is an invaluable present for your company. Once you understand how the pieces fit, it’s quite easy.

Secret # 10: Seven Phases Of A Funnel

I’m extremely thankful that I read DotCom Secrets a few years ago (and several times more because that very first time to completely understand and execute the techniques in my own online company.

It not only opened my eyes to funnels and how to construct them however likewise the 7 phases that a perfect consumer needs to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me much better come to terms with this sentence within the DotCom Secrets. It reads:

The genuine distinction in between having a six-, seven-, and even eight-figure service is whether you understand the phases of a funnel and can successfully monetize the points along the line.

I learnt more about that there are levels of traffic temperature and therefore, treating them along the exact same funnel procedure threatens.

This secret alone is essential to producing the best type of page, offer, and traffic that will lead to sales.

There’s likewise the pre-framing idea that you require to totally comprehend when producing a funnel– especially if you want visitors and results in trust you more. Well, who does not wish to establish trust currently?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets goes beyond the normal service guidance. It enters into the specific landing pages you can produce in the 7 structure stages that we’ve gone over earlier.

You get to see the twenty-three of the most reliable building blocks for your sales funnels.

DotCom Secrets 23 foundation of a funnel

Smart funnel hackers use these building blocks at specific times throughout these very same 4 stages of the funnel:

  • Pre-frame bridge
  • Qualifying customers
  • Qualifying purchasers

Identifying hyperactive buyers for your services and items.

As soon as you’ve understood how this works, you can decide which you want to start with first and which one to stay with in your market.

Secret # 12: Frontend Vs. Backend Funnels

Choosing the best kind of funnels can be a battle even to the more advanced marketers. More so, understand the funnels that will be served only to certified buyers (at the backend).

DotCom Secrets Frontend Vs Backend

This mistake isn’t so obvious– however bypassing it can make a distinction in your traffic engagement and sales.

Here Russell details the procedure he follows when choosing a funnel to use on the frontend of his value ladders, the funnel he utilizes in the consideration stage (the middle), and those used for the backend deals.

Secret # 13: The Best Bait

I could not contain this ‘secret’ when I initially checked out the DotCom Secrets book.

Russell spills everything out in this section and exposes the secret that made all his books sell millions.

Just by grabbing your totally free copy of DotCom Secrets and studying the funnel steps, you’ll have numerous “Aha-Moments” that will alter your service, specifically if you have a product you’re presently offering online (or even offline).

I mean if you can order your free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the trick behind these records.

He stresses the power of words and how using a certain WORD can change your whole organization amazingly. That single word can act as bait.

Regardless of the market you operate in, what you do, what products you use, or the business model, this is the part that a few of the effective business owners would conceal from you.

 

Section Four: Funnels And Scripts

The very first time I read DotCom Secrets, I could not comprehend this area because it was special in its method. I had to read the book once again to comprehend the point that Russell was making.

As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, in addition to the precise funnel scripts that have helped him to offer countless each of his items.

These are split into the Frontend, Middle and Backend Funnels. Surprisingly, you do not need to struggle with these parts because there’s a powerful suite of software application you can utilize to automate everything– ClickFunnels software.

1. Frontend Funnel: Two-Step– Free Plus Shipping

Due to the fact that it reveals what ought to occur once you get your visitors onboard your sales funnel, the Frontend Funnel is crucial.

You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to build and can benefit eCommerce marketers or business owners who have Free Plus Shipping deals.

The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product should be delivered.

On the second page (step-two) of the funnel, the visitor’s credit card details is requested for the shipping and managing charge. Once the visitor has actually successfully submitted the 2nd page– the One-time-offer is next.

Naturally, you’re not left alone as there are scripts you will utilize to make this whole 2-step totally free shipping funnel reliable. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of establishing this deal is to help breakeven and cover the cash you invested in advertising or getting the lead.

DotCom Secrets self liquidating offer

Here, Russell Brunson reveals the practical mechanics associated with this type of funnel. And he also introduced an unique script called the Star, Story, Solution script which helps to push a cold lead towards your items.

You’ll access to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll find how to entice visitors and let them keep paying for a longer time.

But you’re not restricted in any way– as there are lots of ways to use this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The best webinar is the ideal and also the very first funnel for the middle of your worth ladder. It covers everything about hosting high-converting webinars; how to utilize taped or live presentations to market your product and services on autopilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re offered with the strategies and scripts that will make the webinar genuinely “ideal.”.

5. Middle Funnel: Invisible Perfect Webinar.

Unlike the Perfect Webinar, this one is a little different. It’s not FREE!. It’s an advanced webinar presentation where your goal is to get people to buy. However it’s “invisible”– which implies there’s no pushy or deceptiveness involved.

You’ll also access the scripts for this updated variation of Perfect Webinar.

6. Middle Funnel: Product Launch.

You utilize the “Product Launch” funnel particularly for releasing a brand-new item by sharing a series of videos to provide tons of worth to your visitors.

Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.

These videos will be convincing, handy, and entertaining– thereby triggering visitors to do something about it. You’ll discover how to properly structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of offering high-ticket offers using an innovative formula and scripts. If you’re a coach or expert, this funnel is what you need to get premium clients.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area 5: ClickFunnels.

This last section is short but you can discover more by reading my ClickFunnels evaluate.

DotCom Secrets Pros and Cons.

DotCom Secrets is a terrific book if you wish to get insights, see examples, and read stories that will motivate you to build a successful organization online or guide you in transitioning from offline to online marketing channels.

Let’s think about the pros and cons quickly:.

Pros.

DotCom Secrets is complimentary. Get business-building understanding without paying money.

Enhance your business’ importance using the worth ladders and sales funnel strategies and scripts.

Get tricks to becoming an idea leader in your market.

Simple techniques that will work for any service model.

Establish and construct relationships relationship with your customers.

Cons.

You may require to have an existing organization to benefit from DotCom Secrets (although it can definitely benefit you if you’re just beginning along with long as you implement the info).

The book is perfect for businesses that leverage internet marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

When you get it from the main website, DotCom Secrets is FREE. If you’re based within the United States or $14.95 for global, you just have to pay for shipping/handling– $7.95.

There you have it, the Free Plus Shipping offer we discussed earlier. As you can see, Russell is a master at executing what he teaches.

If you prefer to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.

DotCom Secrets Free Book.

Thanks to Russell for offering the book free from his site (you simply pay for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a package of actionable methods and secrets for starting and growing a service.

You’ll discover a bunch of aha moments while going through the areas. More significantly, you’re guided on how to integrate the principle into my own business.

DotCom Secrets is a playbook. You might have to read it multiple times to get the ‘tricks’ into your head and service. However you do not need to if you have a strong IQ, which I’m sure you do!

All in all, if you’re selling services or products online, I extremely advise that you get a copy of DotCom Secrets free of charge.

>>Click Here To Get Your Copy Of Dotcom Secrets<<