Dotcom Secrets is an excellent book if you wish to get insights, see examples, and read stories that will influence you to build a successful company online or guide you in transitioning from offline to online marketing channels.
Let’s consider the cons and pros rapidly:
- DotCom Secrets is totally free. Get it here.
- You will overcome the shoulder lessons from an effective very affiliate– Russell Brunson.
- The book is a enjoyable and simple read.
- You will get actionable takeaways that you can utilize to enhance your organization right away.
- It’s not a “how to make money online” book per se.
- You will require to have some understanding of online marketing ideas to completely value the book.
If you desire to learn from somebody who has actually made money online, Dotcom Secrets is an excellent resource.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to enhance your business instantly.
The only disadvantage is that it’s not a “how to make money online” book per se– you will need to have some knowledge of online marketing principles to fully appreciate it.
However in general, Dotcom Secrets is an important resource for anyone seeking to develop or grow an online business.
So if you’re prepared to learn from among the masters of Sales Funn, make sure to have a look at this book today!
DotCom Secrets Book
It’s one of my preferred service books. You may need to read it multiple times to completely comprehend it. Or simply make it your companion as you set about your online lifestyle service adventures.
In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for several years to come. The objective is to make it pertinent to both innovative and new online entrepreneurs.
The number of company books do you still discover relevant in this ever-changing world? Although marketing techniques are continuously altering, the DotCom Secrets book is still incredibly relevant and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book offers a detailed procedure for growing an effective organization– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first published in 2015, you’ll find that the majority of the methods that Russell speak about are still effective today.
You’ll get a lots of actionable recommendations from the book and if you have plans to sell items online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his precise words:
” In fact, this is a tested playbook for growing your business with efficient list building and sales/conversion approaches, which can be used offline and online.”
This is a powerful and transformative book. If you’re looking to begin a service or scale an existing company, DotCom Secrets by Russell Brunson is the perfect road map.
Within the pages of the Dotcom Secrets book, you’ll get a detailed strategy that guides you on the best building blocks for your business. You’ll certainly get arise from reading it.
To be sincere, DotCom Secrets seems like a book for developing a sustainable online organization only.
But do not be constrained by that because the actionable marketing methods work for both online and offline companies. You’re in safe hands if you run a brick-and-mortar business and desire to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can address that concern. If you want to begin or scale a company and follow proven ‘faster way’ that has been checked by Russell himself, you need to check out the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it incredibly important on my entrepreneurial journey (I’ve read it numerous times). I highly suggest the book.
DotCom Secrets may not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You must consider another book.
DotCom Secrets provides wise insights and techniques to:
Existing business owners: If you haven’t started a service at all or have no company concept, the book may not be relevant to you.
Item owners: If you have an existing item already, then you can learn strategies to double or even triple your sales.
Confident online marketers: If you’re prepared to take actions that may challenge your concept of business, then you ought to utilize DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to construct a company that stands the test of time. You do not wish to blow over due to the fact that you do not have the skillset, tools, and secrets that have actually been checked and shown to produce terrific outcomes.
Whether you’re a newbie who’s just getting started or you’re a specialist, DotCom Secrets will walk you through the procedure of starting and growing a successful business.
If you already have a company, use the tricks in the book to scale to unbelievable levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that provides specific, actionable directions on what you need to do to fail-proof your company, how to attract customers, and the tricks to considerably boost your sales.
You’re still not limited at all if you stop working to check out DotCom Secrets. The only challenge, though, is that you’ll miss the chance to rapidly grow your existing company or thrive in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books relate to, way of life entrepreneurs, entrepreneur and online marketers– because they match each other and provide for starting and growing a successful service.
Expert Secrets vs DotCom Secrets.
DotCom Secrets describes a detailed process to effectively structure your organization. You get to discover how to provide your message and communicate worth in a way that makes people want to pay you.
Expert Secrets provides actionable examples, illustrations, and stories that help you find your voice, construct a loyal fan base and earn money to share messages that will change somebody else’s life.
Both books are advised to company owner who wish to end up being more successful in their markets. Business owners who are developed to see chances in competitors instead of pain.
In Russell’s 3rd and brand name new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream clients (aka getting tons of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 sections much like Expert Secrets that lays out the simple marketing processes and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first section of DotCom Secrets with “Ladders and Funnels.” He also exposes five (5) marketing tricks. Let’s discuss them:
Secret # 1: The Secret Formula
First, you need to have a complete understanding of where you want your business. How does this understanding assist your customers and customers?
This will help you to serve them much better– instead of trying to find out their pain points, how desperate they require options, and what they’re willing to pay.
In the secret formula, 4 easy questions were detailed in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you find them?
How do you attract them without being pushy?
What advantage will they obtain from your service?
You’ll find answers to these questions and more in the very first trick.
Secret #2: The Value Ladder
When it comes to developing a sustainable organization, worth is key. If there’s no worth, clients and customers will leave.
That’s why Russell invested a ton of time to dissect the actions that you need to follow to navigate your dream customer from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This secret is described as “taking them through your value ladder.”
When you successfully structure the value ladder, you’ll not only make more cash, you’ll also offer your consumers with a more customized option. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic occurs. It’s like an epiphany that changes whatever you already know about growing a lucrative service. You’ll start with building out your own sales funnel and the psychology behind a successful funnel.
It exceeds the item you’re offering or how they’re priced. There’s a lot more …
You need to have a complete value ladder in place. It’s like your foolproof system for making sales on auto-pilot. If you don’t have an effective worth adder mapped out, you may not be able to construct a high-converting sales funnel.
The sales funnel is necessary and has altered the method entrepreneurs and services approach sales online.
It works due to the fact that it considers the consumers’ habits– and moves them through the different actions of your worth ladder up until they’re all set to acquire your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target market. You may not understand how to identify or serve them. That’s why knowing how to define your target audience is necessary.
This secret outlines where your target market (i.e., clients who are ready to purchase your item) are investing the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the methods that work to get a customer to leave whatever they’re doing and check out your page.
Every online business owner requires to find out and master these strategies. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a continuous battle for many people. It’s probably the most challenging aspect of running a successful online company.
Do you truly comprehend how traffic operates in the online marketing area? If you aren’t positive in your traffic generation knowledge, Russell has the answers.
He shows you the very best type of traffic that you need to pay attention to and how it can change your business. The kind of traffic includes:
- Traffic we manage
- The traffic we do not manage
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the processes associated with developing an audience by leveraging more advanced individual branding techniques, the tricks to communicating well with your audience that will cause a sale.
Ensure you don’t avoid this section while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a positive and attractive character.
Why do you believe guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have enormous fans?
As a company owner, you can’t fail when you lastly develop an attractive character. When you’re successful at it, it indicates you can add more competent consumers to your email list and launch an effective item that individuals are willing and all set to acquire right now.
In developing that appealing character, Russell Brunson specifies the 3 components you should keep in check, which is split into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to create an appealing character using these components and their aspects, and identify the very best method to communicate your fascinating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of relationship between the Attractive Character and the target market via a traffic source we own. Email.
The Soap Opera Sequence makes up a series of e-mail sequences that help to link and develop an immediate relationship in between you and the person reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart also shares the EXACT 5 e-mail templates that have assisted him to transition into a sought-after web and an attractive character online marketer.
The Soap Opera Sequence works since it profits from giving worth to your customers. This ‘value’ paired with an alluring open storyline hooks them the minute they read your very first email and they’ll look forward to the next one.
The days of boring e-mail series are over. Do not just take pleasure in daytime soap on television, it’s time to anecdotally utilize it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your customers happy to hear from you every day is using the Seinfeld email format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email style that constructs excitement in your readers. It ‘d entertain them and cause them to purchase from you.
It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and pertinent stories happening with/around you– stories they can easily link with. You must be purposeful and tactical about it anyways.
You wish to be able to lead perfect customers back to your deal. This might look basic but it’s powerful!
When you’re sending out Seinfeld e-mails, Russell also offers good examples and composed templates to speed up the procedure.
Section Three: Funnelology
In this section, the strategies and techniques for developing high-converting funnels are talked about in detail, as well as and what you truly ought to do to make your funnel work.
Russell covers the basics of a funnel, phases (and sales funnel stages) and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the value of sticking to systems that work. Simply put, there’s no requirement to reinvent the wheel.
If you’re an entrepreneur and you’re having a hard time to recover cost, there’s a chance that you’re making the above mistake.
This prevails with business owners who are simply beginning with their sales funnel. They try to re-invent the whole automobile. When building an organization, what a dreadful path to follow!
The trick here is leveraging on other individuals who already have an effective funnel and making your deal to their exact customers. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these aspects to work for you is a valuable gift for your service. Once you understand how the pieces fit, it’s rather simple.
Secret # 10: Seven Phases Of A Funnel
I’m very pleased that I check out DotCom Secrets a couple of years ago (and numerous times more because that first time to completely understand and execute the techniques in my own online business.
It not just opened my eyes to funnels and how to construct them but likewise the 7 stages that an ideal customer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better pertained to terms with this sentence within the DotCom Secrets. It reads:
The real distinction in between having a six-, seven-, and even eight-figure service is whether you comprehend the stages of a funnel and can successfully monetize the points along the line.
I got to know that there are levels of traffic temperature and therefore, treating them along the same funnel procedure threatens.
This secret alone is essential to creating the ideal type of page, deal, and traffic that will cause sales.
There’s likewise the pre-framing concept that you require to totally comprehend when developing a funnel– specifically if you desire visitors and leads to trust you more. Well, who does not want to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the common company guidance. It goes into the specific landing pages you can create in the 7 building stages that we’ve discussed previously.
You get to see the twenty-three of the most reliable foundation for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers utilize these building blocks at specific times throughout these exact same four stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Determining hyperactive buyers for your services and products.
As soon as you’ve comprehended how this works, you can decide which you wish to begin with first and which one to adhere to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Picking the right kind of funnels can be a struggle even to the more advanced marketers. More so, comprehend the funnels that will be served only to qualified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so apparent– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell describes the process he follows when selecting a funnel to utilize on the frontend of his worth ladders, the funnel he uses in the consideration stage (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I couldn’t include this ‘secret’ when I first read the DotCom Secrets book.
Russell spills all of it out in this section and exposes the trick that made all his books offer millions.
Just by getting your complimentary copy of DotCom Secrets and studying the funnel steps, you’ll have several “Aha-Moments” that will change your service, especially if you have a product you’re currently offering online (or perhaps offline).
I indicate if you can buy your complimentary copy of DotCom Secrets and study the funnel steps, you’ll comprehend the secret behind these records.
He highlights the power of words and how using a specific WORD can change your entire service magically. That single word can serve as bait.
Despite the market you run in, what you do, what items you provide, or the business model, this is the part that some of the successful entrepreneurs would hide from you.
Section Four: Funnels And Scripts
The very first time I read DotCom Secrets, I couldn’t grasp this area since it was special in its method. I needed to check out the book once again to comprehend the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, along with the exact funnel scripts that have assisted him to offer millions of each of his items.
These are divided into the Frontend, Middle and Backend Funnels. Remarkably, you don’t need to have problem with these parts due to the fact that there’s an effective suite of software application you can utilize to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is necessary since it reveals what need to happen once you get your visitors onboard your sales funnel.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to construct and can benefit eCommerce entrepreneurs or online marketers who have Shipping plus complimentary deals.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item ought to be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s charge card info is asked for the shipping and dealing with charge. When the visitor has actually successfully submitted the 2nd page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will utilize to make this entire 2-step free shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of establishing this deal is to help breakeven and cover the money you invested in advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson shows the useful mechanics involved in this kind of funnel. And he also presented a special script called the Star, Story, Solution script which assists to nudge a cold lead towards your items.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to attract visitors and let them keep spending for a longer time.
But you’re not restricted in any way– as there are numerous methods to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the ideal and also the very first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to use live or taped discussions to market your products or services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the methods and scripts that will make the webinar genuinely “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a bit different. It’s not FREE!. It’s an advanced webinar presentation where your objective is to get people to buy. It’s “invisible”– which indicates there’s no pushy or deceptiveness involved.
You’ll likewise access the scripts for this updated version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel particularly for launching a new product by sharing a series of videos to provide lots of value to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, practical, and amusing– therefore triggering visitors to take actions. You’ll discover how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket offers using a sophisticated formula and scripts. This funnel is what you need to get premium customers if you’re a coach or consultant.
Section 5: ClickFunnels.
This last area is quick but you can discover more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you wish to gain insights, see examples, and check out stories that will inspire you to develop an effective service online or guide you in transitioning from offline to internet marketing channels.
Let’s think about the pros and cons quickly:.
DotCom Secrets is free. Get business-building knowledge without paying money.
Enhance your company’ importance utilizing the value ladders and sales funnel techniques and scripts.
Get tricks to ending up being a thought leader in your industry.
Easy methods that will work for any business model.
Establish and construct relationships connection with your clients.
You may need to have an existing company to benefit from DotCom Secrets (although it can definitely benefit you if you’re simply starting out in addition to long as you implement the information).
The book is ideal for services that leverage internet marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the official website. If you’re based within the US or $14.95 for worldwide, you just have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping offer we talked about earlier. As you can see, Russell is a master at executing what he teaches.
If you prefer to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for using the book free from his website (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable methods and secrets for growing a business and starting.
You’ll encounter a bunch of aha minutes while going through the areas. You’re directed on how to include the principle into my own organization.
DotCom Secrets is a playbook. You might have to read it multiple times to get the ‘secrets’ into your head and company. But you don’t need to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or products online, I extremely suggest that you get a copy of DotCom Secrets totally free.