Dotcom Secrets is a terrific book if you want to get insights, see examples, and read stories that will influence you to construct an effective service online or guide you in transitioning from offline to online marketing channels.
So let’s think about the benefits and drawbacks rapidly:
- DotCom Secrets is free. Get it here.
- You will overcome the shoulder lessons from a successful incredibly affiliate– Russell Brunson.
- The book is a easy and pleasurable read.
- You will get actionable takeaways that you can utilize to enhance your company right away.
- It’s not a “how to make money online” book per se.
- You will need to have some understanding of internet marketing principles to totally value the book.
If you want to find out from somebody who has in fact made money online, Dotcom Secrets is a terrific resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to enhance your business instantly.
The only downside is that it’s not a “how to earn money online” book per se– you will need to have some understanding of online marketing concepts to completely value it.
In general, Dotcom Secrets is a valuable resource for anybody looking to build or grow an online company.
So if you’re all set to learn from one of the masters of Sales Funn, make certain to have a look at this book today!
DotCom Secrets Book
It’s one of my preferred company books. You may have to read it several times to completely understand it. Or simply make it your buddy as you set about your online way of life business experiences.
In the introduction of the book, Russell Brunson assured to keep the book evergreen for many years to come. The goal is to make it relevant to both new and sophisticated online business owners.
The number of business books do you still discover appropriate in this ever-changing world? Despite the fact that marketing techniques are continuously altering, the DotCom Secrets book is still exceptionally appropriate and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book provides a step-by-step procedure for growing a successful company– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first published in 2015, you’ll find that the majority of the techniques that Russell speak about are still efficient today.
You’ll get a lots of actionable advice from the book and if you have strategies to sell items online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy composed the forward to the DotCom Secrets book. In his precise words:
” In truth, this is a proven playbook for growing your business with reliable lead generation and sales/conversion techniques, which can be utilized online and offline.”
This is a effective and transformative book. If you’re looking to begin a service or scale an existing service, DotCom Secrets by Russell Brunson is the ideal road map.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive strategy that guides you on the ideal building blocks for your company. You’ll certainly get arise from reading it.
To be sincere, DotCom Secrets sounds like a book for developing a sustainable online service just.
Do not be constrained by that due to the fact that the actionable marketing techniques work for both online and offline organizations. So you’re in safe hands if you run a brick-and-mortar business and want to transition to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can respond to that concern. If you wish to start or scale a business and follow proven ‘faster way’ that has actually been evaluated by Russell himself, you need to check out the DotCom Secrets book.
It’s altering lives and I’ve personally found it super important on my entrepreneurial journey (I’ve read it a number of times). I extremely recommend the book.
DotCom Secrets might not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You should think about another book.
Although, DotCom Secrets offers clever insights and methods to:
Existing entrepreneur: If you haven’t started an organization at all or have no business concept, the book might not pertain to you.
Item owners: If you have an existing item currently, then you can discover methods to double or perhaps triple your sales.
Positive marketers: If you’re ready to take actions that may challenge your idea of company, then you ought to use DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to develop a business that stands the test of time. You don’t want to blow over due to the fact that you do not have the skillset, tools, and secrets that have actually been evaluated and shown to produce terrific outcomes.
Whether you’re a beginner who’s simply getting began or you’re an expert, DotCom Secrets will stroll you through the procedure of starting and growing a successful business.
If you currently have a business, utilize the secrets in the book to scale to amazing levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and powerful book that supplies particular, actionable directions on what you should do to fail-proof your business, how to attract clients, and the secrets to significantly improve your sales.
You’re still not limited at all if you fail to check out DotCom Secrets. The only obstacle, however, is that you’ll miss the opportunity to rapidly grow your existing business or prosper in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions between Expert Secrets Both books relate to, way of life business owners, company owner and online marketers– since they complement each other and offer starting and growing an effective organization.
Expert Secrets vs DotCom Secrets.
DotCom Secrets lays out a detailed process to successfully structure your company. You get to discover how to deliver your message and interact worth in a way that makes people wish to pay you.
Specialist Secrets provides actionable examples, illustrations, and stories that assist you find your voice, construct a loyal fan base and get paid to share messages that will change somebody else’s life.
Both books are advised to business owners who want to become more successful in their industries. Entrepreneurs who are constructed to see chances in competition instead of pain.
In Russell’s 3rd and brand name brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream customers (aka getting heaps of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas just like Expert Secrets that lays out the easy marketing processes and how to execute them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the very first area of DotCom Secrets with “Ladders and Funnels.” He likewise exposes 5 (5) marketing secrets. Let’s discuss them:
Secret # 1: The Secret Formula
You require to have a complete understanding of where you want your organization. How does this understanding assist your clients and consumers?
This will help you to serve them much better– instead of looking for out their discomfort points, how desperate they need solutions, and what they’re prepared to pay.
In the secret formula, 4 basic concerns were outlined in a step-by-step order inside the DotCom Secrets book:
Who are your dream clients?
How do you find them?
How do you attract them without being aggressive?
What advantage will they obtain from your organization?
You’ll discover answers to these questions and more in the first secret.
Secret #2: The Value Ladder
Value is crucial when it pertains to building a sustainable organization. , if there’s no value, customers clients clients customers leave.
That’s why Russell invested a ton of time to dissect the actions that you require to follow to navigate your dream customer from taking the “bait” (beginning point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This secret is described as “taking them through your value ladder.”
When you effectively structure the worth ladder, you’ll not just make more money, you’ll also supply your customers with a more customized service. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic occurs. It’s like a surprise that alters whatever you currently know about growing a profitable business. You’ll get going with constructing out your own sales funnel and the psychology behind a rewarding funnel.
It exceeds the item you’re selling or how they’re priced. There’s a lot more …
You need to have a complete value ladder in place. It’s like your foolproof system for making sales on autopilot. If you don’t have a reliable value adder mapped out, you may not be able to construct a high-converting sales funnel.
The sales funnel is very important and has actually changed the way business owners and services approach sales online.
It works because it takes into account the customers’ habits– and moves them through the different actions of your worth ladder until they’re all set to buy your item– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target audience. You may not know how to identify or serve them. That’s why knowing how to specify your target audience is essential.
This secret lays out where your target market (i.e., clients who are ready to acquire your product) are investing most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the techniques that work to get a customer to leave whatever they’re doing and take a look at your page.
Every online entrepreneur requires to find out and master these methods. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a continuous struggle for the majority of people. It’s arguably the most difficult element of running an effective online service.
Do you actually understand how traffic operates in the internet marketing space? Russell has the answers if you aren’t positive in your traffic generation expertise.
He reveals you the best kind of traffic that you need to take notice of and how it can transform your service. The type of traffic includes:
- Traffic we control
- The traffic we do not control
- Traffic we own
Area Two: Your Communication Funnel
In this area, Russell digs deeper into the processes involved in developing an audience by leveraging more advanced individual branding methods, the tricks to communicating well with your audience that will lead to a sale.
Make certain you do not avoid this section while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a attractive and confident character.
Why do you think men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have massive fans?
As a company owner, you can’t fail when you finally develop an attractive character. When you’re effective at it, it indicates you can include more certified customers to your e-mail list and release an effective item that people are ready and prepared to purchase right now.
In producing that appealing character, Russell Brunson specifies the three parts you need to keep in check, which is divided into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to produce an appealing character utilizing these parts and their elements, and identify the best way to interact your captivating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about creating a bond and a sort of connection in between the Attractive Character and the target audience via a traffic source we own. Email.
The Soap Opera Sequence makes up a series of e-mail series that assist to connect and develop an instant relationship in between you and the person reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart also shares the EXACT 5 e-mail templates that have actually helped him to shift into a sought-after web and an appealing character marketer.
Due to the fact that it capitalizes on offering value to your subscribers, the Soap Opera Sequence works. This ‘value’ coupled with an irresistible open storyline hooks them the moment they read your very first e-mail and they’ll look forward to the next one.
The days of boring e-mail series are over. Do not simply enjoy daytime soap on TV, it’s time to anecdotally utilize it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers delighted to hear from you every day is utilizing the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail design that constructs enjoyment in your readers. It ‘d amuse them and cause them to buy from you.
It leverages the power of storytelling. This time, you’re being innovative in sharing your life and pertinent stories taking place with/around you– stories they can quickly link with. You ought to be strategic and purposeful about it anyways.
You wish to have the ability to lead perfect clients back to your deal. This might look simple however it’s effective!
When you’re sending out Seinfeld e-mails, Russell also provides great examples and written design templates to speed up the procedure.
Section Three: Funnelology
In this section, the strategies and techniques for constructing high-converting funnels are gone over in detail, in addition to and what you really must do to make your funnel work.
Russell covers the fundamentals of a funnel, phases (and sales funnel phases) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the significance of adhering to systems that work. In other words, there’s no need to transform the wheel.
If you’re a business owner and you’re having a hard time to recover cost, there’s a chance that you’re making the above mistake.
This prevails with entrepreneurs who are simply starting with their sales funnel. They attempt to re-invent the entire automobile. What a horrible path to follow when building a business!
The trick here is leveraging on other individuals who already have a successful funnel and making your deal to their specific consumers. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these elements to work for you is a priceless gift for your company. Once you comprehend how the pieces fit, it’s quite easy.
Secret # 10: Seven Phases Of A Funnel
I’m extremely grateful that I check out DotCom Secrets a couple of years ago (and a number of times more since that first time to fully comprehend and execute the strategies in my own online company.
It not only opened my eyes to funnels and how to construct them however likewise the seven phases that a perfect customer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better pertained to terms with this sentence within the DotCom Secrets. It reads:
The genuine distinction between having a 6-, seven-, or even eight-figure service is whether you comprehend the phases of a funnel and can successfully monetize the points along the line.
I got to know that there are levels of traffic temperature and therefore, treating them along the same funnel process threatens.
This trick alone is basic to developing the ideal kind of page, offer, and traffic that will result in sales.
There’s likewise the pre-framing idea that you need to completely comprehend when developing a funnel– especially if you desire visitors and results in trust you more. Well, who does not wish to develop trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the normal business suggestions. It enters into the specific landing pages you can develop in the 7 building stages that we’ve gone over earlier.
You get to see the twenty-three of the most efficient building blocks for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these building blocks at particular times during these very same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying purchasers
Identifying hyperactive buyers for your services and products.
You can decide which you want to begin with very first and which one to stick to in your market when you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the ideal kind of funnels can be a battle even to the more advanced online marketers. More so, understand the funnels that will be served only to certified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so apparent– however bypassing it can make a difference in your traffic engagement and sales.
Here Russell lays out the process he follows when choosing a funnel to utilize on the frontend of his value ladders, the funnel he uses in the consideration phase (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I couldn’t contain this ‘secret’ when I initially checked out the DotCom Secrets book.
Russell spills it all out in this area and reveals the secret that made all his books offer millions.
Just by getting your totally free copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will alter your organization, especially if you have a product you’re presently selling online (and even offline).
I imply if you can order your complimentary copy of DotCom Secrets and study the funnel steps, you’ll understand the trick behind these records.
He emphasizes the power of words and how utilizing a certain WORD can change your entire service amazingly. That single word can serve as bait.
Despite the market you run in, what you do, what products you use, or business design, this is the part that a few of the effective business owners would conceal from you.
Section Four: Funnels And Scripts
The first time I check out DotCom Secrets, I could not comprehend this area due to the fact that it was special in its way. I needed to check out the book once again to comprehend the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, along with the exact funnel scripts that have assisted him to offer countless each of his items.
These are split into the Frontend, Middle and Backend Funnels. Surprisingly, you don’t need to battle with these parts since there’s a powerful suite of software you can use to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is essential because it reveals what need to take place once you get your visitors onboard your sales funnel.
You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to build and can benefit eCommerce business owners or marketers who have Shipping plus free offers.
The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product ought to be shipped.
On the second page (step-two) of the funnel, the visitor’s credit card info is requested for the shipping and dealing with charge. As soon as the visitor has successfully submitted the 2nd page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will use to make this entire 2-step complimentary shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of establishing this offer is to help breakeven and cover the money you spent on advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson reveals the practical mechanics involved in this kind of funnel. And he also introduced an unique script called the Star, Story, Solution script which helps to nudge a cold lead towards your products.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to attract visitors and let them keep paying for a longer time.
However you’re not restricted in any way– as there are lots of ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the ideal and likewise the very first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to utilize taped or live discussions to market your product and services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the methods and scripts that will make the webinar truly “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a bit different. It’s not FREE!. It’s an advanced webinar discussion where your objective is to get individuals to buy. However it’s “invisible”– which suggests there’s no aggressive or deception involved.
You’ll likewise access the scripts for this updated version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for releasing a new product by sharing a series of videos to provide lots of value to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, useful, and amusing– consequently triggering visitors to take actions. You’ll discover how to correctly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket deals utilizing a sophisticated formula and scripts. This funnel is what you require to obtain premium customers if you’re a coach or expert.
Section 5: ClickFunnels.
This last area is short however you can find out more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is a terrific book if you wish to gain insights, see examples, and check out stories that will influence you to construct a successful organization online or guide you in transitioning from offline to internet marketing channels.
Let’s think about the pros and cons quickly:.
DotCom Secrets is free. Get business-building knowledge without paying cash.
Improve your business’ importance utilizing the value ladders and sales funnel strategies and scripts.
Get tricks to becoming an idea leader in your market.
Simple strategies that will work for any company design.
Build relationships and establish connection with your customers.
You might require to have an existing service to benefit from DotCom Secrets (although it can certainly benefit you if you’re simply starting out as well as long as you execute the details).
The book is ideal for companies that take advantage of internet marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the official website, DotCom Secrets is FREE. If you’re based within the US or $14.95 for global, you only have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping deal we talked about previously. As you can see, Russell is a master at implementing what he teaches.
If you choose to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for using the book devoid of his website (you simply spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable methods and secrets for growing a company and beginning.
You’ll come across a bunch of aha moments while going through the areas. You’re guided on how to integrate the concept into my own organization.
DotCom Secrets is a playbook. You may have to read it several times to get the ‘secrets’ into your head and company. However you don’t need to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering service or products online, I highly suggest that you get a copy of DotCom Secrets free of charge.