Dotcom Secrets is a fantastic book if you want to get insights, see examples, and check out stories that will motivate you to develop a successful organization online or guide you in transitioning from offline to internet marketing channels.
Let’s think about the pros and cons quickly:
- DotCom Secrets is free. Get it here.
- You will get over the shoulder lessons from a successful extremely affiliate– Russell Brunson.
- The book is a satisfying and simple read.
- You will get actionable takeaways that you can utilize to improve your business instantly.
- It’s not a “how to generate income online” book per se.
- You will need to have some understanding of internet marketing principles to fully value the book.
If you desire to learn from somebody who has in fact made cash online, Dotcom Secrets is an excellent resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can use to enhance your company immediately.
The only disadvantage is that it’s not a “how to earn money online” book per se– you will require to have some knowledge of internet marketing concepts to totally value it.
But overall, Dotcom Secrets is an important resource for anybody wanting to construct or grow an online company.
If you’re prepared to learn from one of the masters of Sales Funn, be sure to examine out this book today!
DotCom Secrets Book
It’s one of my favorite service books. You might have to read it numerous times to totally grasp it. Or just make it your buddy as you set about your online way of life company experiences.
In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for years to come. The objective is to make it pertinent to both new and sophisticated online business owners.
The number of organization books do you still find pertinent in this ever-changing world? Despite the fact that marketing techniques are constantly altering, the DotCom Secrets book is still extremely appropriate and useful today.
What Is DotCom Secrets?
The DotCom Secrets book offers a step-by-step procedure for growing an effective business– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first released in 2015, you’ll discover that the majority of the techniques that Russell speak about are still efficient today.
You’ll get a ton of actionable guidance from the book and if you have plans to sell products online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy composed the forward to the DotCom Secrets book. In his precise words:
” In truth, this is a proven playbook for growing your company with reliable list building and sales/conversion techniques, which can be utilized offline and online.”
This is a effective and transformative book. If you’re looking to begin a business or scale an existing company, DotCom Secrets by Russell Brunson is the perfect road map.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth plan that guides you on the ideal building blocks for your organization. You’ll absolutely get arise from reading it.
To be sincere, DotCom Secrets sounds like a book for building a sustainable online business only.
Do not be constrained by that since the actionable marketing strategies work for both online and offline companies. You’re in safe hands if you run a brick-and-mortar service and want to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can answer that question. If you want to begin or scale a company and follow proven ‘shortcut’ that has actually been tested by Russell himself, you need to read the DotCom Secrets book.
It’s altering lives and I’ve personally found it incredibly valuable on my entrepreneurial journey (I’ve read it numerous times). I highly recommend the book.
DotCom Secrets may not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You ought to consider another book.
Although, DotCom Secrets supplies smart insights and methods to:
Existing business owners: If you have not started a business at all or have no service concept, the book might not be relevant to you.
Product owners: If you have an existing product already, then you can learn strategies to double and even triple your sales.
Confident marketers: If you’re ready to take actions that might challenge your concept of service, then you must use DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to construct an organization that stands the test of time. You don’t want to blow over due to the fact that you lack the skillset, tools, and tricks that have been tested and proven to produce fantastic results.
Whether you’re a novice who’s just getting started or you’re an expert, DotCom Secrets will stroll you through the process of starting and growing a successful organization.
If you already have a service, use the tricks in the book to scale to incredible levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that supplies particular, actionable directions on what you must do to fail-proof your service, how to attract customers, and the tricks to significantly increase your sales.
You’re still not limited at all if you fail to read DotCom Secrets. The only difficulty, however, is that you’ll miss out on the chance to quickly grow your existing company or grow in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions in between Expert Secrets Both books pertain to, way of life entrepreneurs, company owner and online marketers– because they complement each other and attend to beginning and growing a successful business.
Expert Secrets vs DotCom Secrets.
DotCom Secrets lays out a step-by-step procedure to successfully structure your business. You get to discover how to deliver your message and communicate value in such a way that makes individuals wish to pay you.
Professional Secrets gives actionable examples, illustrations, and stories that help you find your voice, build a loyal fan base and earn money to share messages that will alter another person’s life.
Both books are recommended to entrepreneur who want to end up being more effective in their markets. Business owners who are constructed to see opportunities in competitors instead of discomfort.
In Russell’s 3rd and brand name new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting lots of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 sections much like Expert Secrets that lays out the basic marketing processes and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first area of DotCom Secrets with “Ladders and Funnels.” He likewise exposes 5 (5) marketing secrets. Let’s review them:
Secret # 1: The Secret Formula
You need to have a complete understanding of where you desire your business. How does this understanding assist your consumers and customers?
This will help you to serve them better– instead of trying to find out their pain points, how desperate they require options, and what they’re willing to pay.
In the secret formula, 4 simple questions were described in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you find them?
How do you attract them without being aggressive?
What advantage will they receive from your company?
You’ll find answers to these questions and more in the very first trick.
Secret #2: The Value Ladder
Value is crucial when it pertains to building a sustainable company. , if there’s no value, clients and customers will leaveCustomers
That’s why Russell invested a ton of time to dissect the actions that you need to follow to navigate your dream consumer from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This secret is described as “taking them through your value ladder.”
When you effectively structure the worth ladder, you’ll not just make more cash, you’ll likewise offer your clients with a more customized option. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic occurs. It’s like a surprise that changes whatever you currently understand about growing a lucrative business. You’ll get started with developing out your own sales funnel and the psychology behind a profitable funnel.
It surpasses the item you’re offering or how they’re priced. There’s a lot more …
You need to have a complete worth ladder in place. It’s like your foolproof system for making sales on autopilot. If you don’t have an effective value adder mapped out, you might not be able to develop a high-converting sales funnel.
The sales funnel is necessary and has changed the method business owners and businesses approach sales online.
It works because it takes into account the customers’ habits– and moves them through the various actions of your value ladder up until they’re ready to purchase your item– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. You might not know how to determine or serve them. That’s why knowing how to specify your target audience is important.
This secret details where your target audience (i.e., customers who are ready to buy your product) are investing the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the strategies that work to get a customer to leave whatever they’re doing and check out your page.
Every online business owner requires to learn and master these techniques. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a constant battle for most people. It’s perhaps the most difficult element of running a successful online company.
Do you really comprehend how traffic operates in the online marketing area? Russell has the responses if you aren’t positive in your traffic generation knowledge.
He reveals you the best kind of traffic that you should pay attention to and how it can transform your company. The kind of traffic consists of:
- Traffic we manage
- The traffic we do not control
- Traffic we own
Area Two: Your Communication Funnel
In this area, Russell digs deeper into the processes associated with building an audience by leveraging more advanced individual branding strategies, the secrets to interacting well with your audience that will cause a sale.
Ensure you don’t avoid this section while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a appealing and confident character.
Why do you believe men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have huge followers?
As a business owner, you can’t go wrong when you lastly establish an attractive character. When you’re successful at it, it suggests you can add more qualified customers to your e-mail list and introduce a successful item that individuals are prepared and ready to purchase immediately.
In creating that appealing character, Russell Brunson defines the three components you must keep in check, which is divided into 3 (3) classifications:
- The Elements
- The Identity
DotCom Secrets reveals you how to develop an appealing character utilizing these components and their aspects, and determine the best way to interact your captivating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of connection between the Attractive Character and the target audience through a traffic source we own. Email.
The Soap Opera Sequence consists of a series of email sequences that assist to connect and establish an immediate relationship between you and the individual reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart likewise shares the EXACT 5 email templates that have assisted him to shift into a popular internet and an attractive character marketer.
The Soap Opera Sequence works since it takes advantage of providing worth to your customers. This ‘worth’ combined with a tempting open storyline hooks them the moment they read your very first email and they’ll look forward to the next one.
The days of boring e-mail series are over. Don’t just delight in daytime soap on television, it’s time to anecdotally utilize it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your customers delighted to speak with you every day is using the Seinfeld email format.”
So what’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email style that constructs excitement in your readers. It ‘d captivate them and cause them to buy from you.
It leverages the power of storytelling. This time, you’re being innovative in sharing your life and pertinent stories happening with/around you– stories they can quickly link with. You need to be strategic and purposeful about it anyways.
You want to have the ability to lead ideal consumers back to your deal. This may look basic however it’s effective!
Russell also provides fine examples and composed templates to speed up the process when you’re sending Seinfeld emails.
Area Three: Funnelology
In this area, the techniques and methods for constructing high-converting funnels are talked about in detail, as well as and what you actually ought to do to make your funnel work.
Russell covers the basics of a funnel, phases (and sales funnel stages) and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the importance of staying with systems that work. Simply put, there’s no requirement to transform the wheel.
There’s a chance that you’re making the above mistake if you’re a company owner and you’re having a hard time to break even.
This is common with entrepreneurs who are simply starting with their sales funnel. They attempt to re-invent the whole car. When constructing a service, what a horrible course to follow!
The secret here is leveraging on other individuals who currently have an effective funnel and making your deal to their exact consumers. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these elements to work for you is a valuable present for your business. Once you comprehend how the pieces fit, it’s quite simple.
Secret # 10: Seven Phases Of A Funnel
I’m extremely delighted that I check out DotCom Secrets a few years ago (and a number of times more since that first time to completely comprehend and implement the strategies in my own online organization.
It not only opened my eyes to funnels and how to build them but also the 7 stages that an ideal client needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better come to terms with this sentence within the DotCom Secrets. It reads:
The real difference between having a 6-, seven-, and even eight-figure company is whether you understand the stages of a funnel and can effectively monetize the points along the line.
I got to know that there are levels of traffic temperature and therefore, treating them along the same funnel process threatens.
This secret alone is basic to creating the right type of page, offer, and traffic that will cause sales.
When creating a funnel– especially if you desire visitors and leads to trust you more, there’s likewise the pre-framing principle that you need to totally understand. Well, who doesn’t want to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the typical service advice. It goes into the specific landing pages you can produce in the 7 structure stages that we’ve discussed earlier.
You get to see the twenty-three of the most efficient foundation for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers use these foundation at specific times during these exact same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying purchasers
Determining hyper purchasers for your services and products.
Once you’ve understood how this works, you can decide which you wish to begin with first and which one to stick to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Picking the ideal type of funnels can be a battle even to the more advanced marketers. More so, understand the funnels that will be served only to certified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– however bypassing it can make a difference in your traffic engagement and sales.
Here Russell details the process he follows when selecting a funnel to use on the frontend of his value ladders, the funnel he uses in the factor to consider stage (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I initially checked out the DotCom Secrets book.
Russell spills all of it out in this section and exposes the trick that made all his books offer millions.
Just by grabbing your complimentary copy of DotCom Secrets and studying the funnel actions, you’ll have several “Aha-Moments” that will alter your business, especially if you have an item you’re presently selling online (or even offline).
I mean if you can order your totally free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the secret behind these records.
He highlights the power of words and how utilizing a certain WORD can alter your entire business amazingly. That single word can act as bait.
Regardless of the industry you run in, what you do, what items you offer, or the business design, this is the part that some of the successful business owners would conceal from you.
Section Four: Scripts and funnels
The very first time I check out DotCom Secrets, I couldn’t grasp this section since it was unique in its method. I had to check out the book again to understand the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, as well as the precise funnel scripts that have actually helped him to offer countless each of his items.
These are split into the Frontend, Middle and Backend Funnels. Interestingly, you don’t have to fight with these parts due to the fact that there’s an effective suite of software you can utilize to automate whatever– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is important due to the fact that it shows what need to happen when you get your visitors onboard your sales funnel.
You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to construct and can benefit eCommerce marketers or business owners who have Free Plus Shipping offers.
The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product must be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s credit card info is requested for the shipping and managing charge. As soon as the visitor has effectively filled out the 2nd page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will utilize to make this entire 2-step complimentary shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of setting up this deal is to help breakeven and cover the money you spent on marketing or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson shows the useful mechanics involved in this type of funnel. And he also presented a special script called the Star, Story, Solution script which helps to push a cold lead towards your products.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to attract visitors and let them keep paying for a longer time.
However you’re not limited in any way– as there are many ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the best and also the very first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to use live or documented discussions to market your service or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the techniques and scripts that will make the webinar genuinely “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more innovative webinar discussion where your objective is to get individuals to buy.
You’ll likewise access the scripts for this updated version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel specifically for introducing a new product by sharing a series of videos to provide tons of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, helpful, and entertaining– consequently triggering visitors to do something about it. You’ll find how to correctly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket deals using an innovative formula and scripts. If you’re a coach or expert, this funnel is what you need to obtain premium clients.
Section 5: ClickFunnels.
This last section is brief but you can discover more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you want to get insights, see examples, and read stories that will inspire you to develop an effective organization online or guide you in transitioning from offline to online marketing channels.
So let’s consider the advantages and disadvantages rapidly:.
DotCom Secrets is totally free. Get business-building knowledge without paying money.
Improve your business’ importance using the worth ladders and sales funnel strategies and scripts.
Get secrets to becoming an idea leader in your industry.
Simple strategies that will work for any organization design.
Build relationships and develop rapport with your clients.
You might need to have an existing service to gain from DotCom Secrets (although it can definitely benefit you if you’re just starting out in addition to long as you execute the info).
The book is ideal for organizations that leverage internet marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the main site. If you’re based within the United States or $14.95 for worldwide, you just have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping deal we talked about earlier. As you can see, Russell is a master at implementing what he teaches.
If you prefer to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for providing the book devoid of his website (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable methods and tricks for beginning and growing a company.
You’ll come across a lot of aha moments while going through the sections. You’re directed on how to incorporate the concept into my own business.
DotCom Secrets is a playbook. You may have to read it numerous times to get the ‘secrets’ into your head and service. But you don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or items online, I extremely suggest that you get a copy of DotCom Secrets free of charge.