Russell Brunson Stone Evans

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is a great book if you wish to get insights, see examples, and read stories that will influence you to build a successful service online or guide you in transitioning from offline to online marketing channels.

Let’s think about the cons and pros rapidly:

Pros:

  • DotCom Secrets is complimentary. Get it here.
  • You will get over the shoulder lessons from an effective super affiliate– Russell Brunson.
  • The book is a pleasurable and simple read.
  • You will get actionable takeaways that you can use to enhance your organization instantly.

Cons:

  • It’s not a “how to generate income online” book per se.
  • You will need to have some knowledge of internet marketing ideas to fully appreciate the book.

If you desire to learn from somebody who has in fact made money online, Dotcom Secrets is a terrific resource.

Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll leave from reading this book with actionable takeaways that you can utilize to improve your company instantly.

The only drawback is that it’s not a “how to generate income online” book per se– you will require to have some knowledge of internet marketing principles to totally value it.

In general, Dotcom Secrets is a valuable resource for anyone looking to build or grow an online company.

If you’re ready to find out from one of the masters of Sales Funn, be sure to check out this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my preferred business books. You may have to read it several times to completely grasp it. Or merely make it your companion as you set about your online lifestyle organization adventures.

In the intro of the book, Russell Brunson promised to keep the book evergreen for years to come. The objective is to make it relevant to both brand-new and innovative online business owners.

How many company books do you still discover pertinent in this ever-changing world? Despite the fact that marketing techniques are continuously changing, the DotCom Secrets book is still extremely pertinent and helpful today.

What Is DotCom Secrets?

The DotCom Secrets book provides a step-by-step process for growing an effective business– whether online or offline.

DotCom Secrets Review

Although DotCom Secrets was first released in 2015, you’ll discover that most of the methods that Russell talks about are still efficient today.

You’ll get a ton of actionable guidance from the book and if you have plans to sell products online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a referral.

Dan Kennedy composed the forward to the DotCom Secrets book. In his specific words:

” In reality, this is a proven playbook for growing your business with effective list building and sales/conversion methods, which can be utilized offline and online.”

This is a transformative and powerful book. DotCom Secrets by Russell Brunson is the ideal road map if you’re aiming to start an organization or scale an existing organization.

Within the pages of the Dotcom Secrets book, you’ll get a detailed plan that guides you on the right building blocks for your business. You’ll definitely get arise from reading it.

To be truthful, DotCom Secrets seems like a book for developing a sustainable online organization only.

Do not be constrained by that because the actionable marketing strategies work for both online and offline businesses. So you’re in safe hands if you run a brick-and-mortar company and wish to shift to internet marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, just you can answer that concern. If you wish to start or scale a service and follow tested ‘faster way’ that has been checked by Russell himself, you should read the DotCom Secrets book.

It’s changing lives and I’ve personally discovered it very valuable on my entrepreneurial journey (I’ve read it a number of times). I highly recommend the book.

DotCom Secrets might not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You should consider another book.

DotCom Secrets provides wise insights and techniques to:

Existing entrepreneur: If you haven’t started an organization at all or have no organization idea, the book might not be relevant to you.

Product owners: If you have an existing product already, then you can find out methods to double and even triple your sales.

Confident marketers: If you’re ready to take steps that may challenge your idea of organization, then you ought to utilize DotCom Secrets as a recommendation.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You want to construct a service that stands the test of time. You do not wish to die due to the fact that you do not have the skillset, tools, and secrets that have actually been checked and proven to produce fantastic results.

Whether you’re a beginner who’s just getting began or you’re a specialist, DotCom Secrets will stroll you through the process of beginning and growing a lucrative service.

If you already have a company, use the secrets in the book to scale to unbelievable levels? Aside from earning money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a relied on and powerful book that provides specific, actionable directions on what you must do to fail-proof your business, how to draw in clients, and the secrets to significantly boost your sales.

You’re still not limited at all if you fail to read DotCom Secrets. The only difficulty, though, is that you’ll miss out on the opportunity to rapidly grow your existing service or flourish in a competitive market.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some distinctions in between Expert Secrets Both books relate to, way of life entrepreneurs, company owner and online marketers– considering that they match each other and offer starting and growing an effective company.

Expert Secrets vs DotCom Secrets.

DotCom Secrets details a detailed procedure to efficiently structure your company. You get to learn how to provide your message and interact worth in such a way that makes people want to pay you.

Professional Secrets gives actionable examples, illustrations, and stories that help you discover your voice, develop a devoted fan base and earn money to share messages that will change somebody else’s life.

Both books are recommended to entrepreneur who want to become more effective in their industries. Entrepreneurs who are built to see chances in competition instead of discomfort.

And finally in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream customers (aka getting tons of traffic as the title of the book recommends).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is organized into 5 areas much like Expert Secrets that outlines the basic marketing procedures and how to implement them.

Area One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell started the first area of DotCom Secrets with “Ladders and Funnels.” He also reveals five (5) marketing tricks. Let’s review them:

Secret # 1: The Secret Formula

You require to have a full understanding of where you desire your company. How does this understanding assist your consumers and clients?

This will assist you to serve them much better– instead of looking for out their pain points, how desperate they need solutions, and what they’re prepared to pay.

In the secret formula, four basic questions were described in a step-by-step order inside the DotCom Secrets book:

Who are your dream customers?

How do you find them?

How do you attract them without being aggressive?

What benefit will they get from your company?

You’ll discover answers to these questions and more in the very first trick.

Secret #2: The Value Ladder

Value is essential when it comes to developing a sustainable service. If there’s no value, clients and customers will leave.

That’s why Russell invested a lots of time to dissect the steps that you require to follow to browse your dream consumer from taking the “bait” (starting point of your ladder) to where they want to be.

DotCom Secrets Value Ladder

This secret is described as “taking them through your worth ladder.”

When you successfully structure the value ladder, you’ll not only make more cash, you’ll likewise supply your customers with a more personalized option. They’ll like you for this.

Secret # 3: From A Ladder To A Funnel

This secret is where the magic occurs. It’s like a surprise that changes whatever you currently understand about growing a rewarding organization. You’ll get started with developing out your own sales funnel and the psychology behind a rewarding funnel.

It surpasses the product you’re offering or how they’re priced. There’s a lot more …

You need to have a complete worth ladder in place. It’s like your foolproof system for making sales on autopilot. If you do not have a reliable worth adder mapped out, you might not be able to build a high-converting sales funnel.

The sales funnel is important and has changed the method entrepreneurs and organizations approach sales online.

It works due to the fact that it considers the consumers’ habits– and moves them through the different steps of your value ladder until they’re prepared to buy your product– willingly.

Secret # 4: How To Find Your Dream Customers

You have a target market. You might not understand how to determine or serve them. That’s why knowing how to define your target market is very important.

This secret outlines where your target audience (i.e., customers who are ready to buy your item) are spending the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be armed with the methods that work to get a consumer to leave whatever they’re doing and check out your page.

Every online business owner requires to discover and master these strategies. Russell makes it simple in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Getting traffic to a landing page or site is a consistent battle for most people. It’s arguably the most challenging element of running a successful online company.

Do you really understand how traffic operates in the internet marketing area? If you aren’t positive in your traffic generation competence, Russell has the answers.

He shows you the very best kind of traffic that you must pay attention to and how it can change your organization. The kind of traffic consists of:

  • Traffic we control
  • The traffic we do not control
  • Traffic we own

Area Two: Your Communication Funnel

In this area, Russell digs deeper into the processes involved in constructing an audience by leveraging advanced personal branding tactics, the tricks to interacting well with your audience that will result in a sale.

Ensure you do not skip this section while reading DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to developing a confident and appealing character.

Why do you believe men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have massive followers?

As an entrepreneur, you can’t go wrong when you lastly establish an attractive character. When you’re successful at it, it implies you can include more qualified consumers to your e-mail list and introduce an effective item that individuals are all set and prepared to buy right away.

In developing that attractive character, Russell Brunson specifies the 3 components you must keep in check, which is split into 3 (3) classifications:

  • The Elements
  • The Identity
  • Storylines

DotCom Secrets reveals you how to produce an appealing character utilizing these parts and their aspects, and recognize the very best way to interact your captivating stories that will get the sales coming in.

Secret # 7: The Soap Opera Sequence

This “secret” comes from the previous part of Dotcom Secrets. It’s everything about producing a bond and a sort of rapport in between the Attractive Character and the target market by means of a traffic source we own. Email.

The Soap Opera Sequence makes up a series of e-mail sequences that help to link and establish an immediate relationship in between you and the person reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for developing the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his excellent heart likewise shares the EXACT five email design templates that have actually helped him to shift into an Attractive Character and a sought-after internet online marketer.

The Soap Opera Sequence works due to the fact that it profits from giving worth to your customers. This ‘value’ paired with an irresistible open storyline hooks them the moment they read your first e-mail and they’ll anticipate the next one.

The days of uninteresting e-mail sequences are over. Don’t simply delight in daytime drama on television, it’s time to anecdotally use it in your email messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the trick to keeping your customers pleased to hear from you every day is utilizing the Seinfeld e-mail format.”

What’s the Seinfeld format all about?

DotCom Secrets Seinfeld Sequence

It’s an e-mail style that constructs excitement in your readers. It ‘d captivate them and cause them to buy from you.

It leverages the power of storytelling. But this time, you’re being creative in sharing your life and relevant stories happening with/around you– stories they can quickly connect with. You ought to be tactical and purposeful about it anyways.

You want to be able to lead ideal consumers back to your offer. This might look basic but it’s powerful!

When you’re sending Seinfeld e-mails, Russell also supplies excellent examples and written templates to speed up the process.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area Three: Funnelology

In this section, the techniques and methods for constructing high-converting funnels are gone over in detail, along with and what you actually ought to do to make your funnel work.

Russell covers the principles of a funnel, phases (and sales funnel stages) and the kind of landing pages to use, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we found out the value of adhering to systems that work. In other words, there’s no requirement to reinvent the wheel.

There’s an opportunity that you’re making the above mistake if you’re a service owner and you’re struggling to break even.

This is common with entrepreneurs who are simply starting with their sales funnel. They try to re-invent the entire car. What a horrible path to follow when developing an organization!

The trick here is leveraging on other individuals who already have a successful funnel and making your offer to their exact customers. Watch on the:

  • Demographics
  • Advertisement copy and copies
  • Traffic sources
  • Deals
  • Landing page

Understanding how to reverse all these components to work for you is a valuable gift for your company. It’s quite easy once you comprehend how the pieces fit.

Secret # 10: Seven Phases Of A Funnel

I’m extremely glad that I check out DotCom Secrets a few years ago (and a number of times more because that very first time to completely comprehend and implement the techniques in my own online business.

It not just opened my eyes to funnels and how to construct them however also the seven stages that a perfect consumer has to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me better concerned terms with this sentence within the DotCom Secrets. It reads:

The real distinction between having a 6-, seven-, or even eight-figure business is whether you comprehend the stages of a funnel and can successfully generate income from the points along the line.

I got to know that there are levels of traffic temperature level and for that reason, treating them along the exact same funnel process threatens.

This trick alone is fundamental to developing the ideal kind of page, offer, and traffic that will result in sales.

When creating a funnel– particularly if you want visitors and leads to trust you more, there’s also the pre-framing idea that you require to completely comprehend. Well, who does not wish to develop trust already?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets surpasses the normal organization advice. It goes into the specific landing pages you can develop in the 7 structure stages that we’ve gone over previously.

You get to see the twenty-three of the most efficient building blocks for your sales funnels.

DotCom Secrets 23 building blocks of a funnel

Smart funnel hackers use these building blocks at particular times throughout these same 4 stages of the funnel:

  • Pre-frame bridge
  • Qualifying customers
  • Qualifying buyers

Determining hyper buyers for your services and products.

You can decide which you want to start with very first and which one to stick to in your market as soon as you’ve comprehended how this works.

Secret # 12: Frontend Vs. Backend Funnels

Selecting the ideal kind of funnels can be a struggle even to the advanced marketers. More so, understand the funnels that will be served just to certified buyers (at the backend).

DotCom Secrets Frontend Vs Backend

This mistake isn’t so apparent– however bypassing it can make a difference in your traffic engagement and sales.

Here Russell lays out the process he follows when choosing a funnel to utilize on the frontend of his value ladders, the funnel he utilizes in the consideration phase (the middle), and those utilized for the backend offers.

Secret # 13: The Best Bait

I could not contain this ‘secret’ when I initially checked out the DotCom Secrets book.

Russell spills it all out in this area and exposes the trick that made all his books offer millions.

Simply by getting your free copy of DotCom Secrets and studying the funnel actions, you’ll have several “Aha-Moments” that will change your service, specifically if you have a product you’re currently selling online (or perhaps offline).

I imply if you can purchase your complimentary copy of DotCom Secrets and study the funnel actions, you’ll comprehend the secret behind these records.

He highlights the power of words and how using a specific WORD can change your whole company amazingly. That single word can act as bait.

Regardless of the industry you operate in, what you do, what items you provide, or business design, this is the part that some of the effective entrepreneurs would hide from you.

 

Area Four: Scripts and funnels

The first time I check out DotCom Secrets, I could not understand this area due to the fact that it was unique in its method. I needed to read the book again to understand the point that Russell was making.

As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, along with the precise funnel scripts that have assisted him to sell countless each of his items.

These are split into the Frontend, Middle and Backend Funnels. Surprisingly, you don’t need to fight with these parts since there’s an effective suite of software application you can use to automate whatever– ClickFunnels software application.

1. Frontend Funnel: Two-Step– Free Plus Shipping

Due to the fact that it reveals what must happen once you get your visitors onboard your sales funnel, the Frontend Funnel is crucial.

You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to build and can benefit eCommerce marketers or entrepreneurs who have Shipping plus free deals.

The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item should be shipped.

On the 2nd page (step-two) of the funnel, the visitor’s charge card details is asked for the shipping and managing charge. As soon as the visitor has actually successfully filled out the 2nd page– the One-time-offer is next.

Obviously, you’re not left alone as there are scripts you will utilize to make this whole 2-step totally free shipping funnel efficient. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the very same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of establishing this deal is to help breakeven and cover the cash you spent on advertising or getting the lead.

DotCom Secrets self liquidating offer

Here, Russell Brunson shows the useful mechanics involved in this type of funnel. And he also presented a special script called the Star, Story, Solution script which assists to push a cold lead towards your items.

You’ll get to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll find how to attract visitors and let them keep paying for a longer time.

You’re not restricted in any way– as there are lots of methods to utilize this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The ideal webinar is the perfect and also the very first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to utilize taped or live discussions to market your service or products on auto-pilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re supplied with the strategies and scripts that will make the webinar truly “best.”.

5. Middle Funnel: Invisible Perfect Webinar.

Unlike the Perfect Webinar, this one is a little various. It’s not FREE!. It’s an advanced webinar presentation where your goal is to get individuals to purchase. However it’s “undetectable”– which means there’s no aggressive or deceptiveness involved.

You’ll likewise access the scripts for this updated version of Perfect Webinar.

6. Middle Funnel: Product Launch.

You use the “Product Launch” funnel specifically for launching a brand-new item by sharing a series of videos to provide lots of worth to your visitors.

Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.

These videos will be convincing, useful, and entertaining– consequently triggering visitors to take actions. You’ll find how to properly structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of offering high-ticket offers using an innovative formula and scripts. This funnel is what you require to get premium customers if you’re a coach or consultant.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section 5: ClickFunnels.

This last section is short but you can find out more by reading my ClickFunnels examine.

DotCom Secrets Pros and Cons.

DotCom Secrets is a great book if you wish to gain insights, see examples, and read stories that will inspire you to construct a successful organization online or guide you in transitioning from offline to online marketing channels.

Let’s think about the pros and cons rapidly:.

Pros.

DotCom Secrets is free. Get business-building knowledge without paying money.

Enhance your company’ significance utilizing the value ladders and sales funnel methods and scripts.

Get secrets to becoming an idea leader in your industry.

Simple techniques that will work for any service model.

Establish and build relationships relationship with your customers.

Cons.

You may need to have an existing business to gain from DotCom Secrets (although it can definitely benefit you if you’re simply starting out in addition to long as you carry out the details).

The book is perfect for companies that leverage internet marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

When you get it from the main website, DotCom Secrets is FREE. If you’re based within the US or $14.95 for worldwide, you only have to pay for shipping/handling– $7.95.

There you have it, the Free Plus Shipping offer we discussed earlier. As you can see, Russell is a master at executing what he teaches.

You can get the paperback format for $14.80 if you prefer to buy DotCom Secrets from Amazon. It’s your choice.

DotCom Secrets Free Book.

Thanks to Russell for providing the book devoid of his site (you just pay for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a package of actionable techniques and tricks for growing an organization and starting.

You’ll come across a lot of aha moments while going through the areas. More notably, you’re guided on how to include the concept into my own business.

DotCom Secrets is a playbook. You may need to read it several times to get the ‘secrets’ into your head and business. You do not have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re selling services or items online, I highly recommend that you get a copy of DotCom Secrets free of charge.

>>Click Here To Get Your Copy Of Dotcom Secrets<<