Dotcom Secrets is an excellent book if you want to gain insights, see examples, and read stories that will motivate you to build an effective company online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the advantages and disadvantages quickly:
- DotCom Secrets is complimentary. Get it here.
- You will get over the shoulder lessons from a successful incredibly affiliate– Russell Brunson.
- The book is a simple and enjoyable read.
- You will get actionable takeaways that you can use to enhance your service right away.
- It’s not a “how to earn money online” book per se.
- You will need to have some knowledge of online marketing ideas to fully appreciate the book.
Dotcom Secrets is a fantastic resource if you want to gain from someone who has in fact generated income online.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to enhance your business instantly.
The only drawback is that it’s not a “how to earn money online” book per se– you will require to have some knowledge of internet marketing concepts to totally value it.
But overall, Dotcom Secrets is an important resource for anybody aiming to construct or grow an online organization.
If you’re prepared to discover from one of the masters of Sales Funn, be sure to inspect out this book today!
DotCom Secrets Book
It’s one of my favorite organization books. You might have to read it multiple times to fully understand it. Or simply make it your companion as you go about your online lifestyle organization experiences.
In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for years to come. The goal is to make it appropriate to both new and sophisticated online entrepreneurs.
How many company books do you still find pertinent in this ever-changing world? Despite the fact that marketing methods are continuously altering, the DotCom Secrets book is still exceptionally pertinent and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book provides a detailed process for growing an effective business– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first published in 2015, you’ll find that most of the strategies that Russell talks about are still efficient today.
You’ll get a ton of actionable advice from the book and if you have strategies to sell products online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy composed the forward to the DotCom Secrets book. In his specific words:
” In reality, this is a proven playbook for growing your company with efficient lead generation and sales/conversion approaches, which can be used online and offline.”
This is a transformative and powerful book. DotCom Secrets by Russell Brunson is the best road map if you’re wanting to start an organization or scale an existing organization.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth strategy that guides you on the best building blocks for your service. You’ll absolutely get results from reading it.
To be honest, DotCom Secrets seems like a book for constructing a sustainable online organization only.
Do not be constrained by that due to the fact that the actionable marketing strategies work for both online and offline businesses. So you’re in safe hands if you run a brick-and-mortar business and want to shift to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can answer that question. If you wish to scale an organization or begin and follow proven ‘shortcut’ that has actually been evaluated by Russell himself, you ought to check out the DotCom Secrets book.
It’s changing lives and I’ve personally discovered it super valuable on my entrepreneurial journey (I’ve read it a number of times). I extremely advise the book.
DotCom Secrets might not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You ought to consider another book.
DotCom Secrets offers clever insights and methods to:
Existing business owners: If you have not started a company at all or have no business idea, the book might not pertain to you.
Item owners: If you have an existing item currently, then you can discover methods to double and even triple your sales.
Positive online marketers: If you’re ready to take steps that might challenge your idea of business, then you should utilize DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to develop a business that stands the test of time. You do not wish to blow over because you do not have the skillset, tools, and secrets that have been checked and shown to produce terrific results.
Whether you’re a novice who’s just getting began or you’re a specialist, DotCom Secrets will stroll you through the procedure of beginning and growing a successful business.
If you currently have a business, utilize the tricks in the book to scale to unbelievable levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that supplies specific, actionable instructions on what you must do to fail-proof your service, how to bring in customers, and the tricks to significantly boost your sales.
You’re still not limited at all if you stop working to read DotCom Secrets. The only obstacle, however, is that you’ll miss out on the chance to rapidly grow your existing business or thrive in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions in between Expert Secrets Both books relate to, lifestyle business owners, company owner and online marketers– since they match each other and offer beginning and growing an effective organization.
Expert Secrets vs DotCom Secrets.
DotCom Secrets lays out a step-by-step procedure to successfully structure your business. You get to discover how to provide your message and interact worth in a manner that makes people want to pay you.
Specialist Secrets provides actionable examples, illustrations, and stories that help you find your voice, build a loyal fan base and get paid to share messages that will alter somebody else’s life.
Both books are advised to company owner who want to become more effective in their industries. Business owners who are developed to see opportunities in competitors instead of discomfort.
In Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream clients (aka getting loads of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas similar to Expert Secrets that describes the basic marketing processes and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the very first section of DotCom Secrets with “Ladders and Funnels.” He also exposes 5 (5) marketing secrets. Let’s go over them:
Secret # 1: The Secret Formula
First, you need to have a full understanding of where you want your service. How does this understanding help your customers and customers?
This will assist you to serve them better– instead of looking for out their discomfort points, how desperate they need solutions, and what they’re ready to pay.
In the secret formula, 4 simple questions were outlined in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being aggressive?
What advantage will they obtain from your business?
You’ll discover answers to these questions and more in the very first secret.
Secret #2: The Value Ladder
When it comes to developing a sustainable company, value is essential. , if there’s no value, clients clients customers customers leaveCustomers
That’s why Russell invested a ton of time to dissect the steps that you need to follow to navigate your dream customer from taking the “bait” (beginning point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This secret is referred to as “taking them through your worth ladder.”
When you effectively structure the worth ladder, you’ll not just make more cash, you’ll also provide your customers with a more tailored service. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic happens. It’s like a surprise that alters whatever you currently know about growing a lucrative service. You’ll start with building out your own sales funnel and the psychology behind a profitable funnel.
There’s a lot more …
You need to have a complete value total worth place. You may not be able to build a high-converting sales funnel if you don’t have an efficient worth adder mapped out.
The sales funnel is essential and has altered the method entrepreneurs and services approach sales online.
It works because it takes into consideration the customers’ habits– and moves them through the different steps of your value ladder up until they’re all set to purchase your item– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. Regrettably, you may not know how to identify or serve them. That’s why understanding how to specify your target audience is very important.
This secret lays out where your target audience (i.e., consumers who are ready to acquire your item) are spending most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the methods that work to get a consumer to leave whatever they’re doing and take a look at your page.
Every online entrepreneur needs to learn and master these methods. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or website is a constant battle for most people. It’s perhaps the most overwhelming aspect of running an effective online service.
Do you truly comprehend how traffic works in the online marketing space? Russell has the answers if you aren’t confident in your traffic generation proficiency.
He shows you the very best type of traffic that you must take notice of and how it can transform your business. The type of traffic includes:
- Traffic we manage
- The traffic we do not control
- Traffic we own
Area Two: Your Communication Funnel
In this area, Russell digs deeper into the processes involved in developing an audience by leveraging more advanced personal branding strategies, the secrets to communicating well with your audience that will cause a sale.
Make certain you do not skip this section while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a positive and appealing character.
Why do you believe guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have huge fans?
As an entrepreneur, you can’t fail when you lastly develop an appealing character. When you’re effective at it, it suggests you can include more competent consumers to your email list and launch a successful product that people are prepared and ready to purchase right away.
In developing that appealing character, Russell Brunson defines the 3 components you must keep in check, which is split into 3 (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to create an attractive character using these components and their elements, and determine the best method to communicate your fascinating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about creating a bond and a sort of connection in between the Attractive Character and the target audience through a traffic source we own. Email.
The Soap Opera Sequence comprises a series of e-mail sequences that help to link and develop an instantaneous relationship in between you and the individual reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart also shares the EXACT 5 email design templates that have assisted him to shift into an Attractive Character and an in-demand internet online marketer.
Due to the fact that it capitalizes on providing value to your subscribers, the Soap Opera Sequence works. This ‘worth’ paired with an alluring open story hooks them the minute they read your very first email and they’ll look forward to the next one.
The days of uninteresting e-mail sequences are over. Do not just enjoy soap opera on television, it’s time to anecdotally utilize it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers pleased to hear from you every day is using the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email style that constructs excitement in your readers. It ‘d amuse them and cause them to buy from you.
It leverages the power of storytelling. However this time, you’re being innovative in sharing your life and relevant stories happening with/around you– stories they can quickly connect with. You should be purposeful and strategic about it anyways.
You want to be able to lead ideal customers back to your deal. This may look easy however it’s powerful nonetheless!
Russell likewise supplies good examples and composed templates to accelerate the procedure when you’re sending out Seinfeld e-mails.
Area Three: Funnelology
In this section, the techniques and tactics for constructing high-converting funnels are gone over in detail, in addition to and what you truly should do to make your funnel work.
Russell covers the principles of a funnel, stages (and sales funnel stages) and the kind of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the significance of adhering to systems that work. Simply put, there’s no need to transform the wheel.
If you’re a business owner and you’re struggling to break even, there’s an opportunity that you’re making the above error.
This is common with business owners who are simply starting with their sales funnel. They try to re-invent the whole car. What an awful path to follow when constructing an organization!
The trick here is leveraging on other people who currently have an effective funnel and making your offer to their exact clients. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these aspects to work for you is a priceless gift for your company. Once you understand how the pieces fit, it’s rather easy.
Secret # 10: Seven Phases Of A Funnel
I’m very grateful that I check out DotCom Secrets a few years ago (and a number of times more since that very first time to totally understand and implement the techniques in my own online company.
It not just opened my eyes to funnels and how to build them but likewise the seven phases that a perfect consumer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better concerned terms with this sentence within the DotCom Secrets. It reads:
The real distinction in between having a six-, seven-, and even eight-figure business is whether you understand the stages of a funnel and can successfully monetize the points along the line.
I learnt more about that there are levels of traffic temperature level and for that reason, treating them along the exact same funnel process is dangerous.
This trick alone is essential to developing the ideal kind of page, deal, and traffic that will result in sales.
There’s also the pre-framing idea that you need to completely understand when developing a funnel– particularly if you want visitors and results in trust you more. Well, who does not want to develop trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the common business suggestions. It enters into the specific landing pages you can create in the 7 building phases that we’ve discussed previously.
You get to see the twenty-three of the most effective foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers utilize these building blocks at specific times throughout these exact same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying purchasers
Identifying hyperactive purchasers for your products and services.
As soon as you’ve understood how this works, you can choose which you want to begin with first and which one to adhere to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the right type of funnels can be a struggle even to the more advanced online marketers. More so, understand the funnels that will be served just to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– however bypassing it can make a distinction in your traffic engagement and sales.
Here Russell lays out the process he follows when picking a funnel to use on the frontend of his value ladders, the funnel he utilizes in the factor to consider stage (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I first read the DotCom Secrets book.
Russell spills all of it out in this section and exposes the trick that made all his books offer millions.
Simply by grabbing your complimentary copy of DotCom Secrets and studying the funnel steps, you’ll have several “Aha-Moments” that will change your service, particularly if you have a product you’re presently offering online (and even offline).
I mean if you can order your complimentary copy of DotCom Secrets and study the funnel steps, you’ll comprehend the secret behind these records.
He emphasizes the power of words and how using a certain WORD can alter your whole company amazingly. That single word can serve as bait.
Despite the industry you run in, what you do, what items you use, or the business model, this is the part that some of the effective entrepreneurs would hide from you.
Area Four: Funnels And Scripts
The first time I check out DotCom Secrets, I couldn’t grasp this section since it was distinct in its method. I needed to read the book once again to comprehend the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, along with the precise funnel scripts that have assisted him to offer countless each of his products.
These are split into the Frontend, Middle and Backend Funnels. Remarkably, you do not need to have problem with these parts because there’s an effective suite of software application you can use to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Since it reveals what must occur once you get your visitors onboard your sales funnel, the Frontend Funnel is crucial.
You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to construct and can benefit eCommerce online marketers or entrepreneurs who have Free Plus Shipping deals.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item needs to be delivered.
On the 2nd page (step-two) of the funnel, the visitor’s credit card info is requested for the shipping and handling charge. When the visitor has actually effectively submitted the second page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will use to make this whole 2-step free shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of establishing this offer is to help breakeven and cover the money you invested in advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson shows the practical mechanics involved in this kind of funnel. And he likewise presented an unique script called the Star, Story, Solution script which helps to push a cold lead towards your items.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to entice visitors and let them keep paying for a longer time.
However you’re not restricted in any way– as there are lots of ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the best and likewise the first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to use live or recorded presentations to market your service or products on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the techniques and scripts that will make the webinar really “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little bit various. It’s not FREE!. It’s a more advanced webinar discussion where your goal is to get people to purchase. But it’s “unnoticeable”– which implies there’s no aggressive or deceptiveness included.
You’ll also access the scripts for this updated version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for releasing a new item by sharing a series of videos to offer tons of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.
These videos will be persuasive, handy, and amusing– consequently causing visitors to act. You’ll find how to appropriately structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket offers utilizing an innovative formula and scripts. If you’re a coach or consultant, this funnel is what you require to acquire premium clients.
Area 5: ClickFunnels.
This last section is brief however you can discover more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you want to get insights, see examples, and read stories that will motivate you to build a successful service online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the cons and pros quickly:.
DotCom Secrets is free. Get business-building understanding without paying money.
Enhance your service’ importance using the worth ladders and sales funnel techniques and scripts.
Get tricks to ending up being a thought leader in your market.
Easy techniques that will work for any business model.
Establish and construct relationships connection with your customers.
You may need to have an existing business to gain from DotCom Secrets (although it can certainly benefit you if you’re simply beginning along with long as you execute the information).
The book is ideal for companies that utilize online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main website, DotCom Secrets is FREE. If you’re based within the US or $14.95 for global, you just have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping deal we talked about earlier. As you can see, Russell is a master at executing what he teaches.
If you prefer to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for using the book devoid of his website (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable strategies and tricks for growing a company and starting.
You’ll discover a lot of aha moments while going through the sections. You’re guided on how to include the principle into my own company.
DotCom Secrets is a playbook. You might need to read it numerous times to get the ‘tricks’ into your head and service. However you do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling product and services online, I highly advise that you get a copy of DotCom Secrets totally free.