Dotcom Secrets is a terrific book if you want to get insights, see examples, and read stories that will motivate you to develop a successful service online or guide you in transitioning from offline to internet marketing channels.
Let’s think about the cons and pros rapidly:
- DotCom Secrets is totally free. Get it here.
- You will get over the shoulder lessons from an effective very affiliate– Russell Brunson.
- The book is a pleasurable and simple read.
- You will get actionable takeaways that you can utilize to improve your company instantly.
- It’s not a “how to generate income online” book per se.
- You will need to have some understanding of online marketing principles to fully value the book.
Dotcom Secrets is a fantastic resource if you wish to gain from someone who has really made money online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can utilize to improve your service instantly.
The only drawback is that it’s not a “how to make money online” book per se– you will need to have some knowledge of internet marketing ideas to totally appreciate it.
However in general, Dotcom Secrets is an important resource for anybody wanting to construct or grow an online service.
If you’re prepared to discover from one of the masters of Sales Funn, be sure to check out this book today!
DotCom Secrets Book
It’s one of my favorite organization books. You might have to read it multiple times to totally grasp it. Or simply make it your buddy as you set about your online way of life organization experiences.
In the intro of the book, Russell Brunson guaranteed to keep the book evergreen for many years to come. The goal is to make it relevant to both advanced and brand-new online business owners.
The number of organization books do you still discover appropriate in this ever-changing world? Even though marketing methods are continuously changing, the DotCom Secrets book is still exceptionally appropriate and useful today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a detailed procedure for growing a successful business– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first released in 2015, you’ll find that most of the strategies that Russell talks about are still efficient today.
You’ll get a lots of actionable advice from the book and if you have strategies to sell items online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his specific words:
” In fact, this is a tested playbook for growing your business with efficient lead generation and sales/conversion approaches, which can be used online and offline.”
This is a powerful and transformative book. DotCom Secrets by Russell Brunson is the ideal plan if you’re looking to start a business or scale an existing service.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth strategy that guides you on the right foundation for your company. You’ll absolutely get results from reading it.
To be honest, DotCom Secrets sounds like a book for building a sustainable online service only.
But don’t be constrained by that since the actionable marketing methods work for both online and offline businesses. You’re in safe hands if you run a brick-and-mortar business and desire to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can address that concern. If you wish to scale a company or begin and follow proven ‘shortcut’ that has actually been evaluated by Russell himself, you need to read the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it extremely valuable on my entrepreneurial journey (I’ve read it a number of times). I highly advise the book.
DotCom Secrets may not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You should think about another book.
DotCom Secrets offers smart insights and techniques to:
Existing company owner: If you haven’t started a service at all or have no business idea, the book may not pertain to you.
Item owners: If you have an existing product already, then you can learn methods to double or even triple your sales.
Confident marketers: If you’re prepared to take steps that may challenge your idea of company, then you should use DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to build a business that stands the test of time. Since you lack the skillset, tools, and tricks that have actually been evaluated and shown to produce terrific outcomes, you do not want to fizzle out.
Whether you’re a newbie who’s just getting started or you’re a professional, DotCom Secrets will walk you through the process of starting and growing a profitable organization.
If you already have an organization, use the secrets in the book to scale to unbelievable levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that supplies particular, actionable directions on what you must do to fail-proof your business, how to bring in consumers, and the secrets to significantly enhance your sales.
You’re still not limited at all if you stop working to read DotCom Secrets. The only challenge, however, is that you’ll miss the opportunity to quickly grow your existing organization or flourish in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions in between Expert Secrets Both books pertain to, lifestyle business owners, business owners and online marketers– given that they match each other and provide for beginning and growing a successful service.
Professional Secrets vs DotCom Secrets.
DotCom Secrets describes a step-by-step procedure to efficiently structure your company. You get to discover how to provide your message and communicate value in a way that makes individuals want to pay you.
Expert Secrets offers actionable examples, illustrations, and stories that help you find your voice, build a devoted fan base and get paid to share messages that will change another person’s life.
Both books are suggested to company owner who want to end up being more effective in their industries. Entrepreneurs who are constructed to see chances in competition instead of discomfort.
In Russell’s third and brand brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting heaps of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 sections just like Expert Secrets that describes the easy marketing procedures and how to implement them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the very first area of DotCom Secrets with “Ladders and Funnels.” He also reveals 5 (5) marketing tricks. Let’s go over them:
Secret # 1: The Secret Formula
You require to have a complete understanding of where you desire your service. How does this understanding help your clients and customers?
This will assist you to serve them better– instead of looking for out their pain points, how desperate they require options, and what they’re willing to pay.
In the secret formula, four basic concerns were outlined in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being aggressive?
What advantage will they get from your business?
You’ll discover answers to these concerns and more in the very first secret.
Secret #2: The Value Ladder
When it comes to developing a sustainable organization, value is crucial. , if there’s no value, customers and clients will leaveCustomers
That’s why Russell invested a ton of time to dissect the steps that you require to follow to navigate your dream customer from taking the “bait” (starting point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This secret is described as “taking them through your worth ladder.”
When you successfully structure the value ladder, you’ll not just make more money, you’ll likewise provide your consumers with a more personalized option. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic takes place. It’s like a surprise that alters everything you already understand about growing a profitable organization. You’ll get started with constructing out your own sales funnel and the psychology behind a profitable funnel.
It goes beyond the item you’re selling or how they’re priced. There’s a lot more …
You need to have a total worth ladder in place. It’s like your foolproof system for making sales on autopilot. If you do not have an effective value adder mapped out, you might not be able to build a high-converting sales funnel.
The sales funnel is very important and has actually altered the method entrepreneurs and organizations approach sales online.
It works since it takes into account the customers’ behaviors– and moves them through the various actions of your worth ladder up until they’re all set to buy your item– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target audience. You might not know how to identify or serve them. That’s why knowing how to specify your target audience is important.
This secret lays out where your target market (i.e., clients who are ready to acquire your item) are spending most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the techniques that work to get a customer to leave whatever they’re doing and check out your page.
Every online entrepreneur requires to discover and master these strategies. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or site is a constant battle for the majority of people. It’s perhaps the most complicated element of running a successful online organization.
Do you truly comprehend how traffic operates in the internet marketing space? If you aren’t positive in your traffic generation competence, Russell has the answers.
He shows you the best kind of traffic that you need to pay attention to and how it can transform your service. The kind of traffic consists of:
- Traffic we control
- The traffic we do not control
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the processes associated with building an audience by leveraging more advanced personal branding techniques, the tricks to interacting well with your audience that will cause a sale.
Ensure you do not avoid this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a appealing and positive character.
Why do you believe people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have huge fans?
As a business owner, you can’t fail when you lastly establish an appealing character. When you’re effective at it, it indicates you can include more certified customers to your e-mail list and introduce an effective item that individuals are all set and ready to buy right now.
In creating that attractive character, Russell Brunson specifies the three components you need to keep in check, which is divided into 3 (3) classifications:
- The Elements
- The Identity
DotCom Secrets reveals you how to produce an appealing character utilizing these components and their elements, and recognize the very best way to communicate your captivating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s everything about creating a bond and a sort of rapport in between the Attractive Character and the target market through a traffic source we own. Email.
The Soap Opera Sequence consists of a series of e-mail series that assist to connect and establish an immediate relationship between you and the person reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart also shares the EXACT 5 e-mail templates that have actually helped him to shift into a desired internet and an attractive character marketer.
The Soap Opera Sequence works since it capitalizes on offering worth to your subscribers. This ‘worth’ paired with an alluring open storyline hooks them the minute they read your first email and they’ll look forward to the next one.
The days of boring email sequences are over. Don’t simply delight in daytime soap on television, it’s time to anecdotally use it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers happy to hear from you every day is using the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail design that constructs excitement in your readers. It ‘d entertain them and cause them to buy from you.
It leverages the power of storytelling. This time, you’re being innovative in sharing your life and appropriate stories occurring with/around you– stories they can quickly connect with. You should be purposeful and tactical about it anyways.
You wish to be able to lead perfect customers back to your deal. This might look easy however it’s powerful nevertheless!
Russell also supplies good examples and composed design templates to speed up the process when you’re sending Seinfeld emails.
Area Three: Funnelology
In this section, the methods and techniques for developing high-converting funnels are talked about in detail, as well as and what you actually ought to do to make your funnel work.
Russell covers the basics of a funnel, phases (and sales funnel stages) and the kind of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the value of sticking to systems that work. To put it simply, there’s no requirement to reinvent the wheel.
If you’re an entrepreneur and you’re having a hard time to recover cost, there’s a possibility that you’re making the above error.
This is common with entrepreneurs who are just beginning with their sales funnel. They attempt to re-invent the whole car. What a horrible path to follow when building an organization!
The secret here is leveraging on other people who currently have an effective funnel and making your deal to their specific clients. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these aspects to work for you is a priceless present for your service. Once you comprehend how the pieces fit, it’s rather simple.
Secret # 10: Seven Phases Of A Funnel
I’m extremely delighted that I read DotCom Secrets a couple of years ago (and several times more since that very first time to completely understand and execute the strategies in my own online organization.
It not only opened my eyes to funnels and how to construct them however likewise the 7 stages that an ideal consumer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better concerned terms with this sentence within the DotCom Secrets. It checks out:
The genuine difference in between having a six-, seven-, and even eight-figure company is whether you understand the phases of a funnel and can effectively monetize the points along the line.
I learnt more about that there are levels of traffic temperature level and for that reason, treating them along the same funnel procedure threatens.
This secret alone is essential to producing the best kind of page, deal, and traffic that will cause sales.
There’s likewise the pre-framing concept that you require to totally comprehend when developing a funnel– particularly if you desire visitors and results in trust you more. Well, who does not want to develop trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the common service suggestions. It goes into the specific landing pages you can produce in the 7 building phases that we’ve gone over previously.
You get to see the twenty-three of the most reliable building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers use these building blocks at specific times throughout these exact same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Identifying hyper buyers for your services and items.
You can decide which you desire to start with first and which one to stick to in your market as soon as you’ve comprehended how this works.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the best kind of funnels can be a battle even to the advanced marketers. More so, understand the funnels that will be served only to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell describes the procedure he follows when selecting a funnel to use on the frontend of his value ladders, the funnel he utilizes in the consideration phase (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I couldn’t contain this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills all of it out in this section and reveals the secret that made all his books sell millions.
Just by getting your totally free copy of DotCom Secrets and studying the funnel steps, you’ll have several “Aha-Moments” that will change your business, particularly if you have a product you’re presently offering online (and even offline).
I suggest if you can buy your complimentary copy of DotCom Secrets and study the funnel steps, you’ll comprehend the secret behind these records.
He highlights the power of words and how using a certain WORD can change your whole business amazingly. That single word can function as bait.
Regardless of the industry you run in, what you do, what products you offer, or the business model, this is the part that a few of the effective business owners would conceal from you.
Area Four: Funnels And Scripts
The very first time I read DotCom Secrets, I couldn’t grasp this area due to the fact that it was special in its way. I had to read the book once again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, as well as the specific funnel scripts that have helped him to offer millions of each of his products.
These are split into the Frontend, Middle and Backend Funnels. Remarkably, you don’t have to deal with these parts due to the fact that there’s an effective suite of software you can use to automate whatever– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is very important due to the fact that it shows what should take place once you get your visitors onboard your sales funnel.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to develop and can benefit eCommerce marketers or business owners who have Free Plus Shipping offers.
The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product ought to be delivered.
On the second page (step-two) of the funnel, the visitor’s credit card info is asked for the shipping and handling charge. As soon as the visitor has effectively submitted the 2nd page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will use to make this whole 2-step free shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of setting up this deal is to assist breakeven and cover the money you invested in advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson reveals the practical mechanics involved in this type of funnel. And he also introduced an unique script called the Star, Story, Solution script which helps to nudge a cold lead towards your items.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to entice visitors and let them keep spending for a longer time.
You’re not limited in any method– as there are lots of methods to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the ideal and likewise the first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to utilize recorded or live discussions to market your products or services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the techniques and scripts that will make the webinar genuinely “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little various. It’s not FREE!. It’s a more advanced webinar discussion where your goal is to get people to purchase. However it’s “invisible”– which means there’s no pushy or deceptiveness involved.
You’ll also access the scripts for this upgraded version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for releasing a new item by sharing a series of videos to provide lots of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, practical, and amusing– thereby triggering visitors to act. You’ll find how to properly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket offers using an innovative formula and scripts. If you’re a coach or consultant, this funnel is what you need to acquire premium customers.
Section 5: ClickFunnels.
This last area is short but you can learn more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a terrific book if you wish to gain insights, see examples, and read stories that will influence you to construct a successful organization online or guide you in transitioning from offline to online marketing channels.
Let’s consider the cons and pros rapidly:.
DotCom Secrets is free. Get business-building knowledge without paying cash.
Improve your organization’ importance using the worth ladders and sales funnel techniques and scripts.
Get secrets to becoming an idea leader in your industry.
Basic methods that will work for any organization design.
Establish and construct relationships relationship with your clients.
You might need to have an existing organization to benefit from DotCom Secrets (although it can definitely benefit you if you’re simply starting out as well as long as you execute the details).
The book is perfect for businesses that utilize online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main site, DotCom Secrets is FREE. If you’re based within the US or $14.95 for worldwide, you only have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping deal we talked about earlier. As you can see, Russell is a master at implementing what he teaches.
You can get the paperback format for $14.80 if you prefer to purchase DotCom Secrets from Amazon. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for using the book devoid of his website (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable methods and secrets for growing a company and beginning.
You’ll encounter a bunch of aha moments while going through the sections. You’re guided on how to include the idea into my own company.
DotCom Secrets is a playbook. You might have to read it several times to get the ‘secrets’ into your head and service. But you don’t need to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or products online, I extremely advise that you get a copy of DotCom Secrets totally free.