Dotcom Secrets is an excellent book if you wish to get insights, see examples, and check out stories that will inspire you to build an effective business online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the pros and cons rapidly:
- DotCom Secrets is totally free. Get it here.
- You will get over the shoulder lessons from a successful very affiliate– Russell Brunson.
- The book is a satisfying and simple read.
- You will get actionable takeaways that you can utilize to enhance your company immediately.
- It’s not a “how to generate income online” book per se.
- You will require to have some knowledge of online marketing concepts to completely appreciate the book.
Dotcom Secrets is a fantastic resource if you want to gain from someone who has actually earned money online.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can utilize to improve your service instantly.
The only disadvantage is that it’s not a “how to generate income online” book per se– you will need to have some knowledge of internet marketing principles to completely value it.
In general, Dotcom Secrets is a valuable resource for anybody looking to build or grow an online business.
So if you’re ready to learn from among the masters of Sales Funn, make certain to check out this book today!
DotCom Secrets Book
It’s one of my preferred company books. You might have to read it numerous times to completely grasp it. Or just make it your buddy as you tackle your online way of life business adventures.
In the intro of the book, Russell Brunson promised to keep the book evergreen for years to come. The goal is to make it pertinent to both advanced and brand-new online entrepreneurs.
How many organization books do you still find pertinent in this ever-changing world? Although marketing strategies are constantly altering, the DotCom Secrets book is still exceptionally pertinent and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book provides a step-by-step process for growing an effective service– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first released in 2015, you’ll discover that the majority of the methods that Russell discuss are still effective today.
You’ll get a lots of actionable guidance from the book and if you have strategies to offer items online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy composed the forward to the DotCom Secrets book. In his exact words:
” In reality, this is a proven playbook for growing your company with reliable lead generation and sales/conversion methods, which can be used offline and online.”
This is a effective and transformative book. DotCom Secrets by Russell Brunson is the best road map if you’re seeking to begin a business or scale an existing service.
Within the pages of the Dotcom Secrets book, you’ll get a detailed plan that guides you on the right foundation for your company. You’ll definitely get results from reading it.
To be honest, DotCom Secrets seems like a book for building a sustainable online service just.
Do not be constrained by that due to the fact that the actionable marketing methods work for both online and offline organizations. You’re in safe hands if you run a brick-and-mortar company and want to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can respond to that concern. If you want to scale a company or begin and follow tested ‘faster way’ that has been evaluated by Russell himself, you ought to check out the DotCom Secrets book.
It’s changing lives and I’ve personally found it extremely important on my entrepreneurial journey (I’ve read it several times). I highly recommend the book.
DotCom Secrets might not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You should consider another book.
DotCom Secrets offers wise insights and methods to:
Existing business owners: If you haven’t started an organization at all or have no service concept, the book might not be relevant to you.
Product owners: If you have an existing item currently, then you can discover strategies to double and even triple your sales.
Confident online marketers: If you’re ready to take steps that may challenge your concept of service, then you ought to utilize DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to build a business that stands the test of time. You do not want to fizzle out since you do not have the skillset, tools, and tricks that have been tested and shown to produce excellent outcomes.
Whether you’re a novice who’s simply getting started or you’re a specialist, DotCom Secrets will stroll you through the procedure of starting and growing a lucrative organization.
If you already have a service, use the secrets in the book to scale to incredible levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that offers particular, actionable directions on what you should do to fail-proof your business, how to attract consumers, and the secrets to considerably increase your sales.
You’re still not limited at all if you fail to read DotCom Secrets. The only challenge, however, is that you’ll miss the chance to rapidly grow your existing service or thrive in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books pertain to, way of life entrepreneurs, business owners and online marketers– considering that they complement each other and provide for starting and growing an effective business.
Professional Secrets vs DotCom Secrets.
DotCom Secrets outlines a detailed process to effectively structure your company. You get to discover how to deliver your message and communicate value in a way that makes individuals wish to pay you.
Professional Secrets provides actionable examples, illustrations, and stories that assist you discover your voice, develop a devoted fan base and earn money to share messages that will change another person’s life.
Both books are suggested to business owners who wish to become more effective in their markets. Business owners who are developed to see opportunities in competition instead of discomfort.
In Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream consumers (aka getting lots of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 sections just like Expert Secrets that lays out the simple marketing processes and how to implement them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the very first area of DotCom Secrets with “Ladders and Funnels.” He likewise reveals 5 (5) marketing secrets. Let’s discuss them:
Secret # 1: The Secret Formula
Initially, you require to have a full understanding of where you want your organization. How does this understanding assist your customers and clients?
This will assist you to serve them better– instead of looking for out their pain points, how desperate they require services, and what they’re prepared to pay.
In the secret formula, four easy concerns were laid out in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being aggressive?
What advantage will they receive from your service?
You’ll find answers to these concerns and more in the first secret.
Secret #2: The Value Ladder
Worth is essential when it pertains to building a sustainable service. If there’s no value, customers and clients will leave.
That’s why Russell invested a ton of time to dissect the steps that you require to follow to navigate your dream consumer from taking the “bait” (starting point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This secret is described as “taking them through your value ladder.”
When you effectively structure the value ladder, you’ll not just make more cash, you’ll also provide your consumers with a more tailored option. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic occurs. It’s like a surprise that changes whatever you currently understand about growing a profitable business. You’ll get started with constructing out your own sales funnel and the psychology behind a lucrative funnel.
There’s a lot more …
You need to require a complete value ladder worth place. You might not be able to build a high-converting sales funnel if you don’t have a reliable worth adder mapped out.
The sales funnel is very important and has altered the method business owners and companies approach sales online.
It works because it takes into account the consumers’ habits– and moves them through the various actions of your worth ladder until they’re ready to purchase your item– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. Sadly, you may not know how to determine or serve them. That’s why knowing how to specify your target market is important.
This secret outlines where your target market (i.e., customers who are ready to acquire your item) are spending most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the strategies that work to get a customer to leave whatever they’re doing and have a look at your page.
Every online business owner needs to discover and master these strategies. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or website is a constant struggle for many people. It’s arguably the most difficult element of running a successful online organization.
Do you really understand how traffic operates in the internet marketing space? Russell has the responses if you aren’t confident in your traffic generation knowledge.
He reveals you the best type of traffic that you ought to focus on and how it can transform your service. The type of traffic includes:
- Traffic we manage
- The traffic we do not control
- Traffic we own
Area Two: Your Communication Funnel
In this area, Russell digs deeper into the processes associated with constructing an audience by leveraging advanced personal branding techniques, the secrets to interacting well with your audience that will lead to a sale.
Make certain you don’t skip this section while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a positive and appealing character.
Why do you think people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have enormous fans?
As an entrepreneur, you can’t go wrong when you lastly establish an attractive character. When you’re effective at it, it indicates you can add more certified consumers to your email list and introduce an effective product that individuals are prepared and willing to purchase immediately.
In developing that appealing character, Russell Brunson specifies the three components you should keep in check, which is split into 3 (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to develop an appealing character utilizing these parts and their aspects, and identify the best way to interact your fascinating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s everything about developing a bond and a sort of relationship in between the Attractive Character and the target market via a traffic source we own. Email.
The Soap Opera Sequence makes up a series of email series that help to link and establish an immediate relationship in between you and the individual reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart also shares the EXACT 5 e-mail templates that have actually assisted him to transition into an Attractive Character and a popular web online marketer.
The Soap Opera Sequence works because it profits from providing value to your customers. This ‘worth’ paired with an alluring open storyline hooks them the moment they read your first email and they’ll eagerly anticipate the next one.
The days of dull email sequences are over. Do not just enjoy soap opera on TV, it’s time to anecdotally utilize it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your customers pleased to speak with you every day is using the Seinfeld e-mail format.”
So what’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email style that develops excitement in your readers. It ‘d captivate them and trigger them to purchase from you.
It leverages the power of storytelling. However this time, you’re being creative in sharing your life and pertinent stories happening with/around you– stories they can easily get in touch with. You should be purposeful and tactical about it anyways.
You wish to have the ability to lead perfect consumers back to your deal. This might look basic but it’s powerful!
Russell likewise offers good examples and written design templates to speed up the process when you’re sending Seinfeld emails.
Section Three: Funnelology
In this section, the strategies and strategies for constructing high-converting funnels are gone over in detail, in addition to and what you truly ought to do to make your funnel work.
Russell covers the basics of a funnel, phases (and sales funnel stages) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the significance of staying with systems that work. To put it simply, there’s no requirement to transform the wheel.
There’s a possibility that you’re making the above mistake if you’re a company owner and you’re having a hard time to break even.
This prevails with entrepreneurs who are simply starting with their sales funnel. They try to re-invent the whole vehicle. When building a service, what a horrible path to follow!
The secret here is leveraging on other people who currently have a successful funnel and making your offer to their specific consumers. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these elements to work for you is a valuable present for your organization. It’s rather easy once you understand how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m really happy that I read DotCom Secrets a few years ago (and a number of times more since that very first time to completely understand and implement the methods in my own online company.
It not just opened my eyes to funnels and how to develop them however also the 7 phases that a perfect consumer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better pertained to terms with this sentence within the DotCom Secrets. It checks out:
The real distinction in between having a six-, 7-, or perhaps eight-figure business is whether you understand the phases of a funnel and can successfully generate income from the points along the line.
I got to know that there are levels of traffic temperature and therefore, treating them along the same funnel procedure threatens.
This trick alone is fundamental to producing the best kind of page, offer, and traffic that will lead to sales.
When creating a funnel– specifically if you desire visitors and leads to trust you more, there’s also the pre-framing idea that you need to completely comprehend. Well, who does not want to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the typical business advice. It enters into the particular landing pages you can develop in the 7 building stages that we’ve gone over earlier.
You get to see the twenty-three of the most reliable building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers use these foundation at particular times throughout these exact same four phases of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Determining hyperactive buyers for your services and items.
When you’ve understood how this works, you can choose which you wish to start with first and which one to stick to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the best kind of funnels can be a struggle even to the more advanced marketers. More so, comprehend the funnels that will be served only to certified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– however bypassing it can make a difference in your traffic engagement and sales.
Here Russell describes the process he follows when selecting a funnel to utilize on the frontend of his value ladders, the funnel he uses in the factor to consider phase (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I could not contain this ‘secret’ when I initially checked out the DotCom Secrets book.
Russell spills all of it out in this section and exposes the secret that made all his books offer millions.
Just by getting your complimentary copy of DotCom Secrets and studying the funnel actions, you’ll have several “Aha-Moments” that will alter your organization, particularly if you have an item you’re presently offering online (or perhaps offline).
I indicate if you can buy your totally free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the trick behind these records.
He highlights the power of words and how using a specific WORD can change your entire company amazingly. That single word can act as bait.
Despite the market you run in, what you do, what items you offer, or the business design, this is the part that a few of the successful entrepreneurs would hide from you.
Area Four: Scripts and funnels
The first time I read DotCom Secrets, I couldn’t comprehend this section due to the fact that it was distinct in its way. I needed to read the book once again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, in addition to the specific funnel scripts that have assisted him to offer countless each of his items.
These are split into the Frontend, Middle and Backend Funnels. Remarkably, you do not have to have problem with these parts because there’s a powerful suite of software you can use to automate everything– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is essential due to the fact that it shows what should occur when you get your visitors onboard your sales funnel.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to build and can benefit eCommerce online marketers or entrepreneurs who have Shipping plus totally free deals.
The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item ought to be delivered.
On the second page (step-two) of the funnel, the visitor’s credit card information is requested for the shipping and handling charge. When the visitor has actually effectively submitted the second page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will use to make this whole 2-step free shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of setting up this offer is to assist breakeven and cover the money you invested in marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the practical mechanics involved in this type of funnel. And he also introduced an unique script called the Star, Story, Solution script which assists to push a cold lead towards your items.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to attract visitors and let them keep paying for a longer time.
You’re not limited in any method– as there are many ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the perfect and also the first funnel for the middle of your worth ladder. It covers everything about hosting high-converting webinars; how to utilize live or recorded discussions to market your product and services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the methods and scripts that will make the webinar really “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more sophisticated webinar presentation where your goal is to get people to buy.
You’ll also access the scripts for this updated version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for releasing a new product by sharing a series of videos to provide lots of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, useful, and amusing– therefore causing visitors to do something about it. You’ll find how to properly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket offers using a sophisticated formula and scripts. This funnel is what you require to get premium customers if you’re a coach or consultant.
Section 5: ClickFunnels.
This last section is brief but you can find out more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you wish to acquire insights, see examples, and read stories that will influence you to build a successful company online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the benefits and drawbacks rapidly:.
DotCom Secrets is totally free. Get business-building knowledge without paying cash.
Enhance your company’ significance using the value ladders and sales funnel methods and scripts.
Get tricks to becoming an idea leader in your market.
Easy methods that will work for any company design.
Establish and build relationships connection with your clients.
You may need to have an existing company to benefit from DotCom Secrets (although it can definitely benefit you if you’re simply beginning as well as long as you carry out the details).
The book is perfect for services that leverage online marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the main site. You just need to spend for shipping/handling– $7.95 if you’re based within the United States or $14.95 for international.
There you have it, the Free Plus Shipping offer we talked about previously. As you can see, Russell is a master at implementing what he teaches.
If you prefer to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for offering the book devoid of his site (you simply pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable techniques and secrets for beginning and growing a service.
You’ll discover a lot of aha minutes while going through the sections. More importantly, you’re assisted on how to incorporate the principle into my own organization.
DotCom Secrets is a playbook. You may need to read it multiple times to get the ‘tricks’ into your head and organization. You don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or products online, I highly suggest that you get a copy of DotCom Secrets for FREE.