Dotcom Secrets is a terrific book if you want to get insights, see examples, and check out stories that will motivate you to construct an effective service online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the cons and pros rapidly:
- DotCom Secrets is free. Get it here.
- You will get over the shoulder lessons from an effective incredibly affiliate– Russell Brunson.
- The book is a easy and enjoyable read.
- You will get actionable takeaways that you can utilize to improve your company immediately.
- It’s not a “how to make money online” book per se.
- You will need to have some knowledge of internet marketing ideas to completely appreciate the book.
Dotcom Secrets is a great resource if you wish to gain from someone who has actually made money online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to improve your business instantly.
The only disadvantage is that it’s not a “how to generate income online” book per se– you will require to have some knowledge of online marketing ideas to totally appreciate it.
In general, Dotcom Secrets is a valuable resource for anybody looking to develop or grow an online company.
So if you’re prepared to gain from one of the masters of Sales Funn, make certain to take a look at this book today!
DotCom Secrets Book
It’s one of my favorite business books. You may need to read it numerous times to totally comprehend it. Or simply make it your buddy as you tackle your online lifestyle service adventures.
In the intro of the book, Russell Brunson promised to keep the book evergreen for years to come. The goal is to make it relevant to both advanced and brand-new online entrepreneurs.
The number of service books do you still find pertinent in this ever-changing world? Although marketing techniques are constantly changing, the DotCom Secrets book is still exceptionally relevant and useful today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a detailed process for growing an effective service– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first published in 2015, you’ll discover that most of the techniques that Russell talks about are still effective today.
You’ll get a lots of actionable advice from the book and if you have strategies to offer products online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his precise words:
” In fact, this is a tested playbook for growing your business with efficient list building and sales/conversion approaches, which can be utilized offline and online.”
This is a effective and transformative book. DotCom Secrets by Russell Brunson is the best road map if you’re wanting to begin a company or scale an existing business.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth plan that guides you on the ideal building blocks for your business. You’ll absolutely get arise from reading it.
To be truthful, DotCom Secrets sounds like a book for developing a sustainable online service only.
Do not be constrained by that because the actionable marketing methods work for both online and offline organizations. So you’re in safe hands if you run a brick-and-mortar company and wish to shift to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can answer that question. If you wish to begin or scale an organization and follow tested ‘faster way’ that has been checked by Russell himself, you need to check out the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it incredibly valuable on my entrepreneurial journey (I’ve read it several times). I extremely advise the book.
DotCom Secrets might not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You need to consider another book.
Although, DotCom Secrets supplies wise insights and methods to:
Existing entrepreneur: If you haven’t begun a service at all or have no business idea, the book might not be relevant to you.
Product owners: If you have an existing item currently, then you can find out strategies to double or even triple your sales.
Positive online marketers: If you’re willing to take actions that may challenge your idea of organization, then you must utilize DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to develop a service that stands the test of time. Because you do not have the skillset, tools, and tricks that have actually been checked and proven to produce excellent results, you do not want to fizzle out.
So whether you’re a beginner who’s just starting or you’re a specialist, DotCom Secrets will walk you through the procedure of beginning and growing a lucrative service.
If you already have a service, utilize the tricks in the book to scale to incredible levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and powerful book that offers particular, actionable directions on what you need to do to fail-proof your service, how to draw in clients, and the tricks to significantly increase your sales.
You’re still not limited at all if you stop working to read DotCom Secrets. The only difficulty, however, is that you’ll miss out on the chance to rapidly grow your existing business or grow in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books relate to, way of life business owners, entrepreneur and online marketers– since they match each other and offer beginning and growing a successful organization.
Expert Secrets vs DotCom Secrets.
DotCom Secrets details a detailed process to efficiently structure your business. You get to discover how to provide your message and communicate value in such a way that makes people wish to pay you.
Professional Secrets provides actionable examples, illustrations, and stories that help you find your voice, develop a faithful fan base and get paid to share messages that will change another person’s life.
Both books are suggested to business owners who want to become more effective in their markets. Business owners who are built to see opportunities in competitors instead of pain.
And finally in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream customers (aka getting tons of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 areas just like Expert Secrets that outlines the basic marketing procedures and how to execute them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the very first area of DotCom Secrets with “Ladders and Funnels.” He likewise reveals five (5) marketing secrets. Let’s review them:
Secret # 1: The Secret Formula
First, you need to have a full understanding of where you desire your service. How does this understanding help your customers and clients?
This will help you to serve them better– instead of looking for out their pain points, how desperate they need solutions, and what they’re ready to pay.
In the secret formula, four basic concerns were outlined in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being pushy?
What benefit will they obtain from your organization?
You’ll find answers to these concerns and more in the very first secret.
Secret #2: The Value Ladder
Worth is key when it pertains to developing a sustainable company. , if there’s no worth, clients consumers customers will leaveCustomers
That’s why Russell invested a ton of time to dissect the actions that you need to follow to navigate your dream consumer from taking the “bait” (beginning point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This trick is described as “taking them through your worth ladder.”
When you effectively structure the worth ladder, you’ll not only make more money, you’ll also supply your customers with a more personalized service. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic takes place. It’s like an epiphany that alters whatever you currently know about growing a successful service. You’ll begin with building out your own sales funnel and the psychology behind a profitable funnel.
It surpasses the product you’re selling or how they’re priced. There’s a lot more …
You need to have a total worth ladder in place. It’s like your infallible system for making sales on auto-pilot. If you do not have an effective worth adder mapped out, you may not be able to develop a high-converting sales funnel.
The sales funnel is essential and has altered the method entrepreneurs and companies approach sales online.
It works due to the fact that it takes into account the consumers’ behaviors– and moves them through the various actions of your value ladder till they’re ready to purchase your product– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target market. Unfortunately, you may not know how to recognize or serve them. That’s why understanding how to specify your target market is necessary.
This secret describes where your target market (i.e., clients who are ready to buy your item) are investing most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the techniques that work to get a client to leave whatever they’re doing and have a look at your page.
Every online business owner needs to learn and master these strategies. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or site is a continuous battle for the majority of people. It’s arguably the most difficult aspect of running a successful online service.
Do you really understand how traffic works in the online marketing space? If you aren’t positive in your traffic generation competence, Russell has the responses.
He reveals you the very best type of traffic that you should pay attention to and how it can transform your company. The type of traffic includes:
- Traffic we control
- The traffic we don’t control
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the processes associated with developing an audience by leveraging more advanced personal branding strategies, the tricks to communicating well with your audience that will lead to a sale.
Make certain you do not avoid this section while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a attractive and confident character.
Why do you think men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have enormous fans?
As a business owner, you can’t go wrong when you lastly establish an appealing character. When you’re effective at it, it implies you can add more competent customers to your email list and launch an effective product that individuals are prepared and all set to acquire right away.
In creating that appealing character, Russell Brunson specifies the three components you should keep in check, which is divided into 3 (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to develop an appealing character utilizing these elements and their components, and determine the best method to interact your fascinating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s everything about creating a bond and a sort of connection in between the Attractive Character and the target market through a traffic source we own. Email.
The Soap Opera Sequence comprises a series of e-mail sequences that help to connect and develop an immediate relationship between you and the individual reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart likewise shares the EXACT 5 e-mail design templates that have actually helped him to transition into an Attractive Character and a desired internet online marketer.
Because it capitalizes on providing value to your customers, the Soap Opera Sequence works. This ‘worth’ paired with an alluring open story hooks them the moment they read your very first e-mail and they’ll eagerly anticipate the next one.
The days of dull email sequences are over. Do not simply delight in soap opera on TV, it’s time to anecdotally utilize it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers pleased to speak with you every day is using the Seinfeld email format.”
So what’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email design that develops enjoyment in your readers. It ‘d amuse them and trigger them to purchase from you.
It leverages the power of storytelling. This time, you’re being creative in sharing your life and appropriate stories occurring with/around you– stories they can easily link with. You must be purposeful and strategic about it anyways.
You want to be able to lead perfect customers back to your deal. This might look easy however it’s powerful nonetheless!
When you’re sending Seinfeld e-mails, Russell also provides good examples and written templates to speed up the procedure.
Section Three: Funnelology
In this area, the techniques and methods for building high-converting funnels are gone over in detail, along with and what you really must do to make your funnel work.
Russell covers the fundamentals of a funnel, phases (and sales funnel stages) and the kind of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the value of adhering to systems that work. To put it simply, there’s no need to transform the wheel.
If you’re an entrepreneur and you’re struggling to recover cost, there’s an opportunity that you’re making the above mistake.
This prevails with entrepreneurs who are just starting with their sales funnel. They attempt to re-invent the whole lorry. When developing a company, what a dreadful path to follow!
The secret here is leveraging on other people who currently have an effective funnel and making your offer to their exact consumers. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these aspects to work for you is a valuable present for your business. Once you comprehend how the pieces fit, it’s quite simple.
Secret # 10: Seven Phases Of A Funnel
I’m very delighted that I check out DotCom Secrets a few years ago (and numerous times more since that very first time to completely comprehend and execute the strategies in my own online service.
It not just opened my eyes to funnels and how to construct them but likewise the seven stages that an ideal consumer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better concerned terms with this sentence within the DotCom Secrets. It reads:
The genuine distinction between having a six-, seven-, and even eight-figure company is whether you comprehend the stages of a funnel and can effectively generate income from the points along the line.
I got to know that there are levels of traffic temperature level and for that reason, treating them along the same funnel process is dangerous.
This trick alone is basic to developing the best kind of page, offer, and traffic that will cause sales.
When producing a funnel– particularly if you want visitors and leads to trust you more, there’s also the pre-framing concept that you require to totally understand. Well, who doesn’t wish to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the normal organization guidance. It goes into the specific landing pages you can develop in the 7 building stages that we’ve gone over earlier.
You get to see the twenty-three of the most effective building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers use these building blocks at specific times during these exact same four stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Identifying hyperactive buyers for your services and products.
When you’ve comprehended how this works, you can choose which you want to begin with first and which one to stick to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the ideal type of funnels can be a struggle even to the advanced marketers. More so, understand the funnels that will be served just to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so apparent– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell outlines the procedure he follows when choosing a funnel to utilize on the frontend of his worth ladders, the funnel he uses in the consideration stage (the middle), and those utilized for the backend offers.
Secret # 13: The Best Bait
I couldn’t contain this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills it all out in this section and reveals the secret that made all his books sell millions.
Just by grabbing your totally free copy of DotCom Secrets and studying the funnel actions, you’ll have several “Aha-Moments” that will alter your company, particularly if you have a product you’re presently offering online (and even offline).
I suggest if you can buy your totally free copy of DotCom Secrets and study the funnel actions, you’ll understand the trick behind these records.
He emphasizes the power of words and how utilizing a particular WORD can alter your entire organization magically. That single word can serve as bait.
Regardless of the market you run in, what you do, what items you provide, or business model, this is the part that some of the successful business owners would conceal from you.
Area Four: Scripts and funnels
The first time I check out DotCom Secrets, I couldn’t understand this section due to the fact that it was distinct in its way. I had to check out the book again to understand the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, along with the specific funnel scripts that have assisted him to offer countless each of his products.
These are split into the Frontend, Middle and Backend Funnels. Remarkably, you do not need to have problem with these parts because there’s a powerful suite of software application you can utilize to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Since it reveals what must occur once you get your visitors onboard your sales funnel, the Frontend Funnel is important.
You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to construct and can benefit eCommerce business owners or online marketers who have Shipping plus free deals.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product needs to be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s credit card information is asked for the shipping and managing charge. When the visitor has successfully filled out the 2nd page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will utilize to make this entire 2-step complimentary shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of setting up this deal is to help breakeven and cover the money you spent on advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson reveals the practical mechanics associated with this kind of funnel. And he likewise introduced an unique script called the Star, Story, Solution script which assists to push a cold lead towards your items.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to attract visitors and let them keep spending for a longer time.
But you’re not restricted in any way– as there are many methods to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the ideal and likewise the very first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to use recorded or live presentations to market your services or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the techniques and scripts that will make the webinar really “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more advanced webinar presentation where your objective is to get individuals to buy.
You’ll likewise access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel particularly for releasing a new item by sharing a series of videos to supply tons of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.
These videos will be convincing, handy, and entertaining– consequently causing visitors to do something about it. You’ll find how to appropriately structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket offers utilizing a sophisticated formula and scripts. If you’re a coach or consultant, this funnel is what you need to acquire premium clients.
Section 5: ClickFunnels.
This last area is short however you can learn more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you wish to acquire insights, see examples, and read stories that will motivate you to develop an effective service online or guide you in transitioning from offline to internet marketing channels.
Let’s think about the cons and pros quickly:.
DotCom Secrets is free. Get business-building understanding without paying money.
Enhance your organization’ significance utilizing the value ladders and sales funnel techniques and scripts.
Get secrets to becoming an idea leader in your industry.
Easy methods that will work for any company model.
Build relationships and establish relationship with your consumers.
You might need to have an existing service to gain from DotCom Secrets (although it can certainly benefit you if you’re simply beginning as well as long as you carry out the information).
The book is perfect for organizations that take advantage of internet marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the main website. You just need to pay for shipping/handling– $7.95 if you’re based within the US or $14.95 for global.
There you have it, the Free Plus Shipping offer we discussed previously. As you can see, Russell is a master at implementing what he teaches.
You can get the paperback format for $14.80 if you choose to purchase DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for offering the book free from his site (you simply pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable techniques and secrets for beginning and growing a service.
You’ll come across a bunch of aha moments while going through the sections. You’re guided on how to include the concept into my own company.
DotCom Secrets is a playbook. You might need to read it numerous times to get the ‘secrets’ into your head and company. You don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or items online, I highly recommend that you get a copy of DotCom Secrets totally free.