Dotcom Secrets is an excellent book if you wish to get insights, see examples, and read stories that will inspire you to build a successful business online or guide you in transitioning from offline to online marketing channels.
So let’s think about the cons and pros rapidly:
- DotCom Secrets is complimentary. Get it here.
- You will get over the shoulder lessons from a successful very affiliate– Russell Brunson.
- The book is a easy and satisfying read.
- You will get actionable takeaways that you can utilize to enhance your service immediately.
- It’s not a “how to make money online” book per se.
- You will need to have some knowledge of internet marketing concepts to fully appreciate the book.
Dotcom Secrets is an excellent resource if you wish to learn from someone who has really made money online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can utilize to enhance your service instantly.
The only disadvantage is that it’s not a “how to earn money online” book per se– you will require to have some knowledge of internet marketing concepts to fully value it.
However overall, Dotcom Secrets is an important resource for anyone looking to develop or grow an online service.
So if you’re prepared to learn from among the masters of Sales Funn, be sure to take a look at this book today!
DotCom Secrets Book
It’s one of my preferred organization books. You might need to read it numerous times to fully grasp it. Or simply make it your companion as you tackle your online lifestyle company adventures.
In the intro of the book, Russell Brunson guaranteed to keep the book evergreen for years to come. The objective is to make it pertinent to both new and sophisticated online business owners.
How many business books do you still find appropriate in this ever-changing world? Even though marketing strategies are continuously altering, the DotCom Secrets book is still extremely relevant and useful today.
What Is DotCom Secrets?
The DotCom Secrets book offers a detailed procedure for growing an effective organization– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first published in 2015, you’ll discover that most of the techniques that Russell talks about are still reliable today.
You’ll get a ton of actionable recommendations from the book and if you have strategies to sell products online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his exact words:
” In truth, this is a proven playbook for growing your business with effective lead generation and sales/conversion approaches, which can be used offline and online.”
This is a transformative and effective book. If you’re looking to begin a service or scale an existing business, DotCom Secrets by Russell Brunson is the best road map.
Within the pages of the Dotcom Secrets book, you’ll get a detailed strategy that guides you on the best foundation for your service. You’ll absolutely get results from reading it.
To be honest, DotCom Secrets sounds like a book for developing a sustainable online service only.
Don’t be constrained by that due to the fact that the actionable marketing methods work for both online and offline organizations. You’re in safe hands if you run a brick-and-mortar organization and desire to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can address that question. If you want to scale a company or start and follow proven ‘shortcut’ that has been tested by Russell himself, you ought to check out the DotCom Secrets book.
It’s altering lives and I’ve personally found it very valuable on my entrepreneurial journey (I’ve read it several times). I extremely suggest the book.
If you ‘d rather play cool and attempt to figure it out by yourself, then DotCom Secrets might not be worth your read. You ought to think about another book.
Although, DotCom Secrets supplies wise insights and techniques to:
Existing entrepreneur: If you have not begun a service at all or have no service idea, the book might not be relevant to you.
Item owners: If you have an existing product currently, then you can learn techniques to double or perhaps triple your sales.
Positive marketers: If you’re prepared to take actions that might challenge your concept of service, then you must use DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to construct an organization that stands the test of time. Since you do not have the skillset, tools, and secrets that have actually been tested and proven to produce terrific outcomes, you don’t want to fizzle out.
So whether you’re a novice who’s just beginning or you’re an expert, DotCom Secrets will stroll you through the procedure of beginning and growing a profitable company.
If you already have an organization, use the tricks in the book to scale to unbelievable levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that offers particular, actionable directions on what you must do to fail-proof your organization, how to draw in customers, and the tricks to substantially increase your sales.
You’re still not limited at all if you stop working to read DotCom Secrets. The only difficulty, however, is that you’ll miss out on the opportunity to quickly grow your existing company or prosper in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books are relevant to, lifestyle entrepreneurs, business owners and online marketers– because they complement each other and attend to starting and growing a successful service.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets lays out a step-by-step process to efficiently structure your service. You get to find out how to deliver your message and communicate worth in a way that makes individuals wish to pay you.
Expert Secrets provides actionable examples, illustrations, and stories that assist you discover your voice, build a loyal fan base and make money to share messages that will alter someone else’s life.
Both books are recommended to entrepreneur who want to become more successful in their industries. Entrepreneurs who are developed to see opportunities in competitors instead of pain.
And lastly in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting lots of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 areas much like Expert Secrets that describes the simple marketing procedures and how to implement them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the very first section of DotCom Secrets with “Ladders and Funnels.” He also reveals five (5) marketing secrets. Let’s discuss them:
Secret # 1: The Secret Formula
You require to have a complete understanding of where you want your company. How does this understanding assist your consumers and clients?
This will assist you to serve them better– instead of trying to find out their pain points, how desperate they need services, and what they’re prepared to pay.
In the secret formula, four basic concerns were described in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you find them?
How do you attract them without being pushy?
What advantage will they receive from your organization?
You’ll discover answers to these questions and more in the first trick.
Secret #2: The Value Ladder
Value is essential when it pertains to building a sustainable organization. , if there’s no worth, clients clients customers customers leave.
That’s why Russell invested a ton of time to dissect the steps that you require to follow to browse your dream customer from taking the “bait” (beginning point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This trick is described as “taking them through your value ladder.”
When you successfully structure the value ladder, you’ll not just make more cash, you’ll also provide your customers with a more personalized service. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic occurs. It’s like a surprise that changes everything you already understand about growing a profitable company. You’ll get going with constructing out your own sales funnel and the psychology behind a lucrative funnel.
There’s a lot more …
You need to have a complete value ladder in place. You may not be able to construct a high-converting sales funnel if you don’t have an effective worth adder mapped out.
The sales funnel is very important and has actually altered the method business owners and organizations approach sales online.
It works due to the fact that it takes into consideration the clients’ habits– and moves them through the different steps of your worth ladder until they’re all set to purchase your item– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target audience. You might not know how to determine or serve them. That’s why knowing how to specify your target audience is essential.
This secret details where your target market (i.e., clients who are ready to purchase your item) are investing the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the strategies that work to get a customer to leave whatever they’re doing and have a look at your page.
Every online business owner needs to find out and master these methods. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or website is a consistent struggle for most people. It’s probably the most difficult aspect of running a successful online business.
Do you truly understand how traffic works in the online marketing area? If you aren’t confident in your traffic generation knowledge, Russell has the answers.
He reveals you the best kind of traffic that you ought to focus on and how it can transform your business. The type of traffic consists of:
- Traffic we control
- The traffic we do not manage
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the processes involved in developing an audience by leveraging advanced personal branding methods, the tricks to interacting well with your audience that will cause a sale.
Make sure you don’t avoid this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a attractive and positive character.
Why do you think men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have huge followers?
As an entrepreneur, you can’t fail when you lastly establish an appealing character. When you’re effective at it, it indicates you can add more certified consumers to your email list and introduce a successful product that individuals are prepared and ready to purchase immediately.
In producing that attractive character, Russell Brunson defines the three components you must keep in check, which is divided into 3 (3) classifications:
- The Elements
- The Identity
DotCom Secrets reveals you how to produce an attractive character using these elements and their aspects, and recognize the very best method to communicate your captivating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about creating a bond and a sort of rapport between the Attractive Character and the target audience through a traffic source we own. Email.
The Soap Opera Sequence consists of a series of email sequences that assist to connect and establish an instant relationship between you and the individual reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart also shares the EXACT five e-mail design templates that have actually assisted him to shift into an Attractive Character and a desired web marketer.
The Soap Opera Sequence works due to the fact that it capitalizes on giving worth to your customers. This ‘worth’ coupled with an irresistible open story hooks them the moment they read your very first email and they’ll eagerly anticipate the next one.
The days of dull e-mail sequences are over. Don’t simply delight in soap opera on TV, it’s time to anecdotally utilize it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your customers pleased to hear from you every day is using the Seinfeld email format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail style that develops excitement in your readers. It ‘d amuse them and trigger them to purchase from you.
It leverages the power of storytelling. This time, you’re being innovative in sharing your life and relevant stories taking place with/around you– stories they can easily connect with. You ought to be purposeful and strategic about it anyways.
You want to have the ability to lead ideal customers back to your deal. This may look simple but it’s effective however!
Russell likewise offers good examples and written templates to accelerate the process when you’re sending Seinfeld emails.
Area Three: Funnelology
In this area, the methods and tactics for constructing high-converting funnels are discussed in detail, as well as and what you truly need to do to make your funnel work.
Russell covers the principles of a funnel, stages (and sales funnel phases) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the value of sticking to systems that work. Simply put, there’s no requirement to transform the wheel.
If you’re an entrepreneur and you’re struggling to break even, there’s an opportunity that you’re making the above error.
This is common with entrepreneurs who are just beginning with their sales funnel. They try to re-invent the whole vehicle. When developing an organization, what a horrible path to follow!
The trick here is leveraging on other individuals who already have an effective funnel and making your deal to their specific consumers. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these elements to work for you is an invaluable gift for your organization. Once you understand how the pieces fit, it’s quite easy.
Secret # 10: Seven Phases Of A Funnel
I’m extremely grateful that I read DotCom Secrets a couple of years ago (and a number of times more because that very first time to fully comprehend and implement the strategies in my own online service.
It not just opened my eyes to funnels and how to develop them however also the seven phases that an ideal customer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better come to terms with this sentence within the DotCom Secrets. It reads:
The genuine distinction between having a six-, 7-, and even eight-figure service is whether you understand the phases of a funnel and can successfully monetize the points along the line.
I learnt more about that there are levels of traffic temperature level and therefore, treating them along the exact same funnel procedure threatens.
This secret alone is fundamental to developing the ideal kind of page, offer, and traffic that will lead to sales.
There’s likewise the pre-framing concept that you require to fully comprehend when producing a funnel– especially if you want visitors and causes trust you more. Well, who doesn’t wish to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the common company guidance. It goes into the specific landing pages you can produce in the 7 structure stages that we’ve talked about earlier.
You get to see the twenty-three of the most reliable building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers use these foundation at particular times during these exact same 4 phases of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Recognizing hyperactive buyers for your services and products.
You can decide which you want to begin with first and which one to stick to in your market as soon as you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the ideal kind of funnels can be a battle even to the more advanced marketers. More so, understand the funnels that will be served only to qualified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so apparent– however bypassing it can make a difference in your traffic engagement and sales.
Here Russell outlines the procedure he follows when choosing a funnel to utilize on the frontend of his worth ladders, the funnel he uses in the consideration stage (the middle), and those used for the backend deals.
Secret # 13: The Best Bait
I couldn’t include this ‘secret’ when I first read the DotCom Secrets book.
Russell spills it all out in this area and reveals the secret that made all his books offer millions.
Simply by grabbing your totally free copy of DotCom Secrets and studying the funnel actions, you’ll have a number of “Aha-Moments” that will change your service, particularly if you have a product you’re presently offering online (or even offline).
I suggest if you can purchase your complimentary copy of DotCom Secrets and study the funnel steps, you’ll comprehend the secret behind these records.
He stresses the power of words and how utilizing a particular WORD can change your whole business magically. That single word can act as bait.
Regardless of the market you operate in, what you do, what products you use, or the business design, this is the part that a few of the effective business owners would conceal from you.
Area Four: Scripts and funnels
The first time I read DotCom Secrets, I couldn’t comprehend this section due to the fact that it was unique in its way. I had to check out the book once again to understand the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, as well as the specific funnel scripts that have actually helped him to offer countless each of his products.
These are split into the Frontend, Middle and Backend Funnels. Surprisingly, you don’t need to have problem with these parts due to the fact that there’s a powerful suite of software application you can utilize to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Because it shows what need to occur when you get your visitors onboard your sales funnel, the Frontend Funnel is important.
You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to construct and can benefit eCommerce business owners or online marketers who have Shipping plus complimentary offers.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item should be delivered.
On the second page (step-two) of the funnel, the visitor’s credit card information is asked for the shipping and handling charge. Once the visitor has successfully submitted the 2nd page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will utilize to make this whole 2-step free shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of establishing this deal is to help breakeven and cover the cash you spent on marketing or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson shows the practical mechanics involved in this type of funnel. And he also introduced an unique script called the Star, Story, Solution script which helps to nudge a cold lead towards your products.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to entice visitors and let them keep spending for a longer time.
You’re not restricted in any method– as there are numerous methods to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the ideal and likewise the very first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to utilize recorded or live presentations to market your product and services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the methods and scripts that will make the webinar truly “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more advanced webinar presentation where your goal is to get individuals to purchase.
You’ll also access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel particularly for launching a new item by sharing a series of videos to offer lots of worth to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.
These videos will be persuasive, practical, and amusing– thereby triggering visitors to act. You’ll discover how to properly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket offers using an innovative formula and scripts. If you’re a coach or expert, this funnel is what you require to obtain premium customers.
Section 5: ClickFunnels.
This last area is short however you can learn more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you wish to get insights, see examples, and read stories that will influence you to build a successful organization online or guide you in transitioning from offline to online marketing channels.
Let’s think about the cons and pros rapidly:.
DotCom Secrets is free. Get business-building understanding without paying money.
Improve your business’ relevance utilizing the value ladders and sales funnel strategies and scripts.
Get tricks to becoming an idea leader in your market.
Easy techniques that will work for any service model.
Establish and build relationships rapport with your consumers.
You may need to have an existing service to take advantage of DotCom Secrets (although it can definitely benefit you if you’re just starting in addition to long as you carry out the info).
The book is perfect for companies that take advantage of online marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the official website. You only need to spend for shipping/handling– $7.95 if you’re based within the US or $14.95 for worldwide.
There you have it, the Free Plus Shipping deal we went over earlier. As you can see, Russell is a master at implementing what he teaches.
You can get the paperback format for $14.80 if you prefer to buy DotCom Secrets from Amazon. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for providing the book devoid of his site (you just spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable strategies and secrets for growing a business and starting.
You’ll stumble upon a lot of aha moments while going through the areas. More notably, you’re assisted on how to incorporate the idea into my own business.
DotCom Secrets is a playbook. You may have to read it numerous times to get the ‘secrets’ into your head and service. But you do not need to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling products or services online, I highly advise that you get a copy of DotCom Secrets for FREE.