Dotcom Secrets is an excellent book if you wish to acquire insights, see examples, and check out stories that will motivate you to construct an effective company online or guide you in transitioning from offline to online marketing channels.
So let’s think about the cons and pros rapidly:
- DotCom Secrets is totally free. Get it here.
- You will get over the shoulder lessons from an effective extremely affiliate– Russell Brunson.
- The book is a easy and satisfying read.
- You will get actionable takeaways that you can utilize to enhance your company instantly.
- It’s not a “how to earn money online” book per se.
- You will need to have some knowledge of internet marketing concepts to fully value the book.
If you desire to find out from someone who has really made money online, Dotcom Secrets is a terrific resource.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to improve your business right away.
The only downside is that it’s not a “how to make money online” book per se– you will require to have some knowledge of online marketing ideas to completely appreciate it.
In general, Dotcom Secrets is an important resource for anybody looking to construct or grow an online organization.
If you’re all set to find out from one of the masters of Sales Funn, be sure to examine out this book today!
DotCom Secrets Book
It’s one of my favorite business books. You might have to read it multiple times to completely grasp it. Or simply make it your companion as you set about your online way of life service experiences.
In the introduction of the book, Russell Brunson assured to keep the book evergreen for several years to come. The goal is to make it relevant to both new and innovative online entrepreneurs.
The number of organization books do you still find appropriate in this ever-changing world? Even though marketing methods are constantly altering, the DotCom Secrets book is still incredibly pertinent and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book provides a step-by-step procedure for growing an effective organization– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first released in 2015, you’ll discover that the majority of the techniques that Russell discuss are still reliable today.
You’ll get a lots of actionable guidance from the book and if you have plans to offer items online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy composed the forward to the DotCom Secrets book. In his precise words:
” In fact, this is a tested playbook for growing your business with efficient list building and sales/conversion approaches, which can be used online and offline.”
This is a transformative and effective book. DotCom Secrets by Russell Brunson is the best road map if you’re wanting to begin a business or scale an existing business.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth plan that guides you on the ideal foundation for your business. You’ll definitely get results from reading it.
To be honest, DotCom Secrets sounds like a book for constructing a sustainable online organization only.
However do not be constrained by that since the actionable marketing techniques work for both online and offline organizations. You’re in safe hands if you run a brick-and-mortar organization and desire to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can respond to that question. If you wish to begin or scale a business and follow tested ‘faster way’ that has actually been tested by Russell himself, you must check out the DotCom Secrets book.
It’s changing lives and I’ve personally discovered it very valuable on my entrepreneurial journey (I’ve read it several times). I highly advise the book.
If you ‘d rather play cool and try to figure it out by yourself, then DotCom Secrets may not deserve your read. You need to think about another book.
DotCom Secrets offers smart insights and techniques to:
Existing company owner: If you have not begun a service at all or have no organization idea, the book might not relate to you.
Product owners: If you have an existing product currently, then you can find out methods to double and even triple your sales.
Confident online marketers: If you’re prepared to take actions that may challenge your concept of company, then you need to use DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to build a company that stands the test of time. You don’t wish to die since you lack the skillset, tools, and tricks that have actually been evaluated and shown to produce excellent results.
So whether you’re a novice who’s just getting started or you’re a professional, DotCom Secrets will stroll you through the procedure of beginning and growing a profitable organization.
If you currently have a company, utilize the secrets in the book to scale to astounding levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that provides particular, actionable directions on what you must do to fail-proof your company, how to bring in customers, and the secrets to substantially boost your sales.
You’re still not limited at all if you fail to check out DotCom Secrets. The only obstacle, however, is that you’ll miss the chance to quickly grow your existing company or grow in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books pertain to, lifestyle entrepreneurs, business owners and online marketers– given that they match each other and offer beginning and growing an effective organization.
Expert Secrets vs DotCom Secrets.
DotCom Secrets describes a step-by-step process to efficiently structure your service. You get to find out how to deliver your message and communicate worth in a manner that makes people wish to pay you.
Professional Secrets gives actionable examples, illustrations, and stories that help you discover your voice, construct a devoted fan base and earn money to share messages that will change another person’s life.
Both books are recommended to entrepreneur who want to become more successful in their markets. Business owners who are constructed to see opportunities in competitors instead of discomfort.
And lastly in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting lots of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 sections just like Expert Secrets that details the basic marketing processes and how to implement them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first area of DotCom Secrets with “Ladders and Funnels.” He likewise exposes 5 (5) marketing secrets. Let’s discuss them:
Secret # 1: The Secret Formula
You require to have a complete understanding of where you want your service. How does this understanding help your customers and clients?
This will assist you to serve them better– instead of searching for out their pain points, how desperate they require services, and what they’re prepared to pay.
In the secret formula, 4 basic concerns were described in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you find them?
How do you attract them without being pushy?
What advantage will they obtain from your organization?
You’ll discover answers to these concerns and more in the very first trick.
Secret #2: The Value Ladder
When it comes to constructing a sustainable service, worth is essential. If there’s no value, clients and clients will leave.
That’s why Russell invested a lots of time to dissect the steps that you require to follow to navigate your dream consumer from taking the “bait” (beginning point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This secret is described as “taking them through your worth ladder.”
When you effectively structure the value ladder, you’ll not only make more cash, you’ll likewise offer your clients with a more customized service. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic occurs. It’s like an epiphany that alters whatever you already learn about growing a successful business. You’ll get going with constructing out your own sales funnel and the psychology behind a lucrative funnel.
There’s a lot more …
You need to have a complete value ladder worth place. You may not be able to construct a high-converting sales funnel if you do not have an efficient value adder mapped out.
The sales funnel is necessary and has actually changed the method business owners and companies approach sales online.
It works due to the fact that it takes into consideration the consumers’ behaviors– and moves them through the various steps of your value ladder until they’re all set to acquire your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target market. Unfortunately, you may not know how to determine or serve them. That’s why knowing how to specify your target audience is very important.
This secret describes where your target market (i.e., clients who are ready to buy your product) are investing most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the techniques that work to get a client to leave whatever they’re doing and check out your page.
Every online business owner requires to discover and master these strategies. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or website is a consistent struggle for the majority of people. It’s perhaps the most difficult aspect of running a successful online service.
Do you truly understand how traffic works in the online marketing space? Russell has the answers if you aren’t positive in your traffic generation competence.
He shows you the best type of traffic that you need to take note of and how it can transform your business. The kind of traffic includes:
- Traffic we control
- The traffic we don’t manage
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the procedures involved in constructing an audience by leveraging more advanced personal branding techniques, the tricks to communicating well with your audience that will cause a sale.
Make sure you don’t skip this area while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a confident and attractive character.
Why do you believe people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have huge followers?
As an entrepreneur, you can’t fail when you finally develop an appealing character. When you’re effective at it, it suggests you can add more certified clients to your e-mail list and launch a successful item that people are willing and ready to purchase immediately.
In creating that appealing character, Russell Brunson specifies the 3 components you should keep in check, which is split into 3 (3) classifications:
- The Elements
- The Identity
DotCom Secrets reveals you how to create an attractive character using these elements and their elements, and identify the best way to interact your captivating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about creating a bond and a sort of connection in between the Attractive Character and the target market by means of a traffic source we own. Email.
The Soap Opera Sequence comprises a series of email series that assist to link and establish an instant relationship between you and the person reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart also shares the EXACT five e-mail design templates that have assisted him to transition into a desired internet and an attractive character online marketer.
Because it capitalizes on giving worth to your subscribers, the Soap Opera Sequence works. This ‘worth’ combined with an irresistible open story hooks them the minute they read your first email and they’ll look forward to the next one.
The days of dull e-mail sequences are over. Do not just enjoy daytime soap on television, it’s time to anecdotally utilize it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your customers pleased to speak with you every day is utilizing the Seinfeld e-mail format.”
So what’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email style that builds enjoyment in your readers. It ‘d amuse them and cause them to purchase from you.
It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and appropriate stories occurring with/around you– stories they can easily link with. You ought to be strategic and purposeful about it anyways.
You want to have the ability to lead perfect clients back to your deal. This may look basic however it’s powerful!
Russell also provides fine examples and written templates to speed up the process when you’re sending Seinfeld emails.
Area Three: Funnelology
In this section, the methods and strategies for developing high-converting funnels are discussed in detail, along with and what you truly must do to make your funnel work.
Russell covers the principles of a funnel, stages (and sales funnel stages) and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the importance of sticking to systems that work. Simply put, there’s no requirement to reinvent the wheel.
There’s a possibility that you’re making the above error if you’re a company owner and you’re having a hard time to break even.
This is common with business owners who are just starting with their sales funnel. They try to re-invent the entire car. What a terrible course to follow when developing a service!
The secret here is leveraging on other people who currently have an effective funnel and making your deal to their precise consumers. Watch on the:
- Ad copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these elements to work for you is a valuable present for your service. Once you comprehend how the pieces fit, it’s quite easy.
Secret # 10: Seven Phases Of A Funnel
I’m extremely pleased that I check out DotCom Secrets a few years ago (and a number of times more since that very first time to fully understand and carry out the strategies in my own online organization.
It not only opened my eyes to funnels and how to construct them but likewise the 7 phases that a perfect consumer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better concerned terms with this sentence within the DotCom Secrets. It checks out:
The real difference between having a six-, 7-, or even eight-figure organization is whether you understand the stages of a funnel and can effectively generate income from the points along the line.
I got to know that there are levels of traffic temperature and therefore, treating them along the exact same funnel process threatens.
This secret alone is essential to producing the best type of page, deal, and traffic that will result in sales.
When creating a funnel– particularly if you desire visitors and leads to trust you more, there’s also the pre-framing concept that you need to completely comprehend. Well, who doesn’t wish to develop trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the common organization advice. It enters into the specific landing pages you can create in the 7 building stages that we’ve gone over previously.
You get to see the twenty-three of the most effective building blocks for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these building blocks at particular times during these exact same 4 phases of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying purchasers
Recognizing hyperactive purchasers for your services and items.
You can choose which you desire to begin with first and which one to stick to in your market as soon as you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the best type of funnels can be a battle even to the advanced marketers. More so, understand the funnels that will be served only to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– however bypassing it can make a difference in your traffic engagement and sales.
Here Russell lays out the process he follows when selecting a funnel to use on the frontend of his value ladders, the funnel he utilizes in the factor to consider stage (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I couldn’t contain this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills it all out in this section and exposes the trick that made all his books offer millions.
Simply by getting your complimentary copy of DotCom Secrets and studying the funnel steps, you’ll have several “Aha-Moments” that will alter your organization, especially if you have an item you’re currently offering online (or even offline).
I indicate if you can buy your free copy of DotCom Secrets and study the funnel steps, you’ll understand the trick behind these records.
He emphasizes the power of words and how using a specific WORD can change your whole organization magically. That single word can act as bait.
Despite the industry you operate in, what you do, what items you offer, or business model, this is the part that a few of the successful business owners would hide from you.
Area Four: Funnels And Scripts
The first time I read DotCom Secrets, I could not grasp this section since it was distinct in its way. I had to check out the book once again to understand the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, as well as the specific funnel scripts that have helped him to offer millions of each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Surprisingly, you do not need to have problem with these parts since there’s a powerful suite of software you can use to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is necessary due to the fact that it shows what ought to happen once you get your visitors onboard your sales funnel.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to develop and can benefit eCommerce entrepreneurs or marketers who have Free Plus Shipping deals.
The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product should be delivered.
On the 2nd page (step-two) of the funnel, the visitor’s charge card details is requested for the shipping and managing charge. When the visitor has actually successfully submitted the 2nd page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will utilize to make this whole 2-step totally free shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of establishing this deal is to assist breakeven and cover the money you invested in marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the useful mechanics associated with this type of funnel. And he also presented an unique script called the Star, Story, Solution script which helps to push a cold lead towards your items.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to lure visitors and let them keep paying for a longer time.
However you’re not limited in any way– as there are numerous ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the ideal and also the first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to use live or recorded presentations to market your product and services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the strategies and scripts that will make the webinar really “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little bit different. It’s not FREE!. It’s a more advanced webinar discussion where your goal is to get individuals to purchase. It’s “invisible”– which implies there’s no aggressive or deception involved.
You’ll also access the scripts for this updated variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel specifically for launching a brand-new item by sharing a series of videos to provide lots of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.
These videos will be persuasive, handy, and entertaining– thus causing visitors to take actions. You’ll find how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals using an innovative formula and scripts. If you’re a coach or specialist, this funnel is what you require to obtain premium customers.
Section 5: ClickFunnels.
This last area is brief however you can find out more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you wish to gain insights, see examples, and check out stories that will motivate you to develop an effective service online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the cons and pros quickly:.
DotCom Secrets is free. Get business-building understanding without paying cash.
Enhance your service’ importance using the value ladders and sales funnel methods and scripts.
Get secrets to ending up being an idea leader in your industry.
Easy strategies that will work for any service model.
Establish and build relationships rapport with your customers.
You might require to have an existing company to gain from DotCom Secrets (although it can certainly benefit you if you’re just starting out as well as long as you carry out the information).
The book is perfect for organizations that utilize internet marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the official website, DotCom Secrets is FREE. If you’re based within the US or $14.95 for international, you just have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping deal we discussed earlier. As you can see, Russell is a master at executing what he teaches.
You can get the paperback format for $14.80 if you choose to purchase DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for using the book devoid of his site (you simply pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable techniques and tricks for growing a company and starting.
You’ll discover a lot of aha minutes while going through the sections. More significantly, you’re guided on how to incorporate the idea into my own organization.
DotCom Secrets is a playbook. You may have to read it multiple times to get the ‘secrets’ into your head and service. You don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or items online, I extremely suggest that you get a copy of DotCom Secrets free of charge.