Russell Brunson Swag

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is a great book if you want to gain insights, see examples, and read stories that will motivate you to construct a successful company online or guide you in transitioning from offline to internet marketing channels.

Let’s consider the pros and cons quickly:

Pros:

  • DotCom Secrets is complimentary. Get it here.
  • You will overcome the shoulder lessons from a successful very affiliate– Russell Brunson.
  • The book is a satisfying and simple read.
  • You will get actionable takeaways that you can use to enhance your service right away.

Cons:

  • It’s not a “how to generate income online” book per se.
  • You will need to have some knowledge of online marketing concepts to totally appreciate the book.

If you want to find out from somebody who has in fact made cash online, Dotcom Secrets is a great resource.

Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll leave from reading this book with actionable takeaways that you can utilize to enhance your company instantly.

The only drawback is that it’s not a “how to generate income online” book per se– you will require to have some knowledge of internet marketing concepts to totally appreciate it.

However overall, Dotcom Secrets is an important resource for anybody looking to construct or grow an online organization.

So if you’re prepared to learn from among the masters of Sales Funn, make sure to take a look at this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my preferred organization books. You may have to read it numerous times to fully grasp it. Or simply make it your companion as you set about your online lifestyle company adventures.

In the intro of the book, Russell Brunson promised to keep the book evergreen for many years to come. The goal is to make it relevant to both sophisticated and brand-new online business owners.

How many organization books do you still discover appropriate in this ever-changing world? Even though marketing techniques are constantly changing, the DotCom Secrets book is still incredibly pertinent and useful today.

What Is DotCom Secrets?

The DotCom Secrets book supplies a step-by-step process for growing an effective service– whether online or offline.

DotCom Secrets Review

Despite The Fact That DotCom Secrets was first released in 2015, you’ll discover that the majority of the strategies that Russell talks about are still effective today.

You’ll get a lots of actionable guidance from the book and if you have strategies to sell items online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a recommendation.

Dan Kennedy composed the forward to the DotCom Secrets book. In his exact words:

” In fact, this is a proven playbook for growing your company with efficient lead generation and sales/conversion techniques, which can be utilized offline and online.”

This is a effective and transformative book. If you’re looking to begin a company or scale an existing business, DotCom Secrets by Russell Brunson is the best roadway map.

Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the best building blocks for your organization. You’ll certainly get results from reading it.

To be honest, DotCom Secrets seems like a book for developing a sustainable online organization only.

But do not be constrained by that due to the fact that the actionable marketing strategies work for both online and offline services. So you’re in safe hands if you run a brick-and-mortar company and wish to transition to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, only you can respond to that question. If you wish to scale a company or start and follow tested ‘faster way’ that has been evaluated by Russell himself, you ought to check out the DotCom Secrets book.

It’s changing lives and I’ve personally found it incredibly valuable on my entrepreneurial journey (I’ve read it a number of times). I highly recommend the book.

If you ‘d rather play cool and try to figure it out on your own, then DotCom Secrets may not be worth your read. You need to consider another book.

Although, DotCom Secrets provides smart insights and techniques to:

Existing business owners: If you have not started a company at all or have no organization concept, the book may not relate to you.

Item owners: If you have an existing product currently, then you can learn techniques to double or perhaps triple your sales.

Positive online marketers: If you’re ready to take actions that might challenge your concept of organization, then you need to use DotCom Secrets as a reference.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You wish to build a service that stands the test of time. You don’t want to blow over since you do not have the skillset, tools, and secrets that have been checked and shown to produce terrific outcomes.

Whether you’re a newbie who’s simply getting started or you’re a specialist, DotCom Secrets will walk you through the procedure of starting and growing a profitable company.

If you already have a business, use the secrets in the book to scale to astounding levels? Aside from making money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a relied on and effective book that provides specific, actionable instructions on what you ought to do to fail-proof your service, how to attract consumers, and the secrets to significantly enhance your sales.

You’re still not limited at all if you stop working to check out DotCom Secrets. The only challenge, however, is that you’ll miss out on the opportunity to rapidly grow your existing service or grow in a competitive industry.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some differences in between Expert Secrets Both books are relevant to, lifestyle entrepreneurs, company owner and online marketers– since they complement each other and offer starting and growing an effective business.

Professional Secrets vs DotCom Secrets.

DotCom Secrets lays out a detailed process to efficiently structure your organization. You get to discover how to deliver your message and interact worth in a manner that makes individuals wish to pay you.

Specialist Secrets provides actionable examples, illustrations, and stories that assist you find your voice, build a loyal fan base and get paid to share messages that will change another person’s life.

Both books are recommended to company owner who wish to end up being more effective in their industries. Entrepreneurs who are built to see opportunities in competition instead of pain.

In Russell’s 3rd and brand name new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting loads of traffic as the title of the book recommends).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is arranged into 5 sections similar to Expert Secrets that outlines the easy marketing processes and how to implement them.

Section One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell started the very first area of DotCom Secrets with “Ladders and Funnels.” He also exposes five (5) marketing secrets. Let’s go over them:

Secret # 1: The Secret Formula

You require to have a complete understanding of where you desire your company. How does this understanding help your customers and clients?

This will assist you to serve them better– instead of searching for out their pain points, how desperate they need options, and what they’re ready to pay.

In the secret formula, 4 easy questions were detailed in a step-by-step order inside the DotCom Secrets book:

Who are your dream customers?

How do you find them?

How do you attract them without being pushy?

What benefit will they get from your service?

You’ll discover answers to these questions and more in the first trick.

Secret #2: The Value Ladder

Value is essential when it pertains to developing a sustainable business. , if there’s no worth, clients and customers will leave.

.

That’s why Russell invested a ton of time to dissect the actions that you require to follow to navigate your dream customer from taking the “bait” (beginning point of your ladder) to where they want to be.

DotCom Secrets Value Ladder

This secret is referred to as “taking them through your value ladder.”

When you effectively structure the value ladder, you’ll not only make more cash, you’ll also provide your consumers with a more customized solution. They’ll enjoy you for this.

Secret # 3: From A Ladder To A Funnel

This trick is where the magic takes place. It’s like an epiphany that changes everything you currently know about growing a profitable organization. You’ll begin with developing out your own sales funnel and the psychology behind a successful funnel.

It exceeds the item you’re selling or how they’re priced. There’s a lot more …

You require to have a complete worth ladder in place. It’s like your foolproof system for making sales on autopilot. You may not have the ability to develop a high-converting sales funnel if you do not have an efficient value adder mapped out.

The sales funnel is very important and has actually changed the method entrepreneurs and services approach sales online.

It works since it takes into consideration the clients’ habits– and moves them through the different steps of your worth ladder up until they’re ready to buy your product– willingly.

Secret # 4: How To Find Your Dream Customers

You have a target audience. You may not know how to determine or serve them. That’s why understanding how to define your target market is necessary.

This secret lays out where your target market (i.e., customers who are ready to purchase your product) are spending the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be armed with the strategies that work to get a consumer to leave whatever they’re doing and have a look at your page.

Every online entrepreneur requires to discover and master these techniques. Russell makes it easy in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Generating traffic to a landing page or website is a continuous struggle for most people. It’s probably the most complicated element of running an effective online business.

Do you actually understand how traffic operates in the internet marketing area? Russell has the responses if you aren’t confident in your traffic generation know-how.

He reveals you the very best kind of traffic that you should focus on and how it can change your service. The kind of traffic consists of:

  • Traffic we control
  • The traffic we don’t control
  • Traffic we own

Section Two: Your Communication Funnel

In this section, Russell digs deeper into the processes involved in building an audience by leveraging more advanced individual branding methods, the tricks to interacting well with your audience that will lead to a sale.

Make certain you do not avoid this area while checking out DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to constructing a attractive and positive character.

Why do you believe guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have enormous followers?

As an entrepreneur, you can’t go wrong when you finally establish an attractive character. When you’re successful at it, it means you can include more qualified clients to your e-mail list and launch an effective product that individuals are prepared and willing to acquire right away.

In creating that attractive character, Russell Brunson specifies the 3 parts you must keep in check, which is split into three (3) categories:

  • The Elements
  • The Identity
  • Stories

DotCom Secrets reveals you how to produce an appealing character utilizing these components and their elements, and determine the very best method to interact your fascinating stories that will get the sales coming in.

Secret # 7: The Soap Opera Sequence

This “secret” comes from the previous part of Dotcom Secrets. It’s everything about developing a bond and a sort of relationship between the Attractive Character and the target audience by means of a traffic source we own. Email.

The Soap Opera Sequence comprises a series of email sequences that help to connect and establish an instantaneous relationship in between you and the individual reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for creating the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his good heart likewise shares the EXACT 5 email design templates that have assisted him to shift into a popular internet and an attractive character online marketer.

Since it capitalizes on giving worth to your customers, the Soap Opera Sequence works. This ‘value’ paired with a tempting open story hooks them the moment they read your first email and they’ll look forward to the next one.

The days of dull email sequences are over. Don’t just delight in soap opera on television, it’s time to anecdotally utilize it in your e-mail messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the trick to keeping your customers delighted to hear from you every day is using the Seinfeld email format.”

So what’s the Seinfeld format all about?

DotCom Secrets Seinfeld Sequence

It’s an email design that develops enjoyment in your readers. It ‘d amuse them and cause them to buy from you.

It leverages the power of storytelling. This time, you’re being innovative in sharing your life and relevant stories occurring with/around you– stories they can quickly connect with. You must be tactical and purposeful about it anyways.

You want to have the ability to lead ideal clients back to your offer. This may look easy but it’s effective!

When you’re sending out Seinfeld emails, Russell likewise supplies great examples and composed templates to speed up the procedure.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area Three: Funnelology

In this section, the strategies and methods for developing high-converting funnels are gone over in detail, as well as and what you truly must do to make your funnel work.

Russell covers the principles of a funnel, phases (and sales funnel stages) and the kind of landing pages to utilize, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we learned the significance of adhering to systems that work. Simply put, there’s no need to transform the wheel.

There’s a possibility that you’re making the above error if you’re an organization owner and you’re struggling to break even.

This is common with business owners who are just starting with their sales funnel. They attempt to re-invent the whole vehicle. What a dreadful path to follow when constructing a service!

The trick here is leveraging on other people who currently have a successful funnel and making your offer to their specific consumers. Watch on the:

  • Demographics
  • Ad copy and copies
  • Traffic sources
  • Offers
  • Landing page

Knowing how to reverse all these components to work for you is a valuable gift for your service. It’s rather simple once you comprehend how the pieces fit.

Secret # 10: Seven Phases Of A Funnel

I’m extremely happy that I read DotCom Secrets a few years ago (and numerous times more because that first time to fully understand and carry out the techniques in my own online company.

It not only opened my eyes to funnels and how to develop them however also the seven stages that an ideal consumer has to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me better concerned terms with this sentence within the DotCom Secrets. It checks out:

The genuine difference in between having a six-, seven-, or perhaps eight-figure organization is whether you comprehend the stages of a funnel and can successfully monetize the points along the line.

I was familiar with that there are levels of traffic temperature level and for that reason, treating them along the exact same funnel process is dangerous.

This secret alone is essential to creating the right kind of page, deal, and traffic that will lead to sales.

When developing a funnel– especially if you want visitors and leads to trust you more, there’s also the pre-framing principle that you require to fully comprehend. Well, who does not want to develop trust already?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets goes beyond the common company suggestions. It goes into the specific landing pages you can develop in the 7 building phases that we’ve talked about earlier.

You get to see the twenty-three of the most efficient foundation for your sales funnels.

DotCom Secrets 23 foundation of a funnel

Smart funnel hackers use these foundation at particular times during these very same four stages of the funnel:

  • Pre-frame bridge
  • Qualifying subscribers
  • Qualifying buyers

Determining hyperactive buyers for your services and items.

Once you’ve comprehended how this works, you can choose which you wish to begin with first and which one to adhere to in your market.

Secret # 12: Frontend Vs. Backend Funnels

Picking the ideal kind of funnels can be a battle even to the advanced marketers. More so, understand the funnels that will be served just to qualified buyers (at the backend).

DotCom Secrets Frontend Vs Backend

This mistake isn’t so obvious– however bypassing it can make a difference in your traffic engagement and sales.

Here Russell describes the process he follows when selecting a funnel to use on the frontend of his value ladders, the funnel he utilizes in the consideration stage (the middle), and those used for the backend deals.

Secret # 13: The Best Bait

I could not include this ‘secret’ when I initially checked out the DotCom Secrets book.

Russell spills it all out in this section and reveals the trick that made all his books sell millions.

Simply by grabbing your free copy of DotCom Secrets and studying the funnel actions, you’ll have a number of “Aha-Moments” that will change your service, specifically if you have a product you’re presently selling online (or even offline).

I suggest if you can order your complimentary copy of DotCom Secrets and study the funnel steps, you’ll understand the secret behind these records.

He stresses the power of words and how utilizing a particular WORD can change your whole business amazingly. That single word can act as bait.

Despite the industry you run in, what you do, what items you use, or the business design, this is the part that a few of the successful entrepreneurs would hide from you.

 

Area Four: Funnels And Scripts

The first time I check out DotCom Secrets, I could not grasp this section because it was unique in its way. I had to check out the book once again to understand the point that Russell was making.

As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, as well as the exact funnel scripts that have actually assisted him to sell countless each of his products.

These are split into the Frontend, Middle and Backend Funnels. Interestingly, you do not have to fight with these parts because there’s a powerful suite of software application you can use to automate whatever– ClickFunnels software.

1. Frontend Funnel: Two-Step– Free Plus Shipping

The Frontend Funnel is essential due to the fact that it reveals what ought to happen once you get your visitors onboard your sales funnel.

You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to construct and can benefit eCommerce online marketers or entrepreneurs who have Free Plus Shipping offers.

The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product ought to be shipped.

On the second page (step-two) of the funnel, the visitor’s charge card info is asked for the shipping and dealing with charge. As soon as the visitor has effectively completed the 2nd page– the One-time-offer is next.

Naturally, you’re not left alone as there are scripts you will use to make this entire 2-step totally free shipping funnel efficient. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the exact same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of setting up this deal is to help breakeven and cover the money you spent on advertising or getting the lead.

DotCom Secrets self liquidating offer

Here, Russell Brunson reveals the useful mechanics involved in this kind of funnel. And he also introduced an unique script called the Star, Story, Solution script which helps to nudge a cold lead towards your items.

You’ll access to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll find how to lure visitors and let them keep paying for a longer time.

But you’re not limited in any way– as there are many methods to use this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The best webinar is the best and also the very first funnel for the middle of your worth ladder. It covers everything about hosting high-converting webinars; how to use live or documented discussions to market your services or products on autopilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re provided with the strategies and scripts that will make the webinar truly “perfect.”.

5. Middle Funnel: Invisible Perfect Webinar.

Unlike the Perfect Webinar, this one is a little bit different. It’s not FREE!. It’s a more advanced webinar discussion where your goal is to get individuals to buy. It’s “invisible”– which suggests there’s no pushy or deceptiveness included.

You’ll likewise access the scripts for this upgraded variation of Perfect Webinar.

6. Middle Funnel: Product Launch.

You use the “Product Launch” funnel particularly for releasing a new item by sharing a series of videos to supply lots of value to your visitors.

Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.

These videos will be persuasive, practical, and entertaining– therefore triggering visitors to act. You’ll discover how to properly structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of selling high-ticket deals using a sophisticated formula and scripts. If you’re a coach or expert, this funnel is what you require to get premium clients.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section 5: ClickFunnels.

This last section is quick however you can discover more by reading my ClickFunnels review.

DotCom Secrets Pros and Cons.

DotCom Secrets is a terrific book if you wish to gain insights, see examples, and check out stories that will inspire you to develop an effective service online or guide you in transitioning from offline to online marketing channels.

So let’s consider the cons and pros rapidly:.

Pros.

DotCom Secrets is complimentary. Get business-building knowledge without paying money.

Enhance your organization’ relevance using the value ladders and sales funnel methods and scripts.

Get tricks to becoming an idea leader in your industry.

Basic techniques that will work for any company model.

Establish and develop relationships connection with your consumers.

Cons.

You may require to have an existing service to gain from DotCom Secrets (although it can definitely benefit you if you’re just beginning along with long as you execute the information).

The book is perfect for services that utilize internet marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

When you get it from the main website, DotCom Secrets is FREE. You just need to pay for shipping/handling– $7.95 if you’re based within the United States or $14.95 for global.

There you have it, the Free Plus Shipping deal we talked about earlier. As you can see, Russell is a master at implementing what he teaches.

If you prefer to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.

DotCom Secrets Free Book.

Thanks to Russell for offering the book free from his website (you simply pay for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a package of actionable strategies and tricks for starting and growing an organization.

You’ll stumble upon a lot of aha moments while going through the areas. More notably, you’re assisted on how to integrate the concept into my own service.

DotCom Secrets is a playbook. You may need to read it multiple times to get the ‘tricks’ into your head and business. But you don’t need to if you have a strong IQ, which I’m sure you do!

All in all, if you’re offering services or products online, I extremely recommend that you get a copy of DotCom Secrets for FREE.

>>Click Here To Get Your Copy Of Dotcom Secrets<<