Dotcom Secrets is a fantastic book if you wish to gain insights, see examples, and check out stories that will inspire you to build a successful company online or guide you in transitioning from offline to online marketing channels.
Let’s think about the cons and pros rapidly:
- DotCom Secrets is totally free. Get it here.
- You will get over the shoulder lessons from an effective extremely affiliate– Russell Brunson.
- The book is a enjoyable and simple read.
- You will get actionable takeaways that you can use to improve your organization instantly.
- It’s not a “how to make money online” book per se.
- You will require to have some knowledge of internet marketing concepts to completely value the book.
Dotcom Secrets is a great resource if you wish to gain from someone who has really earned money online.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to enhance your service instantly.
The only drawback is that it’s not a “how to make money online” book per se– you will need to have some knowledge of internet marketing ideas to totally value it.
But overall, Dotcom Secrets is an important resource for anyone wanting to develop or grow an online company.
So if you’re all set to learn from one of the masters of Sales Funn, be sure to have a look at this book today!
DotCom Secrets Book
It’s one of my favorite service books. You may have to read it numerous times to fully understand it. Or just make it your companion as you go about your online lifestyle organization adventures.
In the introduction of the book, Russell Brunson promised to keep the book evergreen for many years to come. The goal is to make it appropriate to both new and advanced online business owners.
The number of business books do you still find pertinent in this ever-changing world? Despite the fact that marketing methods are constantly changing, the DotCom Secrets book is still extremely appropriate and useful today.
What Is DotCom Secrets?
The DotCom Secrets book offers a step-by-step process for growing a successful service– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first released in 2015, you’ll find that the majority of the techniques that Russell talks about are still effective today.
You’ll get a lots of actionable guidance from the book and if you have plans to offer items online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his precise words:
” In fact, this is a proven playbook for growing your company with reliable list building and sales/conversion techniques, which can be used offline and online.”
This is a transformative and powerful book. If you’re looking to start an organization or scale an existing organization, DotCom Secrets by Russell Brunson is the perfect roadway map.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive strategy that guides you on the best building blocks for your organization. You’ll absolutely get results from reading it.
To be truthful, DotCom Secrets seems like a book for building a sustainable online company only.
But don’t be constrained by that since the actionable marketing methods work for both online and offline services. You’re in safe hands if you run a brick-and-mortar service and want to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can address that question. If you wish to scale a business or begin and follow proven ‘shortcut’ that has been tested by Russell himself, you need to check out the DotCom Secrets book.
It’s altering lives and I’ve personally found it extremely valuable on my entrepreneurial journey (I’ve read it several times). I highly recommend the book.
DotCom Secrets may not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You ought to consider another book.
Although, DotCom Secrets supplies clever insights and strategies to:
Existing company owner: If you have not begun a business at all or have no business concept, the book might not be relevant to you.
Item owners: If you have an existing product already, then you can find out methods to double or even triple your sales.
Positive online marketers: If you’re prepared to take steps that may challenge your concept of company, then you must utilize DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to construct a service that stands the test of time. Because you do not have the skillset, tools, and tricks that have been tested and proven to produce excellent results, you don’t want to fizzle out.
Whether you’re a novice who’s simply getting began or you’re a professional, DotCom Secrets will stroll you through the procedure of beginning and growing a profitable organization.
If you currently have an organization, utilize the secrets in the book to scale to astounding levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and effective book that provides particular, actionable instructions on what you need to do to fail-proof your company, how to draw in clients, and the secrets to significantly increase your sales.
You’re still not limited at all if you fail to check out DotCom Secrets. The only challenge, though, is that you’ll miss the opportunity to rapidly grow your existing business or prosper in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions between Expert Secrets Both books pertain to, way of life entrepreneurs, company owner and online marketers– considering that they complement each other and offer beginning and growing a successful company.
Expert Secrets vs DotCom Secrets.
DotCom Secrets lays out a step-by-step procedure to effectively structure your service. You get to discover how to provide your message and communicate worth in a manner that makes people want to pay you.
Expert Secrets gives actionable examples, illustrations, and stories that help you find your voice, develop a faithful fan base and get paid to share messages that will change somebody else’s life.
Both books are suggested to business owners who wish to become more successful in their markets. Entrepreneurs who are built to see opportunities in competitors instead of pain.
And finally in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream customers (aka getting tons of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 areas much like Expert Secrets that details the simple marketing processes and how to execute them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first section of DotCom Secrets with “Ladders and Funnels.” He likewise exposes 5 (5) marketing secrets. Let’s go over them:
Secret # 1: The Secret Formula
First, you require to have a full understanding of where you want your organization. How does this understanding assist your consumers and clients?
This will help you to serve them much better– instead of looking for out their pain points, how desperate they require services, and what they’re prepared to pay.
In the secret formula, 4 basic questions were detailed in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you discover them?
How do you attract them without being aggressive?
What advantage will they get from your company?
You’ll discover answers to these concerns and more in the first trick.
Secret #2: The Value Ladder
When it comes to developing a sustainable business, worth is key. If there’s no worth, clients and customers will leave.
That’s why Russell invested a lots of time to dissect the steps that you require to follow to browse your dream client from taking the “bait” (starting point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is described as “taking them through your value ladder.”
When you effectively structure the worth ladder, you’ll not only make more cash, you’ll likewise offer your consumers with a more personalized solution. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic happens. It’s like an epiphany that alters whatever you currently know about growing a rewarding company. You’ll get started with constructing out your own sales funnel and the psychology behind a lucrative funnel.
It goes beyond the item you’re selling or how they’re priced. There’s a lot more …
You require to have a total worth ladder in place. It’s like your foolproof system for making sales on autopilot. If you do not have an effective worth adder mapped out, you might not be able to develop a high-converting sales funnel.
The sales funnel is necessary and has actually altered the way business owners and businesses approach sales online.
It works because it takes into consideration the clients’ habits– and moves them through the different steps of your worth ladder until they’re prepared to buy your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target audience. You might not understand how to identify or serve them. That’s why understanding how to specify your target market is very important.
This secret describes where your target audience (i.e., clients who are ready to purchase your product) are investing the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the methods that work to get a customer to leave whatever they’re doing and check out your page.
Every online entrepreneur needs to discover and master these techniques. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a consistent struggle for the majority of people. It’s probably the most overwhelming element of running an effective online service.
Do you actually comprehend how traffic works in the internet marketing space? Russell has the answers if you aren’t confident in your traffic generation know-how.
He shows you the very best kind of traffic that you need to take note of and how it can change your business. The type of traffic consists of:
- Traffic we manage
- The traffic we do not control
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures associated with developing an audience by leveraging more advanced personal branding techniques, the tricks to communicating well with your audience that will lead to a sale.
Make sure you don’t skip this area while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a attractive and positive character.
Why do you think men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have massive fans?
As a business owner, you can’t fail when you lastly develop an attractive character. When you’re successful at it, it suggests you can add more competent consumers to your email list and introduce an effective product that individuals are all set and ready to purchase immediately.
In producing that attractive character, Russell Brunson specifies the three elements you should keep in check, which is divided into 3 (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to develop an appealing character using these components and their aspects, and determine the best way to interact your fascinating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of relationship in between the Attractive Character and the target audience via a traffic source we own. Email.
The Soap Opera Sequence consists of a series of email sequences that help to link and establish an instantaneous relationship in between you and the individual reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart also shares the EXACT five email design templates that have assisted him to shift into a popular web and an appealing character marketer.
Because it capitalizes on offering value to your subscribers, the Soap Opera Sequence works. This ‘worth’ combined with an alluring open story hooks them the minute they read your very first e-mail and they’ll eagerly anticipate the next one.
The days of dull e-mail sequences are over. Don’t just take pleasure in daytime soap on TV, it’s time to anecdotally utilize it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers pleased to hear from you every day is using the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email style that constructs enjoyment in your readers. It ‘d captivate them and trigger them to buy from you.
It leverages the power of storytelling. But this time, you’re being imaginative in sharing your life and pertinent stories taking place with/around you– stories they can quickly connect with. You need to be tactical and purposeful about it anyways.
You want to be able to lead ideal customers back to your offer. This might look simple however it’s powerful nonetheless!
When you’re sending Seinfeld e-mails, Russell also offers good examples and written templates to speed up the process.
Area Three: Funnelology
In this section, the techniques and strategies for developing high-converting funnels are discussed in detail, along with and what you actually need to do to make your funnel work.
Russell covers the fundamentals of a funnel, phases (and sales funnel phases) and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the value of staying with systems that work. To put it simply, there’s no requirement to transform the wheel.
If you’re a business owner and you’re struggling to recover cost, there’s a possibility that you’re making the above mistake.
This is common with business owners who are just starting with their sales funnel. They attempt to re-invent the entire car. What a dreadful path to follow when developing a company!
The trick here is leveraging on other individuals who currently have a successful funnel and making your offer to their precise consumers. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these elements to work for you is a valuable present for your business. Once you understand how the pieces fit, it’s quite easy.
Secret # 10: Seven Phases Of A Funnel
I’m extremely pleased that I read DotCom Secrets a few years ago (and a number of times more since that first time to totally understand and execute the methods in my own online business.
It not only opened my eyes to funnels and how to develop them however likewise the 7 stages that an ideal client needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better concerned terms with this sentence within the DotCom Secrets. It reads:
The genuine distinction in between having a six-, seven-, or perhaps eight-figure company is whether you comprehend the stages of a funnel and can effectively monetize the points along the line.
I got to know that there are levels of traffic temperature level and for that reason, treating them along the very same funnel procedure threatens.
This secret alone is essential to developing the ideal type of page, deal, and traffic that will result in sales.
There’s also the pre-framing principle that you need to totally understand when developing a funnel– particularly if you want visitors and results in trust you more. Well, who does not wish to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the typical business guidance. It enters into the specific landing pages you can develop in the 7 building stages that we’ve gone over earlier.
You get to see the twenty-three of the most efficient foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these building blocks at specific times during these very same four stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Recognizing hyper purchasers for your services and items.
You can decide which you want to start with very first and which one to stick to in your market when you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Picking the best type of funnels can be a struggle even to the more advanced online marketers. More so, comprehend the funnels that will be served only to qualified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– but bypassing it can make a distinction in your traffic engagement and sales.
Here Russell details the process he follows when picking a funnel to use on the frontend of his value ladders, the funnel he utilizes in the factor to consider stage (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I couldn’t contain this ‘secret’ when I first read the DotCom Secrets book.
Russell spills everything out in this area and reveals the secret that made all his books offer millions.
Simply by grabbing your totally free copy of DotCom Secrets and studying the funnel actions, you’ll have several “Aha-Moments” that will change your service, specifically if you have an item you’re presently offering online (and even offline).
I indicate if you can order your complimentary copy of DotCom Secrets and study the funnel steps, you’ll understand the secret behind these records.
He emphasizes the power of words and how utilizing a certain WORD can change your whole company amazingly. That single word can function as bait.
Despite the market you run in, what you do, what products you provide, or the business model, this is the part that some of the successful business owners would conceal from you.
Area Four: Scripts and funnels
The very first time I read DotCom Secrets, I couldn’t understand this area because it was unique in its way. I needed to read the book once again to comprehend the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, as well as the precise funnel scripts that have helped him to sell millions of each of his items.
These are split into the Frontend, Middle and Backend Funnels. Interestingly, you do not need to battle with these parts since there’s a powerful suite of software application you can utilize to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is necessary since it reveals what ought to happen as soon as you get your visitors onboard your sales funnel.
You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to develop and can benefit eCommerce online marketers or entrepreneurs who have Free Plus Shipping deals.
The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product needs to be shipped.
On the second page (step-two) of the funnel, the visitor’s charge card information is requested for the shipping and managing charge. As soon as the visitor has actually effectively submitted the second page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will utilize to make this entire 2-step totally free shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of establishing this deal is to help breakeven and cover the cash you invested in advertising or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the practical mechanics involved in this type of funnel. And he also introduced a distinct script called the Star, Story, Solution script which assists to push a cold lead towards your items.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to entice visitors and let them keep paying for a longer time.
You’re not limited in any way– as there are many methods to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the ideal and likewise the first funnel for the middle of your worth ladder. It covers everything about hosting high-converting webinars; how to utilize live or documented discussions to market your services or products on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the methods and scripts that will make the webinar really “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more sophisticated webinar discussion where your objective is to get people to purchase.
You’ll likewise access the scripts for this upgraded version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel specifically for launching a brand-new product by sharing a series of videos to provide tons of worth to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.
These videos will be convincing, useful, and amusing– consequently triggering visitors to act. You’ll discover how to appropriately structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket offers using an advanced formula and scripts. If you’re a coach or expert, this funnel is what you need to acquire premium clients.
Area 5: ClickFunnels.
This last area is short but you can discover more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you want to gain insights, see examples, and read stories that will inspire you to construct an effective organization online or guide you in transitioning from offline to internet marketing channels.
Let’s think about the cons and pros rapidly:.
DotCom Secrets is totally free. Get business-building knowledge without paying cash.
Improve your company’ importance using the value ladders and sales funnel techniques and scripts.
Get tricks to becoming a thought leader in your market.
Basic methods that will work for any service model.
Build relationships and develop rapport with your customers.
You may require to have an existing company to take advantage of DotCom Secrets (although it can certainly benefit you if you’re just starting out in addition to long as you carry out the details).
The book is perfect for businesses that take advantage of online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the official site, DotCom Secrets is FREE. If you’re based within the United States or $14.95 for international, you only have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping deal we went over earlier. As you can see, Russell is a master at implementing what he teaches.
You can get the paperback format for $14.80 if you choose to purchase DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for providing the book devoid of his site (you simply pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable techniques and secrets for growing a company and starting.
You’ll come across a bunch of aha minutes while going through the areas. More importantly, you’re assisted on how to include the concept into my own company.
DotCom Secrets is a playbook. You may need to read it several times to get the ‘tricks’ into your head and company. But you don’t need to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or items online, I extremely advise that you get a copy of DotCom Secrets for FREE.