Dotcom Secrets is a fantastic book if you want to gain insights, see examples, and read stories that will influence you to construct a successful business online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the pros and cons quickly:
- DotCom Secrets is complimentary. Get it here.
- You will get over the shoulder lessons from a successful super affiliate– Russell Brunson.
- The book is a pleasurable and simple read.
- You will get actionable takeaways that you can utilize to improve your service immediately.
- It’s not a “how to make money online” book per se.
- You will require to have some knowledge of online marketing concepts to completely appreciate the book.
Dotcom Secrets is an excellent resource if you wish to learn from someone who has in fact made money online.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can utilize to enhance your organization instantly.
The only disadvantage is that it’s not a “how to make money online” book per se– you will need to have some knowledge of online marketing ideas to completely value it.
But overall, Dotcom Secrets is a valuable resource for anybody looking to construct or grow an online service.
So if you’re ready to gain from among the masters of Sales Funn, be sure to have a look at this book today!
DotCom Secrets Book
It’s one of my preferred service books. You might have to read it multiple times to completely understand it. Or just make it your buddy as you go about your online lifestyle organization experiences.
In the introduction of the book, Russell Brunson promised to keep the book evergreen for years to come. The goal is to make it pertinent to both brand-new and sophisticated online entrepreneurs.
The number of service books do you still find relevant in this ever-changing world? Although marketing methods are constantly altering, the DotCom Secrets book is still exceptionally appropriate and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book offers a step-by-step procedure for growing a successful company– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first released in 2015, you’ll discover that the majority of the methods that Russell talks about are still reliable today.
You’ll get a lots of actionable guidance from the book and if you have strategies to offer items online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy composed the forward to the DotCom Secrets book. In his specific words:
” In truth, this is a proven playbook for growing your company with efficient list building and sales/conversion approaches, which can be used online and offline.”
This is a transformative and effective book. DotCom Secrets by Russell Brunson is the best road map if you’re seeking to begin a business or scale an existing company.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth plan that guides you on the right foundation for your business. You’ll definitely get results from reading it.
To be sincere, DotCom Secrets seems like a book for constructing a sustainable online organization just.
But do not be constrained by that since the actionable marketing strategies work for both online and offline businesses. You’re in safe hands if you run a brick-and-mortar organization and desire to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can answer that question. If you want to begin or scale an organization and follow tested ‘shortcut’ that has actually been evaluated by Russell himself, you need to read the DotCom Secrets book.
It’s altering lives and I’ve personally found it super valuable on my entrepreneurial journey (I’ve read it a number of times). I highly suggest the book.
DotCom Secrets might not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You must consider another book.
Although, DotCom Secrets supplies smart insights and methods to:
Existing company owner: If you have not started a service at all or have no organization concept, the book might not be relevant to you.
Item owners: If you have an existing item already, then you can discover strategies to double and even triple your sales.
Positive online marketers: If you’re ready to take steps that may challenge your idea of service, then you should utilize DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to build a business that stands the test of time. Because you do not have the skillset, tools, and secrets that have actually been checked and proven to produce excellent results, you don’t want to fizzle out.
Whether you’re a novice who’s just getting began or you’re a professional, DotCom Secrets will stroll you through the process of beginning and growing a profitable organization.
If you currently have a company, use the tricks in the book to scale to unbelievable levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that offers specific, actionable instructions on what you must do to fail-proof your company, how to draw in consumers, and the tricks to considerably enhance your sales.
You’re still not limited at all if you fail to read DotCom Secrets. The only challenge, however, is that you’ll miss out on the opportunity to rapidly grow your existing service or grow in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions in between Expert Secrets Both books are relevant to, lifestyle entrepreneurs, company owner and online marketers– considering that they complement each other and provide for starting and growing a successful business.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets details a step-by-step procedure to effectively structure your business. You get to discover how to deliver your message and communicate value in such a way that makes individuals want to pay you.
Expert Secrets gives actionable examples, illustrations, and stories that assist you find your voice, construct a faithful fan base and make money to share messages that will alter somebody else’s life.
Both books are recommended to business owners who want to end up being more successful in their industries. Business owners who are constructed to see chances in competition instead of discomfort.
And finally in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting lots of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 areas similar to Expert Secrets that outlines the basic marketing processes and how to implement them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the very first section of DotCom Secrets with “Ladders and Funnels.” He likewise reveals five (5) marketing tricks. Let’s go over them:
Secret # 1: The Secret Formula
You need to have a complete understanding of where you desire your organization. How does this understanding assist your clients and customers?
This will help you to serve them better– instead of looking for out their pain points, how desperate they require options, and what they’re willing to pay.
In the secret formula, 4 simple concerns were detailed in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you find them?
How do you attract them without being aggressive?
What advantage will they obtain from your business?
You’ll find answers to these questions and more in the very first secret.
Secret #2: The Value Ladder
When it comes to building a sustainable service, value is essential. If there’s no value, clients and clients will leave.
That’s why Russell invested a lots of time to dissect the actions that you need to follow to browse your dream consumer from taking the “bait” (beginning point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This secret is referred to as “taking them through your value ladder.”
When you successfully structure the value ladder, you’ll not only make more cash, you’ll likewise supply your customers with a more tailored option. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic takes place. It’s like a surprise that alters whatever you currently learn about growing a rewarding organization. You’ll begin with developing out your own sales funnel and the psychology behind a successful funnel.
There’s a lot more …
You need to have a complete value total worth place. You might not be able to build a high-converting sales funnel if you do not have an effective worth adder mapped out.
The sales funnel is necessary and has changed the method entrepreneurs and companies approach sales online.
It works because it takes into account the clients’ habits– and moves them through the various actions of your worth ladder until they’re ready to purchase your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target audience. Unfortunately, you might not know how to identify or serve them. That’s why understanding how to define your target market is very important.
This secret lays out where your target audience (i.e., clients who are ready to buy your item) are spending most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the strategies that work to get a customer to leave whatever they’re doing and take a look at your page.
Every online business owner requires to learn and master these strategies. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or site is a consistent struggle for most people. It’s probably the most complicated element of running a successful online service.
Do you actually understand how traffic operates in the internet marketing area? Russell has the responses if you aren’t confident in your traffic generation proficiency.
He shows you the very best kind of traffic that you ought to focus on and how it can transform your business. The kind of traffic includes:
- Traffic we manage
- The traffic we do not control
- Traffic we own
Area Two: Your Communication Funnel
In this section, Russell digs deeper into the processes involved in developing an audience by leveraging more advanced individual branding strategies, the secrets to communicating well with your audience that will result in a sale.
Ensure you do not skip this area while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a positive and appealing character.
Why do you believe people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have huge followers?
As a company owner, you can’t fail when you finally establish an attractive character. When you’re effective at it, it implies you can add more certified customers to your e-mail list and release an effective product that people are ready and prepared to purchase right away.
In developing that appealing character, Russell Brunson specifies the 3 components you must keep in check, which is split into three (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to develop an attractive character utilizing these elements and their components, and determine the very best method to communicate your fascinating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about developing a bond and a sort of relationship in between the Attractive Character and the target market through a traffic source we own. Email.
The Soap Opera Sequence comprises a series of e-mail series that help to link and establish an immediate relationship between you and the person reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart also shares the EXACT 5 e-mail design templates that have actually assisted him to transition into an Attractive Character and a sought-after internet marketer.
Due to the fact that it capitalizes on providing worth to your customers, the Soap Opera Sequence works. This ‘value’ combined with an irresistible open story hooks them the moment they read your very first e-mail and they’ll anticipate the next one.
The days of boring email series are over. Do not simply take pleasure in soap opera on TV, it’s time to anecdotally utilize it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your customers happy to hear from you every day is utilizing the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email style that constructs enjoyment in your readers. It ‘d entertain them and trigger them to purchase from you.
It leverages the power of storytelling. But this time, you’re being imaginative in sharing your life and appropriate stories taking place with/around you– stories they can easily connect with. You need to be purposeful and tactical about it anyways.
You wish to have the ability to lead perfect clients back to your deal. This may look easy but it’s powerful however!
When you’re sending Seinfeld e-mails, Russell also supplies good examples and written templates to speed up the procedure.
Section Three: Funnelology
In this area, the techniques and methods for building high-converting funnels are gone over in detail, as well as and what you truly ought to do to make your funnel work.
Russell covers the basics of a funnel, stages (and sales funnel stages) and the kind of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the importance of staying with systems that work. To put it simply, there’s no requirement to reinvent the wheel.
There’s a chance that you’re making the above mistake if you’re a business owner and you’re having a hard time to break even.
This is common with entrepreneurs who are just beginning with their sales funnel. They try to re-invent the entire automobile. What a terrible path to follow when constructing a company!
The secret here is leveraging on other people who currently have an effective funnel and making your deal to their exact clients. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these components to work for you is a valuable present for your service. Once you understand how the pieces fit, it’s rather simple.
Secret # 10: Seven Phases Of A Funnel
I’m really delighted that I read DotCom Secrets a couple of years ago (and a number of times more because that very first time to totally understand and carry out the strategies in my own online business.
It not only opened my eyes to funnels and how to develop them but likewise the 7 phases that a perfect customer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better come to terms with this sentence within the DotCom Secrets. It checks out:
The genuine difference in between having a six-, seven-, and even eight-figure company is whether you comprehend the phases of a funnel and can effectively monetize the points along the line.
I learnt more about that there are levels of traffic temperature and therefore, treating them along the same funnel procedure is dangerous.
This trick alone is basic to producing the best kind of page, deal, and traffic that will cause sales.
There’s likewise the pre-framing idea that you need to fully understand when creating a funnel– specifically if you want visitors and results in trust you more. Well, who doesn’t want to develop trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the common business advice. It enters into the particular landing pages you can create in the 7 building stages that we’ve gone over earlier.
You get to see the twenty-three of the most efficient building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers utilize these building blocks at specific times throughout these exact same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying purchasers
Recognizing hyper purchasers for your product or services.
You can decide which you desire to begin with very first and which one to stick to in your market once you’ve comprehended how this works.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the right kind of funnels can be a struggle even to the advanced marketers. More so, understand the funnels that will be served just to qualified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so apparent– however bypassing it can make a distinction in your traffic engagement and sales.
Here Russell outlines the process he follows when picking a funnel to utilize on the frontend of his value ladders, the funnel he uses in the consideration phase (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I couldn’t contain this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills all of it out in this section and exposes the trick that made all his books offer millions.
Simply by getting your complimentary copy of DotCom Secrets and studying the funnel steps, you’ll have several “Aha-Moments” that will alter your organization, particularly if you have a product you’re presently selling online (or perhaps offline).
I suggest if you can purchase your free copy of DotCom Secrets and study the funnel steps, you’ll understand the secret behind these records.
He stresses the power of words and how utilizing a specific WORD can change your whole service amazingly. That single word can act as bait.
Regardless of the industry you operate in, what you do, what products you provide, or business model, this is the part that some of the effective entrepreneurs would conceal from you.
Area Four: Scripts and funnels
The first time I check out DotCom Secrets, I couldn’t comprehend this area because it was special in its method. I had to read the book again to comprehend the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, as well as the precise funnel scripts that have helped him to sell millions of each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Remarkably, you do not need to fight with these parts because there’s an effective suite of software you can utilize to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is essential due to the fact that it shows what should happen once you get your visitors onboard your sales funnel.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to construct and can benefit eCommerce business owners or marketers who have Shipping plus complimentary offers.
The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product should be delivered.
On the 2nd page (step-two) of the funnel, the visitor’s charge card information is requested for the shipping and dealing with charge. When the visitor has successfully filled out the 2nd page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will use to make this whole 2-step free shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of setting up this deal is to assist breakeven and cover the cash you invested in advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson reveals the useful mechanics involved in this kind of funnel. And he likewise presented a distinct script called the Star, Story, Solution script which assists to nudge a cold lead towards your products.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to entice visitors and let them keep spending for a longer time.
You’re not limited in any method– as there are lots of methods to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the perfect and likewise the very first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to utilize live or taped presentations to market your service or products on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the techniques and scripts that will make the webinar genuinely “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more advanced webinar discussion where your goal is to get people to purchase.
You’ll likewise access the scripts for this upgraded version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel specifically for launching a new product by sharing a series of videos to provide lots of value to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.
These videos will be persuasive, helpful, and entertaining– consequently triggering visitors to take actions. You’ll find how to correctly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket offers utilizing an advanced formula and scripts. If you’re a coach or specialist, this funnel is what you require to get premium clients.
Area 5: ClickFunnels.
This last area is quick but you can learn more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is an excellent book if you want to acquire insights, see examples, and read stories that will inspire you to build an effective service online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the benefits and drawbacks quickly:.
DotCom Secrets is free. Get business-building understanding without paying cash.
Enhance your company’ importance using the worth ladders and sales funnel methods and scripts.
Get secrets to ending up being an idea leader in your industry.
Easy techniques that will work for any company model.
Establish and build relationships rapport with your clients.
You might need to have an existing business to take advantage of DotCom Secrets (although it can certainly benefit you if you’re simply starting out as well as long as you carry out the details).
The book is perfect for services that take advantage of online marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the official website. You just have to spend for shipping/handling– $7.95 if you’re based within the US or $14.95 for international.
There you have it, the Free Plus Shipping deal we talked about earlier. As you can see, Russell is a master at implementing what he teaches.
You can get the paperback format for $14.80 if you prefer to purchase DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for providing the book free from his site (you simply pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable strategies and secrets for starting and growing a company.
You’ll come across a bunch of aha minutes while going through the sections. More significantly, you’re directed on how to integrate the principle into my own organization.
DotCom Secrets is a playbook. You might have to read it several times to get the ‘tricks’ into your head and service. However you don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling service or products online, I highly suggest that you get a copy of DotCom Secrets totally free.