Dotcom Secrets is a great book if you wish to get insights, see examples, and read stories that will inspire you to develop a successful organization online or guide you in transitioning from offline to online marketing channels.
Let’s think about the cons and pros quickly:
- DotCom Secrets is totally free. Get it here.
- You will overcome the shoulder lessons from an effective super affiliate– Russell Brunson.
- The book is a simple and enjoyable read.
- You will get actionable takeaways that you can utilize to enhance your company immediately.
- It’s not a “how to generate income online” book per se.
- You will need to have some understanding of online marketing ideas to completely appreciate the book.
If you desire to find out from somebody who has actually made money online, Dotcom Secrets is a terrific resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to improve your company immediately.
The only drawback is that it’s not a “how to make money online” book per se– you will require to have some knowledge of internet marketing principles to completely appreciate it.
But in general, Dotcom Secrets is an important resource for anybody looking to construct or grow an online service.
So if you’re all set to learn from among the masters of Sales Funn, make certain to check out this book today!
DotCom Secrets Book
It’s one of my preferred company books. You may need to read it several times to completely grasp it. Or simply make it your companion as you tackle your online way of life business experiences.
In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for years to come. The objective is to make it pertinent to both brand-new and advanced online entrepreneurs.
The number of organization books do you still discover relevant in this ever-changing world? Although marketing strategies are continuously changing, the DotCom Secrets book is still extremely pertinent and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book provides a detailed process for growing an effective organization– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first published in 2015, you’ll discover that most of the methods that Russell talks about are still reliable today.
You’ll get a ton of actionable guidance from the book and if you have plans to offer items online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his specific words:
” In fact, this is a proven playbook for growing your company with efficient list building and sales/conversion methods, which can be utilized online and offline.”
This is a effective and transformative book. DotCom Secrets by Russell Brunson is the perfect plan if you’re seeking to begin a business or scale an existing company.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive strategy that guides you on the ideal foundation for your organization. You’ll absolutely get arise from reading it.
To be sincere, DotCom Secrets sounds like a book for constructing a sustainable online organization only.
But don’t be constrained by that because the actionable marketing methods work for both online and offline organizations. You’re in safe hands if you run a brick-and-mortar service and want to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can answer that question. If you want to begin or scale an organization and follow proven ‘faster way’ that has actually been checked by Russell himself, you must read the DotCom Secrets book.
It’s altering lives and I’ve personally found it very important on my entrepreneurial journey (I’ve read it several times). I extremely recommend the book.
If you ‘d rather play cool and attempt to figure it out by yourself, then DotCom Secrets might not be worth your read. You should think about another book.
DotCom Secrets provides smart insights and strategies to:
Existing business owners: If you have not begun a service at all or have no company concept, the book may not pertain to you.
Product owners: If you have an existing item currently, then you can find out methods to double or perhaps triple your sales.
Positive online marketers: If you’re willing to take actions that might challenge your concept of business, then you need to utilize DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to develop a company that stands the test of time. You do not want to fizzle out due to the fact that you lack the skillset, tools, and secrets that have actually been checked and shown to produce fantastic results.
Whether you’re a newbie who’s just getting started or you’re a specialist, DotCom Secrets will walk you through the procedure of beginning and growing a rewarding organization.
If you currently have a company, utilize the secrets in the book to scale to amazing levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and powerful book that supplies specific, actionable directions on what you must do to fail-proof your company, how to bring in consumers, and the secrets to significantly enhance your sales.
If you fail to read DotCom Secrets, you’re still not limited at all. The only challenge, however, is that you’ll miss the opportunity to quickly grow your existing service or grow in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books are relevant to, way of life business owners, company owner and online marketers– since they match each other and offer starting and growing a successful service.
Professional Secrets vs DotCom Secrets.
DotCom Secrets outlines a step-by-step procedure to successfully structure your business. You get to find out how to provide your message and interact value in such a way that makes individuals wish to pay you.
Specialist Secrets provides actionable examples, illustrations, and stories that assist you discover your voice, construct a devoted fan base and get paid to share messages that will change another person’s life.
Both books are recommended to entrepreneur who wish to end up being more effective in their industries. Business owners who are developed to see chances in competitors instead of pain.
In Russell’s third and brand brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting tons of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 sections just like Expert Secrets that details the basic marketing procedures and how to implement them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the very first area of DotCom Secrets with “Ladders and Funnels.” He likewise exposes five (5) marketing secrets. Let’s review them:
Secret # 1: The Secret Formula
Initially, you need to have a full understanding of where you want your service. How does this understanding assist your clients and clients?
This will help you to serve them better– instead of looking for out their discomfort points, how desperate they need solutions, and what they’re ready to pay.
In the secret formula, 4 basic questions were laid out in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being aggressive?
What advantage will they obtain from your service?
You’ll discover answers to these questions and more in the very first trick.
Secret #2: The Value Ladder
When it comes to constructing a sustainable organization, worth is essential. , if there’s no value, clients and customers will leaveCustomers
That’s why Russell invested a ton of time to dissect the steps that you require to follow to browse your dream consumer from taking the “bait” (starting point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your value ladder.”
When you successfully structure the value ladder, you’ll not just make more cash, you’ll also offer your customers with a more personalized service. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic happens. It’s like a surprise that changes whatever you already understand about growing a rewarding business. You’ll start with developing out your own sales funnel and the psychology behind a lucrative funnel.
There’s a lot more …
You need to require a complete value total in place. You may not be able to develop a high-converting sales funnel if you don’t have an efficient value adder mapped out.
The sales funnel is necessary and has actually changed the method entrepreneurs and services approach sales online.
It works since it considers the customers’ habits– and moves them through the various steps of your worth ladder till they’re all set to purchase your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target audience. Unfortunately, you might not know how to identify or serve them. That’s why understanding how to define your target audience is necessary.
This secret lays out where your target audience (i.e., clients who are ready to purchase your item) are investing the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the methods that work to get a client to leave whatever they’re doing and check out your page.
Every online business owner requires to find out and master these techniques. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or website is a consistent struggle for most people. It’s probably the most complicated aspect of running a successful online organization.
Do you really understand how traffic works in the online marketing area? If you aren’t positive in your traffic generation proficiency, Russell has the responses.
He reveals you the best kind of traffic that you must pay attention to and how it can change your service. The type of traffic includes:
- Traffic we control
- The traffic we do not control
- Traffic we own
Area Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures associated with developing an audience by leveraging advanced individual branding tactics, the tricks to communicating well with your audience that will result in a sale.
Make sure you don’t skip this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a positive and attractive character.
Why do you believe men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have massive followers?
As a business owner, you can’t fail when you lastly develop an attractive character. When you’re successful at it, it suggests you can add more competent consumers to your e-mail list and introduce a successful product that people are prepared and willing to purchase right now.
In developing that appealing character, Russell Brunson specifies the three elements you need to keep in check, which is split into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets reveals you how to develop an appealing character utilizing these components and their elements, and recognize the best method to interact your captivating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about developing a bond and a sort of relationship between the Attractive Character and the target market through a traffic source we own. Email.
The Soap Opera Sequence makes up a series of e-mail sequences that assist to link and establish an instantaneous relationship between you and the person reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart likewise shares the EXACT five email templates that have actually assisted him to shift into a desired internet and an attractive character online marketer.
The Soap Opera Sequence works because it capitalizes on giving value to your customers. This ‘worth’ paired with a tempting open story hooks them the moment they read your very first e-mail and they’ll anticipate the next one.
The days of uninteresting e-mail series are over. Do not simply delight in daytime soap on television, it’s time to anecdotally utilize it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your customers delighted to hear from you every day is using the Seinfeld e-mail format.”
So what’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail style that develops excitement in your readers. It ‘d entertain them and trigger them to purchase from you.
It leverages the power of storytelling. This time, you’re being creative in sharing your life and pertinent stories occurring with/around you– stories they can easily connect with. You must be tactical and purposeful about it anyways.
You want to have the ability to lead perfect customers back to your offer. This may look simple however it’s effective nevertheless!
Russell also supplies fine examples and written design templates to accelerate the process when you’re sending out Seinfeld e-mails.
Section Three: Funnelology
In this section, the strategies and tactics for constructing high-converting funnels are discussed in detail, as well as and what you actually should do to make your funnel work.
Russell covers the basics of a funnel, phases (and sales funnel phases) and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the importance of sticking to systems that work. In other words, there’s no need to reinvent the wheel.
There’s an opportunity that you’re making the above mistake if you’re a service owner and you’re having a hard time to break even.
This prevails with business owners who are simply starting with their sales funnel. They attempt to re-invent the entire car. When constructing a company, what a horrible course to follow!
The trick here is leveraging on other individuals who currently have a successful funnel and making your deal to their precise consumers. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these aspects to work for you is a valuable present for your organization. It’s quite simple once you comprehend how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m extremely thankful that I read DotCom Secrets a couple of years ago (and a number of times more since that first time to fully understand and execute the techniques in my own online business.
It not just opened my eyes to funnels and how to build them but likewise the 7 stages that a perfect consumer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better concerned terms with this sentence within the DotCom Secrets. It checks out:
The real distinction in between having a six-, 7-, and even eight-figure service is whether you understand the stages of a funnel and can effectively generate income from the points along the line.
I was familiar with that there are levels of traffic temperature and for that reason, treating them along the same funnel process is dangerous.
This trick alone is basic to creating the ideal kind of page, offer, and traffic that will result in sales.
There’s likewise the pre-framing concept that you require to fully understand when developing a funnel– specifically if you desire visitors and causes trust you more. Well, who doesn’t want to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the normal company guidance. It enters into the specific landing pages you can create in the 7 building phases that we’ve talked about previously.
You get to see the twenty-three of the most reliable foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these building blocks at particular times throughout these very same four stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying purchasers
Determining hyper purchasers for your services and products.
You can decide which you desire to start with very first and which one to stick to in your market as soon as you’ve comprehended how this works.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the right kind of funnels can be a struggle even to the advanced marketers. More so, comprehend the funnels that will be served just to qualified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so apparent– however bypassing it can make a difference in your traffic engagement and sales.
Here Russell lays out the procedure he follows when selecting a funnel to use on the frontend of his worth ladders, the funnel he uses in the factor to consider phase (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I first read the DotCom Secrets book.
Russell spills all of it out in this area and exposes the secret that made all his books offer millions.
Just by grabbing your complimentary copy of DotCom Secrets and studying the funnel actions, you’ll have a number of “Aha-Moments” that will alter your service, particularly if you have an item you’re presently offering online (or even offline).
I mean if you can order your free copy of DotCom Secrets and study the funnel actions, you’ll understand the secret behind these records.
He highlights the power of words and how utilizing a specific WORD can change your whole organization magically. That single word can act as bait.
No matter the market you operate in, what you do, what items you use, or business model, this is the part that some of the successful entrepreneurs would hide from you.
Area Four: Funnels And Scripts
The very first time I check out DotCom Secrets, I could not understand this section because it was special in its method. I needed to read the book once again to understand the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, as well as the exact funnel scripts that have actually assisted him to offer millions of each of his items.
These are divided into the Frontend, Middle and Backend Funnels. Surprisingly, you don’t need to struggle with these parts since there’s an effective suite of software application you can use to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Due to the fact that it shows what need to happen when you get your visitors onboard your sales funnel, the Frontend Funnel is essential.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to construct and can benefit eCommerce business owners or marketers who have Free Plus Shipping deals.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item ought to be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s credit card info is requested for the shipping and handling charge. As soon as the visitor has actually effectively completed the 2nd page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will utilize to make this whole 2-step free shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of establishing this deal is to assist breakeven and cover the cash you invested in marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson shows the useful mechanics involved in this type of funnel. And he also introduced an unique script called the Star, Story, Solution script which assists to push a cold lead towards your items.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to attract visitors and let them keep paying for a longer time.
But you’re not restricted in any way– as there are numerous ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the ideal and likewise the very first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to use live or documented presentations to market your product and services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the strategies and scripts that will make the webinar genuinely “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little bit different. It’s not FREE!. It’s a more advanced webinar presentation where your objective is to get people to purchase. But it’s “invisible”– which indicates there’s no aggressive or deceptiveness involved.
You’ll likewise access the scripts for this upgraded version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel specifically for launching a new item by sharing a series of videos to offer lots of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.
These videos will be persuasive, useful, and entertaining– thereby causing visitors to act. You’ll find how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket deals utilizing a sophisticated formula and scripts. If you’re a coach or consultant, this funnel is what you require to obtain premium clients.
Section 5: ClickFunnels.
This last section is short but you can discover more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is a terrific book if you want to get insights, see examples, and check out stories that will motivate you to construct a successful organization online or guide you in transitioning from offline to online marketing channels.
Let’s consider the pros and cons quickly:.
DotCom Secrets is complimentary. Get business-building understanding without paying money.
Improve your service’ relevance using the value ladders and sales funnel methods and scripts.
Get secrets to becoming a thought leader in your industry.
Easy methods that will work for any organization model.
Establish and develop relationships relationship with your clients.
You may need to have an existing business to benefit from DotCom Secrets (although it can definitely benefit you if you’re simply starting in addition to long as you execute the details).
The book is perfect for businesses that leverage online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main site, DotCom Secrets is FREE. You only need to spend for shipping/handling– $7.95 if you’re based within the United States or $14.95 for global.
There you have it, the Free Plus Shipping offer we went over earlier. As you can see, Russell is a master at implementing what he teaches.
You can get the paperback format for $14.80 if you choose to purchase DotCom Secrets from Amazon. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for offering the book devoid of his website (you simply spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable methods and tricks for growing a company and beginning.
You’ll stumble upon a bunch of aha minutes while going through the areas. More notably, you’re guided on how to incorporate the concept into my own organization.
DotCom Secrets is a playbook. You may need to read it multiple times to get the ‘tricks’ into your head and organization. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling product and services online, I extremely recommend that you get a copy of DotCom Secrets free of charge.