Russell Brunson Tim Ferris

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is a terrific book if you wish to acquire insights, see examples, and read stories that will influence you to construct an effective organization online or guide you in transitioning from offline to online marketing channels.

So let’s consider the pros and cons rapidly:

Pros:

  • DotCom Secrets is free. Get it here.
  • You will overcome the shoulder lessons from an effective extremely affiliate– Russell Brunson.
  • The book is a satisfying and simple read.
  • You will get actionable takeaways that you can utilize to enhance your business right away.

Cons:

  • It’s not a “how to earn money online” book per se.
  • You will need to have some knowledge of online marketing principles to totally value the book.

If you desire to learn from somebody who has actually made money online, Dotcom Secrets is a terrific resource.

Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll come away from reading this book with actionable takeaways that you can utilize to improve your service instantly.

The only downside is that it’s not a “how to make money online” book per se– you will require to have some knowledge of online marketing ideas to totally appreciate it.

However overall, Dotcom Secrets is an important resource for anyone aiming to develop or grow an online organization.

If you’re all set to discover from one of the masters of Sales Funn, be sure to examine out this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my preferred company books. You might need to read it numerous times to fully grasp it. Or simply make it your companion as you go about your online way of life company adventures.

In the intro of the book, Russell Brunson guaranteed to keep the book evergreen for several years to come. The objective is to make it relevant to both brand-new and innovative online entrepreneurs.

How many company books do you still discover pertinent in this ever-changing world? Despite the fact that marketing strategies are continuously changing, the DotCom Secrets book is still exceptionally appropriate and useful today.

What Is DotCom Secrets?

The DotCom Secrets book offers a step-by-step procedure for growing an effective business– whether online or offline.

DotCom Secrets Review

Although DotCom Secrets was first released in 2015, you’ll find that the majority of the techniques that Russell discuss are still reliable today.

You’ll get a lots of actionable suggestions from the book and if you have plans to offer items online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a recommendation.

Dan Kennedy composed the forward to the DotCom Secrets book. In his specific words:

” In truth, this is a tested playbook for growing your company with effective lead generation and sales/conversion approaches, which can be utilized offline and online.”

This is a powerful and transformative book. DotCom Secrets by Russell Brunson is the ideal plan if you’re looking to start an organization or scale an existing company.

Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the ideal foundation for your service. You’ll definitely get results from reading it.

To be honest, DotCom Secrets seems like a book for building a sustainable online business just.

But don’t be constrained by that since the actionable marketing techniques work for both online and offline businesses. So you’re in safe hands if you run a brick-and-mortar organization and wish to shift to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, only you can address that question. If you wish to begin or scale a business and follow proven ‘faster way’ that has been checked by Russell himself, you need to read the DotCom Secrets book.

It’s altering lives and I’ve personally discovered it extremely valuable on my entrepreneurial journey (I’ve read it several times). I extremely suggest the book.

DotCom Secrets may not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You need to consider another book.

Although, DotCom Secrets supplies smart insights and techniques to:

Existing business owners: If you have not started a company at all or have no company concept, the book may not pertain to you.

Product owners: If you have an existing product currently, then you can learn methods to double or perhaps triple your sales.

Confident online marketers: If you’re willing to take steps that may challenge your concept of service, then you must utilize DotCom Secrets as a referral.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You wish to build a business that stands the test of time. You don’t wish to blow over since you lack the skillset, tools, and secrets that have been tested and shown to produce terrific outcomes.

So whether you’re a newbie who’s just starting or you’re a professional, DotCom Secrets will walk you through the process of starting and growing a successful organization.

If you currently have a business, use the tricks in the book to scale to unbelievable levels? Aside from making money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a trusted and effective book that provides specific, actionable directions on what you should do to fail-proof your organization, how to bring in clients, and the tricks to substantially enhance your sales.

If you stop working to check out DotCom Secrets, you’re still not limited at all. The only challenge, though, is that you’ll miss the chance to quickly grow your existing company or flourish in a competitive market.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some differences between Expert Secrets Both books relate to, lifestyle entrepreneurs, company owner and online marketers– given that they match each other and offer starting and growing a successful service.

Specialist Secrets vs DotCom Secrets.

DotCom Secrets describes a detailed procedure to successfully structure your business. You get to discover how to provide your message and interact value in a manner that makes people want to pay you.

Specialist Secrets offers actionable examples, illustrations, and stories that assist you discover your voice, develop a faithful fan base and make money to share messages that will change another person’s life.

Both books are advised to entrepreneur who wish to end up being more effective in their markets. Entrepreneurs who are constructed to see chances in competitors instead of discomfort.

And finally in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream consumers (aka getting tons of traffic as the title of the book suggests).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is organized into 5 sections similar to Expert Secrets that lays out the basic marketing procedures and how to implement them.

Section One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell began the very first area of DotCom Secrets with “Ladders and Funnels.” He likewise exposes 5 (5) marketing tricks. Let’s discuss them:

Secret # 1: The Secret Formula

You require to have a full understanding of where you desire your business. How does this understanding assist your consumers and clients?

This will assist you to serve them much better– instead of trying to find out their pain points, how desperate they need solutions, and what they’re prepared to pay.

In the secret formula, four easy concerns were outlined in a detailed order inside the DotCom Secrets book:

Who are your dream customers?

How do you find them?

How do you attract them without being pushy?

What advantage will they get from your company?

You’ll find answers to these concerns and more in the very first secret.

Secret #2: The Value Ladder

When it comes to building a sustainable business, value is essential. , if there’s no value, customers clients clients customers leave.

.

That’s why Russell invested a ton of time to dissect the actions that you need to follow to browse your dream customer from taking the “bait” (beginning point of your ladder) to where they wish to be.

DotCom Secrets Value Ladder

This secret is referred to as “taking them through your worth ladder.”

When you effectively structure the worth ladder, you’ll not just make more money, you’ll likewise provide your customers with a more customized solution. They’ll enjoy you for this.

Secret # 3: From A Ladder To A Funnel

This secret is where the magic takes place. It’s like an epiphany that alters everything you currently learn about growing a rewarding organization. You’ll get going with developing out your own sales funnel and the psychology behind a profitable funnel.

It goes beyond the item you’re selling or how they’re priced. There’s a lot more …

You require to have a complete value ladder in place. It’s like your foolproof system for making sales on auto-pilot. If you do not have a reliable value adder mapped out, you might not be able to develop a high-converting sales funnel.

The sales funnel is important and has altered the method entrepreneurs and organizations approach sales online.

It works since it takes into consideration the customers’ behaviors– and moves them through the different actions of your value ladder till they’re ready to purchase your product– voluntarily.

Secret # 4: How To Find Your Dream Customers

You have a target audience. Regrettably, you may not know how to identify or serve them. That’s why understanding how to specify your target audience is essential.

This secret outlines where your target audience (i.e., clients who are ready to purchase your product) are investing most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be equipped with the techniques that work to get a consumer to leave whatever they’re doing and take a look at your page.

Every online entrepreneur requires to find out and master these methods. Russell makes it easy in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Getting traffic to a landing page or site is a continuous battle for the majority of people. It’s perhaps the most daunting aspect of running an effective online business.

Do you really understand how traffic operates in the online marketing space? If you aren’t confident in your traffic generation knowledge, Russell has the responses.

He reveals you the very best kind of traffic that you must focus on and how it can change your service. The kind of traffic includes:

  • Traffic we control
  • The traffic we don’t control
  • Traffic we own

Section Two: Your Communication Funnel

In this area, Russell digs deeper into the procedures associated with developing an audience by leveraging more advanced individual branding tactics, the secrets to communicating well with your audience that will lead to a sale.

Make certain you don’t skip this area while reading DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to constructing a confident and appealing character.

Why do you believe people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have huge followers?

As a company owner, you can’t fail when you lastly develop an appealing character. When you’re successful at it, it suggests you can add more qualified clients to your e-mail list and release an effective item that people are ready and willing to purchase immediately.

In producing that appealing character, Russell Brunson specifies the three components you should keep in check, which is split into three (3) classifications:

  • The Elements
  • The Identity
  • Storylines

DotCom Secrets shows you how to create an attractive character utilizing these parts and their aspects, and determine the best way to interact your fascinating stories that will get the sales being available in.

Secret # 7: The Soap Opera Sequence

This “secret” comes from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of relationship in between the Attractive Character and the target market by means of a traffic source we own. Email.

The Soap Opera Sequence consists of a series of email series that assist to connect and establish an immediate relationship in between you and the person reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for creating the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his good heart likewise shares the EXACT five email templates that have assisted him to transition into an Attractive Character and a popular web marketer.

Due to the fact that it capitalizes on providing value to your customers, the Soap Opera Sequence works. This ‘value’ combined with a tempting open storyline hooks them the moment they read your first email and they’ll eagerly anticipate the next one.

The days of boring e-mail sequences are over. Do not simply enjoy soap opera on TV, it’s time to anecdotally utilize it in your e-mail messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the secret to keeping your subscribers delighted to hear from you every day is utilizing the Seinfeld e-mail format.”

What’s the Seinfeld format all about?

DotCom Secrets Seinfeld Sequence

It’s an e-mail style that builds excitement in your readers. It ‘d entertain them and cause them to purchase from you.

It leverages the power of storytelling. This time, you’re being innovative in sharing your life and appropriate stories occurring with/around you– stories they can easily connect with. You should be purposeful and strategic about it anyways.

You want to have the ability to lead perfect consumers back to your offer. This may look basic but it’s powerful!

Russell likewise provides good examples and composed design templates to speed up the procedure when you’re sending out Seinfeld emails.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section Three: Funnelology

In this section, the methods and techniques for building high-converting funnels are talked about in detail, along with and what you actually should do to make your funnel work.

Russell covers the fundamentals of a funnel, phases (and sales funnel phases) and the kind of landing pages to use, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we learned the importance of adhering to systems that work. To put it simply, there’s no requirement to transform the wheel.

If you’re a company owner and you’re struggling to recover cost, there’s a possibility that you’re making the above mistake.

This is common with entrepreneurs who are simply beginning with their sales funnel. They attempt to re-invent the entire vehicle. When developing an organization, what an awful path to follow!

The trick here is leveraging on other people who already have a successful funnel and making your deal to their precise clients. Keep an eye on the:

  • Demographics
  • Advertisement copy and copies
  • Traffic sources
  • Offers
  • Landing page

Knowing how to reverse all these elements to work for you is a priceless gift for your service. It’s quite simple once you comprehend how the pieces fit.

Secret # 10: Seven Phases Of A Funnel

I’m very happy that I read DotCom Secrets a few years ago (and a number of times more because that first time to totally comprehend and carry out the techniques in my own online organization.

It not just opened my eyes to funnels and how to construct them but likewise the 7 phases that a perfect consumer needs to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me better concerned terms with this sentence within the DotCom Secrets. It reads:

The real distinction between having a six-, 7-, or perhaps eight-figure organization is whether you understand the stages of a funnel and can effectively generate income from the points along the line.

I was familiar with that there are levels of traffic temperature and for that reason, treating them along the same funnel process threatens.

This secret alone is basic to producing the right kind of page, deal, and traffic that will cause sales.

There’s also the pre-framing principle that you require to completely comprehend when creating a funnel– particularly if you desire visitors and results in trust you more. Well, who does not want to develop trust currently?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets surpasses the common business recommendations. It enters into the particular landing pages you can develop in the 7 building stages that we’ve gone over earlier.

You get to see the twenty-three of the most effective foundation for your sales funnels.

DotCom Secrets 23 building blocks of a funnel

Smart funnel hackers utilize these building blocks at specific times throughout these very same four phases of the funnel:

  • Pre-frame bridge
  • Qualifying customers
  • Qualifying purchasers

Recognizing hyper purchasers for your services and items.

Once you’ve understood how this works, you can decide which you wish to start with very first and which one to stay with in your market.

Secret # 12: Frontend Vs. Backend Funnels

Picking the best type of funnels can be a struggle even to the advanced online marketers. More so, comprehend the funnels that will be served only to qualified purchasers (at the backend).

DotCom Secrets Frontend Vs Backend

This error isn’t so obvious– however bypassing it can make a distinction in your traffic engagement and sales.

Here Russell describes the process he follows when choosing a funnel to use on the frontend of his value ladders, the funnel he uses in the factor to consider phase (the middle), and those used for the backend deals.

Secret # 13: The Best Bait

I could not contain this ‘secret’ when I initially read the DotCom Secrets book.

Russell spills all of it out in this area and reveals the trick that made all his books offer millions.

Simply by getting your complimentary copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will alter your service, especially if you have an item you’re currently selling online (or perhaps offline).

I imply if you can buy your complimentary copy of DotCom Secrets and study the funnel actions, you’ll understand the secret behind these records.

He highlights the power of words and how utilizing a particular WORD can alter your whole business amazingly. That single word can function as bait.

No matter the market you operate in, what you do, what items you provide, or the business design, this is the part that some of the successful entrepreneurs would conceal from you.

 

Area Four: Funnels And Scripts

The very first time I read DotCom Secrets, I could not understand this section due to the fact that it was unique in its method. I needed to check out the book again to comprehend the point that Russell was making.

As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, as well as the exact funnel scripts that have helped him to sell millions of each of his items.

These are split into the Frontend, Middle and Backend Funnels. Interestingly, you do not have to have problem with these parts since there’s an effective suite of software you can use to automate everything– ClickFunnels software.

1. Frontend Funnel: Two-Step– Free Plus Shipping

Since it reveals what ought to take place once you get your visitors onboard your sales funnel, the Frontend Funnel is important.

You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to develop and can benefit eCommerce entrepreneurs or online marketers who have Free Plus Shipping offers.

The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item needs to be shipped.

On the 2nd page (step-two) of the funnel, the visitor’s charge card information is asked for the shipping and handling charge. When the visitor has actually successfully filled out the 2nd page– the One-time-offer is next.

Obviously, you’re not left alone as there are scripts you will use to make this entire 2-step complimentary shipping funnel effective. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of establishing this deal is to assist breakeven and cover the money you invested in marketing or getting the lead.

DotCom Secrets self liquidating offer

Here, Russell Brunson reveals the practical mechanics involved in this kind of funnel. And he also introduced a special script called the Star, Story, Solution script which assists to push a cold lead towards your products.

You’ll access to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll discover how to entice visitors and let them keep paying for a longer time.

However you’re not restricted in any way– as there are numerous ways to use this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The best webinar is the ideal and likewise the first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to use live or taped discussions to market your services or products on autopilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re provided with the techniques and scripts that will make the webinar really “ideal.”.

5. Middle Funnel: Invisible Perfect Webinar.

It’s not FREE!. It’s a more advanced webinar presentation where your objective is to get individuals to purchase.

You’ll likewise access the scripts for this updated variation of Perfect Webinar.

6. Middle Funnel: Product Launch.

You utilize the “Product Launch” funnel particularly for introducing a brand-new product by sharing a series of videos to offer lots of value to your visitors.

Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.

These videos will be convincing, valuable, and entertaining– thus triggering visitors to do something about it. You’ll find how to correctly structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of offering high-ticket deals using a sophisticated formula and scripts. If you’re a coach or expert, this funnel is what you need to acquire premium customers.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section 5: ClickFunnels.

This last area is short however you can find out more by reading my ClickFunnels examine.

DotCom Secrets Pros and Cons.

DotCom Secrets is a fantastic book if you wish to gain insights, see examples, and check out stories that will inspire you to build a successful service online or guide you in transitioning from offline to internet marketing channels.

So let’s think about the benefits and drawbacks rapidly:.

Pros.

DotCom Secrets is complimentary. Get business-building understanding without paying cash.

Improve your organization’ significance utilizing the value ladders and sales funnel methods and scripts.

Get secrets to ending up being a thought leader in your market.

Easy methods that will work for any company design.

Build relationships and establish rapport with your clients.

Cons.

You may require to have an existing organization to take advantage of DotCom Secrets (although it can certainly benefit you if you’re simply beginning along with long as you execute the info).

The book is perfect for businesses that take advantage of online marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

When you get it from the main site, DotCom Secrets is FREE. You only need to spend for shipping/handling– $7.95 if you’re based within the United States or $14.95 for international.

There you have it, the Free Plus Shipping offer we went over earlier. As you can see, Russell is a master at implementing what he teaches.

You can get the paperback format for $14.80 if you prefer to buy DotCom Secrets from Amazon. It’s your option.

DotCom Secrets Free Book.

Thanks to Russell for providing the book free from his site (you just pay for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a plan of actionable methods and tricks for growing a company and starting.

You’ll stumble upon a bunch of aha moments while going through the areas. You’re assisted on how to incorporate the concept into my own company.

DotCom Secrets is a playbook. You might have to read it several times to get the ‘tricks’ into your head and business. But you do not have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re offering service or products online, I extremely recommend that you get a copy of DotCom Secrets free of charge.

>>Click Here To Get Your Copy Of Dotcom Secrets<<