Dotcom Secrets is a fantastic book if you wish to acquire insights, see examples, and check out stories that will inspire you to construct an effective service online or guide you in transitioning from offline to online marketing channels.
Let’s think about the pros and cons rapidly:
- DotCom Secrets is complimentary. Get it here.
- You will get over the shoulder lessons from an effective incredibly affiliate– Russell Brunson.
- The book is a satisfying and easy read.
- You will get actionable takeaways that you can use to enhance your business right away.
- It’s not a “how to make money online” book per se.
- You will need to have some knowledge of online marketing ideas to fully appreciate the book.
If you desire to learn from somebody who has actually made money online, Dotcom Secrets is a great resource.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can use to improve your service right away.
The only disadvantage is that it’s not a “how to generate income online” book per se– you will require to have some understanding of online marketing ideas to totally appreciate it.
However overall, Dotcom Secrets is an important resource for anyone wanting to build or grow an online service.
If you’re all set to learn from one of the masters of Sales Funn, be sure to examine out this book today!
DotCom Secrets Book
It’s one of my preferred organization books. You may have to read it multiple times to fully comprehend it. Or simply make it your buddy as you tackle your online way of life service experiences.
In the intro of the book, Russell Brunson promised to keep the book evergreen for several years to come. The objective is to make it pertinent to both innovative and brand-new online entrepreneurs.
The number of organization books do you still find relevant in this ever-changing world? Despite the fact that marketing techniques are continuously altering, the DotCom Secrets book is still exceptionally appropriate and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a step-by-step process for growing a successful company– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first released in 2015, you’ll find that most of the strategies that Russell talks about are still efficient today.
You’ll get a ton of actionable suggestions from the book and if you have plans to offer products online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy composed the forward to the DotCom Secrets book. In his exact words:
” In fact, this is a proven playbook for growing your business with effective lead generation and sales/conversion approaches, which can be utilized online and offline.”
This is a powerful and transformative book. If you’re looking to start an organization or scale an existing business, DotCom Secrets by Russell Brunson is the ideal road map.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the right foundation for your organization. You’ll definitely get arise from reading it.
To be sincere, DotCom Secrets sounds like a book for constructing a sustainable online business only.
Don’t be constrained by that since the actionable marketing methods work for both online and offline organizations. You’re in safe hands if you run a brick-and-mortar company and want to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can answer that concern. If you want to scale a business or start and follow tested ‘shortcut’ that has actually been tested by Russell himself, you should check out the DotCom Secrets book.
It’s changing lives and I’ve personally discovered it extremely valuable on my entrepreneurial journey (I’ve read it a number of times). I highly advise the book.
DotCom Secrets might not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You ought to consider another book.
DotCom Secrets supplies clever insights and methods to:
Existing business owners: If you haven’t begun a service at all or have no service idea, the book may not be relevant to you.
Item owners: If you have an existing product currently, then you can learn techniques to double or perhaps triple your sales.
Positive marketers: If you’re prepared to take actions that might challenge your concept of company, then you should use DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to build a service that stands the test of time. You do not wish to blow over due to the fact that you lack the skillset, tools, and tricks that have been checked and proven to produce excellent outcomes.
So whether you’re a novice who’s simply starting or you’re an expert, DotCom Secrets will walk you through the procedure of beginning and growing a rewarding organization.
If you currently have a service, utilize the tricks in the book to scale to astounding levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that supplies specific, actionable directions on what you ought to do to fail-proof your business, how to bring in consumers, and the secrets to substantially boost your sales.
You’re still not restricted at all if you stop working to read DotCom Secrets. The only challenge, though, is that you’ll miss the chance to rapidly grow your existing organization or flourish in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions between Expert Secrets Both books are relevant to, lifestyle entrepreneurs, company owner and online marketers– since they match each other and provide for starting and growing a successful company.
Professional Secrets vs DotCom Secrets.
DotCom Secrets details a detailed process to successfully structure your organization. You get to learn how to provide your message and interact value in such a way that makes people want to pay you.
Specialist Secrets offers actionable examples, illustrations, and stories that help you find your voice, develop a faithful fan base and get paid to share messages that will alter someone else’s life.
Both books are recommended to company owner who wish to end up being more effective in their markets. Entrepreneurs who are developed to see chances in competition instead of discomfort.
And lastly in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting tons of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 areas just like Expert Secrets that describes the basic marketing procedures and how to implement them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the very first area of DotCom Secrets with “Ladders and Funnels.” He likewise exposes 5 (5) marketing tricks. Let’s discuss them:
Secret # 1: The Secret Formula
You need to have a full understanding of where you desire your service. How does this understanding help your clients and clients?
This will assist you to serve them better– instead of searching for out their pain points, how desperate they need options, and what they’re ready to pay.
In the secret formula, 4 simple questions were outlined in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being pushy?
What benefit will they get from your company?
You’ll discover answers to these questions and more in the very first trick.
Secret #2: The Value Ladder
Worth is crucial when it pertains to constructing a sustainable organization. , if there’s no worth, customers and clients will leaveCustomers
That’s why Russell invested a lots of time to dissect the actions that you need to follow to navigate your dream customer from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is described as “taking them through your worth ladder.”
When you effectively structure the worth ladder, you’ll not just make more money, you’ll also supply your clients with a more personalized solution. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic takes place. It’s like an epiphany that changes whatever you already understand about growing a successful business. You’ll start with constructing out your own sales funnel and the psychology behind a rewarding funnel.
It goes beyond the product you’re selling or how they’re priced. There’s a lot more …
You require to have a complete worth ladder in place. It’s like your infallible system for making sales on autopilot. You may not have the ability to develop a high-converting sales funnel if you do not have a reliable value adder mapped out.
The sales funnel is essential and has altered the method entrepreneurs and services approach sales online.
It works due to the fact that it takes into account the customers’ behaviors– and moves them through the different actions of your worth ladder up until they’re all set to purchase your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target audience. Unfortunately, you may not know how to recognize or serve them. That’s why understanding how to define your target audience is necessary.
This secret outlines where your target audience (i.e., clients who are ready to acquire your product) are investing most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the methods that work to get a customer to leave whatever they’re doing and have a look at your page.
Every online entrepreneur needs to learn and master these strategies. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or site is a consistent struggle for many people. It’s arguably the most complicated element of running a successful online organization.
Do you actually comprehend how traffic operates in the online marketing area? If you aren’t positive in your traffic generation knowledge, Russell has the answers.
He shows you the very best type of traffic that you ought to take notice of and how it can change your company. The kind of traffic includes:
- Traffic we manage
- The traffic we don’t manage
- Traffic we own
Area Two: Your Communication Funnel
In this area, Russell digs deeper into the procedures involved in building an audience by leveraging more advanced personal branding tactics, the secrets to communicating well with your audience that will lead to a sale.
Make certain you do not skip this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a confident and attractive character.
Why do you believe people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have huge fans?
As a company owner, you can’t fail when you finally establish an attractive character. When you’re effective at it, it indicates you can add more competent consumers to your e-mail list and launch an effective item that individuals are prepared and willing to purchase immediately.
In producing that attractive character, Russell Brunson defines the three elements you must keep in check, which is split into three (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to produce an appealing character utilizing these parts and their aspects, and recognize the best way to communicate your captivating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s everything about producing a bond and a sort of rapport in between the Attractive Character and the target audience via a traffic source we own. Email.
The Soap Opera Sequence makes up a series of email sequences that assist to connect and develop an instant relationship in between you and the individual reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart also shares the EXACT five email templates that have helped him to transition into a desired internet and an appealing character online marketer.
Because it capitalizes on providing worth to your customers, the Soap Opera Sequence works. This ‘worth’ combined with a tempting open story hooks them the minute they read your very first e-mail and they’ll eagerly anticipate the next one.
The days of boring e-mail sequences are over. Don’t simply take pleasure in soap opera on TV, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your customers pleased to hear from you every day is utilizing the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail design that constructs enjoyment in your readers. It ‘d captivate them and trigger them to buy from you.
It leverages the power of storytelling. This time, you’re being innovative in sharing your life and relevant stories happening with/around you– stories they can easily connect with. You must be strategic and purposeful about it anyways.
You wish to be able to lead ideal customers back to your deal. This may look basic but it’s powerful!
When you’re sending out Seinfeld emails, Russell likewise provides excellent examples and composed templates to speed up the process.
Area Three: Funnelology
In this section, the techniques and techniques for developing high-converting funnels are talked about in detail, in addition to and what you actually need to do to make your funnel work.
Russell covers the principles of a funnel, phases (and sales funnel phases) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the value of adhering to systems that work. Simply put, there’s no requirement to reinvent the wheel.
If you’re an entrepreneur and you’re struggling to recover cost, there’s a chance that you’re making the above error.
This is common with business owners who are simply starting with their sales funnel. They attempt to re-invent the whole vehicle. When building a service, what a horrible course to follow!
The trick here is leveraging on other individuals who currently have an effective funnel and making your offer to their precise customers. Watch on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these aspects to work for you is a priceless gift for your service. Once you comprehend how the pieces fit, it’s rather easy.
Secret # 10: Seven Phases Of A Funnel
I’m really thankful that I check out DotCom Secrets a couple of years ago (and numerous times more because that very first time to totally comprehend and carry out the methods in my own online business.
It not only opened my eyes to funnels and how to develop them however likewise the seven stages that an ideal client has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better pertained to terms with this sentence within the DotCom Secrets. It reads:
The real distinction between having a six-, seven-, or perhaps eight-figure organization is whether you comprehend the phases of a funnel and can effectively monetize the points along the line.
I was familiar with that there are levels of traffic temperature and for that reason, treating them along the same funnel process is dangerous.
This trick alone is fundamental to producing the ideal type of page, deal, and traffic that will result in sales.
There’s also the pre-framing concept that you need to fully understand when producing a funnel– particularly if you want visitors and leads to trust you more. Well, who doesn’t want to develop trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the typical business advice. It enters into the particular landing pages you can produce in the 7 building stages that we’ve discussed previously.
You get to see the twenty-three of the most reliable foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these building blocks at specific times throughout these very same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Recognizing hyper buyers for your products and services.
You can decide which you desire to begin with very first and which one to stick to in your market as soon as you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the ideal type of funnels can be a struggle even to the more advanced online marketers. More so, comprehend the funnels that will be served only to qualified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell lays out the procedure he follows when picking a funnel to utilize on the frontend of his value ladders, the funnel he utilizes in the consideration phase (the middle), and those used for the backend deals.
Secret # 13: The Best Bait
I couldn’t contain this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills everything out in this section and reveals the secret that made all his books sell millions.
Simply by getting your totally free copy of DotCom Secrets and studying the funnel actions, you’ll have a number of “Aha-Moments” that will change your service, especially if you have an item you’re currently selling online (and even offline).
I indicate if you can purchase your totally free copy of DotCom Secrets and study the funnel actions, you’ll understand the trick behind these records.
He highlights the power of words and how utilizing a specific WORD can alter your whole company amazingly. That single word can act as bait.
Regardless of the market you operate in, what you do, what products you offer, or the business model, this is the part that some of the effective business owners would conceal from you.
Area Four: Funnels And Scripts
The very first time I check out DotCom Secrets, I couldn’t understand this section since it was unique in its method. I needed to check out the book once again to comprehend the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, along with the exact funnel scripts that have helped him to sell countless each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Surprisingly, you don’t have to struggle with these parts because there’s a powerful suite of software application you can utilize to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is necessary because it reveals what should happen as soon as you get your visitors onboard your sales funnel.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to build and can benefit eCommerce business owners or online marketers who have Free Plus Shipping deals.
The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product must be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s credit card details is requested for the shipping and managing charge. As soon as the visitor has actually successfully filled out the second page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will use to make this whole 2-step free shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of establishing this deal is to help breakeven and cover the cash you spent on marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson shows the useful mechanics associated with this kind of funnel. And he likewise presented a special script called the Star, Story, Solution script which assists to push a cold lead towards your products.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to entice visitors and let them keep paying for a longer time.
You’re not restricted in any way– as there are lots of ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the perfect and likewise the first funnel for the middle of your worth ladder. It covers everything about hosting high-converting webinars; how to utilize live or documented presentations to market your service or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the methods and scripts that will make the webinar truly “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more advanced webinar presentation where your goal is to get people to buy.
You’ll also access the scripts for this upgraded version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel particularly for launching a brand-new item by sharing a series of videos to provide tons of worth to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.
These videos will be convincing, handy, and entertaining– thus causing visitors to act. You’ll discover how to properly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals utilizing an advanced formula and scripts. If you’re a coach or consultant, this funnel is what you need to acquire premium customers.
Section 5: ClickFunnels.
This last section is quick but you can find out more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you want to get insights, see examples, and check out stories that will motivate you to construct an effective service online or guide you in transitioning from offline to online marketing channels.
So let’s consider the cons and pros quickly:.
DotCom Secrets is totally free. Get business-building knowledge without paying cash.
Improve your company’ relevance utilizing the worth ladders and sales funnel techniques and scripts.
Get tricks to ending up being an idea leader in your industry.
Simple techniques that will work for any service design.
Establish and develop relationships relationship with your consumers.
You may require to have an existing service to take advantage of DotCom Secrets (although it can certainly benefit you if you’re just starting as well as long as you execute the information).
The book is perfect for businesses that leverage internet marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the official website, DotCom Secrets is FREE. If you’re based within the US or $14.95 for global, you only have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping deal we talked about earlier. As you can see, Russell is a master at implementing what he teaches.
If you choose to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for using the book free from his website (you simply pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable strategies and tricks for starting and growing a service.
You’ll stumble upon a bunch of aha minutes while going through the areas. More importantly, you’re assisted on how to integrate the idea into my own organization.
DotCom Secrets is a playbook. You might need to read it numerous times to get the ‘tricks’ into your head and service. But you don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling service or products online, I extremely suggest that you get a copy of DotCom Secrets free of charge.