Russell Brunson Top Down Selling Method

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is an excellent book if you wish to acquire insights, see examples, and check out stories that will influence you to develop a successful company online or guide you in transitioning from offline to internet marketing channels.

So let’s consider the benefits and drawbacks quickly:

Pros:

  • DotCom Secrets is totally free. Get it here.
  • You will get over the shoulder lessons from an effective extremely affiliate– Russell Brunson.
  • The book is a satisfying and simple read.
  • You will get actionable takeaways that you can utilize to improve your company instantly.

Cons:

  • It’s not a “how to generate income online” book per se.
  • You will require to have some understanding of internet marketing principles to totally appreciate the book.

If you desire to find out from somebody who has in fact made money online, Dotcom Secrets is a great resource.

Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll leave from reading this book with actionable takeaways that you can use to enhance your service instantly.

The only disadvantage is that it’s not a “how to earn money online” book per se– you will require to have some knowledge of online marketing principles to completely appreciate it.

Overall, Dotcom Secrets is an important resource for anyone looking to construct or grow an online business.

So if you’re all set to learn from one of the masters of Sales Funn, make sure to check out this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my preferred company books. You might need to read it several times to completely grasp it. Or merely make it your buddy as you set about your online way of life organization experiences.

In the intro of the book, Russell Brunson promised to keep the book evergreen for years to come. The objective is to make it appropriate to both new and innovative online business owners.

The number of service books do you still find appropriate in this ever-changing world? Despite the fact that marketing methods are continuously altering, the DotCom Secrets book is still exceptionally pertinent and useful today.

What Is DotCom Secrets?

The DotCom Secrets book supplies a detailed process for growing a successful service– whether online or offline.

DotCom Secrets Review

Although DotCom Secrets was first published in 2015, you’ll find that most of the strategies that Russell discuss are still reliable today.

You’ll get a ton of actionable guidance from the book and if you have plans to offer products online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a recommendation.

Dan Kennedy wrote the forward to the DotCom Secrets book. In his precise words:

” In truth, this is a proven playbook for growing your company with effective lead generation and sales/conversion techniques, which can be utilized offline and online.”

This is a effective and transformative book. If you’re looking to start an organization or scale an existing business, DotCom Secrets by Russell Brunson is the ideal roadway map.

Within the pages of the Dotcom Secrets book, you’ll get a detailed plan that guides you on the ideal building blocks for your organization. You’ll definitely get results from reading it.

To be honest, DotCom Secrets seems like a book for constructing a sustainable online service just.

Do not be constrained by that because the actionable marketing strategies work for both online and offline services. You’re in safe hands if you run a brick-and-mortar service and want to transition to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, only you can respond to that question. If you want to scale a business or start and follow tested ‘shortcut’ that has been tested by Russell himself, you should check out the DotCom Secrets book.

It’s altering lives and I’ve personally discovered it extremely important on my entrepreneurial journey (I’ve read it several times). I extremely suggest the book.

DotCom Secrets might not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You ought to consider another book.

DotCom Secrets supplies smart insights and techniques to:

Existing entrepreneur: If you have not begun a business at all or have no organization concept, the book might not relate to you.

Product owners: If you have an existing item already, then you can discover techniques to double or perhaps triple your sales.

Positive marketers: If you’re willing to take steps that may challenge your idea of company, then you need to utilize DotCom Secrets as a recommendation.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You wish to construct a service that stands the test of time. Because you lack the skillset, tools, and secrets that have been tested and shown to produce great outcomes, you do not desire to fizzle out.

Whether you’re a newbie who’s just getting began or you’re a specialist, DotCom Secrets will stroll you through the process of beginning and growing a rewarding company.

If you already have an organization, use the secrets in the book to scale to unbelievable levels? Aside from making money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a relied on and effective book that provides specific, actionable instructions on what you must do to fail-proof your business, how to bring in consumers, and the tricks to significantly enhance your sales.

You’re still not limited at all if you stop working to read DotCom Secrets. The only challenge, though, is that you’ll miss the chance to quickly grow your existing company or prosper in a competitive industry.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some differences between Expert Secrets Both books pertain to, lifestyle entrepreneurs, business owners and online marketers– given that they match each other and provide for beginning and growing an effective organization.

Professional Secrets vs DotCom Secrets.

DotCom Secrets lays out a step-by-step procedure to effectively structure your organization. You get to discover how to provide your message and interact worth in a manner that makes individuals wish to pay you.

Specialist Secrets gives actionable examples, illustrations, and stories that help you discover your voice, build a devoted fan base and make money to share messages that will alter someone else’s life.

Both books are suggested to business owners who wish to end up being more effective in their industries. Entrepreneurs who are developed to see opportunities in competition instead of discomfort.

And lastly in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream customers (aka getting lots of traffic as the title of the book recommends).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is arranged into 5 areas much like Expert Secrets that lays out the basic marketing processes and how to execute them.

Area One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell started the very first area of DotCom Secrets with “Ladders and Funnels.” He likewise exposes five (5) marketing secrets. Let’s go over them:

Secret # 1: The Secret Formula

First, you require to have a complete understanding of where you desire your business. How does this understanding assist your clients and customers?

This will assist you to serve them much better– instead of looking for out their discomfort points, how desperate they require services, and what they’re ready to pay.

In the secret formula, 4 simple questions were described in a step-by-step order inside the DotCom Secrets book:

Who are your dream clients?

How do you find them?

How do you attract them without being pushy?

What benefit will they get from your business?

You’ll find answers to these concerns and more in the first secret.

Secret #2: The Value Ladder

Value is key when it pertains to constructing a sustainable service. , if there’s no value, customers and clients customers leaveCustomers

.

That’s why Russell invested a ton of time to dissect the steps that you require to follow to navigate your dream customer from taking the “bait” (starting point of your ladder) to where they wish to be.

DotCom Secrets Value Ladder

This trick is described as “taking them through your value ladder.”

When you effectively structure the worth ladder, you’ll not just make more money, you’ll likewise supply your clients with a more tailored option. They’ll love you for this.

Secret # 3: From A Ladder To A Funnel

This trick is where the magic takes place. It’s like a surprise that alters everything you already know about growing a lucrative service. You’ll get started with constructing out your own sales funnel and the psychology behind a rewarding funnel.

There’s a lot more …

You need to require a complete value total worth place. You might not be able to construct a high-converting sales funnel if you do not have an efficient worth adder mapped out.

The sales funnel is very important and has changed the way business owners and services approach sales online.

It works because it takes into consideration the clients’ behaviors– and moves them through the different actions of your value ladder up until they’re prepared to buy your product– willingly.

Secret # 4: How To Find Your Dream Customers

You have a target audience. You may not know how to determine or serve them. That’s why knowing how to define your target market is very important.

This secret outlines where your target audience (i.e., consumers who are ready to purchase your product) are investing the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be equipped with the techniques that work to get a consumer to leave whatever they’re doing and take a look at your page.

Every online business owner needs to discover and master these methods. Russell makes it easy in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Getting traffic to a landing page or site is a consistent struggle for most people. It’s probably the most daunting aspect of running an effective online service.

Do you actually understand how traffic operates in the internet marketing space? If you aren’t confident in your traffic generation knowledge, Russell has the answers.

He shows you the best type of traffic that you need to focus on and how it can transform your organization. The kind of traffic consists of:

  • Traffic we control
  • The traffic we do not manage
  • Traffic we own

Section Two: Your Communication Funnel

In this section, Russell digs deeper into the procedures involved in constructing an audience by leveraging more advanced individual branding tactics, the secrets to communicating well with your audience that will lead to a sale.

Make certain you don’t avoid this section while reading DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to building a attractive and positive character.

Why do you think guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have enormous followers?

As an entrepreneur, you can’t fail when you finally establish an appealing character. When you’re effective at it, it implies you can include more qualified clients to your e-mail list and introduce an effective product that people are ready and all set to purchase right away.

In producing that appealing character, Russell Brunson defines the 3 parts you should keep in check, which is divided into 3 (3) categories:

  • The Elements
  • The Identity
  • Stories

DotCom Secrets shows you how to develop an appealing character using these parts and their aspects, and determine the very best way to interact your captivating stories that will get the sales can be found in.

Secret # 7: The Soap Opera Sequence

This “secret” originates from the previous part of Dotcom Secrets. It’s everything about developing a bond and a sort of rapport in between the Attractive Character and the target market by means of a traffic source we own. Email.

The Soap Opera Sequence comprises a series of email sequences that help to link and develop an instant relationship between you and the person reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for creating the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his great heart likewise shares the EXACT 5 email templates that have actually assisted him to shift into an Attractive Character and a sought-after internet online marketer.

Due to the fact that it capitalizes on giving value to your customers, the Soap Opera Sequence works. This ‘value’ coupled with a tempting open story hooks them the moment they read your very first e-mail and they’ll anticipate the next one.

The days of boring email sequences are over. Do not simply take pleasure in daytime soap on television, it’s time to anecdotally use it in your e-mail messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the secret to keeping your customers pleased to hear from you every day is using the Seinfeld email format.”

So what’s the Seinfeld format all about?

DotCom Secrets Seinfeld Sequence

It’s an email design that constructs excitement in your readers. It ‘d captivate them and cause them to buy from you.

It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and pertinent stories happening with/around you– stories they can quickly link with. You need to be tactical and purposeful about it anyways.

You wish to have the ability to lead ideal consumers back to your offer. This may look easy but it’s effective!

When you’re sending Seinfeld emails, Russell also offers excellent examples and written design templates to speed up the process.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area Three: Funnelology

In this area, the methods and techniques for building high-converting funnels are gone over in detail, in addition to and what you really should do to make your funnel work.

Russell covers the fundamentals of a funnel, phases (and sales funnel phases) and the kind of landing pages to utilize, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we found out the significance of sticking to systems that work. To put it simply, there’s no requirement to transform the wheel.

If you’re a company owner and you’re struggling to break even, there’s an opportunity that you’re making the above mistake.

This is common with business owners who are just starting with their sales funnel. They try to re-invent the entire car. What an awful course to follow when developing a service!

The secret here is leveraging on other individuals who already have an effective funnel and making your offer to their precise customers. Keep an eye on the:

  • Demographics
  • Advertisement copy and copies
  • Traffic sources
  • Deals
  • Landing page

Knowing how to reverse all these components to work for you is a priceless present for your organization. Once you comprehend how the pieces fit, it’s rather easy.

Secret # 10: Seven Phases Of A Funnel

I’m extremely pleased that I check out DotCom Secrets a couple of years ago (and several times more since that very first time to fully understand and implement the strategies in my own online company.

It not just opened my eyes to funnels and how to construct them however likewise the seven stages that an ideal client has to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me much better pertained to terms with this sentence within the DotCom Secrets. It checks out:

The genuine distinction in between having a six-, seven-, and even eight-figure company is whether you understand the stages of a funnel and can successfully monetize the points along the line.

I was familiar with that there are levels of traffic temperature and therefore, treating them along the exact same funnel process is dangerous.

This secret alone is basic to producing the right type of page, deal, and traffic that will cause sales.

When developing a funnel– particularly if you desire visitors and leads to trust you more, there’s also the pre-framing idea that you need to totally understand. Well, who doesn’t wish to establish trust currently?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets goes beyond the typical business recommendations. It enters into the particular landing pages you can create in the 7 building phases that we’ve discussed earlier.

You get to see the twenty-three of the most effective foundation for your sales funnels.

DotCom Secrets 23 building blocks of a funnel

Smart funnel hackers utilize these foundation at specific times during these very same 4 stages of the funnel:

  • Pre-frame bridge
  • Qualifying customers
  • Qualifying purchasers

Determining hyper purchasers for your product or services.

When you’ve comprehended how this works, you can choose which you want to begin with very first and which one to adhere to in your market.

Secret # 12: Frontend Vs. Backend Funnels

Picking the best kind of funnels can be a battle even to the more advanced online marketers. More so, comprehend the funnels that will be served just to qualified buyers (at the backend).

DotCom Secrets Frontend Vs Backend

This mistake isn’t so obvious– however bypassing it can make a distinction in your traffic engagement and sales.

Here Russell details the procedure he follows when selecting a funnel to utilize on the frontend of his worth ladders, the funnel he uses in the consideration phase (the middle), and those utilized for the backend offers.

Secret # 13: The Best Bait

I couldn’t contain this ‘secret’ when I first checked out the DotCom Secrets book.

Russell spills all of it out in this section and exposes the secret that made all his books offer millions.

Just by grabbing your totally free copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will change your organization, specifically if you have a product you’re presently selling online (or perhaps offline).

I mean if you can order your free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the secret behind these records.

He emphasizes the power of words and how using a certain WORD can alter your whole service magically. That single word can act as bait.

Regardless of the market you run in, what you do, what products you offer, or the business model, this is the part that a few of the successful business owners would conceal from you.

 

Area Four: Funnels And Scripts

The very first time I read DotCom Secrets, I couldn’t grasp this section due to the fact that it was unique in its way. I had to read the book once again to comprehend the point that Russell was making.

As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, along with the specific funnel scripts that have helped him to sell millions of each of his products.

These are split into the Frontend, Middle and Backend Funnels. Surprisingly, you do not need to have problem with these parts because there’s an effective suite of software you can utilize to automate whatever– ClickFunnels software.

1. Frontend Funnel: Two-Step– Free Plus Shipping

Since it shows what ought to happen as soon as you get your visitors onboard your sales funnel, the Frontend Funnel is crucial.

You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to build and can benefit eCommerce entrepreneurs or marketers who have Free Plus Shipping deals.

The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item must be delivered.

On the 2nd page (step-two) of the funnel, the visitor’s credit card information is requested for the shipping and managing charge. Once the visitor has actually successfully filled out the second page– the One-time-offer is next.

Naturally, you’re not left alone as there are scripts you will utilize to make this entire 2-step complimentary shipping funnel reliable. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the exact same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of establishing this offer is to assist breakeven and cover the money you spent on advertising or getting the lead.

DotCom Secrets self liquidating offer

Here, Russell Brunson reveals the practical mechanics involved in this kind of funnel. And he likewise introduced a distinct script called the Star, Story, Solution script which helps to push a cold lead towards your items.

You’ll gain access to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll find how to lure visitors and let them keep paying for a longer time.

However you’re not limited in any way– as there are lots of ways to utilize this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The perfect webinar is the perfect and also the first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to use live or recorded presentations to market your product and services on autopilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re supplied with the methods and scripts that will make the webinar genuinely “ideal.”.

5. Middle Funnel: Invisible Perfect Webinar.

It’s not FREE!. It’s a more advanced webinar discussion where your goal is to get individuals to buy.

You’ll likewise access the scripts for this upgraded version of Perfect Webinar.

6. Middle Funnel: Product Launch.

You use the “Product Launch” funnel specifically for releasing a brand-new item by sharing a series of videos to offer tons of value to your visitors.

Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.

These videos will be persuasive, practical, and entertaining– consequently causing visitors to take actions. You’ll discover how to appropriately structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of selling high-ticket offers utilizing an advanced formula and scripts. This funnel is what you require to obtain premium clients if you’re a coach or specialist.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section 5: ClickFunnels.

This last section is quick but you can discover more by reading my ClickFunnels review.

DotCom Secrets Pros and Cons.

DotCom Secrets is an excellent book if you want to get insights, see examples, and check out stories that will inspire you to construct a successful business online or guide you in transitioning from offline to internet marketing channels.

Let’s consider the cons and pros rapidly:.

Pros.

DotCom Secrets is totally free. Get business-building understanding without paying money.

Enhance your business’ significance utilizing the value ladders and sales funnel methods and scripts.

Get secrets to ending up being a thought leader in your industry.

Basic strategies that will work for any company design.

Build relationships and establish rapport with your customers.

Cons.

You may require to have an existing company to gain from DotCom Secrets (although it can definitely benefit you if you’re just beginning as well as long as you execute the info).

The book is ideal for businesses that utilize internet marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

When you get it from the official website, DotCom Secrets is FREE. If you’re based within the United States or $14.95 for international, you just have to pay for shipping/handling– $7.95.

There you have it, the Free Plus Shipping offer we talked about earlier. As you can see, Russell is a master at executing what he teaches.

You can get the paperback format for $14.80 if you prefer to buy DotCom Secrets from Amazon. It’s your choice.

DotCom Secrets Free Book.

Thanks to Russell for providing the book free from his site (you just pay for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a bundle of actionable strategies and secrets for growing a service and starting.

You’ll discover a bunch of aha minutes while going through the sections. More importantly, you’re directed on how to integrate the idea into my own company.

DotCom Secrets is a playbook. You may have to read it several times to get the ‘tricks’ into your head and business. You do not have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re offering service or products online, I highly recommend that you get a copy of DotCom Secrets free of charge.

>>Click Here To Get Your Copy Of Dotcom Secrets<<