Dotcom Secrets is a terrific book if you wish to acquire insights, see examples, and check out stories that will motivate you to construct a successful organization online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the cons and pros rapidly:
- DotCom Secrets is free. Get it here.
- You will overcome the shoulder lessons from a successful incredibly affiliate– Russell Brunson.
- The book is a easy and satisfying read.
- You will get actionable takeaways that you can utilize to improve your service instantly.
- It’s not a “how to make money online” book per se.
- You will need to have some knowledge of online marketing ideas to completely appreciate the book.
If you want to learn from somebody who has really made money online, Dotcom Secrets is a fantastic resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to improve your service right away.
The only drawback is that it’s not a “how to earn money online” book per se– you will need to have some knowledge of online marketing concepts to completely appreciate it.
But in general, Dotcom Secrets is a valuable resource for anybody seeking to build or grow an online service.
So if you’re ready to learn from one of the masters of Sales Funn, be sure to check out this book today!
DotCom Secrets Book
It’s one of my favorite organization books. You might need to read it several times to fully grasp it. Or just make it your buddy as you go about your online way of life business experiences.
In the introduction of the book, Russell Brunson promised to keep the book evergreen for years to come. The goal is to make it relevant to both advanced and brand-new online business owners.
The number of company books do you still find relevant in this ever-changing world? Even though marketing methods are constantly altering, the DotCom Secrets book is still exceptionally pertinent and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book provides a detailed procedure for growing an effective service– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first released in 2015, you’ll discover that the majority of the strategies that Russell talks about are still effective today.
You’ll get a lots of actionable advice from the book and if you have plans to offer products online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy composed the forward to the DotCom Secrets book. In his specific words:
” In reality, this is a proven playbook for growing your company with reliable lead generation and sales/conversion methods, which can be used offline and online.”
This is a powerful and transformative book. DotCom Secrets by Russell Brunson is the ideal plan if you’re looking to start a business or scale an existing business.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive strategy that guides you on the best foundation for your company. You’ll certainly get results from reading it.
To be truthful, DotCom Secrets sounds like a book for building a sustainable online business just.
But don’t be constrained by that since the actionable marketing methods work for both online and offline services. So you’re in safe hands if you run a brick-and-mortar business and wish to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can address that question. If you want to start or scale a company and follow tested ‘shortcut’ that has been evaluated by Russell himself, you should read the DotCom Secrets book.
It’s changing lives and I’ve personally found it super valuable on my entrepreneurial journey (I’ve read it several times). I extremely recommend the book.
DotCom Secrets might not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You must consider another book.
Although, DotCom Secrets offers smart insights and methods to:
Existing entrepreneur: If you haven’t begun an organization at all or have no business concept, the book may not pertain to you.
Product owners: If you have an existing item currently, then you can find out strategies to double and even triple your sales.
Confident marketers: If you’re prepared to take actions that may challenge your concept of organization, then you must use DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to build a service that stands the test of time. Because you lack the skillset, tools, and tricks that have actually been evaluated and proven to produce terrific outcomes, you do not want to fizzle out.
So whether you’re a newbie who’s simply getting going or you’re a professional, DotCom Secrets will stroll you through the process of starting and growing a lucrative organization.
If you already have a business, utilize the secrets in the book to scale to incredible levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and effective book that supplies particular, actionable instructions on what you need to do to fail-proof your service, how to attract clients, and the tricks to significantly boost your sales.
If you stop working to check out DotCom Secrets, you’re still not restricted at all. The only challenge, however, is that you’ll miss out on the chance to quickly grow your existing organization or grow in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books pertain to, lifestyle business owners, entrepreneur and online marketers– because they match each other and offer starting and growing an effective business.
Professional Secrets vs DotCom Secrets.
DotCom Secrets lays out a detailed procedure to efficiently structure your organization. You get to discover how to deliver your message and communicate worth in a manner that makes individuals want to pay you.
Expert Secrets gives actionable examples, illustrations, and stories that help you discover your voice, build a faithful fan base and make money to share messages that will alter another person’s life.
Both books are suggested to business owners who wish to end up being more successful in their industries. Business owners who are developed to see chances in competitors instead of discomfort.
And finally in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting lots of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 sections similar to Expert Secrets that details the simple marketing procedures and how to execute them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the very first section of DotCom Secrets with “Ladders and Funnels.” He likewise exposes 5 (5) marketing tricks. Let’s review them:
Secret # 1: The Secret Formula
You require to have a complete understanding of where you want your organization. How does this understanding help your clients and clients?
This will assist you to serve them much better– instead of searching for out their pain points, how desperate they need options, and what they’re ready to pay.
In the secret formula, four simple questions were detailed in a step-by-step order inside the DotCom Secrets book:
Who are your dream clients?
How do you find them?
How do you attract them without being aggressive?
What benefit will they get from your service?
You’ll find answers to these concerns and more in the very first trick.
Secret #2: The Value Ladder
Worth is essential when it pertains to constructing a sustainable business. If there’s no worth, clients and clients will leave.
That’s why Russell invested a ton of time to dissect the steps that you require to follow to browse your dream client from taking the “bait” (starting point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is described as “taking them through your worth ladder.”
When you effectively structure the worth ladder, you’ll not only make more money, you’ll likewise supply your clients with a more tailored solution. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic happens. It’s like a surprise that changes everything you currently know about growing a successful organization. You’ll start with constructing out your own sales funnel and the psychology behind a rewarding funnel.
There’s a lot more …
You need to require a complete value total worth place. You may not be able to construct a high-converting sales funnel if you do not have an effective worth adder mapped out.
The sales funnel is important and has altered the method entrepreneurs and companies approach sales online.
It works because it considers the customers’ habits– and moves them through the different actions of your worth ladder until they’re ready to purchase your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. Unfortunately, you might not know how to determine or serve them. That’s why knowing how to specify your target market is important.
This secret lays out where your target audience (i.e., customers who are ready to acquire your item) are spending the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the techniques that work to get a consumer to leave whatever they’re doing and have a look at your page.
Every online business owner needs to discover and master these techniques. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or website is a constant struggle for the majority of people. It’s probably the most overwhelming element of running a successful online business.
Do you actually comprehend how traffic works in the internet marketing space? If you aren’t confident in your traffic generation proficiency, Russell has the answers.
He reveals you the best kind of traffic that you need to focus on and how it can change your service. The kind of traffic includes:
- Traffic we control
- The traffic we do not control
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the procedures associated with building an audience by leveraging advanced personal branding techniques, the secrets to communicating well with your audience that will cause a sale.
Make sure you don’t avoid this section while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a appealing and positive character.
Why do you think people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have enormous fans?
As a company owner, you can’t fail when you lastly develop an appealing character. When you’re successful at it, it suggests you can add more certified consumers to your e-mail list and launch a successful item that people are all set and willing to purchase right away.
In creating that appealing character, Russell Brunson specifies the three components you should keep in check, which is divided into three (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to develop an attractive character using these elements and their elements, and determine the very best method to interact your captivating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s everything about creating a bond and a sort of connection between the Attractive Character and the target audience by means of a traffic source we own. Email.
The Soap Opera Sequence consists of a series of email sequences that help to connect and develop an instantaneous relationship in between you and the individual reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart also shares the EXACT 5 e-mail templates that have assisted him to transition into an in-demand internet and an attractive character marketer.
The Soap Opera Sequence works because it takes advantage of giving worth to your customers. This ‘value’ combined with a tempting open storyline hooks them the minute they read your first email and they’ll look forward to the next one.
The days of uninteresting email series are over. Do not just take pleasure in daytime drama on TV, it’s time to anecdotally use it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers delighted to speak with you every day is using the Seinfeld e-mail format.”
So what’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email style that builds enjoyment in your readers. It ‘d captivate them and cause them to purchase from you.
It leverages the power of storytelling. This time, you’re being innovative in sharing your life and appropriate stories taking place with/around you– stories they can quickly link with. You ought to be purposeful and tactical about it anyways.
You want to be able to lead perfect clients back to your offer. This may look easy but it’s powerful!
Russell likewise offers good examples and written design templates to accelerate the procedure when you’re sending Seinfeld emails.
Section Three: Funnelology
In this section, the strategies and techniques for constructing high-converting funnels are discussed in detail, in addition to and what you really ought to do to make your funnel work.
Russell covers the principles of a funnel, phases (and sales funnel stages) and the kind of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the importance of staying with systems that work. Simply put, there’s no need to transform the wheel.
There’s a possibility that you’re making the above mistake if you’re a service owner and you’re struggling to break even.
This prevails with entrepreneurs who are just beginning with their sales funnel. They attempt to re-invent the whole car. What an awful course to follow when building an organization!
The secret here is leveraging on other people who already have an effective funnel and making your deal to their specific consumers. Watch on the:
- Ad copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these elements to work for you is a priceless gift for your business. It’s rather simple once you understand how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m really pleased that I check out DotCom Secrets a couple of years ago (and several times more because that first time to totally understand and execute the methods in my own online company.
It not just opened my eyes to funnels and how to develop them however likewise the 7 stages that an ideal consumer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better concerned terms with this sentence within the DotCom Secrets. It reads:
The genuine distinction between having a 6-, seven-, or perhaps eight-figure service is whether you understand the stages of a funnel and can successfully generate income from the points along the line.
I learnt more about that there are levels of traffic temperature and for that reason, treating them along the same funnel process is dangerous.
This trick alone is essential to creating the right kind of page, offer, and traffic that will lead to sales.
There’s likewise the pre-framing idea that you require to fully understand when developing a funnel– specifically if you want visitors and results in trust you more. Well, who doesn’t wish to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the common service guidance. It goes into the particular landing pages you can produce in the 7 structure stages that we’ve gone over previously.
You get to see the twenty-three of the most efficient foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers utilize these building blocks at particular times throughout these very same 4 phases of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Recognizing hyper purchasers for your products and services.
You can decide which you want to begin with very first and which one to stick to in your market once you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the ideal type of funnels can be a struggle even to the advanced online marketers. More so, understand the funnels that will be served just to qualified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell lays out the procedure he follows when picking a funnel to utilize on the frontend of his value ladders, the funnel he utilizes in the factor to consider stage (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I first checked out the DotCom Secrets book.
Russell spills all of it out in this section and exposes the trick that made all his books sell millions.
Just by getting your totally free copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will alter your organization, especially if you have an item you’re currently offering online (and even offline).
I imply if you can buy your free copy of DotCom Secrets and study the funnel actions, you’ll understand the secret behind these records.
He highlights the power of words and how utilizing a particular WORD can change your entire organization magically. That single word can act as bait.
Regardless of the market you run in, what you do, what items you use, or business model, this is the part that some of the successful business owners would conceal from you.
Area Four: Scripts and funnels
The very first time I check out DotCom Secrets, I couldn’t comprehend this section since it was special in its way. I needed to read the book again to understand the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, as well as the precise funnel scripts that have actually helped him to sell countless each of his items.
These are split into the Frontend, Middle and Backend Funnels. Interestingly, you don’t need to struggle with these parts due to the fact that there’s a powerful suite of software you can utilize to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is very important since it reveals what should happen when you get your visitors onboard your sales funnel.
You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to construct and can benefit eCommerce entrepreneurs or online marketers who have Shipping plus totally free deals.
The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product must be delivered.
On the 2nd page (step-two) of the funnel, the visitor’s charge card information is requested for the shipping and dealing with charge. Once the visitor has effectively submitted the second page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will utilize to make this whole 2-step complimentary shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of establishing this deal is to help breakeven and cover the money you spent on marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson shows the useful mechanics involved in this type of funnel. And he also introduced a distinct script called the Star, Story, Solution script which helps to nudge a cold lead towards your items.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to lure visitors and let them keep paying for a longer time.
But you’re not limited in any way– as there are many ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the perfect and also the first funnel for the middle of your worth ladder. It covers everything about hosting high-converting webinars; how to utilize live or documented presentations to market your product and services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the strategies and scripts that will make the webinar genuinely “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more innovative webinar presentation where your goal is to get people to buy.
You’ll likewise access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel specifically for introducing a new product by sharing a series of videos to provide tons of worth to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.
These videos will be persuasive, practical, and amusing– therefore triggering visitors to act. You’ll discover how to appropriately structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket offers utilizing a sophisticated formula and scripts. This funnel is what you require to obtain premium clients if you’re a coach or specialist.
Area 5: ClickFunnels.
This last section is quick but you can find out more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you want to gain insights, see examples, and check out stories that will inspire you to develop a successful company online or guide you in transitioning from offline to online marketing channels.
Let’s consider the cons and pros rapidly:.
DotCom Secrets is totally free. Get business-building understanding without paying money.
Improve your organization’ relevance utilizing the worth ladders and sales funnel methods and scripts.
Get tricks to becoming a thought leader in your industry.
Easy methods that will work for any business model.
Establish and construct relationships rapport with your clients.
You may need to have an existing organization to take advantage of DotCom Secrets (although it can certainly benefit you if you’re simply starting in addition to long as you implement the information).
The book is perfect for companies that utilize internet marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main website, DotCom Secrets is FREE. If you’re based within the United States or $14.95 for global, you just have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping offer we discussed earlier. As you can see, Russell is a master at executing what he teaches.
If you choose to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for using the book free from his website (you simply spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable techniques and secrets for growing a company and beginning.
You’ll come across a bunch of aha minutes while going through the areas. You’re guided on how to incorporate the idea into my own company.
DotCom Secrets is a playbook. You may have to read it several times to get the ‘tricks’ into your head and organization. However you do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling product and services online, I extremely suggest that you get a copy of DotCom Secrets totally free.