Dotcom Secrets is a fantastic book if you want to gain insights, see examples, and check out stories that will motivate you to develop an effective service online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the cons and pros quickly:
- DotCom Secrets is totally free. Get it here.
- You will get over the shoulder lessons from a successful super affiliate– Russell Brunson.
- The book is a enjoyable and easy read.
- You will get actionable takeaways that you can use to improve your company immediately.
- It’s not a “how to earn money online” book per se.
- You will require to have some understanding of internet marketing principles to totally appreciate the book.
Dotcom Secrets is an excellent resource if you wish to learn from someone who has in fact generated income online.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to improve your company instantly.
The only disadvantage is that it’s not a “how to earn money online” book per se– you will require to have some knowledge of internet marketing concepts to fully appreciate it.
But overall, Dotcom Secrets is a valuable resource for anyone wanting to develop or grow an online service.
So if you’re all set to gain from among the masters of Sales Funn, be sure to check out this book today!
DotCom Secrets Book
It’s one of my preferred company books. You might have to read it numerous times to totally grasp it. Or just make it your companion as you go about your online lifestyle organization experiences.
In the introduction of the book, Russell Brunson assured to keep the book evergreen for years to come. The objective is to make it appropriate to both innovative and brand-new online business owners.
How many organization books do you still find pertinent in this ever-changing world? Even though marketing methods are constantly changing, the DotCom Secrets book is still extremely appropriate and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a step-by-step process for growing an effective service– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first published in 2015, you’ll discover that the majority of the techniques that Russell speak about are still efficient today.
You’ll get a ton of actionable suggestions from the book and if you have strategies to sell products online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy composed the forward to the DotCom Secrets book. In his specific words:
” In reality, this is a proven playbook for growing your company with efficient list building and sales/conversion techniques, which can be utilized online and offline.”
This is a transformative and powerful book. If you’re looking to start a service or scale an existing service, DotCom Secrets by Russell Brunson is the perfect roadway map.
Within the pages of the Dotcom Secrets book, you’ll get a detailed plan that guides you on the best building blocks for your service. You’ll certainly get results from reading it.
To be sincere, DotCom Secrets sounds like a book for building a sustainable online company just.
Don’t be constrained by that since the actionable marketing methods work for both online and offline services. You’re in safe hands if you run a brick-and-mortar service and want to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can answer that question. If you wish to begin or scale a business and follow proven ‘shortcut’ that has been checked by Russell himself, you need to check out the DotCom Secrets book.
It’s altering lives and I’ve personally found it extremely valuable on my entrepreneurial journey (I’ve read it several times). I highly recommend the book.
If you ‘d rather play cool and try to figure it out by yourself, then DotCom Secrets may not be worth your read. You should think about another book.
Although, DotCom Secrets offers clever insights and strategies to:
Existing company owner: If you haven’t started a service at all or have no business concept, the book might not pertain to you.
Product owners: If you have an existing item already, then you can learn techniques to double or perhaps triple your sales.
Confident online marketers: If you’re ready to take steps that may challenge your concept of company, then you must use DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to construct an organization that stands the test of time. You do not want to fizzle out because you do not have the skillset, tools, and secrets that have actually been tested and shown to produce great results.
So whether you’re a beginner who’s simply starting or you’re an expert, DotCom Secrets will walk you through the process of beginning and growing a lucrative business.
If you currently have a service, use the tricks in the book to scale to amazing levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and powerful book that supplies particular, actionable directions on what you should do to fail-proof your business, how to bring in clients, and the tricks to substantially improve your sales.
You’re still not limited at all if you fail to check out DotCom Secrets. The only difficulty, however, is that you’ll miss the opportunity to quickly grow your existing service or prosper in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books relate to, way of life entrepreneurs, entrepreneur and online marketers– given that they match each other and offer starting and growing an effective organization.
Professional Secrets vs DotCom Secrets.
DotCom Secrets details a detailed procedure to efficiently structure your business. You get to learn how to deliver your message and communicate worth in such a way that makes people wish to pay you.
Specialist Secrets provides actionable examples, illustrations, and stories that assist you discover your voice, build a devoted fan base and get paid to share messages that will change somebody else’s life.
Both books are advised to entrepreneur who wish to become more successful in their industries. Entrepreneurs who are constructed to see chances in competition instead of discomfort.
In Russell’s third and brand name new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream clients (aka getting lots of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 sections much like Expert Secrets that details the simple marketing processes and how to implement them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first section of DotCom Secrets with “Ladders and Funnels.” He likewise reveals 5 (5) marketing tricks. Let’s review them:
Secret # 1: The Secret Formula
You need to have a complete understanding of where you want your service. How does this understanding help your clients and clients?
This will assist you to serve them better– instead of searching for out their pain points, how desperate they need options, and what they’re willing to pay.
In the secret formula, four basic concerns were outlined in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you find them?
How do you attract them without being aggressive?
What benefit will they receive from your business?
You’ll find answers to these questions and more in the first secret.
Secret #2: The Value Ladder
Worth is crucial when it pertains to developing a sustainable organization. , if there’s no worth, customers consumers clients customers leave.
That’s why Russell invested a lots of time to dissect the actions that you need to follow to navigate your dream client from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This secret is described as “taking them through your value ladder.”
When you successfully structure the value ladder, you’ll not just make more cash, you’ll likewise supply your clients with a more personalized solution. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic takes place. It’s like a surprise that alters everything you already understand about growing a lucrative service. You’ll get started with building out your own sales funnel and the psychology behind a lucrative funnel.
There’s a lot more …
You need to have a complete value total worth place. You might not be able to develop a high-converting sales funnel if you do not have a reliable worth adder mapped out.
The sales funnel is necessary and has changed the method business owners and companies approach sales online.
It works since it considers the clients’ habits– and moves them through the various actions of your value ladder till they’re all set to purchase your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target market. You might not understand how to identify or serve them. That’s why knowing how to define your target audience is very important.
This secret details where your target market (i.e., consumers who are ready to purchase your item) are investing the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the techniques that work to get a consumer to leave whatever they’re doing and check out your page.
Every online business owner requires to discover and master these strategies. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or site is a constant battle for many people. It’s arguably the most daunting element of running a successful online organization.
Do you really understand how traffic operates in the internet marketing area? If you aren’t confident in your traffic generation know-how, Russell has the responses.
He reveals you the very best type of traffic that you must pay attention to and how it can transform your company. The kind of traffic consists of:
- Traffic we manage
- The traffic we don’t control
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the procedures involved in constructing an audience by leveraging advanced individual branding methods, the tricks to interacting well with your audience that will result in a sale.
Make sure you don’t skip this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a attractive and positive character.
Why do you think people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have enormous followers?
As a company owner, you can’t go wrong when you finally establish an attractive character. When you’re successful at it, it implies you can include more competent consumers to your e-mail list and release an effective product that individuals are ready and ready to purchase immediately.
In creating that appealing character, Russell Brunson specifies the three elements you should keep in check, which is divided into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to create an attractive character using these elements and their components, and recognize the best method to interact your captivating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s everything about producing a bond and a sort of connection between the Attractive Character and the target audience through a traffic source we own. Email.
The Soap Opera Sequence makes up a series of email sequences that assist to link and establish an immediate relationship between you and the individual reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart also shares the EXACT five e-mail design templates that have assisted him to shift into an Attractive Character and a sought-after internet online marketer.
Because it capitalizes on providing worth to your customers, the Soap Opera Sequence works. This ‘value’ combined with a tempting open story hooks them the minute they read your very first email and they’ll look forward to the next one.
The days of dull email sequences are over. Don’t just enjoy soap opera on television, it’s time to anecdotally utilize it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers pleased to speak with you every day is using the Seinfeld e-mail format.”
So what’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email design that builds excitement in your readers. It ‘d amuse them and trigger them to purchase from you.
It leverages the power of storytelling. However this time, you’re being imaginative in sharing your life and relevant stories occurring with/around you– stories they can quickly connect with. You must be purposeful and tactical about it anyways.
You want to be able to lead ideal clients back to your deal. This may look basic however it’s effective!
When you’re sending Seinfeld e-mails, Russell also supplies excellent examples and composed design templates to speed up the procedure.
Section Three: Funnelology
In this area, the techniques and techniques for building high-converting funnels are discussed in detail, as well as and what you actually ought to do to make your funnel work.
Russell covers the fundamentals of a funnel, phases (and sales funnel stages) and the kind of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the value of adhering to systems that work. Simply put, there’s no requirement to reinvent the wheel.
If you’re an entrepreneur and you’re having a hard time to recover cost, there’s a possibility that you’re making the above error.
This prevails with business owners who are simply starting with their sales funnel. They try to re-invent the entire car. What an awful course to follow when constructing a business!
The trick here is leveraging on other people who already have an effective funnel and making your deal to their specific consumers. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these elements to work for you is a valuable gift for your business. Once you understand how the pieces fit, it’s rather easy.
Secret # 10: Seven Phases Of A Funnel
I’m really thankful that I check out DotCom Secrets a couple of years ago (and several times more since that first time to totally understand and implement the techniques in my own online organization.
It not only opened my eyes to funnels and how to develop them but likewise the seven phases that a perfect customer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better come to terms with this sentence within the DotCom Secrets. It checks out:
The real difference in between having a six-, 7-, and even eight-figure company is whether you understand the phases of a funnel and can successfully monetize the points along the line.
I learnt more about that there are levels of traffic temperature and for that reason, treating them along the exact same funnel process is dangerous.
This secret alone is basic to producing the right type of page, offer, and traffic that will lead to sales.
There’s also the pre-framing concept that you need to fully comprehend when creating a funnel– specifically if you desire visitors and results in trust you more. Well, who does not wish to develop trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the typical business recommendations. It goes into the specific landing pages you can create in the 7 building stages that we’ve gone over previously.
You get to see the twenty-three of the most effective building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers use these foundation at specific times throughout these same 4 phases of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying purchasers
Identifying hyper purchasers for your services and products.
You can choose which you want to begin with first and which one to stick to in your market as soon as you’ve comprehended how this works.
Secret # 12: Frontend Vs. Backend Funnels
Picking the best kind of funnels can be a battle even to the more advanced online marketers. More so, understand the funnels that will be served just to qualified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell details the procedure he follows when selecting a funnel to use on the frontend of his value ladders, the funnel he utilizes in the consideration stage (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills all of it out in this section and exposes the trick that made all his books sell millions.
Just by grabbing your totally free copy of DotCom Secrets and studying the funnel actions, you’ll have a number of “Aha-Moments” that will alter your business, especially if you have an item you’re currently offering online (and even offline).
I mean if you can buy your complimentary copy of DotCom Secrets and study the funnel actions, you’ll comprehend the secret behind these records.
He emphasizes the power of words and how using a particular WORD can alter your entire business amazingly. That single word can act as bait.
No matter the market you run in, what you do, what items you offer, or business design, this is the part that some of the effective business owners would conceal from you.
Area Four: Funnels And Scripts
The first time I check out DotCom Secrets, I could not understand this area due to the fact that it was distinct in its method. I needed to check out the book again to understand the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, as well as the exact funnel scripts that have actually helped him to offer millions of each of his items.
These are split into the Frontend, Middle and Backend Funnels. Interestingly, you do not need to struggle with these parts because there’s an effective suite of software you can utilize to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Because it shows what must take place when you get your visitors onboard your sales funnel, the Frontend Funnel is crucial.
You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to develop and can benefit eCommerce online marketers or business owners who have Free Plus Shipping offers.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item needs to be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s credit card information is requested for the shipping and managing charge. Once the visitor has effectively submitted the second page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will utilize to make this whole 2-step complimentary shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of establishing this offer is to assist breakeven and cover the money you invested in marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the useful mechanics associated with this type of funnel. And he likewise presented a distinct script called the Star, Story, Solution script which helps to push a cold lead towards your items.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to attract visitors and let them keep spending for a longer time.
However you’re not restricted in any way– as there are many ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the ideal and likewise the very first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to utilize live or taped presentations to market your product and services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the strategies and scripts that will make the webinar genuinely “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little bit various. It’s not FREE!. It’s a more advanced webinar discussion where your objective is to get individuals to purchase. However it’s “invisible”– which indicates there’s no pushy or deception involved.
You’ll also access the scripts for this updated version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel specifically for introducing a new item by sharing a series of videos to provide tons of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, valuable, and amusing– thereby causing visitors to act. You’ll discover how to correctly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket offers utilizing a sophisticated formula and scripts. This funnel is what you require to get premium clients if you’re a coach or consultant.
Area 5: ClickFunnels.
This last area is short however you can learn more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you want to acquire insights, see examples, and read stories that will inspire you to develop a successful business online or guide you in transitioning from offline to online marketing channels.
Let’s consider the cons and pros rapidly:.
DotCom Secrets is free. Get business-building knowledge without paying cash.
Improve your company’ significance utilizing the value ladders and sales funnel strategies and scripts.
Get secrets to becoming a thought leader in your market.
Easy techniques that will work for any service model.
Establish and build relationships relationship with your consumers.
You may need to have an existing service to gain from DotCom Secrets (although it can certainly benefit you if you’re simply starting as well as long as you carry out the information).
The book is perfect for organizations that take advantage of online marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the main site. You just have to pay for shipping/handling– $7.95 if you’re based within the United States or $14.95 for global.
There you have it, the Free Plus Shipping deal we talked about previously. As you can see, Russell is a master at implementing what he teaches.
You can get the paperback format for $14.80 if you prefer to purchase DotCom Secrets from Amazon. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for providing the book free from his website (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable techniques and tricks for starting and growing a company.
You’ll stumble upon a lot of aha minutes while going through the areas. You’re assisted on how to include the idea into my own business.
DotCom Secrets is a playbook. You might need to read it multiple times to get the ‘tricks’ into your head and organization. But you do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering products or services online, I highly recommend that you get a copy of DotCom Secrets free of charge.