Dotcom Secrets is a terrific book if you want to acquire insights, see examples, and check out stories that will inspire you to construct an effective business online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the pros and cons rapidly:
- DotCom Secrets is free. Get it here.
- You will get over the shoulder lessons from an effective incredibly affiliate– Russell Brunson.
- The book is a easy and satisfying read.
- You will get actionable takeaways that you can utilize to enhance your service right away.
- It’s not a “how to generate income online” book per se.
- You will require to have some knowledge of internet marketing principles to fully appreciate the book.
Dotcom Secrets is an excellent resource if you wish to gain from somebody who has in fact generated income online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to improve your service right away.
The only disadvantage is that it’s not a “how to make money online” book per se– you will require to have some knowledge of internet marketing ideas to totally value it.
However in general, Dotcom Secrets is a valuable resource for anyone aiming to develop or grow an online service.
If you’re all set to find out from one of the masters of Sales Funn, be sure to examine out this book today!
DotCom Secrets Book
It’s one of my favorite business books. You might have to read it several times to fully grasp it. Or just make it your buddy as you tackle your online way of life service adventures.
In the introduction of the book, Russell Brunson promised to keep the book evergreen for several years to come. The objective is to make it relevant to both new and advanced online entrepreneurs.
How many organization books do you still discover pertinent in this ever-changing world? Although marketing techniques are constantly altering, the DotCom Secrets book is still extremely relevant and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book provides a detailed procedure for growing an effective company– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first released in 2015, you’ll discover that the majority of the methods that Russell talks about are still reliable today.
You’ll get a lots of actionable suggestions from the book and if you have strategies to offer products online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy composed the forward to the DotCom Secrets book. In his specific words:
” In fact, this is a tested playbook for growing your company with effective list building and sales/conversion techniques, which can be used online and offline.”
This is a effective and transformative book. If you’re looking to begin an organization or scale an existing service, DotCom Secrets by Russell Brunson is the perfect roadway map.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive strategy that guides you on the ideal foundation for your service. You’ll certainly get arise from reading it.
To be honest, DotCom Secrets seems like a book for constructing a sustainable online business just.
However don’t be constrained by that due to the fact that the actionable marketing methods work for both online and offline companies. So you’re in safe hands if you run a brick-and-mortar organization and wish to transition to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can address that question. If you want to scale an organization or start and follow proven ‘shortcut’ that has been checked by Russell himself, you must read the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it incredibly valuable on my entrepreneurial journey (I’ve read it a number of times). I extremely suggest the book.
DotCom Secrets may not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You must consider another book.
Although, DotCom Secrets supplies smart insights and strategies to:
Existing company owner: If you have not started an organization at all or have no service idea, the book may not be relevant to you.
Product owners: If you have an existing item already, then you can discover methods to double and even triple your sales.
Positive marketers: If you’re willing to take steps that might challenge your concept of service, then you should utilize DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to develop an organization that stands the test of time. Due to the fact that you do not have the skillset, tools, and tricks that have actually been tested and shown to produce fantastic results, you don’t desire to fizzle out.
So whether you’re a beginner who’s simply getting going or you’re an expert, DotCom Secrets will stroll you through the procedure of starting and growing a lucrative organization.
If you currently have an organization, use the tricks in the book to scale to unbelievable levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and powerful book that provides particular, actionable instructions on what you should do to fail-proof your business, how to bring in customers, and the secrets to substantially increase your sales.
You’re still not restricted at all if you fail to check out DotCom Secrets. The only difficulty, however, is that you’ll miss the opportunity to quickly grow your existing organization or thrive in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books relate to, way of life entrepreneurs, business owners and online marketers– since they match each other and provide for starting and growing an effective company.
Professional Secrets vs DotCom Secrets.
DotCom Secrets describes a step-by-step process to successfully structure your organization. You get to find out how to deliver your message and interact value in a way that makes individuals want to pay you.
Expert Secrets provides actionable examples, illustrations, and stories that assist you discover your voice, develop a faithful fan base and get paid to share messages that will change another person’s life.
Both books are advised to entrepreneur who wish to become more successful in their markets. Business owners who are developed to see chances in competition instead of pain.
And finally in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting lots of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas just like Expert Secrets that describes the simple marketing processes and how to execute them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the very first section of DotCom Secrets with “Ladders and Funnels.” He also reveals 5 (5) marketing tricks. Let’s review them:
Secret # 1: The Secret Formula
First, you need to have a complete understanding of where you want your organization. How does this understanding help your consumers and clients?
This will help you to serve them much better– instead of looking for out their pain points, how desperate they need options, and what they’re ready to pay.
In the secret formula, 4 basic concerns were described in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you discover them?
How do you attract them without being pushy?
What benefit will they receive from your business?
You’ll find answers to these questions and more in the first trick.
Secret #2: The Value Ladder
Value is crucial when it comes to developing a sustainable service. , if there’s no value, clients and customers customers leaveCustomers
That’s why Russell invested a ton of time to dissect the steps that you require to follow to browse your dream client from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This secret is referred to as “taking them through your value ladder.”
When you effectively structure the worth ladder, you’ll not just make more cash, you’ll also supply your consumers with a more customized solution. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic takes place. It’s like an epiphany that changes everything you currently understand about growing a lucrative service. You’ll get started with constructing out your own sales funnel and the psychology behind a successful funnel.
There’s a lot more …
You need to have a complete value total in place. You might not be able to construct a high-converting sales funnel if you do not have an effective value adder mapped out.
The sales funnel is important and has altered the way entrepreneurs and services approach sales online.
It works because it takes into account the clients’ habits– and moves them through the various actions of your value ladder up until they’re prepared to acquire your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target audience. You may not know how to determine or serve them. That’s why knowing how to define your target audience is essential.
This secret describes where your target audience (i.e., consumers who are ready to buy your product) are investing most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the techniques that work to get a client to leave whatever they’re doing and check out your page.
Every online business owner requires to learn and master these methods. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or site is a continuous struggle for many people. It’s perhaps the most overwhelming aspect of running an effective online organization.
Do you truly comprehend how traffic works in the online marketing area? Russell has the responses if you aren’t confident in your traffic generation expertise.
He reveals you the best kind of traffic that you ought to take note of and how it can change your service. The kind of traffic includes:
- Traffic we manage
- The traffic we don’t manage
- Traffic we own
Area Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures associated with building an audience by leveraging advanced personal branding tactics, the tricks to communicating well with your audience that will lead to a sale.
Ensure you do not skip this section while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a confident and attractive character.
Why do you think people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have enormous fans?
As an entrepreneur, you can’t go wrong when you finally develop an appealing character. When you’re successful at it, it implies you can include more competent consumers to your e-mail list and introduce an effective item that people are willing and prepared to purchase right now.
In developing that attractive character, Russell Brunson specifies the three components you should keep in check, which is divided into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to develop an attractive character utilizing these elements and their elements, and recognize the very best method to communicate your captivating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s everything about developing a bond and a sort of relationship in between the Attractive Character and the target audience by means of a traffic source we own. Email.
The Soap Opera Sequence consists of a series of email series that help to link and establish an instant relationship in between you and the individual reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart likewise shares the EXACT 5 email templates that have actually helped him to shift into a popular internet and an attractive character marketer.
Because it capitalizes on offering worth to your subscribers, the Soap Opera Sequence works. This ‘worth’ paired with an alluring open story hooks them the minute they read your first email and they’ll look forward to the next one.
The days of dull email series are over. Do not just enjoy daytime soap on TV, it’s time to anecdotally utilize it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers pleased to speak with you every day is using the Seinfeld email format.”
So what’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email design that constructs excitement in your readers. It ‘d amuse them and cause them to buy from you.
It leverages the power of storytelling. This time, you’re being innovative in sharing your life and pertinent stories occurring with/around you– stories they can easily link with. You must be tactical and purposeful about it anyways.
You wish to have the ability to lead ideal clients back to your deal. This might look easy however it’s effective however!
Russell also offers good examples and written design templates to accelerate the process when you’re sending out Seinfeld emails.
Area Three: Funnelology
In this section, the strategies and strategies for building high-converting funnels are talked about in detail, in addition to and what you actually need to do to make your funnel work.
Russell covers the principles of a funnel, stages (and sales funnel phases) and the kind of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the significance of sticking to systems that work. In other words, there’s no need to transform the wheel.
If you’re an entrepreneur and you’re having a hard time to recover cost, there’s a chance that you’re making the above error.
This is common with entrepreneurs who are just beginning with their sales funnel. They attempt to re-invent the whole car. When constructing a business, what a horrible course to follow!
The trick here is leveraging on other people who currently have a successful funnel and making your offer to their exact consumers. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these elements to work for you is an invaluable present for your company. It’s quite simple once you understand how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m very thankful that I check out DotCom Secrets a few years ago (and several times more because that first time to totally understand and execute the strategies in my own online company.
It not only opened my eyes to funnels and how to build them however likewise the seven stages that an ideal customer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better come to terms with this sentence within the DotCom Secrets. It checks out:
The genuine distinction between having a six-, 7-, or even eight-figure organization is whether you understand the stages of a funnel and can effectively monetize the points along the line.
I was familiar with that there are levels of traffic temperature level and therefore, treating them along the same funnel procedure is dangerous.
This trick alone is essential to creating the ideal type of page, offer, and traffic that will result in sales.
When producing a funnel– particularly if you want visitors and leads to trust you more, there’s also the pre-framing idea that you require to completely comprehend. Well, who doesn’t want to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the typical service recommendations. It enters into the specific landing pages you can produce in the 7 building stages that we’ve talked about earlier.
You get to see the twenty-three of the most reliable building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers use these building blocks at specific times throughout these same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying purchasers
Recognizing hyperactive purchasers for your product or services.
When you’ve understood how this works, you can decide which you want to begin with first and which one to stay with in your market.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the ideal type of funnels can be a battle even to the more advanced marketers. More so, understand the funnels that will be served just to qualified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so apparent– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell lays out the process he follows when choosing a funnel to utilize on the frontend of his worth ladders, the funnel he uses in the factor to consider phase (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I couldn’t include this ‘secret’ when I initially checked out the DotCom Secrets book.
Russell spills everything out in this section and reveals the secret that made all his books sell millions.
Just by grabbing your complimentary copy of DotCom Secrets and studying the funnel steps, you’ll have a number of “Aha-Moments” that will change your business, particularly if you have a product you’re presently selling online (or even offline).
I suggest if you can purchase your free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the secret behind these records.
He emphasizes the power of words and how utilizing a particular WORD can alter your entire business magically. That single word can act as bait.
No matter the industry you operate in, what you do, what items you use, or the business model, this is the part that some of the successful entrepreneurs would hide from you.
Area Four: Funnels And Scripts
The first time I read DotCom Secrets, I could not grasp this section due to the fact that it was special in its way. I had to read the book once again to understand the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, in addition to the exact funnel scripts that have helped him to offer countless each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Interestingly, you do not need to have problem with these parts since there’s a powerful suite of software you can use to automate everything– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is necessary since it shows what need to occur once you get your visitors onboard your sales funnel.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to build and can benefit eCommerce online marketers or entrepreneurs who have Shipping plus complimentary offers.
The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item should be shipped.
On the second page (step-two) of the funnel, the visitor’s charge card info is requested for the shipping and dealing with charge. When the visitor has effectively submitted the second page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will use to make this whole 2-step totally free shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of establishing this deal is to help breakeven and cover the cash you invested in marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the practical mechanics involved in this kind of funnel. And he also presented a distinct script called the Star, Story, Solution script which helps to push a cold lead towards your items.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to lure visitors and let them keep spending for a longer time.
You’re not limited in any way– as there are lots of methods to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the ideal and likewise the first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to utilize live or documented discussions to market your products or services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the techniques and scripts that will make the webinar really “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more sophisticated webinar presentation where your objective is to get people to purchase.
You’ll also access the scripts for this updated version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel particularly for launching a new product by sharing a series of videos to offer lots of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.
These videos will be convincing, valuable, and entertaining– thereby causing visitors to act. You’ll find how to properly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals using an innovative formula and scripts. If you’re a coach or consultant, this funnel is what you require to acquire premium customers.
Area 5: ClickFunnels.
This last area is brief but you can discover more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you wish to gain insights, see examples, and check out stories that will influence you to construct an effective service online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the cons and pros rapidly:.
DotCom Secrets is totally free. Get business-building understanding without paying money.
Improve your company’ importance utilizing the worth ladders and sales funnel techniques and scripts.
Get secrets to ending up being a thought leader in your industry.
Basic techniques that will work for any service model.
Establish and develop relationships connection with your consumers.
You might need to have an existing company to take advantage of DotCom Secrets (although it can certainly benefit you if you’re just starting along with long as you implement the details).
The book is perfect for businesses that take advantage of internet marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the main website. You only need to pay for shipping/handling– $7.95 if you’re based within the US or $14.95 for global.
There you have it, the Free Plus Shipping deal we went over previously. As you can see, Russell is a master at executing what he teaches.
If you prefer to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for offering the book devoid of his site (you simply pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable methods and tricks for growing a business and beginning.
You’ll come across a bunch of aha minutes while going through the areas. More notably, you’re guided on how to integrate the concept into my own organization.
DotCom Secrets is a playbook. You might have to read it numerous times to get the ‘tricks’ into your head and business. But you don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or items online, I highly suggest that you get a copy of DotCom Secrets totally free.