Dotcom Secrets is a terrific book if you want to gain insights, see examples, and read stories that will motivate you to develop a successful company online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the cons and pros quickly:
- DotCom Secrets is totally free. Get it here.
- You will get over the shoulder lessons from a successful very affiliate– Russell Brunson.
- The book is a simple and pleasurable read.
- You will get actionable takeaways that you can use to enhance your company instantly.
- It’s not a “how to earn money online” book per se.
- You will need to have some understanding of online marketing concepts to totally value the book.
If you desire to find out from somebody who has actually made cash online, Dotcom Secrets is a terrific resource.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can utilize to improve your company instantly.
The only downside is that it’s not a “how to generate income online” book per se– you will require to have some knowledge of internet marketing principles to totally appreciate it.
Overall, Dotcom Secrets is an important resource for anyone looking to build or grow an online business.
If you’re ready to find out from one of the masters of Sales Funn, be sure to examine out this book today!
DotCom Secrets Book
It’s one of my preferred organization books. You may need to read it several times to completely grasp it. Or merely make it your buddy as you tackle your online way of life service experiences.
In the introduction of the book, Russell Brunson promised to keep the book evergreen for many years to come. The objective is to make it relevant to both advanced and brand-new online business owners.
How many service books do you still find pertinent in this ever-changing world? Despite the fact that marketing methods are constantly altering, the DotCom Secrets book is still incredibly relevant and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a step-by-step procedure for growing an effective business– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first released in 2015, you’ll find that most of the techniques that Russell talks about are still efficient today.
You’ll get a ton of actionable recommendations from the book and if you have strategies to sell products online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy composed the forward to the DotCom Secrets book. In his exact words:
” In truth, this is a tested playbook for growing your business with efficient lead generation and sales/conversion approaches, which can be utilized offline and online.”
This is a transformative and powerful book. If you’re looking to start an organization or scale an existing company, DotCom Secrets by Russell Brunson is the best road map.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the best foundation for your service. You’ll certainly get results from reading it.
To be truthful, DotCom Secrets sounds like a book for building a sustainable online company just.
Don’t be constrained by that because the actionable marketing strategies work for both online and offline services. You’re in safe hands if you run a brick-and-mortar service and want to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can respond to that question. If you want to scale a service or begin and follow proven ‘faster way’ that has actually been tested by Russell himself, you must check out the DotCom Secrets book.
It’s altering lives and I’ve personally found it very important on my entrepreneurial journey (I’ve read it a number of times). I extremely advise the book.
DotCom Secrets might not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You ought to think about another book.
Although, DotCom Secrets offers clever insights and strategies to:
Existing business owners: If you have not started an organization at all or have no company idea, the book may not relate to you.
Product owners: If you have an existing product already, then you can learn methods to double or even triple your sales.
Positive online marketers: If you’re prepared to take steps that may challenge your concept of organization, then you ought to use DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to build a service that stands the test of time. You do not wish to blow over since you do not have the skillset, tools, and secrets that have been evaluated and shown to produce great outcomes.
Whether you’re a beginner who’s just getting started or you’re a specialist, DotCom Secrets will walk you through the procedure of starting and growing a successful company.
If you already have a service, use the secrets in the book to scale to amazing levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that offers particular, actionable instructions on what you ought to do to fail-proof your organization, how to draw in clients, and the secrets to considerably boost your sales.
If you stop working to read DotCom Secrets, you’re still not limited at all. The only challenge, however, is that you’ll miss out on the opportunity to quickly grow your existing service or flourish in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books are relevant to, way of life business owners, business owners and online marketers– given that they complement each other and attend to beginning and growing an effective business.
Professional Secrets vs DotCom Secrets.
DotCom Secrets outlines a detailed process to effectively structure your company. You get to find out how to provide your message and communicate value in such a way that makes individuals want to pay you.
Expert Secrets gives actionable examples, illustrations, and stories that assist you discover your voice, build a loyal fan base and earn money to share messages that will change somebody else’s life.
Both books are recommended to entrepreneur who wish to become more effective in their industries. Business owners who are built to see chances in competition instead of pain.
And lastly in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting tons of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas just like Expert Secrets that lays out the easy marketing processes and how to execute them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the very first section of DotCom Secrets with “Ladders and Funnels.” He likewise exposes 5 (5) marketing tricks. Let’s go over them:
Secret # 1: The Secret Formula
You need to have a complete understanding of where you desire your business. How does this understanding help your customers and customers?
This will assist you to serve them better– instead of trying to find out their discomfort points, how desperate they require services, and what they’re ready to pay.
In the secret formula, 4 basic questions were described in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you find them?
How do you attract them without being aggressive?
What advantage will they get from your business?
You’ll find answers to these questions and more in the first secret.
Secret #2: The Value Ladder
Value is crucial when it concerns developing a sustainable company. , if there’s no value, clients consumers customers customers leave.
That’s why Russell invested a ton of time to dissect the steps that you require to follow to navigate your dream consumer from taking the “bait” (starting point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your worth ladder.”
When you successfully structure the value ladder, you’ll not just make more cash, you’ll also provide your customers with a more tailored option. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic happens. It’s like an epiphany that alters everything you already understand about growing a profitable business. You’ll get started with constructing out your own sales funnel and the psychology behind a successful funnel.
There’s a lot more …
You need to require a complete value ladder in place. You may not be able to develop a high-converting sales funnel if you don’t have an effective worth adder mapped out.
The sales funnel is important and has changed the method entrepreneurs and services approach sales online.
It works due to the fact that it considers the consumers’ habits– and moves them through the various actions of your value ladder till they’re prepared to purchase your item– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target audience. You may not know how to recognize or serve them. That’s why knowing how to specify your target audience is very important.
This secret outlines where your target audience (i.e., customers who are ready to purchase your item) are investing the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the techniques that work to get a customer to leave whatever they’re doing and take a look at your page.
Every online business owner needs to find out and master these strategies. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or site is a consistent struggle for most people. It’s perhaps the most daunting element of running an effective online service.
Do you really understand how traffic operates in the online marketing area? If you aren’t confident in your traffic generation proficiency, Russell has the responses.
He reveals you the very best kind of traffic that you should take notice of and how it can transform your business. The kind of traffic consists of:
- Traffic we control
- The traffic we don’t control
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the processes involved in constructing an audience by leveraging more advanced personal branding techniques, the tricks to communicating well with your audience that will lead to a sale.
Make certain you do not avoid this section while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a appealing and confident character.
Why do you think guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have massive fans?
As an entrepreneur, you can’t go wrong when you finally develop an appealing character. When you’re effective at it, it indicates you can add more qualified consumers to your e-mail list and introduce an effective item that individuals are prepared and ready to purchase immediately.
In developing that appealing character, Russell Brunson defines the three parts you must keep in check, which is divided into 3 (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to create an attractive character utilizing these elements and their components, and identify the best method to interact your captivating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of connection between the Attractive Character and the target audience by means of a traffic source we own. Email.
The Soap Opera Sequence consists of a series of email sequences that help to connect and establish an immediate relationship in between you and the person reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart likewise shares the EXACT five email design templates that have actually helped him to transition into an Attractive Character and a sought-after internet marketer.
Since it capitalizes on giving worth to your subscribers, the Soap Opera Sequence works. This ‘value’ combined with an alluring open story hooks them the minute they read your very first e-mail and they’ll anticipate the next one.
The days of dull e-mail series are over. Don’t just delight in daytime drama on television, it’s time to anecdotally use it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers delighted to hear from you every day is utilizing the Seinfeld e-mail format.”
So what’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email style that constructs enjoyment in your readers. It ‘d captivate them and trigger them to buy from you.
It leverages the power of storytelling. But this time, you’re being innovative in sharing your life and relevant stories taking place with/around you– stories they can easily connect with. You must be purposeful and tactical about it anyways.
You want to have the ability to lead perfect clients back to your deal. This may look basic however it’s powerful!
When you’re sending out Seinfeld e-mails, Russell likewise supplies excellent examples and composed design templates to speed up the process.
Area Three: Funnelology
In this area, the techniques and methods for building high-converting funnels are talked about in detail, in addition to and what you truly ought to do to make your funnel work.
Russell covers the principles of a funnel, stages (and sales funnel phases) and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the significance of adhering to systems that work. In other words, there’s no requirement to transform the wheel.
There’s a chance that you’re making the above mistake if you’re a company owner and you’re struggling to break even.
This is common with business owners who are simply beginning with their sales funnel. They try to re-invent the entire automobile. When developing a business, what a dreadful path to follow!
The trick here is leveraging on other individuals who currently have an effective funnel and making your deal to their specific consumers. Watch on the:
- Ad copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these aspects to work for you is a valuable present for your service. Once you understand how the pieces fit, it’s rather simple.
Secret # 10: Seven Phases Of A Funnel
I’m very grateful that I check out DotCom Secrets a couple of years ago (and several times more because that very first time to completely understand and carry out the methods in my own online company.
It not only opened my eyes to funnels and how to construct them however also the seven stages that an ideal consumer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better come to terms with this sentence within the DotCom Secrets. It reads:
The genuine distinction between having a six-, seven-, and even eight-figure company is whether you understand the phases of a funnel and can successfully monetize the points along the line.
I was familiar with that there are levels of traffic temperature and therefore, treating them along the same funnel process is dangerous.
This trick alone is basic to creating the ideal type of page, deal, and traffic that will cause sales.
When creating a funnel– particularly if you want visitors and leads to trust you more, there’s likewise the pre-framing concept that you need to fully understand. Well, who doesn’t want to develop trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the normal organization advice. It goes into the specific landing pages you can develop in the 7 building stages that we’ve talked about earlier.
You get to see the twenty-three of the most reliable foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these foundation at particular times during these same four phases of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Identifying hyperactive purchasers for your products and services.
You can choose which you want to begin with very first and which one to stick to in your market once you’ve comprehended how this works.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the best type of funnels can be a struggle even to the advanced online marketers. More so, comprehend the funnels that will be served only to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– but bypassing it can make a distinction in your traffic engagement and sales.
Here Russell lays out the procedure he follows when choosing a funnel to use on the frontend of his value ladders, the funnel he utilizes in the factor to consider stage (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I could not contain this ‘secret’ when I first read the DotCom Secrets book.
Russell spills all of it out in this area and reveals the secret that made all his books offer millions.
Just by getting your free copy of DotCom Secrets and studying the funnel actions, you’ll have a number of “Aha-Moments” that will change your business, especially if you have a product you’re currently selling online (or perhaps offline).
I imply if you can buy your totally free copy of DotCom Secrets and study the funnel actions, you’ll understand the trick behind these records.
He highlights the power of words and how utilizing a specific WORD can change your whole company amazingly. That single word can serve as bait.
Regardless of the market you run in, what you do, what items you provide, or the business design, this is the part that a few of the successful business owners would conceal from you.
Section Four: Funnels And Scripts
The first time I check out DotCom Secrets, I couldn’t comprehend this section since it was unique in its method. I needed to read the book once again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, as well as the exact funnel scripts that have helped him to sell millions of each of his items.
These are split into the Frontend, Middle and Backend Funnels. Interestingly, you do not have to deal with these parts because there’s a powerful suite of software application you can use to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Since it shows what ought to occur when you get your visitors onboard your sales funnel, the Frontend Funnel is important.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to construct and can benefit eCommerce entrepreneurs or online marketers who have Shipping plus totally free offers.
The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product ought to be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s charge card details is requested for the shipping and handling charge. As soon as the visitor has effectively completed the 2nd page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will utilize to make this whole 2-step complimentary shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of establishing this offer is to help breakeven and cover the cash you spent on marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson shows the practical mechanics involved in this type of funnel. And he likewise introduced a distinct script called the Star, Story, Solution script which assists to push a cold lead towards your items.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to attract visitors and let them keep spending for a longer time.
However you’re not limited in any way– as there are numerous ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the best and likewise the very first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to use taped or live presentations to market your product and services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the techniques and scripts that will make the webinar really “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little bit different. It’s not FREE!. It’s an advanced webinar discussion where your objective is to get individuals to buy. It’s “invisible”– which indicates there’s no pushy or deception involved.
You’ll also access the scripts for this updated version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for introducing a brand-new product by sharing a series of videos to offer tons of worth to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.
These videos will be persuasive, valuable, and entertaining– consequently causing visitors to do something about it. You’ll discover how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals using a sophisticated formula and scripts. This funnel is what you need to get premium customers if you’re a coach or consultant.
Area 5: ClickFunnels.
This last section is quick however you can learn more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you want to get insights, see examples, and read stories that will influence you to construct an effective company online or guide you in transitioning from offline to internet marketing channels.
Let’s think about the pros and cons quickly:.
DotCom Secrets is complimentary. Get business-building knowledge without paying money.
Enhance your business’ relevance using the value ladders and sales funnel methods and scripts.
Get tricks to becoming an idea leader in your industry.
Simple techniques that will work for any company design.
Build relationships and develop relationship with your clients.
You might require to have an existing service to take advantage of DotCom Secrets (although it can certainly benefit you if you’re simply starting along with long as you implement the details).
The book is ideal for organizations that utilize internet marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the official site. If you’re based within the US or $14.95 for global, you only have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping offer we went over previously. As you can see, Russell is a master at implementing what he teaches.
You can get the paperback format for $14.80 if you prefer to buy DotCom Secrets from Amazon. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for providing the book devoid of his website (you simply spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable methods and tricks for starting and growing a service.
You’ll come across a bunch of aha moments while going through the areas. You’re guided on how to incorporate the principle into my own business.
DotCom Secrets is a playbook. You may need to read it several times to get the ‘secrets’ into your head and organization. However you do not need to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling service or products online, I highly advise that you get a copy of DotCom Secrets for FREE.