Dotcom Secrets is an excellent book if you wish to get insights, see examples, and read stories that will inspire you to build a successful business online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the cons and pros rapidly:
- DotCom Secrets is complimentary. Get it here.
- You will overcome the shoulder lessons from an effective extremely affiliate– Russell Brunson.
- The book is a simple and enjoyable read.
- You will get actionable takeaways that you can use to improve your service immediately.
- It’s not a “how to earn money online” book per se.
- You will require to have some understanding of online marketing principles to fully appreciate the book.
If you want to learn from someone who has really made cash online, Dotcom Secrets is an excellent resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to improve your company instantly.
The only disadvantage is that it’s not a “how to generate income online” book per se– you will need to have some knowledge of internet marketing concepts to fully appreciate it.
However in general, Dotcom Secrets is a valuable resource for anyone looking to construct or grow an online company.
If you’re ready to discover from one of the masters of Sales Funn, be sure to examine out this book today!
DotCom Secrets Book
It’s one of my favorite service books. You may need to read it several times to fully comprehend it. Or just make it your buddy as you go about your online way of life service experiences.
In the intro of the book, Russell Brunson guaranteed to keep the book evergreen for years to come. The goal is to make it appropriate to both advanced and brand-new online business owners.
How many business books do you still find relevant in this ever-changing world? Even though marketing strategies are continuously changing, the DotCom Secrets book is still incredibly appropriate and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book provides a step-by-step process for growing an effective service– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first published in 2015, you’ll discover that the majority of the methods that Russell talks about are still reliable today.
You’ll get a lots of actionable guidance from the book and if you have plans to offer items online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his precise words:
” In reality, this is a tested playbook for growing your company with efficient list building and sales/conversion approaches, which can be used online and offline.”
This is a transformative and powerful book. If you’re looking to start a service or scale an existing business, DotCom Secrets by Russell Brunson is the best roadway map.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth strategy that guides you on the right foundation for your organization. You’ll definitely get arise from reading it.
To be truthful, DotCom Secrets sounds like a book for developing a sustainable online company just.
Do not be constrained by that due to the fact that the actionable marketing methods work for both online and offline businesses. You’re in safe hands if you run a brick-and-mortar organization and want to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can respond to that concern. If you wish to scale a business or start and follow proven ‘shortcut’ that has been checked by Russell himself, you need to read the DotCom Secrets book.
It’s changing lives and I’ve personally discovered it very important on my entrepreneurial journey (I’ve read it a number of times). I extremely suggest the book.
DotCom Secrets might not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You ought to consider another book.
Although, DotCom Secrets supplies smart insights and techniques to:
Existing business owners: If you have not begun a service at all or have no company idea, the book may not relate to you.
Item owners: If you have an existing item already, then you can find out techniques to double or perhaps triple your sales.
Confident online marketers: If you’re ready to take actions that may challenge your idea of organization, then you need to utilize DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to build a business that stands the test of time. Because you lack the skillset, tools, and tricks that have been evaluated and shown to produce excellent results, you don’t desire to fizzle out.
So whether you’re a novice who’s simply getting going or you’re a professional, DotCom Secrets will walk you through the procedure of beginning and growing a lucrative service.
If you already have a business, utilize the tricks in the book to scale to unbelievable levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that offers particular, actionable instructions on what you ought to do to fail-proof your business, how to bring in consumers, and the secrets to considerably enhance your sales.
If you stop working to read DotCom Secrets, you’re still not restricted at all. The only challenge, though, is that you’ll miss out on the chance to quickly grow your existing service or prosper in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books are relevant to, way of life entrepreneurs, business owners and online marketers– given that they complement each other and provide for beginning and growing a successful organization.
Professional Secrets vs DotCom Secrets.
DotCom Secrets outlines a step-by-step process to effectively structure your service. You get to discover how to provide your message and communicate value in a way that makes individuals want to pay you.
Expert Secrets gives actionable examples, illustrations, and stories that help you discover your voice, develop a loyal fan base and make money to share messages that will change somebody else’s life.
Both books are suggested to entrepreneur who wish to end up being more successful in their industries. Entrepreneurs who are built to see opportunities in competition instead of pain.
In Russell’s third and brand name new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream clients (aka getting loads of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 areas similar to Expert Secrets that lays out the easy marketing procedures and how to execute them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first section of DotCom Secrets with “Ladders and Funnels.” He likewise exposes five (5) marketing secrets. Let’s go over them:
Secret # 1: The Secret Formula
You need to have a complete understanding of where you desire your company. How does this understanding help your consumers and customers?
This will help you to serve them much better– instead of searching for out their pain points, how desperate they require options, and what they’re ready to pay.
In the secret formula, four basic questions were laid out in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you find them?
How do you attract them without being pushy?
What benefit will they receive from your organization?
You’ll find answers to these questions and more in the first trick.
Secret #2: The Value Ladder
Worth is essential when it pertains to building a sustainable service. If there’s no value, clients and clients will leave.
That’s why Russell invested a lots of time to dissect the steps that you require to follow to navigate your dream consumer from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your worth ladder.”
When you successfully structure the value ladder, you’ll not just make more cash, you’ll also supply your customers with a more tailored solution. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic occurs. It’s like a surprise that alters whatever you already know about growing a lucrative organization. You’ll get started with building out your own sales funnel and the psychology behind a profitable funnel.
It surpasses the product you’re offering or how they’re priced. There’s a lot more …
You need to have a total value ladder in place. It’s like your infallible system for making sales on auto-pilot. If you don’t have an effective value adder mapped out, you might not be able to develop a high-converting sales funnel.
The sales funnel is important and has changed the method business owners and organizations approach sales online.
It works due to the fact that it considers the customers’ habits– and moves them through the various actions of your worth ladder until they’re ready to purchase your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target audience. You may not understand how to recognize or serve them. That’s why knowing how to specify your target audience is important.
This secret details where your target audience (i.e., clients who are ready to acquire your product) are spending the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the techniques that work to get a client to leave whatever they’re doing and check out your page.
Every online business owner needs to discover and master these strategies. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or site is a continuous struggle for many people. It’s probably the most challenging aspect of running a successful online service.
Do you really understand how traffic operates in the internet marketing space? If you aren’t positive in your traffic generation proficiency, Russell has the responses.
He shows you the best type of traffic that you should take notice of and how it can transform your business. The type of traffic consists of:
- Traffic we manage
- The traffic we do not control
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures involved in developing an audience by leveraging advanced personal branding tactics, the tricks to interacting well with your audience that will result in a sale.
Ensure you do not avoid this section while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a attractive and positive character.
Why do you think people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have huge fans?
As an entrepreneur, you can’t fail when you lastly establish an attractive character. When you’re effective at it, it indicates you can include more certified consumers to your e-mail list and launch a successful product that people are all set and willing to buy immediately.
In developing that attractive character, Russell Brunson defines the three elements you need to keep in check, which is split into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to develop an appealing character utilizing these parts and their aspects, and recognize the very best method to communicate your fascinating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s everything about creating a bond and a sort of rapport in between the Attractive Character and the target audience through a traffic source we own. Email.
The Soap Opera Sequence comprises a series of email series that help to connect and develop an immediate relationship in between you and the person reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart also shares the EXACT five email design templates that have actually helped him to shift into an Attractive Character and a sought-after web online marketer.
The Soap Opera Sequence works because it profits from offering value to your subscribers. This ‘worth’ coupled with an alluring open storyline hooks them the minute they read your very first email and they’ll eagerly anticipate the next one.
The days of boring email series are over. Do not simply delight in soap opera on television, it’s time to anecdotally utilize it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers happy to speak with you every day is using the Seinfeld email format.”
So what’s the Seinfeld format everything about?
DotCom Secrets Seinfeld Sequence
It’s an email style that constructs excitement in your readers. It ‘d entertain them and trigger them to buy from you.
It leverages the power of storytelling. However this time, you’re being innovative in sharing your life and appropriate stories occurring with/around you– stories they can easily get in touch with. You must be purposeful and tactical about it anyways.
You wish to be able to lead ideal clients back to your offer. This may look basic but it’s effective however!
Russell likewise provides fine examples and written design templates to speed up the procedure when you’re sending Seinfeld e-mails.
Area Three: Funnelology
In this section, the strategies and strategies for building high-converting funnels are talked about in detail, as well as and what you truly should do to make your funnel work.
Russell covers the basics of a funnel, stages (and sales funnel stages) and the kind of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the importance of sticking to systems that work. To put it simply, there’s no need to transform the wheel.
There’s a possibility that you’re making the above mistake if you’re a company owner and you’re having a hard time to break even.
This prevails with business owners who are simply beginning with their sales funnel. They try to re-invent the whole vehicle. What an awful course to follow when building an organization!
The secret here is leveraging on other individuals who already have a successful funnel and making your deal to their precise customers. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these elements to work for you is an invaluable present for your service. It’s rather simple once you understand how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m really happy that I check out DotCom Secrets a few years ago (and numerous times more since that first time to totally comprehend and execute the methods in my own online company.
It not only opened my eyes to funnels and how to develop them however also the 7 phases that a perfect client has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better come to terms with this sentence within the DotCom Secrets. It reads:
The real distinction between having a 6-, 7-, and even eight-figure business is whether you comprehend the stages of a funnel and can successfully monetize the points along the line.
I learnt more about that there are levels of traffic temperature and for that reason, treating them along the very same funnel process threatens.
This secret alone is fundamental to developing the ideal kind of page, offer, and traffic that will cause sales.
There’s also the pre-framing idea that you require to totally understand when developing a funnel– especially if you want visitors and results in trust you more. Well, who doesn’t want to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the normal business suggestions. It goes into the particular landing pages you can produce in the 7 building stages that we’ve talked about earlier.
You get to see the twenty-three of the most effective building blocks for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers utilize these building blocks at particular times during these very same four stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying purchasers
Identifying hyperactive purchasers for your services and items.
You can choose which you desire to start with very first and which one to stick to in your market as soon as you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the best type of funnels can be a battle even to the advanced marketers. More so, understand the funnels that will be served just to qualified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell describes the procedure he follows when picking a funnel to use on the frontend of his value ladders, the funnel he utilizes in the consideration phase (the middle), and those utilized for the backend offers.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills everything out in this section and exposes the secret that made all his books sell millions.
Just by grabbing your complimentary copy of DotCom Secrets and studying the funnel actions, you’ll have a number of “Aha-Moments” that will alter your service, particularly if you have a product you’re currently offering online (or even offline).
I imply if you can order your free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the trick behind these records.
He emphasizes the power of words and how using a certain WORD can alter your entire service magically. That single word can function as bait.
Regardless of the industry you run in, what you do, what products you offer, or business design, this is the part that a few of the effective entrepreneurs would hide from you.
Section Four: Funnels And Scripts
The very first time I check out DotCom Secrets, I could not understand this section since it was distinct in its method. I had to check out the book once again to understand the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, in addition to the precise funnel scripts that have actually helped him to sell millions of each of his items.
These are split into the Frontend, Middle and Backend Funnels. Interestingly, you don’t have to struggle with these parts because there’s a powerful suite of software application you can utilize to automate everything– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Because it reveals what must occur once you get your visitors onboard your sales funnel, the Frontend Funnel is essential.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to develop and can benefit eCommerce marketers or business owners who have Shipping plus complimentary offers.
The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item must be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s charge card information is asked for the shipping and dealing with charge. Once the visitor has actually effectively submitted the 2nd page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will use to make this whole 2-step totally free shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of establishing this deal is to assist breakeven and cover the cash you spent on marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson shows the useful mechanics associated with this type of funnel. And he likewise introduced an unique script called the Star, Story, Solution script which assists to nudge a cold lead towards your items.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to entice visitors and let them keep paying for a longer time.
You’re not limited in any method– as there are lots of methods to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the ideal and likewise the first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to utilize live or taped presentations to market your services or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the methods and scripts that will make the webinar genuinely “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more innovative webinar presentation where your goal is to get people to buy.
You’ll likewise access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel specifically for releasing a brand-new item by sharing a series of videos to supply lots of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.
These videos will be convincing, practical, and entertaining– consequently triggering visitors to take actions. You’ll discover how to appropriately structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals using an innovative formula and scripts. If you’re a coach or expert, this funnel is what you require to acquire premium customers.
Area 5: ClickFunnels.
This last section is short but you can discover more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you want to get insights, see examples, and check out stories that will inspire you to construct an effective service online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the pros and cons rapidly:.
DotCom Secrets is free. Get business-building understanding without paying money.
Improve your business’ relevance utilizing the value ladders and sales funnel strategies and scripts.
Get tricks to ending up being an idea leader in your market.
Basic techniques that will work for any service model.
Build relationships and establish relationship with your clients.
You might need to have an existing service to take advantage of DotCom Secrets (although it can certainly benefit you if you’re simply starting out along with long as you carry out the details).
The book is ideal for services that leverage internet marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main website, DotCom Secrets is FREE. You only have to spend for shipping/handling– $7.95 if you’re based within the United States or $14.95 for global.
There you have it, the Free Plus Shipping deal we went over earlier. As you can see, Russell is a master at executing what he teaches.
You can get the paperback format for $14.80 if you prefer to buy DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for offering the book free from his site (you simply spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable techniques and tricks for starting and growing a business.
You’ll come across a lot of aha moments while going through the sections. More significantly, you’re assisted on how to incorporate the concept into my own company.
DotCom Secrets is a playbook. You might have to read it several times to get the ‘secrets’ into your head and organization. You don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or products online, I highly advise that you get a copy of DotCom Secrets for FREE.