Dotcom Secrets is a great book if you wish to get insights, see examples, and read stories that will influence you to construct a successful organization online or guide you in transitioning from offline to online marketing channels.
Let’s consider the cons and pros rapidly:
- DotCom Secrets is free. Get it here.
- You will get over the shoulder lessons from a successful extremely affiliate– Russell Brunson.
- The book is a pleasurable and simple read.
- You will get actionable takeaways that you can utilize to enhance your service right away.
- It’s not a “how to earn money online” book per se.
- You will require to have some understanding of online marketing ideas to fully appreciate the book.
Dotcom Secrets is an excellent resource if you want to gain from somebody who has really earned money online.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to improve your company right away.
The only drawback is that it’s not a “how to generate income online” book per se– you will require to have some understanding of online marketing concepts to completely value it.
In general, Dotcom Secrets is an important resource for anyone looking to construct or grow an online service.
If you’re ready to find out from one of the masters of Sales Funn, be sure to examine out this book today!
DotCom Secrets Book
It’s one of my favorite company books. You may need to read it numerous times to completely comprehend it. Or simply make it your buddy as you set about your online lifestyle organization adventures.
In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for years to come. The objective is to make it appropriate to both brand-new and advanced online business owners.
The number of company books do you still discover appropriate in this ever-changing world? Although marketing techniques are constantly altering, the DotCom Secrets book is still exceptionally relevant and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book provides a step-by-step process for growing a successful service– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first released in 2015, you’ll discover that the majority of the techniques that Russell speak about are still efficient today.
You’ll get a ton of actionable recommendations from the book and if you have plans to offer products online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his precise words:
” In truth, this is a proven playbook for growing your company with effective lead generation and sales/conversion methods, which can be used offline and online.”
This is a powerful and transformative book. DotCom Secrets by Russell Brunson is the perfect road map if you’re seeking to start an organization or scale an existing service.
Within the pages of the Dotcom Secrets book, you’ll get a detailed strategy that guides you on the right building blocks for your business. You’ll certainly get results from reading it.
To be truthful, DotCom Secrets sounds like a book for developing a sustainable online organization just.
However don’t be constrained by that since the actionable marketing techniques work for both online and offline organizations. You’re in safe hands if you run a brick-and-mortar service and desire to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can address that concern. If you wish to begin or scale a company and follow tested ‘faster way’ that has been checked by Russell himself, you must check out the DotCom Secrets book.
It’s changing lives and I’ve personally found it extremely valuable on my entrepreneurial journey (I’ve read it numerous times). I extremely recommend the book.
If you ‘d rather play cool and attempt to figure it out by yourself, then DotCom Secrets might not be worth your read. You should think about another book.
DotCom Secrets provides clever insights and strategies to:
Existing company owner: If you have not begun a business at all or have no company concept, the book might not be relevant to you.
Product owners: If you have an existing product currently, then you can find out techniques to double or perhaps triple your sales.
Confident online marketers: If you’re ready to take actions that might challenge your idea of business, then you should use DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to construct an organization that stands the test of time. Due to the fact that you lack the skillset, tools, and tricks that have actually been evaluated and shown to produce excellent outcomes, you don’t desire to fizzle out.
So whether you’re a beginner who’s simply getting going or you’re an expert, DotCom Secrets will stroll you through the procedure of beginning and growing a rewarding business.
If you currently have a service, utilize the tricks in the book to scale to unbelievable levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and effective book that supplies specific, actionable instructions on what you should do to fail-proof your organization, how to draw in customers, and the tricks to substantially boost your sales.
You’re still not limited at all if you stop working to check out DotCom Secrets. The only difficulty, though, is that you’ll miss out on the chance to rapidly grow your existing organization or prosper in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions in between Expert Secrets Both books pertain to, way of life business owners, business owners and online marketers– given that they match each other and offer beginning and growing an effective service.
Expert Secrets vs DotCom Secrets.
DotCom Secrets details a step-by-step process to successfully structure your business. You get to discover how to deliver your message and communicate worth in a way that makes people wish to pay you.
Expert Secrets gives actionable examples, illustrations, and stories that assist you find your voice, develop a loyal fan base and get paid to share messages that will change another person’s life.
Both books are advised to entrepreneur who wish to become more successful in their markets. Entrepreneurs who are developed to see opportunities in competitors instead of discomfort.
And lastly in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting tons of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 areas much like Expert Secrets that describes the basic marketing procedures and how to implement them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the very first area of DotCom Secrets with “Ladders and Funnels.” He also reveals 5 (5) marketing tricks. Let’s review them:
Secret # 1: The Secret Formula
You require to have a full understanding of where you desire your service. How does this understanding help your consumers and clients?
This will assist you to serve them better– instead of trying to find out their pain points, how desperate they need solutions, and what they’re prepared to pay.
In the secret formula, 4 simple concerns were described in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you discover them?
How do you attract them without being aggressive?
What benefit will they get from your company?
You’ll find answers to these questions and more in the very first secret.
Secret #2: The Value Ladder
Value is key when it comes to building a sustainable business. If there’s no worth, customers and clients will leave.
That’s why Russell invested a lots of time to dissect the steps that you need to follow to browse your dream customer from taking the “bait” (beginning point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your worth ladder.”
When you effectively structure the worth ladder, you’ll not only make more cash, you’ll also supply your clients with a more customized solution. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic occurs. It’s like a surprise that changes everything you already understand about growing a successful service. You’ll start with developing out your own sales funnel and the psychology behind a rewarding funnel.
There’s a lot more …
You need to require a complete value total worth place. You might not be able to build a high-converting sales funnel if you do not have an effective worth adder mapped out.
The sales funnel is necessary and has changed the way entrepreneurs and businesses approach sales online.
It works because it takes into consideration the consumers’ behaviors– and moves them through the different steps of your worth ladder up until they’re prepared to acquire your item– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. You may not know how to recognize or serve them. That’s why understanding how to specify your target market is very important.
This secret lays out where your target market (i.e., customers who are ready to purchase your item) are spending most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the methods that work to get a customer to leave whatever they’re doing and have a look at your page.
Every online entrepreneur needs to learn and master these strategies. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or site is a constant battle for many people. It’s probably the most complicated aspect of running an effective online organization.
Do you really comprehend how traffic works in the internet marketing space? Russell has the answers if you aren’t positive in your traffic generation proficiency.
He shows you the very best type of traffic that you need to take notice of and how it can transform your business. The kind of traffic consists of:
- Traffic we control
- The traffic we do not control
- Traffic we own
Area Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures involved in constructing an audience by leveraging more advanced personal branding tactics, the secrets to interacting well with your audience that will lead to a sale.
Make sure you don’t skip this area while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a confident and appealing character.
Why do you think people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have massive fans?
As an entrepreneur, you can’t go wrong when you lastly develop an appealing character. When you’re effective at it, it means you can add more competent customers to your e-mail list and launch an effective product that individuals are prepared and all set to acquire immediately.
In developing that attractive character, Russell Brunson defines the 3 components you should keep in check, which is divided into 3 (3) categories:
- The Elements
- The Identity
DotCom Secrets shows you how to create an appealing character utilizing these parts and their aspects, and recognize the best way to interact your fascinating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s everything about creating a bond and a sort of rapport between the Attractive Character and the target audience by means of a traffic source we own. Email.
The Soap Opera Sequence consists of a series of e-mail sequences that help to connect and establish an instant relationship in between you and the person reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart also shares the EXACT five email templates that have actually helped him to shift into an Attractive Character and an in-demand internet online marketer.
Because it capitalizes on providing value to your subscribers, the Soap Opera Sequence works. This ‘value’ coupled with an irresistible open story hooks them the minute they read your very first e-mail and they’ll anticipate the next one.
The days of uninteresting e-mail sequences are over. Do not just delight in daytime soap on television, it’s time to anecdotally utilize it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your customers delighted to speak with you every day is using the Seinfeld e-mail format.”
So what’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email style that builds enjoyment in your readers. It ‘d captivate them and cause them to buy from you.
It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and pertinent stories taking place with/around you– stories they can easily connect with. You need to be purposeful and tactical about it anyways.
You wish to have the ability to lead ideal customers back to your deal. This might look basic however it’s effective!
Russell also offers fine examples and written templates to speed up the procedure when you’re sending out Seinfeld emails.
Section Three: Funnelology
In this section, the methods and techniques for constructing high-converting funnels are gone over in detail, as well as and what you really should do to make your funnel work.
Russell covers the basics of a funnel, phases (and sales funnel stages) and the kind of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the importance of staying with systems that work. To put it simply, there’s no requirement to transform the wheel.
If you’re a company owner and you’re struggling to recover cost, there’s a possibility that you’re making the above error.
This prevails with entrepreneurs who are simply beginning with their sales funnel. They try to re-invent the entire car. When building a service, what a dreadful course to follow!
The secret here is leveraging on other individuals who currently have a successful funnel and making your deal to their precise customers. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these elements to work for you is a valuable present for your organization. It’s rather easy once you comprehend how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m really delighted that I check out DotCom Secrets a couple of years ago (and numerous times more since that first time to completely understand and carry out the strategies in my own online service.
It not only opened my eyes to funnels and how to construct them however likewise the seven stages that an ideal customer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better concerned terms with this sentence within the DotCom Secrets. It checks out:
The genuine difference between having a six-, seven-, or perhaps eight-figure business is whether you comprehend the phases of a funnel and can effectively generate income from the points along the line.
I got to know that there are levels of traffic temperature level and therefore, treating them along the exact same funnel procedure is dangerous.
This trick alone is essential to creating the best type of page, deal, and traffic that will cause sales.
When producing a funnel– specifically if you desire visitors and leads to trust you more, there’s likewise the pre-framing principle that you require to completely comprehend. Well, who doesn’t want to develop trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the normal business guidance. It enters into the particular landing pages you can develop in the 7 building stages that we’ve talked about earlier.
You get to see the twenty-three of the most efficient building blocks for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these building blocks at specific times during these same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying purchasers
Identifying hyperactive purchasers for your products and services.
You can decide which you want to begin with first and which one to stick to in your market when you’ve comprehended how this works.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the ideal kind of funnels can be a battle even to the more advanced marketers. More so, understand the funnels that will be served only to certified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– however bypassing it can make a distinction in your traffic engagement and sales.
Here Russell describes the procedure he follows when selecting a funnel to utilize on the frontend of his worth ladders, the funnel he utilizes in the consideration stage (the middle), and those used for the backend deals.
Secret # 13: The Best Bait
I could not contain this ‘secret’ when I first read the DotCom Secrets book.
Russell spills all of it out in this area and exposes the trick that made all his books offer millions.
Simply by grabbing your free copy of DotCom Secrets and studying the funnel steps, you’ll have several “Aha-Moments” that will alter your service, especially if you have an item you’re presently selling online (or even offline).
I suggest if you can purchase your free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the secret behind these records.
He emphasizes the power of words and how utilizing a particular WORD can alter your entire organization amazingly. That single word can function as bait.
Regardless of the market you operate in, what you do, what items you offer, or business model, this is the part that a few of the successful entrepreneurs would conceal from you.
Section Four: Funnels And Scripts
The first time I read DotCom Secrets, I couldn’t grasp this area because it was unique in its way. I needed to check out the book once again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, along with the exact funnel scripts that have actually helped him to offer millions of each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Remarkably, you don’t need to battle with these parts due to the fact that there’s a powerful suite of software application you can use to automate whatever– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Because it shows what need to happen when you get your visitors onboard your sales funnel, the Frontend Funnel is crucial.
You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to construct and can benefit eCommerce marketers or business owners who have Shipping plus totally free deals.
The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item should be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s credit card info is asked for the shipping and managing charge. As soon as the visitor has actually effectively completed the second page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will use to make this whole 2-step free shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of setting up this offer is to assist breakeven and cover the money you spent on marketing or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson shows the useful mechanics involved in this kind of funnel. And he likewise introduced a special script called the Star, Story, Solution script which assists to nudge a cold lead towards your items.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to entice visitors and let them keep spending for a longer time.
However you’re not restricted in any way– as there are many methods to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the perfect and likewise the first funnel for the middle of your worth ladder. It covers everything about hosting high-converting webinars; how to utilize live or recorded presentations to market your services or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the methods and scripts that will make the webinar really “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more sophisticated webinar discussion where your objective is to get people to buy.
You’ll likewise access the scripts for this upgraded version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for launching a new product by sharing a series of videos to provide tons of worth to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, helpful, and amusing– consequently triggering visitors to do something about it. You’ll find how to correctly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket deals utilizing a sophisticated formula and scripts. If you’re a coach or specialist, this funnel is what you require to acquire premium clients.
Section 5: ClickFunnels.
This last area is quick but you can find out more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a terrific book if you want to acquire insights, see examples, and check out stories that will influence you to construct an effective company online or guide you in transitioning from offline to online marketing channels.
So let’s think about the cons and pros quickly:.
DotCom Secrets is totally free. Get business-building knowledge without paying money.
Enhance your business’ relevance utilizing the value ladders and sales funnel strategies and scripts.
Get tricks to becoming an idea leader in your market.
Easy techniques that will work for any business design.
Build relationships and establish connection with your clients.
You might need to have an existing business to take advantage of DotCom Secrets (although it can certainly benefit you if you’re just beginning as well as long as you carry out the information).
The book is perfect for organizations that take advantage of online marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the main website. You just need to pay for shipping/handling– $7.95 if you’re based within the US or $14.95 for worldwide.
There you have it, the Free Plus Shipping offer we went over previously. As you can see, Russell is a master at executing what he teaches.
You can get the paperback format for $14.80 if you prefer to buy DotCom Secrets from Amazon. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for offering the book free from his website (you simply pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable methods and secrets for beginning and growing a company.
You’ll stumble upon a bunch of aha moments while going through the areas. More significantly, you’re guided on how to integrate the idea into my own service.
DotCom Secrets is a playbook. You might have to read it several times to get the ‘tricks’ into your head and business. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or products online, I extremely suggest that you get a copy of DotCom Secrets totally free.