Russell Brunson Transparent

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is a great book if you wish to acquire insights, see examples, and check out stories that will inspire you to build an effective business online or guide you in transitioning from offline to online marketing channels.

Let’s consider the cons and pros rapidly:

Pros:

  • DotCom Secrets is totally free. Get it here.
  • You will overcome the shoulder lessons from a successful extremely affiliate– Russell Brunson.
  • The book is a pleasurable and simple read.
  • You will get actionable takeaways that you can utilize to improve your business instantly.

Cons:

  • It’s not a “how to earn money online” book per se.
  • You will need to have some understanding of online marketing ideas to fully appreciate the book.

If you want to discover from someone who has in fact made cash online, Dotcom Secrets is an excellent resource.

Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll leave from reading this book with actionable takeaways that you can utilize to enhance your company right away.

The only downside is that it’s not a “how to earn money online” book per se– you will require to have some understanding of internet marketing principles to totally value it.

Overall, Dotcom Secrets is a valuable resource for anybody looking to develop or grow an online company.

If you’re all set to learn from one of the masters of Sales Funn, be sure to inspect out this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my favorite company books. You may have to read it multiple times to completely comprehend it. Or just make it your buddy as you set about your online lifestyle service experiences.

In the introduction of the book, Russell Brunson assured to keep the book evergreen for many years to come. The objective is to make it relevant to both brand-new and sophisticated online entrepreneurs.

The number of service books do you still discover relevant in this ever-changing world? Despite the fact that marketing techniques are continuously changing, the DotCom Secrets book is still extremely pertinent and beneficial today.

What Is DotCom Secrets?

The DotCom Secrets book offers a detailed process for growing an effective company– whether online or offline.

DotCom Secrets Review

Although DotCom Secrets was first published in 2015, you’ll discover that most of the methods that Russell discuss are still efficient today.

You’ll get a ton of actionable guidance from the book and if you have plans to offer products online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a reference.

Dan Kennedy composed the forward to the DotCom Secrets book. In his specific words:

” In truth, this is a tested playbook for growing your company with effective list building and sales/conversion methods, which can be used online and offline.”

This is a transformative and effective book. If you’re looking to start an organization or scale an existing company, DotCom Secrets by Russell Brunson is the ideal roadway map.

Within the pages of the Dotcom Secrets book, you’ll get a comprehensive strategy that guides you on the ideal foundation for your business. You’ll certainly get results from reading it.

To be sincere, DotCom Secrets sounds like a book for building a sustainable online organization only.

Don’t be constrained by that because the actionable marketing strategies work for both online and offline organizations. You’re in safe hands if you run a brick-and-mortar service and want to transition to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, just you can respond to that concern. If you wish to scale an organization or begin and follow proven ‘shortcut’ that has been tested by Russell himself, you ought to check out the DotCom Secrets book.

It’s changing lives and I’ve personally discovered it extremely valuable on my entrepreneurial journey (I’ve read it numerous times). I highly advise the book.

DotCom Secrets might not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You ought to consider another book.

DotCom Secrets supplies clever insights and strategies to:

Existing company owner: If you have not begun a business at all or have no company idea, the book might not pertain to you.

Item owners: If you have an existing product already, then you can discover methods to double or perhaps triple your sales.

Positive online marketers: If you’re ready to take actions that might challenge your concept of organization, then you should use DotCom Secrets as a referral.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You wish to develop a service that stands the test of time. You do not want to blow over because you do not have the skillset, tools, and secrets that have actually been evaluated and shown to produce excellent results.

So whether you’re a novice who’s just getting started or you’re an expert, DotCom Secrets will walk you through the procedure of beginning and growing a successful service.

If you currently have a business, use the secrets in the book to scale to astounding levels? Aside from earning money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a relied on and effective book that supplies particular, actionable instructions on what you must do to fail-proof your service, how to bring in customers, and the secrets to considerably increase your sales.

You’re still not restricted at all if you stop working to read DotCom Secrets. The only difficulty, though, is that you’ll miss out on the chance to rapidly grow your existing company or grow in a competitive market.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some differences in between Expert Secrets Both books relate to, lifestyle entrepreneurs, entrepreneur and online marketers– given that they complement each other and provide for beginning and growing an effective organization.

Professional Secrets vs DotCom Secrets.

DotCom Secrets describes a detailed process to efficiently structure your organization. You get to discover how to deliver your message and interact worth in a way that makes individuals wish to pay you.

Professional Secrets offers actionable examples, illustrations, and stories that assist you find your voice, develop a faithful fan base and get paid to share messages that will change someone else’s life.

Both books are suggested to company owner who wish to end up being more effective in their industries. Entrepreneurs who are developed to see opportunities in competition instead of pain.

And finally in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream consumers (aka getting lots of traffic as the title of the book recommends).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is organized into 5 areas just like Expert Secrets that outlines the easy marketing procedures and how to execute them.

Area One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell started the very first section of DotCom Secrets with “Ladders and Funnels.” He likewise exposes 5 (5) marketing secrets. Let’s review them:

Secret # 1: The Secret Formula

You need to have a full understanding of where you want your company. How does this understanding help your clients and clients?

This will help you to serve them much better– instead of trying to find out their pain points, how desperate they require solutions, and what they’re prepared to pay.

In the secret formula, 4 easy questions were laid out in a step-by-step order inside the DotCom Secrets book:

Who are your dream customers?

How do you find them?

How do you attract them without being aggressive?

What advantage will they receive from your organization?

You’ll discover answers to these concerns and more in the first secret.

Secret #2: The Value Ladder

When it comes to constructing a sustainable organization, value is essential. If there’s no value, clients and consumers will leave.

That’s why Russell invested a ton of time to dissect the steps that you need to follow to navigate your dream client from taking the “bait” (starting point of your ladder) to where they wish to be.

DotCom Secrets Value Ladder

This secret is described as “taking them through your value ladder.”

When you successfully structure the worth ladder, you’ll not only make more cash, you’ll also provide your clients with a more personalized solution. They’ll love you for this.

Secret # 3: From A Ladder To A Funnel

This secret is where the magic occurs. It’s like a surprise that alters everything you currently learn about growing a rewarding business. You’ll start with developing out your own sales funnel and the psychology behind a lucrative funnel.

It surpasses the item you’re selling or how they’re priced. There’s a lot more …

You need to have a total value ladder in place. It’s like your infallible system for making sales on autopilot. If you don’t have a reliable value adder mapped out, you might not be able to develop a high-converting sales funnel.

The sales funnel is essential and has altered the method business owners and companies approach sales online.

It works since it takes into account the consumers’ behaviors– and moves them through the various steps of your worth ladder till they’re prepared to acquire your item– voluntarily.

Secret # 4: How To Find Your Dream Customers

You have a target audience. You might not know how to recognize or serve them. That’s why knowing how to define your target audience is necessary.

This secret details where your target audience (i.e., customers who are ready to buy your item) are investing most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be equipped with the techniques that work to get a consumer to leave whatever they’re doing and check out your page.

Every online entrepreneur needs to learn and master these strategies. Russell makes it simple in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Generating traffic to a landing page or website is a constant battle for the majority of people. It’s perhaps the most daunting aspect of running an effective online business.

Do you actually understand how traffic operates in the internet marketing area? Russell has the responses if you aren’t positive in your traffic generation knowledge.

He shows you the very best type of traffic that you ought to take note of and how it can change your service. The kind of traffic consists of:

  • Traffic we control
  • The traffic we do not manage
  • Traffic we own

Section Two: Your Communication Funnel

In this section, Russell digs deeper into the procedures associated with constructing an audience by leveraging more advanced individual branding techniques, the secrets to interacting well with your audience that will cause a sale.

Ensure you do not avoid this section while reading DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to building a attractive and confident character.

Why do you believe people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have huge fans?

As an entrepreneur, you can’t fail when you finally develop an appealing character. When you’re effective at it, it suggests you can add more certified customers to your email list and release an effective product that people are ready and prepared to acquire immediately.

In developing that attractive character, Russell Brunson specifies the 3 parts you should keep in check, which is divided into three (3) classifications:

  • The Elements
  • The Identity
  • Stories

DotCom Secrets shows you how to develop an appealing character using these elements and their aspects, and recognize the best way to communicate your fascinating stories that will get the sales coming in.

Secret # 7: The Soap Opera Sequence

This “secret” originates from the previous part of Dotcom Secrets. It’s everything about developing a bond and a sort of rapport in between the Attractive Character and the target audience via a traffic source we own. Email.

The Soap Opera Sequence consists of a series of email sequences that help to connect and develop an instant relationship in between you and the person reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his great heart also shares the EXACT 5 e-mail templates that have helped him to transition into a popular web and an appealing character marketer.

Due to the fact that it capitalizes on providing worth to your customers, the Soap Opera Sequence works. This ‘worth’ coupled with an irresistible open story hooks them the moment they read your very first e-mail and they’ll eagerly anticipate the next one.

The days of boring email sequences are over. Do not simply delight in daytime soap on TV, it’s time to anecdotally utilize it in your e-mail messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the trick to keeping your customers delighted to speak with you every day is utilizing the Seinfeld e-mail format.”

So what’s the Seinfeld format all about?

DotCom Secrets Seinfeld Sequence

It’s an e-mail design that builds excitement in your readers. It ‘d amuse them and cause them to purchase from you.

It leverages the power of storytelling. But this time, you’re being creative in sharing your life and appropriate stories occurring with/around you– stories they can easily get in touch with. You ought to be strategic and purposeful about it anyways.

You wish to be able to lead perfect customers back to your offer. This may look basic but it’s powerful nonetheless!

Russell likewise provides fine examples and composed templates to accelerate the procedure when you’re sending out Seinfeld emails.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section Three: Funnelology

In this area, the methods and tactics for constructing high-converting funnels are discussed in detail, in addition to and what you really must do to make your funnel work.

Russell covers the basics of a funnel, phases (and sales funnel stages) and the type of landing pages to use, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we discovered the value of sticking to systems that work. In other words, there’s no need to transform the wheel.

There’s a possibility that you’re making the above error if you’re a service owner and you’re having a hard time to break even.

This prevails with business owners who are simply beginning with their sales funnel. They try to re-invent the entire automobile. When building an organization, what an awful course to follow!

The trick here is leveraging on other individuals who already have a successful funnel and making your deal to their exact customers. Watch on the:

  • Demographics
  • Ad copy and copies
  • Traffic sources
  • Deals
  • Landing page

Knowing how to reverse all these elements to work for you is an invaluable present for your organization. Once you understand how the pieces fit, it’s rather simple.

Secret # 10: Seven Phases Of A Funnel

I’m very delighted that I read DotCom Secrets a couple of years ago (and numerous times more since that first time to completely comprehend and execute the strategies in my own online service.

It not only opened my eyes to funnels and how to construct them but also the seven stages that an ideal customer needs to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me much better come to terms with this sentence within the DotCom Secrets. It reads:

The genuine distinction between having a six-, seven-, or perhaps eight-figure service is whether you comprehend the stages of a funnel and can effectively generate income from the points along the line.

I was familiar with that there are levels of traffic temperature and therefore, treating them along the same funnel process is dangerous.

This secret alone is fundamental to creating the ideal kind of page, offer, and traffic that will result in sales.

When creating a funnel– particularly if you want visitors and leads to trust you more, there’s also the pre-framing concept that you need to completely understand. Well, who does not want to establish trust already?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets surpasses the typical business recommendations. It enters into the specific landing pages you can create in the 7 structure stages that we’ve discussed previously.

You get to see the twenty-three of the most effective foundation for your sales funnels.

DotCom Secrets 23 building blocks of a funnel

Smart funnel hackers utilize these foundation at particular times during these same 4 phases of the funnel:

  • Pre-frame bridge
  • Qualifying customers
  • Qualifying buyers

Identifying hyper buyers for your services and products.

Once you’ve comprehended how this works, you can decide which you wish to start with first and which one to stay with in your market.

Secret # 12: Frontend Vs. Backend Funnels

Selecting the ideal kind of funnels can be a battle even to the advanced online marketers. More so, comprehend the funnels that will be served only to certified buyers (at the backend).

DotCom Secrets Frontend Vs Backend

This error isn’t so obvious– however bypassing it can make a difference in your traffic engagement and sales.

Here Russell details the process he follows when choosing a funnel to utilize on the frontend of his worth ladders, the funnel he utilizes in the consideration stage (the middle), and those used for the backend offers.

Secret # 13: The Best Bait

I could not contain this ‘secret’ when I first checked out the DotCom Secrets book.

Russell spills all of it out in this area and exposes the secret that made all his books sell millions.

Simply by grabbing your free copy of DotCom Secrets and studying the funnel actions, you’ll have several “Aha-Moments” that will change your company, specifically if you have a product you’re presently offering online (and even offline).

I imply if you can order your totally free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the trick behind these records.

He stresses the power of words and how utilizing a particular WORD can change your entire company magically. That single word can function as bait.

Despite the industry you operate in, what you do, what items you offer, or business design, this is the part that some of the effective entrepreneurs would hide from you.

 

Area Four: Scripts and funnels

The first time I check out DotCom Secrets, I could not understand this area because it was distinct in its way. I needed to check out the book once again to understand the point that Russell was making.

As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, in addition to the precise funnel scripts that have helped him to offer countless each of his items.

These are split into the Frontend, Middle and Backend Funnels. Surprisingly, you do not need to fight with these parts since there’s a powerful suite of software you can utilize to automate whatever– ClickFunnels software.

1. Frontend Funnel: Two-Step– Free Plus Shipping

The Frontend Funnel is important due to the fact that it reveals what should happen when you get your visitors onboard your sales funnel.

You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to build and can benefit eCommerce marketers or entrepreneurs who have Free Plus Shipping offers.

The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product should be delivered.

On the second page (step-two) of the funnel, the visitor’s credit card info is requested for the shipping and managing charge. When the visitor has actually effectively submitted the second page– the One-time-offer is next.

Naturally, you’re not left alone as there are scripts you will utilize to make this whole 2-step complimentary shipping funnel effective. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of establishing this deal is to assist breakeven and cover the money you spent on advertising or getting the lead.

DotCom Secrets self liquidating offer

Here, Russell Brunson reveals the practical mechanics involved in this type of funnel. And he also introduced a distinct script called the Star, Story, Solution script which assists to push a cold lead towards your items.

You’ll gain access to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll discover how to lure visitors and let them keep spending for a longer time.

You’re not limited in any method– as there are many ways to utilize this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The perfect webinar is the perfect and likewise the first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to utilize live or recorded discussions to market your product and services on auto-pilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re supplied with the strategies and scripts that will make the webinar genuinely “best.”.

5. Middle Funnel: Invisible Perfect Webinar.

It’s not FREE!. It’s a more innovative webinar discussion where your objective is to get people to buy.

You’ll likewise access the scripts for this updated version of Perfect Webinar.

6. Middle Funnel: Product Launch.

You use the “Product Launch” funnel specifically for introducing a new product by sharing a series of videos to provide lots of value to your visitors.

Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.

These videos will be persuasive, helpful, and entertaining– thus causing visitors to take actions. You’ll find how to effectively structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of selling high-ticket offers utilizing an innovative formula and scripts. If you’re a coach or specialist, this funnel is what you need to acquire premium clients.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area 5: ClickFunnels.

This last section is quick however you can discover more by reading my ClickFunnels evaluate.

DotCom Secrets Pros and Cons.

DotCom Secrets is a great book if you wish to gain insights, see examples, and read stories that will influence you to develop a successful organization online or guide you in transitioning from offline to online marketing channels.

Let’s consider the cons and pros quickly:.

Pros.

DotCom Secrets is free. Get business-building knowledge without paying money.

Improve your organization’ importance using the worth ladders and sales funnel methods and scripts.

Get tricks to ending up being an idea leader in your market.

Easy strategies that will work for any organization design.

Establish and build relationships rapport with your customers.

Cons.

You might need to have an existing business to take advantage of DotCom Secrets (although it can definitely benefit you if you’re simply starting out along with long as you carry out the information).

The book is perfect for services that leverage internet marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

When you get it from the official website, DotCom Secrets is FREE. If you’re based within the United States or $14.95 for international, you only have to pay for shipping/handling– $7.95.

There you have it, the Free Plus Shipping deal we discussed previously. As you can see, Russell is a master at executing what he teaches.

You can get the paperback format for $14.80 if you prefer to buy DotCom Secrets from Amazon. It’s your choice.

DotCom Secrets Free Book.

Thanks to Russell for providing the book free from his website (you simply pay for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a package of actionable methods and secrets for growing an organization and starting.

You’ll discover a bunch of aha minutes while going through the areas. More notably, you’re guided on how to incorporate the principle into my own business.

DotCom Secrets is a playbook. You might have to read it numerous times to get the ‘secrets’ into your head and organization. However you don’t need to if you have a strong IQ, which I’m sure you do!

All in all, if you’re offering services or products online, I highly recommend that you get a copy of DotCom Secrets totally free.

>>Click Here To Get Your Copy Of Dotcom Secrets<<