Russell Brunson Tripwire Funnel

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is a fantastic book if you want to gain insights, see examples, and read stories that will influence you to build an effective company online or guide you in transitioning from offline to internet marketing channels.

Let’s think about the pros and cons quickly:

Pros:

  • DotCom Secrets is free. Get it here.
  • You will get over the shoulder lessons from a successful extremely affiliate– Russell Brunson.
  • The book is a simple and pleasurable read.
  • You will get actionable takeaways that you can use to enhance your organization immediately.

Cons:

  • It’s not a “how to make money online” book per se.
  • You will need to have some knowledge of online marketing principles to completely appreciate the book.

Dotcom Secrets is a terrific resource if you wish to gain from somebody who has really earned money online.

Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll leave from reading this book with actionable takeaways that you can use to enhance your business instantly.

The only disadvantage is that it’s not a “how to generate income online” book per se– you will need to have some understanding of internet marketing concepts to fully appreciate it.

But in general, Dotcom Secrets is a valuable resource for anyone wanting to construct or grow an online business.

So if you’re ready to learn from one of the masters of Sales Funn, make sure to have a look at this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my favorite organization books. You might need to read it several times to fully comprehend it. Or just make it your companion as you set about your online lifestyle business experiences.

In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for several years to come. The goal is to make it pertinent to both new and advanced online entrepreneurs.

How many service books do you still find appropriate in this ever-changing world? Despite the fact that marketing techniques are constantly altering, the DotCom Secrets book is still incredibly relevant and useful today.

What Is DotCom Secrets?

The DotCom Secrets book supplies a step-by-step process for growing a successful business– whether online or offline.

DotCom Secrets Review

Despite The Fact That DotCom Secrets was first published in 2015, you’ll discover that most of the strategies that Russell talks about are still efficient today.

You’ll get a ton of actionable advice from the book and if you have plans to offer items online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a reference.

Dan Kennedy wrote the forward to the DotCom Secrets book. In his specific words:

” In truth, this is a tested playbook for growing your company with effective lead generation and sales/conversion approaches, which can be used offline and online.”

This is a transformative and powerful book. If you’re looking to begin a service or scale an existing company, DotCom Secrets by Russell Brunson is the ideal roadway map.

Within the pages of the Dotcom Secrets book, you’ll get an in-depth strategy that guides you on the ideal foundation for your organization. You’ll absolutely get results from reading it.

To be sincere, DotCom Secrets seems like a book for constructing a sustainable online organization only.

Do not be constrained by that because the actionable marketing techniques work for both online and offline businesses. So you’re in safe hands if you run a brick-and-mortar company and want to shift to internet marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, just you can answer that concern. If you wish to scale a service or start and follow tested ‘shortcut’ that has actually been evaluated by Russell himself, you need to check out the DotCom Secrets book.

It’s altering lives and I’ve personally discovered it very valuable on my entrepreneurial journey (I’ve read it a number of times). I highly suggest the book.

DotCom Secrets might not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You ought to think about another book.

Although, DotCom Secrets supplies wise insights and strategies to:

Existing business owners: If you haven’t started a business at all or have no organization concept, the book might not be relevant to you.

Item owners: If you have an existing product already, then you can discover methods to double or perhaps triple your sales.

Confident online marketers: If you’re willing to take steps that may challenge your idea of organization, then you should utilize DotCom Secrets as a referral.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You wish to develop an organization that stands the test of time. You do not want to fizzle out because you do not have the skillset, tools, and tricks that have been tested and shown to produce great outcomes.

So whether you’re a novice who’s just starting or you’re a professional, DotCom Secrets will stroll you through the procedure of beginning and growing a rewarding organization.

If you currently have a service, use the tricks in the book to scale to unbelievable levels? Aside from making money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a trusted and effective book that provides specific, actionable directions on what you must do to fail-proof your service, how to draw in customers, and the tricks to significantly increase your sales.

If you stop working to read DotCom Secrets, you’re still not restricted at all. The only difficulty, however, is that you’ll miss the chance to rapidly grow your existing business or prosper in a competitive market.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some differences in between Expert Secrets Both books are relevant to, lifestyle entrepreneurs, entrepreneur and online marketers– since they complement each other and attend to beginning and growing an effective service.

Professional Secrets vs DotCom Secrets.

DotCom Secrets lays out a detailed process to efficiently structure your company. You get to find out how to provide your message and communicate worth in a manner that makes people want to pay you.

Specialist Secrets offers actionable examples, illustrations, and stories that help you find your voice, build a faithful fan base and earn money to share messages that will alter someone else’s life.

Both books are suggested to company owner who wish to end up being more effective in their markets. Entrepreneurs who are built to see opportunities in competitors instead of pain.

And finally in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting tons of traffic as the title of the book recommends).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is arranged into 5 areas just like Expert Secrets that lays out the basic marketing procedures and how to execute them.

Area One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell began the first area of DotCom Secrets with “Ladders and Funnels.” He also reveals 5 (5) marketing secrets. Let’s go over them:

Secret # 1: The Secret Formula

First, you require to have a complete understanding of where you want your service. How does this understanding help your customers and customers?

This will assist you to serve them better– instead of trying to find out their pain points, how desperate they need services, and what they’re ready to pay.

In the secret formula, four basic questions were described in a detailed order inside the DotCom Secrets book:

Who are your dream clients?

How do you find them?

How do you attract them without being aggressive?

What benefit will they get from your business?

You’ll find answers to these questions and more in the first trick.

Secret #2: The Value Ladder

When it comes to building a sustainable business, worth is essential. , if there’s no worth, customers and clients customers leave.

Customers

That’s why Russell invested a ton of time to dissect the actions that you need to follow to browse your dream client from taking the “bait” (beginning point of your ladder) to where they want to be.

DotCom Secrets Value Ladder

This trick is referred to as “taking them through your worth ladder.”

When you effectively structure the value ladder, you’ll not just make more cash, you’ll also offer your consumers with a more customized service. They’ll like you for this.

Secret # 3: From A Ladder To A Funnel

This trick is where the magic takes place. It’s like an epiphany that alters whatever you already know about growing a rewarding organization. You’ll begin with developing out your own sales funnel and the psychology behind a rewarding funnel.

It goes beyond the item you’re selling or how they’re priced. There’s a lot more …

You need to have a total value ladder in place. It’s like your foolproof system for making sales on auto-pilot. You might not be able to build a high-converting sales funnel if you don’t have a reliable value adder mapped out.

The sales funnel is necessary and has actually changed the way entrepreneurs and organizations approach sales online.

It works because it takes into consideration the consumers’ behaviors– and moves them through the various steps of your value ladder until they’re prepared to buy your product– willingly.

Secret # 4: How To Find Your Dream Customers

You have a target market. You may not know how to identify or serve them. That’s why understanding how to define your target audience is necessary.

This secret details where your target audience (i.e., customers who are ready to buy your item) are investing most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be equipped with the techniques that work to get a consumer to leave whatever they’re doing and check out your page.

Every online business owner requires to learn and master these strategies. Russell makes it simple in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Generating traffic to a landing page or site is a continuous battle for many people. It’s perhaps the most complicated aspect of running a successful online company.

Do you truly comprehend how traffic works in the online marketing space? If you aren’t confident in your traffic generation proficiency, Russell has the answers.

He shows you the very best type of traffic that you ought to take notice of and how it can transform your business. The kind of traffic includes:

  • Traffic we control
  • The traffic we do not control
  • Traffic we own

Section Two: Your Communication Funnel

In this section, Russell digs deeper into the procedures associated with building an audience by leveraging more advanced individual branding methods, the tricks to interacting well with your audience that will result in a sale.

Make certain you don’t skip this section while reading DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to constructing a confident and attractive character.

Why do you believe people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have massive followers?

As a company owner, you can’t go wrong when you finally establish an attractive character. When you’re effective at it, it means you can add more competent clients to your email list and release a successful product that people are ready and prepared to acquire immediately.

In creating that attractive character, Russell Brunson specifies the three parts you should keep in check, which is split into 3 (3) categories:

  • The Elements
  • The Identity
  • Stories

DotCom Secrets shows you how to produce an appealing character utilizing these parts and their elements, and identify the very best method to communicate your fascinating stories that will get the sales coming in.

Secret # 7: The Soap Opera Sequence

This “secret” comes from the previous part of Dotcom Secrets. It’s everything about developing a bond and a sort of relationship in between the Attractive Character and the target audience by means of a traffic source we own. Email.

The Soap Opera Sequence makes up a series of e-mail sequences that help to link and develop an instant relationship between you and the individual reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his excellent heart also shares the EXACT 5 e-mail templates that have helped him to shift into an Attractive Character and an in-demand internet marketer.

The Soap Opera Sequence works due to the fact that it capitalizes on giving worth to your customers. This ‘worth’ combined with a tempting open story hooks them the moment they read your first e-mail and they’ll anticipate the next one.

The days of uninteresting e-mail sequences are over. Do not just take pleasure in soap opera on TV, it’s time to anecdotally use it in your e-mail messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the secret to keeping your subscribers pleased to speak with you every day is using the Seinfeld e-mail format.”

So what’s the Seinfeld format all about?

DotCom Secrets Seinfeld Sequence

It’s an email style that constructs enjoyment in your readers. It ‘d captivate them and cause them to purchase from you.

It leverages the power of storytelling. This time, you’re being innovative in sharing your life and relevant stories taking place with/around you– stories they can easily connect with. You should be strategic and purposeful about it anyways.

You wish to have the ability to lead ideal clients back to your offer. This may look simple however it’s powerful!

When you’re sending out Seinfeld e-mails, Russell likewise supplies great examples and written design templates to speed up the procedure.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section Three: Funnelology

In this area, the techniques and strategies for constructing high-converting funnels are gone over in detail, as well as and what you actually need to do to make your funnel work.

Russell covers the fundamentals of a funnel, phases (and sales funnel phases) and the kind of landing pages to use, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we learned the significance of sticking to systems that work. To put it simply, there’s no requirement to reinvent the wheel.

If you’re a company owner and you’re struggling to break even, there’s an opportunity that you’re making the above error.

This prevails with entrepreneurs who are just beginning with their sales funnel. They try to re-invent the whole vehicle. When developing an organization, what a horrible course to follow!

The secret here is leveraging on other people who currently have an effective funnel and making your offer to their specific consumers. Keep an eye on the:

  • Demographics
  • Ad copy and copies
  • Traffic sources
  • Deals
  • Landing page

Knowing how to reverse all these elements to work for you is a priceless gift for your company. Once you comprehend how the pieces fit, it’s quite easy.

Secret # 10: Seven Phases Of A Funnel

I’m very thankful that I check out DotCom Secrets a few years ago (and several times more since that first time to completely comprehend and implement the strategies in my own online organization.

It not just opened my eyes to funnels and how to develop them however also the 7 stages that an ideal consumer needs to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me much better pertained to terms with this sentence within the DotCom Secrets. It reads:

The real difference between having a six-, seven-, or even eight-figure business is whether you understand the stages of a funnel and can successfully generate income from the points along the line.

I learnt more about that there are levels of traffic temperature and therefore, treating them along the very same funnel procedure threatens.

This trick alone is essential to creating the best type of page, deal, and traffic that will cause sales.

When producing a funnel– especially if you want visitors and leads to trust you more, there’s likewise the pre-framing concept that you require to completely comprehend. Well, who doesn’t want to develop trust currently?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets exceeds the normal business recommendations. It goes into the specific landing pages you can produce in the 7 structure phases that we’ve talked about previously.

You get to see the twenty-three of the most reliable foundation for your sales funnels.

DotCom Secrets 23 foundation of a funnel

Smart funnel hackers use these building blocks at specific times throughout these very same 4 stages of the funnel:

  • Pre-frame bridge
  • Qualifying subscribers
  • Qualifying buyers

Recognizing hyper purchasers for your product or services.

Once you’ve comprehended how this works, you can choose which you wish to begin with first and which one to stick to in your market.

Secret # 12: Frontend Vs. Backend Funnels

Selecting the best type of funnels can be a struggle even to the advanced online marketers. More so, understand the funnels that will be served just to certified purchasers (at the backend).

DotCom Secrets Frontend Vs Backend

This error isn’t so apparent– however bypassing it can make a difference in your traffic engagement and sales.

Here Russell outlines the process he follows when selecting a funnel to use on the frontend of his worth ladders, the funnel he utilizes in the factor to consider phase (the middle), and those utilized for the backend offers.

Secret # 13: The Best Bait

I could not contain this ‘secret’ when I first checked out the DotCom Secrets book.

Russell spills everything out in this area and reveals the trick that made all his books sell millions.

Simply by grabbing your complimentary copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will alter your company, particularly if you have an item you’re presently offering online (or perhaps offline).

I indicate if you can purchase your complimentary copy of DotCom Secrets and study the funnel steps, you’ll comprehend the secret behind these records.

He emphasizes the power of words and how utilizing a certain WORD can alter your whole service amazingly. That single word can serve as bait.

No matter the market you run in, what you do, what items you provide, or the business design, this is the part that a few of the effective business owners would conceal from you.

 

Area Four: Funnels And Scripts

The first time I read DotCom Secrets, I could not understand this area due to the fact that it was unique in its method. I had to check out the book once again to comprehend the point that Russell was making.

As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, in addition to the precise funnel scripts that have actually helped him to offer millions of each of his items.

These are split into the Frontend, Middle and Backend Funnels. Surprisingly, you don’t need to struggle with these parts since there’s a powerful suite of software you can use to automate whatever– ClickFunnels software.

1. Frontend Funnel: Two-Step– Free Plus Shipping

Because it reveals what must occur as soon as you get your visitors onboard your sales funnel, the Frontend Funnel is crucial.

You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to develop and can benefit eCommerce online marketers or business owners who have Free Plus Shipping offers.

The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item should be shipped.

On the second page (step-two) of the funnel, the visitor’s credit card information is asked for the shipping and dealing with charge. As soon as the visitor has actually effectively submitted the second page– the One-time-offer is next.

Of course, you’re not left alone as there are scripts you will use to make this whole 2-step free shipping funnel effective. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of establishing this offer is to assist breakeven and cover the cash you spent on advertising or getting the lead.

DotCom Secrets self liquidating deal

Here, Russell Brunson shows the practical mechanics associated with this kind of funnel. And he also presented a distinct script called the Star, Story, Solution script which assists to nudge a cold lead towards your items.

You’ll access to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll discover how to attract visitors and let them keep spending for a longer time.

You’re not restricted in any method– as there are numerous methods to utilize this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The best webinar is the best and likewise the first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to use taped or live discussions to market your service or products on autopilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re supplied with the techniques and scripts that will make the webinar truly “best.”.

5. Middle Funnel: Invisible Perfect Webinar.

It’s not FREE!. It’s a more innovative webinar discussion where your objective is to get people to buy.

You’ll also access the scripts for this updated variation of Perfect Webinar.

6. Middle Funnel: Product Launch.

You utilize the “Product Launch” funnel particularly for launching a brand-new item by sharing a series of videos to supply tons of worth to your visitors.

Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.

These videos will be convincing, useful, and amusing– thereby causing visitors to act. You’ll find how to appropriately structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of offering high-ticket deals using a sophisticated formula and scripts. If you’re a coach or specialist, this funnel is what you require to obtain premium customers.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section 5: ClickFunnels.

This last section is short however you can learn more by reading my ClickFunnels review.

DotCom Secrets Pros and Cons.

DotCom Secrets is a terrific book if you want to acquire insights, see examples, and check out stories that will inspire you to construct an effective service online or guide you in transitioning from offline to online marketing channels.

Let’s consider the pros and cons rapidly:.

Pros.

DotCom Secrets is complimentary. Get business-building understanding without paying money.

Improve your company’ importance using the worth ladders and sales funnel strategies and scripts.

Get secrets to ending up being an idea leader in your market.

Basic strategies that will work for any service model.

Establish and construct relationships relationship with your clients.

Cons.

You may require to have an existing organization to benefit from DotCom Secrets (although it can certainly benefit you if you’re simply beginning in addition to long as you execute the info).

The book is perfect for companies that utilize internet marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

DotCom Secrets is FREE when you get it from the main site. If you’re based within the United States or $14.95 for international, you only have to pay for shipping/handling– $7.95.

There you have it, the Free Plus Shipping offer we talked about earlier. As you can see, Russell is a master at implementing what he teaches.

You can get the paperback format for $14.80 if you prefer to buy DotCom Secrets from Amazon. It’s your option.

DotCom Secrets Free Book.

Thanks to Russell for using the book free from his site (you simply pay for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a package of actionable strategies and secrets for growing an organization and starting.

You’ll discover a bunch of aha moments while going through the areas. More significantly, you’re assisted on how to include the idea into my own service.

DotCom Secrets is a playbook. You may have to read it multiple times to get the ‘secrets’ into your head and company. You don’t have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re offering services or items online, I highly suggest that you get a copy of DotCom Secrets free of charge.

>>Click Here To Get Your Copy Of Dotcom Secrets<<