Russell Brunson Tripwire

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is an excellent book if you wish to acquire insights, see examples, and check out stories that will inspire you to build a successful company online or guide you in transitioning from offline to internet marketing channels.

So let’s think about the cons and pros quickly:

Pros:

  • DotCom Secrets is free. Get it here.
  • You will overcome the shoulder lessons from an effective extremely affiliate– Russell Brunson.
  • The book is a easy and enjoyable read.
  • You will get actionable takeaways that you can utilize to improve your organization instantly.

Cons:

  • It’s not a “how to generate income online” book per se.
  • You will need to have some knowledge of online marketing principles to fully value the book.

If you desire to find out from somebody who has in fact made money online, Dotcom Secrets is an excellent resource.

Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll leave from reading this book with actionable takeaways that you can use to improve your organization immediately.

The only disadvantage is that it’s not a “how to generate income online” book per se– you will require to have some understanding of online marketing concepts to fully value it.

Overall, Dotcom Secrets is a valuable resource for anybody looking to develop or grow an online service.

So if you’re prepared to learn from one of the masters of Sales Funn, make sure to take a look at this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my favorite service books. You might need to read it several times to fully understand it. Or simply make it your buddy as you go about your online lifestyle service adventures.

In the intro of the book, Russell Brunson guaranteed to keep the book evergreen for years to come. The objective is to make it relevant to both new and advanced online business owners.

How many business books do you still discover pertinent in this ever-changing world? Despite the fact that marketing methods are constantly altering, the DotCom Secrets book is still extremely appropriate and beneficial today.

What Is DotCom Secrets?

The DotCom Secrets book offers a step-by-step procedure for growing a successful service– whether online or offline.

DotCom Secrets Review

Although DotCom Secrets was first released in 2015, you’ll discover that the majority of the techniques that Russell discuss are still efficient today.

You’ll get a lots of actionable guidance from the book and if you have strategies to offer items online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a reference.

Dan Kennedy composed the forward to the DotCom Secrets book. In his exact words:

” In fact, this is a tested playbook for growing your company with effective list building and sales/conversion approaches, which can be utilized online and offline.”

This is a powerful and transformative book. If you’re looking to begin an organization or scale an existing organization, DotCom Secrets by Russell Brunson is the best road map.

Within the pages of the Dotcom Secrets book, you’ll get an in-depth plan that guides you on the best foundation for your service. You’ll absolutely get results from reading it.

To be truthful, DotCom Secrets seems like a book for developing a sustainable online company only.

But do not be constrained by that due to the fact that the actionable marketing techniques work for both online and offline organizations. So you’re in safe hands if you run a brick-and-mortar company and wish to transition to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, only you can respond to that question. If you want to scale a business or begin and follow proven ‘shortcut’ that has been evaluated by Russell himself, you need to check out the DotCom Secrets book.

It’s altering lives and I’ve personally discovered it very valuable on my entrepreneurial journey (I’ve read it several times). I extremely advise the book.

DotCom Secrets might not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You need to think about another book.

Although, DotCom Secrets supplies smart insights and techniques to:

Existing business owners: If you have not started a business at all or have no service idea, the book may not relate to you.

Item owners: If you have an existing item currently, then you can discover strategies to double and even triple your sales.

Confident online marketers: If you’re willing to take steps that might challenge your idea of business, then you need to utilize DotCom Secrets as a referral.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You want to construct a business that stands the test of time. Because you lack the skillset, tools, and secrets that have been checked and shown to produce great outcomes, you don’t want to fizzle out.

So whether you’re a beginner who’s just getting going or you’re a professional, DotCom Secrets will walk you through the procedure of beginning and growing a profitable company.

If you currently have a business, utilize the tricks in the book to scale to astounding levels? Aside from generating income, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a trusted and powerful book that supplies particular, actionable instructions on what you need to do to fail-proof your organization, how to attract clients, and the tricks to significantly increase your sales.

You’re still not restricted at all if you fail to check out DotCom Secrets. The only obstacle, though, is that you’ll miss the chance to rapidly grow your existing business or grow in a competitive market.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some distinctions between Expert Secrets Both books are relevant to, lifestyle entrepreneurs, business owners and online marketers– considering that they complement each other and attend to beginning and growing an effective business.

Professional Secrets vs DotCom Secrets.

DotCom Secrets describes a detailed procedure to successfully structure your company. You get to discover how to deliver your message and interact worth in a way that makes individuals wish to pay you.

Specialist Secrets gives actionable examples, illustrations, and stories that assist you discover your voice, construct a faithful fan base and get paid to share messages that will alter another person’s life.

Both books are advised to business owners who want to end up being more effective in their markets. Business owners who are constructed to see chances in competitors instead of discomfort.

And lastly in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream clients (aka getting tons of traffic as the title of the book recommends).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is arranged into 5 areas just like Expert Secrets that outlines the basic marketing procedures and how to execute them.

Section One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell began the very first area of DotCom Secrets with “Ladders and Funnels.” He also reveals five (5) marketing secrets. Let’s discuss them:

Secret # 1: The Secret Formula

First, you require to have a full understanding of where you desire your business. How does this understanding assist your customers and customers?

This will help you to serve them better– instead of looking for out their pain points, how desperate they require options, and what they’re ready to pay.

In the secret formula, 4 basic questions were laid out in a step-by-step order inside the DotCom Secrets book:

Who are your dream customers?

How do you discover them?

How do you attract them without being pushy?

What advantage will they receive from your business?

You’ll find answers to these questions and more in the first trick.

Secret #2: The Value Ladder

When it comes to constructing a sustainable service, worth is crucial. If there’s no value, clients and clients will leave.

That’s why Russell invested a ton of time to dissect the actions that you require to follow to navigate your dream client from taking the “bait” (beginning point of your ladder) to where they wish to be.

DotCom Secrets Value Ladder

This trick is referred to as “taking them through your worth ladder.”

When you effectively structure the value ladder, you’ll not just make more cash, you’ll likewise provide your consumers with a more personalized solution. They’ll love you for this.

Secret # 3: From A Ladder To A Funnel

This secret is where the magic takes place. It’s like a surprise that alters whatever you already know about growing a rewarding service. You’ll get going with building out your own sales funnel and the psychology behind a lucrative funnel.

There’s a lot more …

You need to require a complete value ladder in place. You may not be able to develop a high-converting sales funnel if you do not have an efficient value adder mapped out.

The sales funnel is very important and has actually changed the way entrepreneurs and services approach sales online.

It works since it takes into account the customers’ behaviors– and moves them through the different steps of your worth ladder until they’re ready to buy your product– willingly.

Secret # 4: How To Find Your Dream Customers

You have a target market. Unfortunately, you might not know how to identify or serve them. That’s why knowing how to specify your target audience is essential.

This secret lays out where your target market (i.e., customers who are ready to buy your product) are spending most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be equipped with the methods that work to get a client to leave whatever they’re doing and check out your page.

Every online business owner needs to learn and master these methods. Russell makes it simple in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Getting traffic to a landing page or site is a consistent battle for most people. It’s probably the most overwhelming aspect of running a successful online business.

Do you actually comprehend how traffic operates in the internet marketing space? Russell has the answers if you aren’t confident in your traffic generation know-how.

He reveals you the best kind of traffic that you must take note of and how it can change your service. The type of traffic consists of:

  • Traffic we manage
  • The traffic we do not manage
  • Traffic we own

Section Two: Your Communication Funnel

In this section, Russell digs deeper into the procedures associated with developing an audience by leveraging advanced individual branding techniques, the tricks to communicating well with your audience that will cause a sale.

Ensure you do not skip this section while checking out DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to constructing a positive and appealing character.

Why do you believe guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have huge followers?

As a business owner, you can’t go wrong when you finally develop an attractive character. When you’re successful at it, it implies you can include more competent customers to your e-mail list and launch a successful item that people are all set and ready to purchase immediately.

In developing that appealing character, Russell Brunson defines the three parts you must keep in check, which is split into 3 (3) classifications:

  • The Elements
  • The Identity
  • Storylines

DotCom Secrets shows you how to create an appealing character using these components and their aspects, and determine the best method to interact your fascinating stories that will get the sales being available in.

Secret # 7: The Soap Opera Sequence

This “secret” comes from the previous part of Dotcom Secrets. It’s all about developing a bond and a sort of rapport in between the Attractive Character and the target audience by means of a traffic source we own. Email.

The Soap Opera Sequence comprises a series of email sequences that assist to link and establish an immediate relationship in between you and the person reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for coming up with the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his great heart also shares the EXACT 5 email templates that have actually assisted him to transition into an Attractive Character and a desired internet marketer.

The Soap Opera Sequence works because it profits from offering worth to your customers. This ‘value’ coupled with a tempting open story hooks them the minute they read your first email and they’ll look forward to the next one.

The days of uninteresting email series are over. Don’t simply take pleasure in daytime soap on TV, it’s time to anecdotally use it in your email messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the secret to keeping your subscribers pleased to hear from you every day is using the Seinfeld email format.”

So what’s the Seinfeld format everything about?

DotCom Secrets Seinfeld Sequence

It’s an e-mail design that constructs enjoyment in your readers. It ‘d amuse them and cause them to purchase from you.

It leverages the power of storytelling. But this time, you’re being creative in sharing your life and pertinent stories happening with/around you– stories they can easily get in touch with. You need to be tactical and purposeful about it anyways.

You want to be able to lead perfect customers back to your offer. This might look easy but it’s powerful!

When you’re sending out Seinfeld emails, Russell also provides good examples and composed design templates to speed up the process.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area Three: Funnelology

In this area, the strategies and methods for building high-converting funnels are gone over in detail, as well as and what you truly need to do to make your funnel work.

Russell covers the fundamentals of a funnel, stages (and sales funnel phases) and the type of landing pages to utilize, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we discovered the value of sticking to systems that work. To put it simply, there’s no requirement to transform the wheel.

There’s a possibility that you’re making the above error if you’re a business owner and you’re having a hard time to break even.

This is common with business owners who are simply beginning with their sales funnel. They try to re-invent the entire vehicle. What an awful course to follow when developing a service!

The trick here is leveraging on other people who currently have an effective funnel and making your offer to their exact clients. Keep an eye on the:

  • Demographics
  • Advertisement copy and copies
  • Traffic sources
  • Offers
  • Landing page

Knowing how to reverse all these aspects to work for you is a priceless gift for your organization. It’s quite simple once you understand how the pieces fit.

Secret # 10: Seven Phases Of A Funnel

I’m very happy that I check out DotCom Secrets a few years ago (and numerous times more because that very first time to completely comprehend and implement the techniques in my own online business.

It not only opened my eyes to funnels and how to build them however likewise the seven phases that an ideal client needs to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me better come to terms with this sentence within the DotCom Secrets. It reads:

The genuine difference in between having a six-, seven-, or perhaps eight-figure business is whether you comprehend the phases of a funnel and can successfully monetize the points along the line.

I learnt more about that there are levels of traffic temperature level and for that reason, treating them along the exact same funnel procedure threatens.

This secret alone is basic to producing the best kind of page, deal, and traffic that will cause sales.

When producing a funnel– especially if you want visitors and leads to trust you more, there’s likewise the pre-framing concept that you need to totally comprehend. Well, who does not wish to develop trust currently?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets surpasses the typical service guidance. It goes into the specific landing pages you can create in the 7 structure stages that we’ve discussed previously.

You get to see the twenty-three of the most reliable building blocks for your sales funnels.

DotCom Secrets 23 foundation of a funnel

Smart funnel hackers utilize these foundation at particular times during these very same four phases of the funnel:

  • Pre-frame bridge
  • Qualifying subscribers
  • Qualifying purchasers

Determining hyper buyers for your services and products.

When you’ve understood how this works, you can decide which you wish to begin with very first and which one to adhere to in your market.

Secret # 12: Frontend Vs. Backend Funnels

Picking the best kind of funnels can be a battle even to the advanced marketers. More so, understand the funnels that will be served just to certified buyers (at the backend).

DotCom Secrets Frontend Vs Backend

This mistake isn’t so obvious– however bypassing it can make a difference in your traffic engagement and sales.

Here Russell details the process he follows when picking a funnel to utilize on the frontend of his worth ladders, the funnel he uses in the consideration stage (the middle), and those used for the backend deals.

Secret # 13: The Best Bait

I couldn’t include this ‘secret’ when I first read the DotCom Secrets book.

Russell spills all of it out in this section and exposes the secret that made all his books offer millions.

Just by grabbing your totally free copy of DotCom Secrets and studying the funnel actions, you’ll have a number of “Aha-Moments” that will alter your organization, especially if you have a product you’re currently offering online (and even offline).

I mean if you can purchase your totally free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the trick behind these records.

He emphasizes the power of words and how utilizing a particular WORD can alter your whole organization amazingly. That single word can serve as bait.

Regardless of the market you run in, what you do, what items you use, or the business design, this is the part that some of the effective business owners would conceal from you.

 

Section Four: Funnels And Scripts

The first time I read DotCom Secrets, I could not grasp this area due to the fact that it was unique in its method. I had to read the book once again to understand the point that Russell was making.

As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, along with the specific funnel scripts that have helped him to offer countless each of his products.

These are divided into the Frontend, Middle and Backend Funnels. Surprisingly, you don’t have to have problem with these parts since there’s a powerful suite of software application you can use to automate whatever– ClickFunnels software application.

1. Frontend Funnel: Two-Step– Free Plus Shipping

Due to the fact that it reveals what need to happen as soon as you get your visitors onboard your sales funnel, the Frontend Funnel is important.

You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to build and can benefit eCommerce business owners or online marketers who have Shipping plus free offers.

The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item must be shipped.

On the second page (step-two) of the funnel, the visitor’s credit card information is requested for the shipping and handling charge. As soon as the visitor has actually successfully submitted the 2nd page– the One-time-offer is next.

Naturally, you’re not left alone as there are scripts you will use to make this whole 2-step totally free shipping funnel reliable. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of setting up this offer is to assist breakeven and cover the money you spent on advertising or getting the lead.

DotCom Secrets self liquidating offer

Here, Russell Brunson shows the practical mechanics associated with this kind of funnel. And he also introduced a distinct script called the Star, Story, Solution script which assists to nudge a cold lead towards your products.

You’ll get to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll find how to attract visitors and let them keep paying for a longer time.

But you’re not limited in any way– as there are lots of methods to use this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The best webinar is the ideal and also the very first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to use live or documented presentations to market your product and services on autopilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re supplied with the techniques and scripts that will make the webinar truly “perfect.”.

5. Middle Funnel: Invisible Perfect Webinar.

It’s not FREE!. It’s a more innovative webinar discussion where your goal is to get people to purchase.

You’ll likewise access the scripts for this upgraded version of Perfect Webinar.

6. Middle Funnel: Product Launch.

You use the “Product Launch” funnel specifically for releasing a brand-new product by sharing a series of videos to provide lots of value to your visitors.

Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.

These videos will be convincing, helpful, and amusing– thus causing visitors to take actions. You’ll find how to properly structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of offering high-ticket deals utilizing a sophisticated formula and scripts. If you’re a coach or specialist, this funnel is what you require to acquire premium clients.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section 5: ClickFunnels.

This last area is quick however you can discover more by reading my ClickFunnels examine.

DotCom Secrets Pros and Cons.

DotCom Secrets is a great book if you wish to get insights, see examples, and read stories that will motivate you to build a successful organization online or guide you in transitioning from offline to internet marketing channels.

Let’s think about the cons and pros quickly:.

Pros.

DotCom Secrets is totally free. Get business-building knowledge without paying money.

Enhance your service’ relevance using the worth ladders and sales funnel methods and scripts.

Get secrets to becoming a thought leader in your market.

Easy strategies that will work for any organization design.

Build relationships and establish connection with your customers.

Cons.

You may need to have an existing company to benefit from DotCom Secrets (although it can definitely benefit you if you’re simply starting as well as long as you execute the details).

The book is ideal for organizations that leverage internet marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

When you get it from the official site, DotCom Secrets is FREE. You only need to pay for shipping/handling– $7.95 if you’re based within the United States or $14.95 for international.

There you have it, the Free Plus Shipping offer we went over earlier. As you can see, Russell is a master at executing what he teaches.

If you choose to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.

DotCom Secrets Free Book.

Thanks to Russell for using the book devoid of his site (you just pay for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a bundle of actionable strategies and secrets for beginning and growing a business.

You’ll discover a lot of aha minutes while going through the sections. More importantly, you’re assisted on how to incorporate the principle into my own service.

DotCom Secrets is a playbook. You may have to read it numerous times to get the ‘secrets’ into your head and business. But you don’t have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re selling services or products online, I extremely advise that you get a copy of DotCom Secrets for FREE.

>>Click Here To Get Your Copy Of Dotcom Secrets<<