Dotcom Secrets is an excellent book if you wish to gain insights, see examples, and read stories that will inspire you to develop a successful company online or guide you in transitioning from offline to online marketing channels.
So let’s consider the pros and cons rapidly:
- DotCom Secrets is totally free. Get it here.
- You will get over the shoulder lessons from a successful very affiliate– Russell Brunson.
- The book is a enjoyable and simple read.
- You will get actionable takeaways that you can utilize to enhance your company right away.
- It’s not a “how to generate income online” book per se.
- You will need to have some understanding of online marketing principles to fully appreciate the book.
If you desire to discover from someone who has in fact made cash online, Dotcom Secrets is a terrific resource.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to enhance your service right away.
The only downside is that it’s not a “how to generate income online” book per se– you will require to have some knowledge of internet marketing principles to totally value it.
Overall, Dotcom Secrets is a valuable resource for anybody looking to construct or grow an online business.
So if you’re ready to learn from one of the masters of Sales Funn, be sure to check out this book today!
DotCom Secrets Book
It’s one of my preferred service books. You might have to read it several times to fully comprehend it. Or merely make it your companion as you go about your online lifestyle company experiences.
In the intro of the book, Russell Brunson promised to keep the book evergreen for several years to come. The goal is to make it relevant to both brand-new and sophisticated online business owners.
How many organization books do you still find relevant in this ever-changing world? Although marketing strategies are continuously altering, the DotCom Secrets book is still exceptionally relevant and useful today.
What Is DotCom Secrets?
The DotCom Secrets book provides a step-by-step process for growing an effective company– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first published in 2015, you’ll find that the majority of the techniques that Russell discuss are still effective today.
You’ll get a ton of actionable guidance from the book and if you have strategies to sell items online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy composed the forward to the DotCom Secrets book. In his specific words:
” In reality, this is a proven playbook for growing your company with efficient list building and sales/conversion approaches, which can be used offline and online.”
This is a transformative and powerful book. If you’re looking to start an organization or scale an existing business, DotCom Secrets by Russell Brunson is the best road map.
Within the pages of the Dotcom Secrets book, you’ll get a detailed plan that guides you on the right foundation for your business. You’ll certainly get results from reading it.
To be sincere, DotCom Secrets sounds like a book for developing a sustainable online company only.
Do not be constrained by that since the actionable marketing techniques work for both online and offline services. So you’re in safe hands if you run a brick-and-mortar business and wish to shift to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can answer that concern. If you wish to scale a service or begin and follow tested ‘shortcut’ that has been checked by Russell himself, you must read the DotCom Secrets book.
It’s changing lives and I’ve personally discovered it incredibly important on my entrepreneurial journey (I’ve read it numerous times). I extremely suggest the book.
DotCom Secrets might not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You must think about another book.
DotCom Secrets supplies smart insights and strategies to:
Existing business owners: If you have not started a company at all or have no business idea, the book might not pertain to you.
Product owners: If you have an existing item currently, then you can discover techniques to double or perhaps triple your sales.
Confident online marketers: If you’re ready to take actions that may challenge your idea of organization, then you need to use DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to develop an organization that stands the test of time. Due to the fact that you do not have the skillset, tools, and tricks that have been evaluated and proven to produce fantastic results, you don’t want to fizzle out.
Whether you’re a novice who’s just getting began or you’re an expert, DotCom Secrets will walk you through the procedure of starting and growing a profitable company.
If you already have an organization, utilize the secrets in the book to scale to incredible levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that offers particular, actionable instructions on what you need to do to fail-proof your service, how to attract consumers, and the secrets to considerably improve your sales.
You’re still not restricted at all if you stop working to check out DotCom Secrets. The only obstacle, however, is that you’ll miss out on the chance to quickly grow your existing business or thrive in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books pertain to, lifestyle business owners, entrepreneur and online marketers– given that they match each other and provide for starting and growing a successful business.
Professional Secrets vs DotCom Secrets.
DotCom Secrets details a detailed process to efficiently structure your company. You get to learn how to provide your message and interact worth in a way that makes people want to pay you.
Professional Secrets provides actionable examples, illustrations, and stories that help you find your voice, develop a faithful fan base and get paid to share messages that will alter someone else’s life.
Both books are advised to business owners who want to end up being more effective in their markets. Entrepreneurs who are constructed to see opportunities in competition instead of pain.
And finally in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream clients (aka getting lots of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 areas similar to Expert Secrets that details the basic marketing processes and how to implement them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the very first area of DotCom Secrets with “Ladders and Funnels.” He likewise reveals five (5) marketing secrets. Let’s discuss them:
Secret # 1: The Secret Formula
You require to have a full understanding of where you desire your company. How does this understanding assist your consumers and clients?
This will help you to serve them much better– instead of looking for out their discomfort points, how desperate they need options, and what they’re prepared to pay.
In the secret formula, four simple questions were detailed in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you find them?
How do you attract them without being pushy?
What advantage will they get from your company?
You’ll find answers to these questions and more in the very first trick.
Secret #2: The Value Ladder
When it comes to building a sustainable business, value is crucial. If there’s no value, customers and customers will leave.
That’s why Russell invested a lots of time to dissect the actions that you need to follow to navigate your dream customer from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This secret is referred to as “taking them through your worth ladder.”
When you successfully structure the value ladder, you’ll not only make more cash, you’ll also supply your customers with a more customized option. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic happens. It’s like an epiphany that alters everything you currently understand about growing a successful organization. You’ll get started with building out your own sales funnel and the psychology behind a rewarding funnel.
It surpasses the product you’re offering or how they’re priced. There’s a lot more …
You require to have a complete value ladder in place. It’s like your infallible system for making sales on autopilot. You may not have the ability to construct a high-converting sales funnel if you don’t have a reliable value adder mapped out.
The sales funnel is important and has changed the way entrepreneurs and services approach sales online.
It works due to the fact that it takes into account the customers’ habits– and moves them through the various steps of your value ladder till they’re all set to acquire your product– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target audience. You might not understand how to identify or serve them. That’s why knowing how to define your target audience is important.
This secret describes where your target market (i.e., clients who are ready to buy your product) are spending the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the techniques that work to get a customer to leave whatever they’re doing and have a look at your page.
Every online business owner needs to discover and master these strategies. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or site is a continuous struggle for most people. It’s perhaps the most challenging aspect of running a successful online company.
Do you truly understand how traffic operates in the internet marketing space? Russell has the answers if you aren’t positive in your traffic generation proficiency.
He shows you the very best kind of traffic that you must take notice of and how it can transform your company. The kind of traffic includes:
- Traffic we control
- The traffic we do not manage
- Traffic we own
Area Two: Your Communication Funnel
In this section, Russell digs deeper into the processes associated with constructing an audience by leveraging advanced individual branding techniques, the tricks to communicating well with your audience that will result in a sale.
Ensure you don’t skip this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a attractive and positive character.
Why do you believe men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have massive fans?
As a company owner, you can’t go wrong when you lastly develop an attractive character. When you’re effective at it, it suggests you can add more qualified consumers to your e-mail list and release a successful item that individuals are ready and all set to purchase right away.
In producing that appealing character, Russell Brunson specifies the three components you must keep in check, which is split into 3 (3) categories:
- The Elements
- The Identity
DotCom Secrets shows you how to create an attractive character using these elements and their aspects, and recognize the best method to interact your fascinating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s everything about creating a bond and a sort of relationship between the Attractive Character and the target audience via a traffic source we own. Email.
The Soap Opera Sequence makes up a series of e-mail sequences that assist to connect and establish an instantaneous relationship in between you and the person reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart likewise shares the EXACT five e-mail templates that have actually helped him to shift into an Attractive Character and a desired internet marketer.
The Soap Opera Sequence works since it capitalizes on giving value to your subscribers. This ‘worth’ paired with an irresistible open story hooks them the moment they read your very first e-mail and they’ll anticipate the next one.
The days of boring e-mail sequences are over. Do not simply take pleasure in daytime drama on television, it’s time to anecdotally utilize it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers happy to hear from you every day is utilizing the Seinfeld e-mail format.”
So what’s the Seinfeld format everything about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail design that develops enjoyment in your readers. It ‘d entertain them and cause them to buy from you.
It leverages the power of storytelling. But this time, you’re being innovative in sharing your life and pertinent stories happening with/around you– stories they can quickly connect with. You ought to be strategic and purposeful about it anyways.
You wish to have the ability to lead ideal clients back to your deal. This may look simple but it’s powerful!
Russell also offers fine examples and written design templates to accelerate the process when you’re sending out Seinfeld emails.
Area Three: Funnelology
In this area, the strategies and tactics for developing high-converting funnels are gone over in detail, in addition to and what you truly ought to do to make your funnel work.
Russell covers the principles of a funnel, stages (and sales funnel stages) and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the significance of staying with systems that work. Simply put, there’s no need to reinvent the wheel.
There’s a chance that you’re making the above mistake if you’re a business owner and you’re struggling to break even.
This prevails with business owners who are just starting with their sales funnel. They attempt to re-invent the whole car. When developing a service, what a dreadful path to follow!
The trick here is leveraging on other individuals who already have a successful funnel and making your offer to their specific consumers. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these components to work for you is an invaluable present for your company. Once you comprehend how the pieces fit, it’s quite simple.
Secret # 10: Seven Phases Of A Funnel
I’m really delighted that I check out DotCom Secrets a couple of years ago (and a number of times more because that first time to totally understand and carry out the methods in my own online service.
It not only opened my eyes to funnels and how to build them but likewise the 7 phases that a perfect consumer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better come to terms with this sentence within the DotCom Secrets. It checks out:
The genuine distinction in between having a six-, 7-, and even eight-figure business is whether you understand the phases of a funnel and can effectively monetize the points along the line.
I got to know that there are levels of traffic temperature level and for that reason, treating them along the very same funnel process is dangerous.
This trick alone is essential to producing the ideal type of page, offer, and traffic that will lead to sales.
When developing a funnel– especially if you desire visitors and leads to trust you more, there’s likewise the pre-framing idea that you require to fully understand. Well, who doesn’t wish to develop trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the common service advice. It enters into the specific landing pages you can create in the 7 structure phases that we’ve talked about previously.
You get to see the twenty-three of the most efficient building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers utilize these foundation at particular times during these very same four phases of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying purchasers
Identifying hyper buyers for your services and items.
You can choose which you want to start with very first and which one to stick to in your market once you’ve comprehended how this works.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the right type of funnels can be a struggle even to the more advanced online marketers. More so, comprehend the funnels that will be served only to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– but bypassing it can make a distinction in your traffic engagement and sales.
Here Russell outlines the process he follows when picking a funnel to utilize on the frontend of his value ladders, the funnel he utilizes in the consideration stage (the middle), and those used for the backend deals.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I first read the DotCom Secrets book.
Russell spills it all out in this area and reveals the trick that made all his books offer millions.
Simply by grabbing your totally free copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will change your organization, particularly if you have a product you’re presently selling online (or even offline).
I mean if you can order your totally free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the secret behind these records.
He emphasizes the power of words and how utilizing a particular WORD can change your entire organization amazingly. That single word can serve as bait.
Regardless of the industry you operate in, what you do, what items you offer, or business design, this is the part that a few of the effective entrepreneurs would hide from you.
Section Four: Funnels And Scripts
The very first time I check out DotCom Secrets, I could not grasp this section due to the fact that it was unique in its way. I had to check out the book once again to comprehend the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, as well as the specific funnel scripts that have actually helped him to offer countless each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Surprisingly, you don’t have to have problem with these parts because there’s a powerful suite of software you can utilize to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is important since it shows what ought to occur as soon as you get your visitors onboard your sales funnel.
You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to construct and can benefit eCommerce business owners or marketers who have Shipping plus complimentary deals.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item needs to be delivered.
On the 2nd page (step-two) of the funnel, the visitor’s credit card details is asked for the shipping and managing charge. Once the visitor has actually effectively submitted the 2nd page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will utilize to make this entire 2-step totally free shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of establishing this deal is to assist breakeven and cover the cash you invested in marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson shows the practical mechanics involved in this kind of funnel. And he also presented a distinct script called the Star, Story, Solution script which helps to nudge a cold lead towards your products.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to lure visitors and let them keep spending for a longer time.
You’re not limited in any method– as there are many methods to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the best and also the first funnel for the middle of your worth ladder. It covers everything about hosting high-converting webinars; how to utilize recorded or live discussions to market your products or services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the strategies and scripts that will make the webinar genuinely “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more innovative webinar discussion where your goal is to get people to purchase.
You’ll also access the scripts for this updated variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for introducing a new item by sharing a series of videos to offer tons of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.
These videos will be persuasive, helpful, and entertaining– therefore triggering visitors to act. You’ll find how to appropriately structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket offers utilizing an innovative formula and scripts. This funnel is what you require to acquire premium clients if you’re a coach or consultant.
Area 5: ClickFunnels.
This last section is short however you can find out more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is a terrific book if you want to gain insights, see examples, and read stories that will influence you to construct a successful service online or guide you in transitioning from offline to online marketing channels.
Let’s think about the cons and pros rapidly:.
DotCom Secrets is totally free. Get business-building understanding without paying cash.
Enhance your company’ significance utilizing the value ladders and sales funnel techniques and scripts.
Get tricks to becoming an idea leader in your industry.
Simple techniques that will work for any organization design.
Build relationships and establish relationship with your consumers.
You might need to have an existing business to take advantage of DotCom Secrets (although it can certainly benefit you if you’re just starting out in addition to long as you implement the details).
The book is perfect for organizations that leverage internet marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the main site. If you’re based within the United States or $14.95 for international, you only have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping offer we talked about earlier. As you can see, Russell is a master at implementing what he teaches.
You can get the paperback format for $14.80 if you choose to purchase DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for offering the book free from his site (you just spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable techniques and tricks for growing an organization and beginning.
You’ll discover a lot of aha moments while going through the sections. You’re guided on how to incorporate the idea into my own service.
DotCom Secrets is a playbook. You might have to read it several times to get the ‘tricks’ into your head and company. However you don’t need to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or products online, I extremely suggest that you get a copy of DotCom Secrets for FREE.