Dotcom Secrets is a terrific book if you want to acquire insights, see examples, and read stories that will influence you to construct a successful service online or guide you in transitioning from offline to online marketing channels.
Let’s think about the cons and pros rapidly:
- DotCom Secrets is totally free. Get it here.
- You will overcome the shoulder lessons from an effective very affiliate– Russell Brunson.
- The book is a easy and enjoyable read.
- You will get actionable takeaways that you can utilize to improve your service immediately.
- It’s not a “how to generate income online” book per se.
- You will need to have some knowledge of internet marketing concepts to fully value the book.
If you desire to discover from somebody who has really made money online, Dotcom Secrets is a fantastic resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can utilize to improve your company right away.
The only downside is that it’s not a “how to make money online” book per se– you will require to have some understanding of internet marketing ideas to completely appreciate it.
But in general, Dotcom Secrets is a valuable resource for anybody wanting to build or grow an online organization.
If you’re ready to discover from one of the masters of Sales Funn, be sure to check out this book today!
DotCom Secrets Book
It’s one of my preferred service books. You might need to read it several times to totally comprehend it. Or merely make it your companion as you go about your online lifestyle service adventures.
In the intro of the book, Russell Brunson assured to keep the book evergreen for several years to come. The objective is to make it appropriate to both sophisticated and new online entrepreneurs.
How many organization books do you still find relevant in this ever-changing world? Although marketing methods are continuously changing, the DotCom Secrets book is still exceptionally relevant and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a detailed procedure for growing a successful service– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first published in 2015, you’ll find that most of the techniques that Russell talks about are still reliable today.
You’ll get a ton of actionable advice from the book and if you have plans to sell items online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his specific words:
” In truth, this is a tested playbook for growing your business with efficient list building and sales/conversion techniques, which can be utilized online and offline.”
This is a powerful and transformative book. DotCom Secrets by Russell Brunson is the best plan if you’re aiming to begin a company or scale an existing business.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the ideal foundation for your company. You’ll absolutely get arise from reading it.
To be truthful, DotCom Secrets sounds like a book for building a sustainable online organization just.
But do not be constrained by that because the actionable marketing techniques work for both online and offline companies. You’re in safe hands if you run a brick-and-mortar service and desire to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can respond to that concern. If you want to scale a business or begin and follow tested ‘faster way’ that has actually been tested by Russell himself, you should read the DotCom Secrets book.
It’s changing lives and I’ve personally discovered it extremely valuable on my entrepreneurial journey (I’ve read it numerous times). I highly recommend the book.
DotCom Secrets may not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You should think about another book.
DotCom Secrets supplies wise insights and strategies to:
Existing entrepreneur: If you haven’t begun a business at all or have no organization idea, the book might not pertain to you.
Item owners: If you have an existing item already, then you can learn methods to double or perhaps triple your sales.
Confident online marketers: If you’re ready to take actions that might challenge your concept of company, then you should use DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to construct a business that stands the test of time. Because you lack the skillset, tools, and tricks that have actually been checked and shown to produce excellent results, you don’t want to fizzle out.
Whether you’re a novice who’s just getting started or you’re a professional, DotCom Secrets will stroll you through the process of starting and growing a profitable business.
If you currently have a service, utilize the tricks in the book to scale to incredible levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and effective book that supplies specific, actionable directions on what you should do to fail-proof your organization, how to draw in customers, and the tricks to considerably improve your sales.
You’re still not limited at all if you fail to check out DotCom Secrets. The only challenge, though, is that you’ll miss the opportunity to quickly grow your existing service or flourish in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions in between Expert Secrets Both books pertain to, way of life entrepreneurs, company owner and online marketers– since they match each other and attend to starting and growing a successful business.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets describes a step-by-step process to successfully structure your company. You get to discover how to deliver your message and communicate value in a way that makes individuals want to pay you.
Professional Secrets provides actionable examples, illustrations, and stories that assist you discover your voice, develop a devoted fan base and earn money to share messages that will change someone else’s life.
Both books are recommended to entrepreneur who wish to end up being more effective in their industries. Entrepreneurs who are constructed to see opportunities in competitors instead of pain.
In Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream consumers (aka getting lots of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas similar to Expert Secrets that outlines the simple marketing procedures and how to implement them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first area of DotCom Secrets with “Ladders and Funnels.” He likewise exposes five (5) marketing tricks. Let’s go over them:
Secret # 1: The Secret Formula
You need to have a complete understanding of where you desire your organization. How does this understanding assist your clients and customers?
This will help you to serve them much better– instead of searching for out their discomfort points, how desperate they require solutions, and what they’re willing to pay.
In the secret formula, four simple concerns were detailed in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you discover them?
How do you attract them without being pushy?
What benefit will they get from your organization?
You’ll discover answers to these questions and more in the first trick.
Secret #2: The Value Ladder
When it comes to building a sustainable organization, worth is crucial. If there’s no value, clients and customers will leave.
That’s why Russell invested a ton of time to dissect the steps that you require to follow to navigate your dream customer from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This secret is referred to as “taking them through your value ladder.”
When you successfully structure the worth ladder, you’ll not only make more money, you’ll also offer your customers with a more tailored service. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic occurs. It’s like an epiphany that alters everything you already learn about growing a lucrative business. You’ll begin with developing out your own sales funnel and the psychology behind a rewarding funnel.
It exceeds the item you’re selling or how they’re priced. There’s a lot more …
You need to have a total value ladder in place. It’s like your foolproof system for making sales on autopilot. You might not have the ability to develop a high-converting sales funnel if you don’t have an efficient value adder mapped out.
The sales funnel is important and has altered the method business owners and companies approach sales online.
It works since it considers the customers’ habits– and moves them through the various steps of your worth ladder up until they’re prepared to buy your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target audience. You might not know how to identify or serve them. That’s why knowing how to specify your target market is very important.
This secret outlines where your target market (i.e., customers who are ready to buy your item) are spending most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the techniques that work to get a customer to leave whatever they’re doing and have a look at your page.
Every online business owner needs to learn and master these methods. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or site is a continuous battle for most people. It’s arguably the most overwhelming element of running an effective online service.
Do you actually comprehend how traffic works in the internet marketing area? Russell has the responses if you aren’t confident in your traffic generation knowledge.
He reveals you the very best kind of traffic that you must take note of and how it can transform your company. The type of traffic includes:
- Traffic we manage
- The traffic we don’t control
- Traffic we own
Area Two: Your Communication Funnel
In this area, Russell digs deeper into the procedures involved in constructing an audience by leveraging advanced individual branding tactics, the secrets to interacting well with your audience that will result in a sale.
Make sure you do not avoid this section while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a appealing and positive character.
Why do you think men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have massive fans?
As a business owner, you can’t go wrong when you lastly establish an appealing character. When you’re successful at it, it suggests you can include more competent customers to your e-mail list and introduce a successful product that people are ready and ready to buy right away.
In developing that appealing character, Russell Brunson defines the three parts you need to keep in check, which is divided into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to develop an attractive character utilizing these components and their components, and determine the best way to interact your fascinating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s everything about developing a bond and a sort of connection in between the Attractive Character and the target market by means of a traffic source we own. Email.
The Soap Opera Sequence comprises a series of email series that help to connect and establish an instantaneous relationship in between you and the person reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart likewise shares the EXACT 5 email templates that have helped him to shift into an Attractive Character and a popular internet online marketer.
Due to the fact that it capitalizes on offering worth to your subscribers, the Soap Opera Sequence works. This ‘value’ coupled with an irresistible open story hooks them the minute they read your first e-mail and they’ll look forward to the next one.
The days of dull email sequences are over. Do not simply delight in daytime soap on television, it’s time to anecdotally utilize it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your customers pleased to hear from you every day is utilizing the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email style that constructs excitement in your readers. It ‘d captivate them and cause them to buy from you.
It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and pertinent stories taking place with/around you– stories they can quickly connect with. You need to be tactical and purposeful about it anyways.
You want to be able to lead perfect consumers back to your offer. This might look easy but it’s powerful!
When you’re sending Seinfeld e-mails, Russell likewise provides excellent examples and written design templates to speed up the procedure.
Section Three: Funnelology
In this area, the strategies and tactics for developing high-converting funnels are discussed in detail, as well as and what you truly must do to make your funnel work.
Russell covers the basics of a funnel, phases (and sales funnel stages) and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the importance of staying with systems that work. To put it simply, there’s no requirement to transform the wheel.
There’s an opportunity that you’re making the above error if you’re a company owner and you’re struggling to break even.
This prevails with entrepreneurs who are just beginning with their sales funnel. They try to re-invent the entire car. What an awful course to follow when constructing a business!
The trick here is leveraging on other people who already have an effective funnel and making your offer to their precise consumers. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these aspects to work for you is a valuable gift for your organization. Once you comprehend how the pieces fit, it’s quite easy.
Secret # 10: Seven Phases Of A Funnel
I’m really grateful that I read DotCom Secrets a couple of years ago (and numerous times more because that very first time to completely comprehend and carry out the techniques in my own online business.
It not just opened my eyes to funnels and how to develop them but also the 7 stages that an ideal consumer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better pertained to terms with this sentence within the DotCom Secrets. It reads:
The genuine distinction in between having a six-, seven-, or perhaps eight-figure business is whether you understand the stages of a funnel and can effectively monetize the points along the line.
I learnt more about that there are levels of traffic temperature level and therefore, treating them along the exact same funnel procedure threatens.
This secret alone is essential to developing the best kind of page, offer, and traffic that will cause sales.
There’s likewise the pre-framing concept that you require to completely understand when creating a funnel– especially if you desire visitors and leads to trust you more. Well, who doesn’t want to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the typical organization recommendations. It goes into the particular landing pages you can develop in the 7 structure phases that we’ve discussed previously.
You get to see the twenty-three of the most reliable building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers use these foundation at particular times throughout these very same four stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying purchasers
Recognizing hyperactive purchasers for your services and products.
As soon as you’ve understood how this works, you can decide which you want to start with first and which one to stay with in your market.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the best kind of funnels can be a struggle even to the advanced online marketers. More so, understand the funnels that will be served just to certified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell describes the process he follows when choosing a funnel to use on the frontend of his value ladders, the funnel he utilizes in the consideration phase (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I couldn’t contain this ‘secret’ when I initially checked out the DotCom Secrets book.
Russell spills all of it out in this section and exposes the secret that made all his books offer millions.
Simply by grabbing your complimentary copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will change your organization, especially if you have a product you’re presently selling online (and even offline).
I mean if you can purchase your free copy of DotCom Secrets and study the funnel steps, you’ll understand the trick behind these records.
He emphasizes the power of words and how utilizing a certain WORD can alter your entire company amazingly. That single word can function as bait.
Despite the market you run in, what you do, what products you use, or business model, this is the part that a few of the successful entrepreneurs would hide from you.
Section Four: Funnels And Scripts
The first time I read DotCom Secrets, I couldn’t understand this area because it was distinct in its method. I needed to check out the book once again to comprehend the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, in addition to the specific funnel scripts that have assisted him to sell millions of each of his items.
These are divided into the Frontend, Middle and Backend Funnels. Surprisingly, you do not need to have problem with these parts due to the fact that there’s an effective suite of software you can utilize to automate everything– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is very important due to the fact that it shows what must take place as soon as you get your visitors onboard your sales funnel.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to develop and can benefit eCommerce marketers or business owners who have Shipping plus complimentary deals.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item ought to be delivered.
On the second page (step-two) of the funnel, the visitor’s credit card details is requested for the shipping and handling charge. Once the visitor has actually successfully submitted the 2nd page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will use to make this entire 2-step free shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of establishing this deal is to assist breakeven and cover the cash you spent on marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the useful mechanics involved in this type of funnel. And he likewise introduced a distinct script called the Star, Story, Solution script which assists to nudge a cold lead towards your products.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to lure visitors and let them keep paying for a longer time.
You’re not limited in any method– as there are numerous methods to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the ideal and likewise the very first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to use taped or live presentations to market your service or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the methods and scripts that will make the webinar really “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little bit various. It’s not FREE!. It’s an advanced webinar presentation where your goal is to get individuals to purchase. It’s “unnoticeable”– which means there’s no pushy or deception included.
You’ll likewise access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel specifically for launching a brand-new item by sharing a series of videos to offer tons of worth to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, practical, and entertaining– therefore triggering visitors to act. You’ll find how to properly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket offers using an advanced formula and scripts. If you’re a coach or expert, this funnel is what you require to acquire premium customers.
Area 5: ClickFunnels.
This last section is short but you can find out more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is a terrific book if you wish to acquire insights, see examples, and check out stories that will influence you to develop an effective business online or guide you in transitioning from offline to online marketing channels.
So let’s think about the pros and cons quickly:.
DotCom Secrets is complimentary. Get business-building understanding without paying cash.
Improve your service’ significance using the worth ladders and sales funnel strategies and scripts.
Get tricks to ending up being an idea leader in your market.
Basic techniques that will work for any organization design.
Build relationships and establish relationship with your clients.
You may require to have an existing service to take advantage of DotCom Secrets (although it can certainly benefit you if you’re simply beginning in addition to long as you carry out the info).
The book is perfect for companies that utilize online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the official site, DotCom Secrets is FREE. You only need to pay for shipping/handling– $7.95 if you’re based within the United States or $14.95 for global.
There you have it, the Free Plus Shipping deal we discussed earlier. As you can see, Russell is a master at executing what he teaches.
You can get the paperback format for $14.80 if you prefer to buy DotCom Secrets from Amazon. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for providing the book free from his website (you simply pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable methods and tricks for growing a business and starting.
You’ll come across a lot of aha minutes while going through the areas. You’re assisted on how to integrate the concept into my own company.
DotCom Secrets is a playbook. You may have to read it multiple times to get the ‘secrets’ into your head and service. You don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling service or products online, I extremely advise that you get a copy of DotCom Secrets free of charge.