Russell Brunson University

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is a terrific book if you wish to get insights, see examples, and check out stories that will motivate you to construct a successful company online or guide you in transitioning from offline to internet marketing channels.

So let’s think about the benefits and drawbacks rapidly:

Pros:

  • DotCom Secrets is free. Get it here.
  • You will get over the shoulder lessons from a successful super affiliate– Russell Brunson.
  • The book is a enjoyable and simple read.
  • You will get actionable takeaways that you can use to enhance your organization instantly.

Cons:

  • It’s not a “how to make money online” book per se.
  • You will need to have some understanding of online marketing ideas to totally value the book.

If you want to learn from somebody who has in fact made money online, Dotcom Secrets is a terrific resource.

Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll leave from reading this book with actionable takeaways that you can utilize to enhance your service immediately.

The only drawback is that it’s not a “how to generate income online” book per se– you will need to have some understanding of internet marketing ideas to fully value it.

But overall, Dotcom Secrets is an important resource for anybody wanting to develop or grow an online company.

So if you’re ready to learn from one of the masters of Sales Funn, make sure to have a look at this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my preferred service books. You may have to read it numerous times to completely grasp it. Or simply make it your companion as you go about your online lifestyle service experiences.

In the intro of the book, Russell Brunson guaranteed to keep the book evergreen for many years to come. The goal is to make it relevant to both innovative and brand-new online business owners.

How many service books do you still find pertinent in this ever-changing world? Even though marketing methods are constantly changing, the DotCom Secrets book is still extremely appropriate and helpful today.

What Is DotCom Secrets?

The DotCom Secrets book offers a step-by-step process for growing an effective company– whether online or offline.

DotCom Secrets Review

Although DotCom Secrets was first released in 2015, you’ll discover that the majority of the techniques that Russell speak about are still efficient today.

You’ll get a ton of actionable suggestions from the book and if you have plans to sell items online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a reference.

Dan Kennedy composed the forward to the DotCom Secrets book. In his specific words:

” In reality, this is a tested playbook for growing your company with efficient list building and sales/conversion methods, which can be utilized offline and online.”

This is a transformative and effective book. If you’re looking to start a service or scale an existing organization, DotCom Secrets by Russell Brunson is the perfect road map.

Within the pages of the Dotcom Secrets book, you’ll get a comprehensive strategy that guides you on the best building blocks for your service. You’ll absolutely get arise from reading it.

To be sincere, DotCom Secrets seems like a book for building a sustainable online service just.

But do not be constrained by that since the actionable marketing techniques work for both online and offline services. So you’re in safe hands if you run a brick-and-mortar organization and wish to transition to internet marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, just you can respond to that question. If you want to scale a service or begin and follow proven ‘shortcut’ that has been tested by Russell himself, you should read the DotCom Secrets book.

It’s altering lives and I’ve personally discovered it very valuable on my entrepreneurial journey (I’ve read it several times). I extremely recommend the book.

If you ‘d rather play cool and try to figure it out on your own, then DotCom Secrets might not deserve your read. You must consider another book.

Although, DotCom Secrets supplies smart insights and strategies to:

Existing entrepreneur: If you haven’t started a company at all or have no service concept, the book may not be relevant to you.

Item owners: If you have an existing product currently, then you can find out methods to double or perhaps triple your sales.

Positive online marketers: If you’re willing to take actions that might challenge your idea of organization, then you must utilize DotCom Secrets as a referral.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You want to construct an organization that stands the test of time. You do not want to die since you do not have the skillset, tools, and secrets that have actually been tested and proven to produce great outcomes.

So whether you’re a beginner who’s simply beginning or you’re an expert, DotCom Secrets will stroll you through the process of beginning and growing a lucrative service.

If you already have an organization, utilize the secrets in the book to scale to incredible levels? Aside from earning money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a trusted and effective book that provides specific, actionable instructions on what you should do to fail-proof your organization, how to attract clients, and the secrets to substantially increase your sales.

You’re still not limited at all if you stop working to read DotCom Secrets. The only obstacle, though, is that you’ll miss out on the chance to quickly grow your existing company or thrive in a competitive market.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some differences between Expert Secrets Both books are relevant to, lifestyle entrepreneurs, entrepreneur and online marketers– considering that they match each other and offer beginning and growing an effective organization.

Specialist Secrets vs DotCom Secrets.

DotCom Secrets describes a step-by-step procedure to effectively structure your company. You get to learn how to provide your message and communicate worth in a way that makes people wish to pay you.

Professional Secrets provides actionable examples, illustrations, and stories that help you find your voice, build a faithful fan base and get paid to share messages that will change somebody else’s life.

Both books are suggested to company owner who want to end up being more successful in their markets. Business owners who are built to see opportunities in competitors instead of discomfort.

And lastly in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting lots of traffic as the title of the book suggests).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is organized into 5 sections much like Expert Secrets that lays out the easy marketing processes and how to execute them.

Section One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell began the very first area of DotCom Secrets with “Ladders and Funnels.” He likewise reveals five (5) marketing tricks. Let’s go over them:

Secret # 1: The Secret Formula

Initially, you need to have a complete understanding of where you desire your organization. How does this understanding assist your clients and clients?

This will assist you to serve them much better– instead of looking for out their discomfort points, how desperate they require options, and what they’re prepared to pay.

In the secret formula, 4 basic concerns were described in a detailed order inside the DotCom Secrets book:

Who are your dream clients?

How do you find them?

How do you attract them without being pushy?

What benefit will they obtain from your company?

You’ll find answers to these questions and more in the first trick.

Secret #2: The Value Ladder

When it comes to building a sustainable organization, worth is key. , if there’s no worth, customers clients clients customers leave.

Customers

That’s why Russell invested a ton of time to dissect the steps that you require to follow to navigate your dream customer from taking the “bait” (starting point of your ladder) to where they wish to be.

DotCom Secrets Value Ladder

This secret is referred to as “taking them through your worth ladder.”

When you successfully structure the value ladder, you’ll not just make more cash, you’ll likewise provide your customers with a more tailored solution. They’ll enjoy you for this.

Secret # 3: From A Ladder To A Funnel

This trick is where the magic occurs. It’s like an epiphany that changes everything you already know about growing a profitable organization. You’ll get going with developing out your own sales funnel and the psychology behind a lucrative funnel.

It exceeds the item you’re selling or how they’re priced. There’s a lot more …

You need to have a complete value ladder in place. It’s like your infallible system for making sales on auto-pilot. You may not have the ability to build a high-converting sales funnel if you don’t have a reliable worth adder drawn up.

The sales funnel is necessary and has actually altered the method business owners and organizations approach sales online.

It works since it takes into consideration the customers’ habits– and moves them through the different steps of your worth ladder until they’re prepared to purchase your item– willingly.

Secret # 4: How To Find Your Dream Customers

You have a target market. Unfortunately, you may not know how to recognize or serve them. That’s why knowing how to specify your target audience is important.

This secret details where your target market (i.e., consumers who are ready to acquire your product) are investing most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be equipped with the methods that work to get a customer to leave whatever they’re doing and check out your page.

Every online entrepreneur requires to discover and master these methods. Russell makes it easy in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Getting traffic to a landing page or website is a continuous struggle for most people. It’s probably the most overwhelming aspect of running an effective online service.

Do you actually comprehend how traffic works in the internet marketing area? If you aren’t positive in your traffic generation expertise, Russell has the answers.

He reveals you the best kind of traffic that you must take note of and how it can change your organization. The kind of traffic includes:

  • Traffic we manage
  • The traffic we do not manage
  • Traffic we own

Area Two: Your Communication Funnel

In this area, Russell digs deeper into the processes associated with developing an audience by leveraging advanced individual branding strategies, the secrets to interacting well with your audience that will result in a sale.

Make sure you do not skip this section while reading DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to developing a confident and appealing character.

Why do you believe people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have massive fans?

As an entrepreneur, you can’t go wrong when you lastly develop an appealing character. When you’re effective at it, it means you can include more certified customers to your e-mail list and release an effective item that individuals are prepared and all set to buy right now.

In producing that appealing character, Russell Brunson specifies the 3 elements you must keep in check, which is divided into 3 (3) classifications:

  • The Elements
  • The Identity
  • Stories

DotCom Secrets shows you how to produce an attractive character using these components and their aspects, and determine the very best way to interact your fascinating stories that will get the sales coming in.

Secret # 7: The Soap Opera Sequence

This “secret” comes from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of rapport in between the Attractive Character and the target market through a traffic source we own. Email.

The Soap Opera Sequence consists of a series of email sequences that assist to connect and develop an instantaneous relationship in between you and the individual reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for developing the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his good heart likewise shares the EXACT five e-mail templates that have helped him to transition into an Attractive Character and an in-demand internet marketer.

The Soap Opera Sequence works since it profits from offering worth to your customers. This ‘value’ combined with an irresistible open storyline hooks them the minute they read your very first email and they’ll anticipate the next one.

The days of boring email series are over. Don’t simply enjoy daytime soap on TV, it’s time to anecdotally utilize it in your e-mail messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the secret to keeping your subscribers happy to hear from you every day is utilizing the Seinfeld e-mail format.”

So what’s the Seinfeld format everything about?

DotCom Secrets Seinfeld Sequence

It’s an e-mail style that constructs enjoyment in your readers. It ‘d amuse them and trigger them to buy from you.

It leverages the power of storytelling. This time, you’re being creative in sharing your life and relevant stories happening with/around you– stories they can easily connect with. You should be purposeful and tactical about it anyways.

You want to be able to lead perfect clients back to your offer. This might look easy but it’s powerful!

When you’re sending Seinfeld e-mails, Russell likewise supplies good examples and composed templates to speed up the procedure.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section Three: Funnelology

In this area, the methods and methods for building high-converting funnels are discussed in detail, in addition to and what you truly need to do to make your funnel work.

Russell covers the fundamentals of a funnel, stages (and sales funnel phases) and the kind of landing pages to utilize, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we found out the importance of adhering to systems that work. Simply put, there’s no requirement to transform the wheel.

If you’re a company owner and you’re struggling to break even, there’s a possibility that you’re making the above mistake.

This prevails with entrepreneurs who are just beginning with their sales funnel. They try to re-invent the entire automobile. What an awful path to follow when constructing a business!

The secret here is leveraging on other people who currently have a successful funnel and making your deal to their precise clients. Watch on the:

  • Demographics
  • Advertisement copy and copies
  • Traffic sources
  • Offers
  • Landing page

Knowing how to reverse all these components to work for you is an invaluable gift for your service. It’s quite simple once you understand how the pieces fit.

Secret # 10: Seven Phases Of A Funnel

I’m very grateful that I read DotCom Secrets a few years ago (and numerous times more because that first time to completely comprehend and carry out the strategies in my own online business.

It not only opened my eyes to funnels and how to develop them but also the seven stages that an ideal consumer has to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me much better come to terms with this sentence within the DotCom Secrets. It reads:

The genuine difference in between having a 6-, seven-, or even eight-figure company is whether you comprehend the phases of a funnel and can effectively monetize the points along the line.

I learnt more about that there are levels of traffic temperature level and for that reason, treating them along the same funnel process threatens.

This secret alone is fundamental to developing the ideal kind of page, deal, and traffic that will lead to sales.

When developing a funnel– particularly if you desire visitors and leads to trust you more, there’s likewise the pre-framing idea that you need to totally comprehend. Well, who doesn’t wish to establish trust currently?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets surpasses the typical service recommendations. It goes into the particular landing pages you can produce in the 7 building phases that we’ve gone over previously.

You get to see the twenty-three of the most reliable building blocks for your sales funnels.

DotCom Secrets 23 building blocks of a funnel

Smart funnel hackers utilize these foundation at particular times throughout these exact same four phases of the funnel:

  • Pre-frame bridge
  • Qualifying subscribers
  • Qualifying buyers

Identifying hyperactive buyers for your product or services.

Once you’ve comprehended how this works, you can choose which you wish to start with first and which one to stay with in your market.

Secret # 12: Frontend Vs. Backend Funnels

Choosing the ideal kind of funnels can be a battle even to the more advanced online marketers. More so, comprehend the funnels that will be served only to certified buyers (at the backend).

DotCom Secrets Frontend Vs Backend

This error isn’t so apparent– however bypassing it can make a difference in your traffic engagement and sales.

Here Russell describes the procedure he follows when choosing a funnel to use on the frontend of his value ladders, the funnel he utilizes in the consideration phase (the middle), and those used for the backend offers.

Secret # 13: The Best Bait

I couldn’t include this ‘secret’ when I first checked out the DotCom Secrets book.

Russell spills it all out in this section and reveals the secret that made all his books offer millions.

Just by getting your free copy of DotCom Secrets and studying the funnel steps, you’ll have several “Aha-Moments” that will alter your business, particularly if you have a product you’re currently offering online (and even offline).

I suggest if you can buy your complimentary copy of DotCom Secrets and study the funnel actions, you’ll understand the secret behind these records.

He highlights the power of words and how utilizing a specific WORD can alter your whole company magically. That single word can act as bait.

Despite the industry you run in, what you do, what items you offer, or the business design, this is the part that a few of the effective business owners would conceal from you.

 

Section Four: Scripts and funnels

The first time I check out DotCom Secrets, I couldn’t grasp this section due to the fact that it was special in its way. I had to read the book once again to comprehend the point that Russell was making.

As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, in addition to the exact funnel scripts that have assisted him to sell countless each of his items.

These are divided into the Frontend, Middle and Backend Funnels. Interestingly, you do not need to have problem with these parts due to the fact that there’s an effective suite of software application you can use to automate whatever– ClickFunnels software application.

1. Frontend Funnel: Two-Step– Free Plus Shipping

Since it shows what ought to take place as soon as you get your visitors onboard your sales funnel, the Frontend Funnel is crucial.

You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to develop and can benefit eCommerce marketers or entrepreneurs who have Shipping plus totally free deals.

The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product needs to be delivered.

On the 2nd page (step-two) of the funnel, the visitor’s credit card info is requested for the shipping and dealing with charge. When the visitor has effectively submitted the second page– the One-time-offer is next.

Naturally, you’re not left alone as there are scripts you will use to make this whole 2-step totally free shipping funnel reliable. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of establishing this deal is to help breakeven and cover the money you invested in advertising or getting the lead.

DotCom Secrets self liquidating offer

Here, Russell Brunson reveals the practical mechanics involved in this type of funnel. And he likewise introduced a special script called the Star, Story, Solution script which assists to push a cold lead towards your items.

You’ll gain access to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll discover how to entice visitors and let them keep paying for a longer time.

However you’re not restricted in any way– as there are many methods to use this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The perfect webinar is the perfect and also the very first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to utilize live or taped discussions to market your products or services on auto-pilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re offered with the strategies and scripts that will make the webinar really “perfect.”.

5. Middle Funnel: Invisible Perfect Webinar.

Unlike the Perfect Webinar, this one is a little bit different. It’s not FREE!. It’s a more advanced webinar presentation where your objective is to get individuals to purchase. It’s “undetectable”– which means there’s no aggressive or deception involved.

You’ll likewise access the scripts for this updated version of Perfect Webinar.

6. Middle Funnel: Product Launch.

You use the “Product Launch” funnel specifically for introducing a brand-new item by sharing a series of videos to offer lots of worth to your visitors.

Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.

These videos will be convincing, helpful, and entertaining– therefore triggering visitors to act. You’ll discover how to correctly structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of selling high-ticket deals utilizing a sophisticated formula and scripts. This funnel is what you need to get premium clients if you’re a coach or consultant.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section 5: ClickFunnels.

This last area is short however you can find out more by reading my ClickFunnels examine.

DotCom Secrets Pros and Cons.

DotCom Secrets is a great book if you wish to acquire insights, see examples, and read stories that will inspire you to construct an effective organization online or guide you in transitioning from offline to internet marketing channels.

So let’s consider the cons and pros quickly:.

Pros.

DotCom Secrets is totally free. Get business-building understanding without paying money.

Enhance your business’ importance utilizing the value ladders and sales funnel strategies and scripts.

Get secrets to becoming a thought leader in your market.

Basic strategies that will work for any service design.

Build relationships and develop relationship with your consumers.

Cons.

You may need to have an existing business to gain from DotCom Secrets (although it can definitely benefit you if you’re simply starting as well as long as you carry out the details).

The book is perfect for organizations that take advantage of online marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

When you get it from the main website, DotCom Secrets is FREE. You only have to pay for shipping/handling– $7.95 if you’re based within the US or $14.95 for international.

There you have it, the Free Plus Shipping deal we went over previously. As you can see, Russell is a master at executing what he teaches.

If you prefer to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.

DotCom Secrets Free Book.

Thanks to Russell for providing the book free from his site (you simply pay for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a bundle of actionable techniques and tricks for growing a service and beginning.

You’ll encounter a bunch of aha minutes while going through the areas. More significantly, you’re directed on how to include the principle into my own business.

DotCom Secrets is a playbook. You may have to read it numerous times to get the ‘secrets’ into your head and company. But you don’t have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re offering services or products online, I extremely recommend that you get a copy of DotCom Secrets for FREE.

>>Click Here To Get Your Copy Of Dotcom Secrets<<