Dotcom Secrets is a terrific book if you wish to get insights, see examples, and read stories that will motivate you to develop a successful company online or guide you in transitioning from offline to internet marketing channels.
Let’s think about the cons and pros rapidly:
- DotCom Secrets is free. Get it here.
- You will overcome the shoulder lessons from a successful incredibly affiliate– Russell Brunson.
- The book is a pleasurable and simple read.
- You will get actionable takeaways that you can utilize to improve your business right away.
- It’s not a “how to make money online” book per se.
- You will require to have some understanding of online marketing principles to fully appreciate the book.
If you desire to discover from somebody who has really made money online, Dotcom Secrets is a great resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can utilize to improve your service immediately.
The only drawback is that it’s not a “how to earn money online” book per se– you will require to have some understanding of online marketing ideas to fully appreciate it.
However overall, Dotcom Secrets is an important resource for anyone looking to develop or grow an online service.
So if you’re prepared to gain from one of the masters of Sales Funn, be sure to take a look at this book today!
DotCom Secrets Book
It’s one of my preferred company books. You may have to read it multiple times to fully comprehend it. Or just make it your companion as you go about your online way of life business adventures.
In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for many years to come. The objective is to make it pertinent to both sophisticated and new online business owners.
The number of business books do you still find relevant in this ever-changing world? Even though marketing techniques are constantly changing, the DotCom Secrets book is still exceptionally relevant and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book provides a step-by-step process for growing an effective company– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first released in 2015, you’ll discover that the majority of the techniques that Russell discuss are still efficient today.
You’ll get a ton of actionable suggestions from the book and if you have plans to sell items online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy composed the forward to the DotCom Secrets book. In his specific words:
” In reality, this is a tested playbook for growing your company with effective list building and sales/conversion approaches, which can be used online and offline.”
This is a transformative and effective book. If you’re looking to begin a service or scale an existing organization, DotCom Secrets by Russell Brunson is the best road map.
Within the pages of the Dotcom Secrets book, you’ll get a detailed strategy that guides you on the best building blocks for your business. You’ll definitely get arise from reading it.
To be truthful, DotCom Secrets sounds like a book for building a sustainable online organization only.
However don’t be constrained by that since the actionable marketing strategies work for both online and offline services. You’re in safe hands if you run a brick-and-mortar organization and want to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can address that concern. If you wish to scale a service or begin and follow proven ‘shortcut’ that has been tested by Russell himself, you need to check out the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it incredibly important on my entrepreneurial journey (I’ve read it several times). I highly advise the book.
If you ‘d rather play cool and attempt to figure it out on your own, then DotCom Secrets may not deserve your read. You need to consider another book.
Although, DotCom Secrets provides clever insights and methods to:
Existing business owners: If you haven’t started a business at all or have no company idea, the book may not relate to you.
Product owners: If you have an existing product currently, then you can learn techniques to double or even triple your sales.
Confident marketers: If you’re prepared to take actions that may challenge your idea of company, then you ought to utilize DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to develop an organization that stands the test of time. You do not want to die since you do not have the skillset, tools, and tricks that have actually been tested and shown to produce fantastic outcomes.
Whether you’re a novice who’s simply getting started or you’re an expert, DotCom Secrets will stroll you through the process of beginning and growing a successful business.
If you currently have a business, use the tricks in the book to scale to unbelievable levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that supplies specific, actionable instructions on what you should do to fail-proof your business, how to bring in clients, and the secrets to significantly increase your sales.
You’re still not restricted at all if you stop working to check out DotCom Secrets. The only obstacle, however, is that you’ll miss out on the opportunity to rapidly grow your existing business or grow in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books pertain to, way of life entrepreneurs, business owners and online marketers– given that they match each other and provide for starting and growing a successful service.
Professional Secrets vs DotCom Secrets.
DotCom Secrets outlines a detailed procedure to effectively structure your organization. You get to find out how to deliver your message and interact worth in a manner that makes people wish to pay you.
Specialist Secrets gives actionable examples, illustrations, and stories that help you find your voice, build a faithful fan base and make money to share messages that will change another person’s life.
Both books are recommended to company owner who wish to end up being more successful in their industries. Entrepreneurs who are developed to see opportunities in competition instead of discomfort.
And finally in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream clients (aka getting tons of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 sections just like Expert Secrets that lays out the easy marketing procedures and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first area of DotCom Secrets with “Ladders and Funnels.” He likewise exposes five (5) marketing secrets. Let’s go over them:
Secret # 1: The Secret Formula
Initially, you need to have a full understanding of where you want your service. How does this understanding assist your customers and customers?
This will help you to serve them better– instead of looking for out their discomfort points, how desperate they require services, and what they’re ready to pay.
In the secret formula, four simple questions were described in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you find them?
How do you attract them without being pushy?
What benefit will they receive from your organization?
You’ll discover answers to these concerns and more in the very first secret.
Secret #2: The Value Ladder
Value is key when it pertains to building a sustainable organization. If there’s no value, clients and clients will leave.
That’s why Russell invested a lots of time to dissect the steps that you require to follow to browse your dream client from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your value ladder.”
When you successfully structure the value ladder, you’ll not only make more money, you’ll also supply your consumers with a more tailored solution. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic takes place. It’s like an epiphany that alters everything you already know about growing a rewarding organization. You’ll get going with building out your own sales funnel and the psychology behind a lucrative funnel.
There’s a lot more …
You need to have a complete value total in place. You might not be able to develop a high-converting sales funnel if you do not have a reliable worth adder mapped out.
The sales funnel is important and has actually changed the method business owners and businesses approach sales online.
It works due to the fact that it considers the clients’ behaviors– and moves them through the different actions of your worth ladder until they’re prepared to purchase your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target market. You might not understand how to recognize or serve them. That’s why knowing how to specify your target audience is important.
This secret details where your target audience (i.e., consumers who are ready to purchase your item) are spending the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the strategies that work to get a consumer to leave whatever they’re doing and check out your page.
Every online business owner needs to discover and master these techniques. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or site is a consistent struggle for most people. It’s probably the most daunting aspect of running an effective online business.
Do you truly comprehend how traffic operates in the internet marketing area? Russell has the answers if you aren’t confident in your traffic generation expertise.
He shows you the best kind of traffic that you must take notice of and how it can transform your company. The kind of traffic consists of:
- Traffic we control
- The traffic we don’t control
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the processes involved in developing an audience by leveraging advanced personal branding techniques, the tricks to interacting well with your audience that will lead to a sale.
Make sure you don’t skip this area while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a attractive and confident character.
Why do you think guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have massive fans?
As a business owner, you can’t go wrong when you lastly develop an appealing character. When you’re successful at it, it indicates you can include more competent clients to your email list and introduce a successful product that people are prepared and willing to purchase immediately.
In producing that appealing character, Russell Brunson specifies the three parts you need to keep in check, which is divided into three (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to produce an attractive character utilizing these parts and their components, and recognize the very best method to interact your captivating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s everything about creating a bond and a sort of relationship between the Attractive Character and the target market via a traffic source we own. Email.
The Soap Opera Sequence consists of a series of e-mail series that help to link and develop an instant relationship between you and the person reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart also shares the EXACT 5 email design templates that have actually helped him to shift into an in-demand internet and an appealing character marketer.
The Soap Opera Sequence works because it takes advantage of providing value to your subscribers. This ‘value’ coupled with an irresistible open story hooks them the moment they read your very first email and they’ll anticipate the next one.
The days of uninteresting e-mail series are over. Don’t simply delight in daytime soap on TV, it’s time to anecdotally use it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your customers pleased to hear from you every day is utilizing the Seinfeld email format.”
So what’s the Seinfeld format everything about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail design that builds excitement in your readers. It ‘d amuse them and trigger them to buy from you.
It leverages the power of storytelling. But this time, you’re being imaginative in sharing your life and appropriate stories taking place with/around you– stories they can quickly connect with. You need to be strategic and purposeful about it anyways.
You wish to be able to lead perfect consumers back to your offer. This may look easy however it’s effective nevertheless!
When you’re sending out Seinfeld emails, Russell also offers good examples and written templates to speed up the process.
Area Three: Funnelology
In this area, the methods and techniques for developing high-converting funnels are gone over in detail, as well as and what you actually must do to make your funnel work.
Russell covers the basics of a funnel, phases (and sales funnel stages) and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the value of adhering to systems that work. To put it simply, there’s no need to transform the wheel.
If you’re an entrepreneur and you’re struggling to break even, there’s a possibility that you’re making the above mistake.
This prevails with business owners who are just beginning with their sales funnel. They try to re-invent the entire car. What a dreadful course to follow when building a service!
The trick here is leveraging on other people who already have a successful funnel and making your deal to their specific customers. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these elements to work for you is a valuable present for your business. It’s quite simple once you comprehend how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m extremely thankful that I check out DotCom Secrets a few years ago (and several times more because that first time to totally comprehend and carry out the techniques in my own online organization.
It not only opened my eyes to funnels and how to develop them but likewise the seven stages that a perfect consumer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better concerned terms with this sentence within the DotCom Secrets. It checks out:
The genuine difference in between having a 6-, 7-, or even eight-figure business is whether you comprehend the stages of a funnel and can effectively generate income from the points along the line.
I learnt more about that there are levels of traffic temperature level and for that reason, treating them along the very same funnel process is dangerous.
This trick alone is fundamental to developing the right kind of page, deal, and traffic that will lead to sales.
When producing a funnel– specifically if you want visitors and leads to trust you more, there’s also the pre-framing concept that you need to fully understand. Well, who does not wish to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the common service advice. It goes into the particular landing pages you can create in the 7 building stages that we’ve talked about earlier.
You get to see the twenty-three of the most effective building blocks for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these building blocks at particular times during these same four phases of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Determining hyper buyers for your product or services.
You can choose which you want to start with very first and which one to stick to in your market when you’ve comprehended how this works.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the right kind of funnels can be a struggle even to the advanced online marketers. More so, comprehend the funnels that will be served just to qualified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so apparent– however bypassing it can make a distinction in your traffic engagement and sales.
Here Russell describes the procedure he follows when picking a funnel to use on the frontend of his value ladders, the funnel he utilizes in the consideration stage (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I initially checked out the DotCom Secrets book.
Russell spills it all out in this area and reveals the trick that made all his books sell millions.
Simply by getting your totally free copy of DotCom Secrets and studying the funnel actions, you’ll have a number of “Aha-Moments” that will change your business, specifically if you have a product you’re currently offering online (or perhaps offline).
I indicate if you can purchase your complimentary copy of DotCom Secrets and study the funnel steps, you’ll comprehend the trick behind these records.
He highlights the power of words and how using a certain WORD can alter your entire business amazingly. That single word can serve as bait.
No matter the industry you run in, what you do, what products you provide, or the business design, this is the part that a few of the effective entrepreneurs would conceal from you.
Area Four: Funnels And Scripts
The first time I check out DotCom Secrets, I couldn’t grasp this area because it was distinct in its method. I needed to read the book once again to understand the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, as well as the specific funnel scripts that have helped him to offer countless each of his items.
These are divided into the Frontend, Middle and Backend Funnels. Surprisingly, you don’t have to deal with these parts because there’s a powerful suite of software application you can use to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is important since it reveals what need to happen as soon as you get your visitors onboard your sales funnel.
You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to build and can benefit eCommerce entrepreneurs or online marketers who have Shipping plus complimentary deals.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product ought to be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s credit card info is requested for the shipping and dealing with charge. Once the visitor has actually effectively filled out the second page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will use to make this entire 2-step complimentary shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of establishing this offer is to assist breakeven and cover the money you invested in marketing or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson reveals the practical mechanics involved in this kind of funnel. And he likewise introduced a special script called the Star, Story, Solution script which assists to nudge a cold lead towards your products.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to entice visitors and let them keep paying for a longer time.
However you’re not restricted in any way– as there are many ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the perfect and also the very first funnel for the middle of your worth ladder. It covers everything about hosting high-converting webinars; how to use live or taped discussions to market your services or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the techniques and scripts that will make the webinar really “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little bit different. It’s not FREE!. It’s an advanced webinar discussion where your goal is to get individuals to buy. It’s “undetectable”– which indicates there’s no aggressive or deceptiveness included.
You’ll likewise access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel particularly for releasing a brand-new product by sharing a series of videos to provide lots of value to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, practical, and amusing– consequently triggering visitors to act. You’ll discover how to properly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals using an advanced formula and scripts. This funnel is what you need to obtain premium customers if you’re a coach or expert.
Section 5: ClickFunnels.
This last section is brief but you can learn more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you want to get insights, see examples, and check out stories that will influence you to build a successful business online or guide you in transitioning from offline to online marketing channels.
So let’s think about the cons and pros quickly:.
DotCom Secrets is free. Get business-building understanding without paying money.
Enhance your company’ significance using the value ladders and sales funnel methods and scripts.
Get secrets to becoming a thought leader in your industry.
Easy methods that will work for any service model.
Build relationships and develop rapport with your consumers.
You might need to have an existing company to benefit from DotCom Secrets (although it can definitely benefit you if you’re simply starting out as well as long as you execute the info).
The book is perfect for services that take advantage of online marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the official site. If you’re based within the US or $14.95 for international, you only have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping deal we went over earlier. As you can see, Russell is a master at implementing what he teaches.
You can get the paperback format for $14.80 if you prefer to buy DotCom Secrets from Amazon. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for using the book devoid of his website (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable methods and secrets for beginning and growing an organization.
You’ll discover a bunch of aha moments while going through the areas. You’re guided on how to incorporate the concept into my own company.
DotCom Secrets is a playbook. You might have to read it several times to get the ‘tricks’ into your head and service. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or products online, I highly advise that you get a copy of DotCom Secrets totally free.