Russell Brunson Value Stack Example

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Dotcom Secrets is an excellent book if you wish to get insights, see examples, and read stories that will inspire you to develop a successful service online or guide you in transitioning from offline to internet marketing channels.

So let’s think about the cons and pros quickly:

Pros:

  • DotCom Secrets is free. Get it here.
  • You will get over the shoulder lessons from an effective very affiliate– Russell Brunson.
  • The book is a simple and enjoyable read.
  • You will get actionable takeaways that you can utilize to enhance your company instantly.

Cons:

  • It’s not a “how to generate income online” book per se.
  • You will require to have some understanding of internet marketing principles to fully appreciate the book.

Dotcom Secrets is a terrific resource if you wish to learn from someone who has actually generated income online.

Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll leave from reading this book with actionable takeaways that you can use to enhance your organization instantly.

The only drawback is that it’s not a “how to generate income online” book per se– you will need to have some knowledge of internet marketing principles to totally appreciate it.

In general, Dotcom Secrets is an important resource for anybody looking to develop or grow an online service.

So if you’re prepared to gain from one of the masters of Sales Funn, make certain to check out this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my preferred company books. You may need to read it several times to totally grasp it. Or merely make it your buddy as you set about your online lifestyle business experiences.

In the introduction of the book, Russell Brunson promised to keep the book evergreen for many years to come. The goal is to make it relevant to both new and sophisticated online business owners.

How many company books do you still discover relevant in this ever-changing world? Although marketing methods are continuously altering, the DotCom Secrets book is still incredibly appropriate and beneficial today.

What Is DotCom Secrets?

The DotCom Secrets book offers a detailed procedure for growing an effective business– whether online or offline.

DotCom Secrets Review

Despite The Fact That DotCom Secrets was first published in 2015, you’ll find that most of the techniques that Russell speak about are still reliable today.

You’ll get a lots of actionable advice from the book and if you have strategies to offer items online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a referral.

Dan Kennedy wrote the forward to the DotCom Secrets book. In his specific words:

” In truth, this is a tested playbook for growing your company with effective lead generation and sales/conversion techniques, which can be used offline and online.”

This is a transformative and effective book. DotCom Secrets by Russell Brunson is the best road map if you’re wanting to start a business or scale an existing business.

Within the pages of the Dotcom Secrets book, you’ll get an in-depth strategy that guides you on the best foundation for your business. You’ll definitely get arise from reading it.

To be truthful, DotCom Secrets sounds like a book for developing a sustainable online business only.

But don’t be constrained by that since the actionable marketing strategies work for both online and offline services. You’re in safe hands if you run a brick-and-mortar company and desire to shift to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, just you can answer that concern. If you want to scale a business or begin and follow proven ‘faster way’ that has actually been evaluated by Russell himself, you ought to read the DotCom Secrets book.

It’s altering lives and I’ve personally discovered it incredibly important on my entrepreneurial journey (I’ve read it several times). I extremely recommend the book.

DotCom Secrets might not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You ought to consider another book.

Although, DotCom Secrets offers smart insights and techniques to:

Existing company owner: If you haven’t started a service at all or have no service concept, the book might not be relevant to you.

Item owners: If you have an existing item currently, then you can discover techniques to double and even triple your sales.

Confident online marketers: If you’re willing to take actions that may challenge your concept of company, then you must utilize DotCom Secrets as a recommendation.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You want to develop a service that stands the test of time. You do not wish to die because you do not have the skillset, tools, and tricks that have been evaluated and proven to produce great results.

So whether you’re a novice who’s simply getting going or you’re an expert, DotCom Secrets will walk you through the procedure of beginning and growing a rewarding business.

If you currently have an organization, utilize the secrets in the book to scale to astounding levels? Aside from making money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a trusted and powerful book that supplies specific, actionable directions on what you should do to fail-proof your business, how to draw in customers, and the tricks to substantially improve your sales.

You’re still not limited at all if you stop working to read DotCom Secrets. The only difficulty, though, is that you’ll miss out on the opportunity to quickly grow your existing company or prosper in a competitive industry.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some differences between Expert Secrets Both books relate to, way of life entrepreneurs, company owner and online marketers– considering that they complement each other and attend to beginning and growing a successful organization.

Professional Secrets vs DotCom Secrets.

DotCom Secrets details a step-by-step procedure to effectively structure your company. You get to discover how to deliver your message and interact value in such a way that makes people wish to pay you.

Specialist Secrets offers actionable examples, illustrations, and stories that help you find your voice, develop a devoted fan base and get paid to share messages that will alter another person’s life.

Both books are suggested to entrepreneur who wish to end up being more successful in their industries. Business owners who are constructed to see chances in competition instead of pain.

And finally in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting tons of traffic as the title of the book recommends).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is arranged into 5 sections similar to Expert Secrets that describes the basic marketing processes and how to execute them.

Section One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell started the very first section of DotCom Secrets with “Ladders and Funnels.” He also reveals five (5) marketing tricks. Let’s go over them:

Secret # 1: The Secret Formula

You need to have a complete understanding of where you desire your organization. How does this understanding assist your clients and clients?

This will assist you to serve them better– instead of searching for out their pain points, how desperate they require solutions, and what they’re prepared to pay.

In the secret formula, four basic concerns were outlined in a step-by-step order inside the DotCom Secrets book:

Who are your dream customers?

How do you discover them?

How do you attract them without being pushy?

What advantage will they get from your business?

You’ll find answers to these concerns and more in the first secret.

Secret #2: The Value Ladder

Value is key when it comes to developing a sustainable service. If there’s no worth, clients and customers will leave.

That’s why Russell invested a ton of time to dissect the steps that you require to follow to browse your dream customer from taking the “bait” (starting point of your ladder) to where they wish to be.

DotCom Secrets Value Ladder

This secret is described as “taking them through your worth ladder.”

When you effectively structure the worth ladder, you’ll not only make more money, you’ll likewise offer your customers with a more customized option. They’ll love you for this.

Secret # 3: From A Ladder To A Funnel

This trick is where the magic takes place. It’s like an epiphany that changes whatever you already know about growing a lucrative service. You’ll get started with constructing out your own sales funnel and the psychology behind a rewarding funnel.

There’s a lot more …

You need to require a complete value ladder worth place. You may not be able to develop a high-converting sales funnel if you do not have an effective worth adder mapped out.

The sales funnel is very important and has actually changed the method business owners and companies approach sales online.

It works because it considers the clients’ habits– and moves them through the different steps of your value ladder till they’re all set to purchase your product– willingly.

Secret # 4: How To Find Your Dream Customers

You have a target market. Sadly, you may not know how to determine or serve them. That’s why knowing how to define your target audience is essential.

This secret outlines where your target market (i.e., consumers who are ready to acquire your item) are investing the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be equipped with the strategies that work to get a consumer to leave whatever they’re doing and have a look at your page.

Every online entrepreneur requires to discover and master these strategies. Russell makes it simple in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Getting traffic to a landing page or site is a continuous battle for the majority of people. It’s perhaps the most daunting element of running a successful online service.

Do you actually comprehend how traffic operates in the internet marketing area? If you aren’t confident in your traffic generation know-how, Russell has the answers.

He reveals you the very best kind of traffic that you should focus on and how it can transform your company. The kind of traffic consists of:

  • Traffic we control
  • The traffic we do not control
  • Traffic we own

Area Two: Your Communication Funnel

In this area, Russell digs deeper into the processes involved in constructing an audience by leveraging more advanced individual branding methods, the secrets to interacting well with your audience that will lead to a sale.

Ensure you don’t skip this section while checking out DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to building a appealing and confident character.

Why do you think people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have massive fans?

As a company owner, you can’t fail when you finally establish an appealing character. When you’re effective at it, it implies you can include more qualified customers to your e-mail list and release an effective product that people are ready and prepared to acquire immediately.

In developing that appealing character, Russell Brunson defines the 3 parts you need to keep in check, which is split into 3 (3) classifications:

  • The Elements
  • The Identity
  • Storylines

DotCom Secrets shows you how to develop an attractive character utilizing these components and their components, and recognize the best method to communicate your captivating stories that will get the sales being available in.

Secret # 7: The Soap Opera Sequence

This “secret” originates from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of rapport in between the Attractive Character and the target market through a traffic source we own. Email.

The Soap Opera Sequence makes up a series of email sequences that help to link and develop an instantaneous relationship between you and the individual reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his good heart likewise shares the EXACT 5 e-mail templates that have actually assisted him to transition into an Attractive Character and a popular web marketer.

The Soap Opera Sequence works because it capitalizes on giving worth to your customers. This ‘value’ paired with an alluring open storyline hooks them the moment they read your very first e-mail and they’ll anticipate the next one.

The days of dull e-mail sequences are over. Do not simply take pleasure in soap opera on TV, it’s time to anecdotally utilize it in your e-mail messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the secret to keeping your customers pleased to hear from you every day is using the Seinfeld email format.”

So what’s the Seinfeld format all about?

DotCom Secrets Seinfeld Sequence

It’s an email design that constructs excitement in your readers. It ‘d entertain them and trigger them to purchase from you.

It leverages the power of storytelling. But this time, you’re being innovative in sharing your life and appropriate stories occurring with/around you– stories they can quickly get in touch with. You ought to be purposeful and strategic about it anyways.

You want to have the ability to lead ideal consumers back to your deal. This may look easy however it’s effective nevertheless!

When you’re sending out Seinfeld emails, Russell also supplies good examples and composed design templates to speed up the process.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area Three: Funnelology

In this area, the techniques and strategies for constructing high-converting funnels are discussed in detail, along with and what you truly need to do to make your funnel work.

Russell covers the basics of a funnel, phases (and sales funnel phases) and the kind of landing pages to utilize, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we learned the value of sticking to systems that work. Simply put, there’s no need to reinvent the wheel.

There’s a possibility that you’re making the above mistake if you’re a service owner and you’re having a hard time to break even.

This prevails with business owners who are just beginning with their sales funnel. They attempt to re-invent the whole lorry. What a terrible path to follow when constructing a service!

The trick here is leveraging on other individuals who already have an effective funnel and making your offer to their exact clients. Watch on the:

  • Demographics
  • Advertisement copy and copies
  • Traffic sources
  • Deals
  • Landing page

Knowing how to reverse all these aspects to work for you is a valuable present for your company. Once you comprehend how the pieces fit, it’s rather simple.

Secret # 10: Seven Phases Of A Funnel

I’m really happy that I read DotCom Secrets a few years ago (and several times more since that very first time to totally understand and carry out the methods in my own online service.

It not only opened my eyes to funnels and how to build them however likewise the 7 stages that an ideal consumer needs to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me better pertained to terms with this sentence within the DotCom Secrets. It checks out:

The real distinction between having a six-, 7-, or perhaps eight-figure business is whether you understand the phases of a funnel and can successfully generate income from the points along the line.

I learnt more about that there are levels of traffic temperature level and therefore, treating them along the same funnel procedure threatens.

This trick alone is basic to developing the right kind of page, deal, and traffic that will cause sales.

When developing a funnel– especially if you want visitors and leads to trust you more, there’s likewise the pre-framing principle that you need to fully understand. Well, who does not wish to develop trust currently?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets surpasses the typical company suggestions. It goes into the particular landing pages you can develop in the 7 structure stages that we’ve talked about earlier.

You get to see the twenty-three of the most efficient building blocks for your sales funnels.

DotCom Secrets 23 foundation of a funnel

Smart funnel hackers utilize these building blocks at particular times during these exact same four stages of the funnel:

  • Pre-frame bridge
  • Qualifying customers
  • Qualifying purchasers

Recognizing hyper purchasers for your services and items.

As soon as you’ve understood how this works, you can decide which you wish to start with first and which one to adhere to in your market.

Secret # 12: Frontend Vs. Backend Funnels

Picking the right kind of funnels can be a battle even to the more advanced marketers. More so, understand the funnels that will be served just to certified purchasers (at the backend).

DotCom Secrets Frontend Vs Backend

This mistake isn’t so obvious– however bypassing it can make a difference in your traffic engagement and sales.

Here Russell outlines the procedure he follows when picking a funnel to utilize on the frontend of his worth ladders, the funnel he uses in the consideration phase (the middle), and those utilized for the backend offers.

Secret # 13: The Best Bait

I couldn’t contain this ‘secret’ when I initially checked out the DotCom Secrets book.

Russell spills everything out in this section and reveals the trick that made all his books sell millions.

Just by grabbing your complimentary copy of DotCom Secrets and studying the funnel actions, you’ll have a number of “Aha-Moments” that will change your company, particularly if you have a product you’re presently selling online (and even offline).

I imply if you can purchase your free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the secret behind these records.

He emphasizes the power of words and how utilizing a particular WORD can change your whole service amazingly. That single word can act as bait.

No matter the industry you run in, what you do, what products you use, or business model, this is the part that a few of the successful entrepreneurs would hide from you.

 

Section Four: Funnels And Scripts

The first time I read DotCom Secrets, I couldn’t comprehend this area because it was special in its way. I needed to check out the book again to understand the point that Russell was making.

As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, as well as the specific funnel scripts that have helped him to sell millions of each of his products.

These are split into the Frontend, Middle and Backend Funnels. Interestingly, you do not need to struggle with these parts because there’s an effective suite of software you can utilize to automate everything– ClickFunnels software.

1. Frontend Funnel: Two-Step– Free Plus Shipping

Since it reveals what should occur once you get your visitors onboard your sales funnel, the Frontend Funnel is important.

You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to construct and can benefit eCommerce business owners or marketers who have Shipping plus totally free offers.

The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item should be shipped.

On the second page (step-two) of the funnel, the visitor’s credit card details is asked for the shipping and managing charge. Once the visitor has effectively submitted the 2nd page– the One-time-offer is next.

Naturally, you’re not left alone as there are scripts you will utilize to make this entire 2-step totally free shipping funnel reliable. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of setting up this deal is to assist breakeven and cover the cash you spent on marketing or getting the lead.

DotCom Secrets self liquidating deal

Here, Russell Brunson shows the practical mechanics involved in this kind of funnel. And he also introduced a distinct script called the Star, Story, Solution script which helps to nudge a cold lead towards your products.

You’ll gain access to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll find how to attract visitors and let them keep spending for a longer time.

You’re not limited in any method– as there are lots of methods to use this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The ideal webinar is the perfect and also the first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to utilize live or recorded discussions to market your products or services on auto-pilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re supplied with the methods and scripts that will make the webinar truly “ideal.”.

5. Middle Funnel: Invisible Perfect Webinar.

Unlike the Perfect Webinar, this one is a bit different. It’s not FREE!. It’s a more advanced webinar discussion where your objective is to get people to purchase. However it’s “invisible”– which indicates there’s no pushy or deception involved.

You’ll likewise access the scripts for this updated version of Perfect Webinar.

6. Middle Funnel: Product Launch.

You utilize the “Product Launch” funnel specifically for launching a new product by sharing a series of videos to provide lots of value to your visitors.

Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.

These videos will be persuasive, valuable, and entertaining– therefore causing visitors to take actions. You’ll discover how to properly structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of selling high-ticket deals using an innovative formula and scripts. This funnel is what you need to acquire premium customers if you’re a coach or consultant.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section 5: ClickFunnels.

This last section is short however you can learn more by reading my ClickFunnels review.

DotCom Secrets Pros and Cons.

DotCom Secrets is a fantastic book if you want to get insights, see examples, and read stories that will influence you to construct a successful organization online or guide you in transitioning from offline to online marketing channels.

So let’s think about the advantages and disadvantages quickly:.

Pros.

DotCom Secrets is free. Get business-building knowledge without paying cash.

Enhance your company’ significance using the value ladders and sales funnel methods and scripts.

Get tricks to becoming a thought leader in your market.

Easy methods that will work for any company design.

Build relationships and establish connection with your clients.

Cons.

You might need to have an existing service to benefit from DotCom Secrets (although it can definitely benefit you if you’re simply beginning along with long as you implement the details).

The book is perfect for businesses that utilize internet marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

When you get it from the official website, DotCom Secrets is FREE. You just have to spend for shipping/handling– $7.95 if you’re based within the US or $14.95 for worldwide.

There you have it, the Free Plus Shipping offer we discussed earlier. As you can see, Russell is a master at executing what he teaches.

If you choose to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.

DotCom Secrets Free Book.

Thanks to Russell for providing the book free from his website (you simply spend for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a package of actionable techniques and secrets for growing a company and beginning.

You’ll discover a bunch of aha minutes while going through the areas. You’re assisted on how to integrate the concept into my own company.

DotCom Secrets is a playbook. You may need to read it multiple times to get the ‘tricks’ into your head and organization. But you don’t have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re offering products or services online, I highly recommend that you get a copy of DotCom Secrets free of charge.

>>Click Here To Get Your Copy Of Dotcom Secrets<<