Dotcom Secrets is an excellent book if you want to acquire insights, see examples, and read stories that will influence you to build an effective service online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the pros and cons quickly:
- DotCom Secrets is complimentary. Get it here.
- You will overcome the shoulder lessons from a successful extremely affiliate– Russell Brunson.
- The book is a enjoyable and easy read.
- You will get actionable takeaways that you can use to enhance your company immediately.
- It’s not a “how to make money online” book per se.
- You will require to have some understanding of online marketing concepts to completely value the book.
If you want to learn from somebody who has actually made cash online, Dotcom Secrets is an excellent resource.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to improve your organization immediately.
The only drawback is that it’s not a “how to earn money online” book per se– you will need to have some understanding of online marketing principles to totally value it.
However in general, Dotcom Secrets is a valuable resource for anybody wanting to build or grow an online business.
If you’re ready to learn from one of the masters of Sales Funn, be sure to inspect out this book today!
DotCom Secrets Book
It’s one of my favorite company books. You might need to read it multiple times to completely comprehend it. Or simply make it your companion as you tackle your online lifestyle company adventures.
In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for years to come. The goal is to make it appropriate to both brand-new and sophisticated online entrepreneurs.
The number of organization books do you still discover appropriate in this ever-changing world? Even though marketing techniques are constantly altering, the DotCom Secrets book is still exceptionally appropriate and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book offers a detailed procedure for growing an effective organization– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first published in 2015, you’ll discover that most of the techniques that Russell discuss are still effective today.
You’ll get a ton of actionable advice from the book and if you have plans to offer items online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his specific words:
” In fact, this is a tested playbook for growing your company with reliable lead generation and sales/conversion approaches, which can be utilized offline and online.”
This is a effective and transformative book. If you’re looking to begin a company or scale an existing business, DotCom Secrets by Russell Brunson is the best road map.
Within the pages of the Dotcom Secrets book, you’ll get a detailed plan that guides you on the best foundation for your business. You’ll certainly get results from reading it.
To be sincere, DotCom Secrets sounds like a book for building a sustainable online company only.
Don’t be constrained by that because the actionable marketing methods work for both online and offline organizations. So you’re in safe hands if you run a brick-and-mortar service and wish to shift to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can answer that question. If you want to scale a business or begin and follow proven ‘faster way’ that has been evaluated by Russell himself, you must read the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it extremely valuable on my entrepreneurial journey (I’ve read it a number of times). I highly suggest the book.
DotCom Secrets may not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You ought to consider another book.
Although, DotCom Secrets provides clever insights and strategies to:
Existing business owners: If you haven’t started an organization at all or have no company concept, the book might not pertain to you.
Item owners: If you have an existing item already, then you can find out techniques to double and even triple your sales.
Positive online marketers: If you’re ready to take actions that might challenge your idea of company, then you need to utilize DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to build a company that stands the test of time. You don’t wish to die because you lack the skillset, tools, and secrets that have actually been evaluated and proven to produce fantastic results.
Whether you’re a newbie who’s just getting began or you’re a professional, DotCom Secrets will stroll you through the procedure of beginning and growing a lucrative company.
If you already have a company, use the tricks in the book to scale to amazing levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that provides particular, actionable instructions on what you ought to do to fail-proof your service, how to attract clients, and the secrets to substantially increase your sales.
You’re still not restricted at all if you fail to check out DotCom Secrets. The only challenge, however, is that you’ll miss the chance to rapidly grow your existing service or grow in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions in between Expert Secrets Both books are relevant to, lifestyle entrepreneurs, entrepreneur and online marketers– given that they match each other and offer starting and growing an effective organization.
Expert Secrets vs DotCom Secrets.
DotCom Secrets lays out a step-by-step procedure to successfully structure your company. You get to learn how to provide your message and communicate value in such a way that makes individuals wish to pay you.
Specialist Secrets offers actionable examples, illustrations, and stories that assist you find your voice, develop a devoted fan base and earn money to share messages that will change someone else’s life.
Both books are advised to entrepreneur who wish to become more effective in their industries. Entrepreneurs who are developed to see opportunities in competitors instead of discomfort.
In Russell’s third and brand name brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream clients (aka getting heaps of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 sections just like Expert Secrets that outlines the easy marketing procedures and how to implement them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the very first area of DotCom Secrets with “Ladders and Funnels.” He also reveals 5 (5) marketing secrets. Let’s review them:
Secret # 1: The Secret Formula
You need to have a full understanding of where you desire your service. How does this understanding assist your clients and customers?
This will assist you to serve them much better– instead of looking for out their pain points, how desperate they require solutions, and what they’re prepared to pay.
In the secret formula, 4 basic concerns were detailed in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you find them?
How do you attract them without being pushy?
What advantage will they obtain from your service?
You’ll discover answers to these concerns and more in the first trick.
Secret #2: The Value Ladder
When it comes to constructing a sustainable business, worth is crucial. , if there’s no value, customers clients clients customers leave.
That’s why Russell invested a lots of time to dissect the steps that you need to follow to browse your dream client from taking the “bait” (starting point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This secret is referred to as “taking them through your value ladder.”
When you successfully structure the worth ladder, you’ll not just make more money, you’ll also provide your customers with a more personalized service. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic happens. It’s like a surprise that alters whatever you already understand about growing a profitable business. You’ll get started with developing out your own sales funnel and the psychology behind a successful funnel.
There’s a lot more …
You need to have a complete value total in place. You might not be able to build a high-converting sales funnel if you do not have an effective worth adder mapped out.
The sales funnel is important and has actually changed the way entrepreneurs and businesses approach sales online.
It works since it considers the consumers’ habits– and moves them through the various actions of your worth ladder till they’re all set to purchase your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target market. Sadly, you may not know how to recognize or serve them. That’s why knowing how to specify your target market is very important.
This secret outlines where your target market (i.e., customers who are ready to purchase your item) are investing the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the strategies that work to get a customer to leave whatever they’re doing and check out your page.
Every online entrepreneur requires to learn and master these techniques. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or website is a constant struggle for most people. It’s arguably the most daunting element of running an effective online service.
Do you truly understand how traffic works in the online marketing space? Russell has the answers if you aren’t positive in your traffic generation expertise.
He shows you the very best kind of traffic that you ought to pay attention to and how it can transform your organization. The kind of traffic consists of:
- Traffic we manage
- The traffic we do not control
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures involved in developing an audience by leveraging advanced personal branding methods, the secrets to interacting well with your audience that will lead to a sale.
Make certain you don’t avoid this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a confident and appealing character.
Why do you believe men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have massive fans?
As an entrepreneur, you can’t fail when you finally establish an appealing character. When you’re successful at it, it suggests you can include more certified customers to your e-mail list and release a successful product that individuals are willing and ready to purchase immediately.
In creating that appealing character, Russell Brunson defines the three elements you need to keep in check, which is split into 3 (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to produce an attractive character using these components and their components, and determine the very best method to interact your captivating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about creating a bond and a sort of relationship in between the Attractive Character and the target market via a traffic source we own. Email.
The Soap Opera Sequence makes up a series of e-mail sequences that help to link and establish an immediate relationship in between you and the individual reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart also shares the EXACT five email templates that have assisted him to shift into a popular internet and an appealing character online marketer.
Due to the fact that it capitalizes on offering worth to your customers, the Soap Opera Sequence works. This ‘worth’ paired with an irresistible open story hooks them the minute they read your very first email and they’ll look forward to the next one.
The days of dull email sequences are over. Do not simply take pleasure in daytime drama on television, it’s time to anecdotally use it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers delighted to speak with you every day is utilizing the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail design that builds enjoyment in your readers. It ‘d entertain them and trigger them to buy from you.
It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and appropriate stories taking place with/around you– stories they can easily link with. You should be purposeful and strategic about it anyways.
You want to have the ability to lead perfect customers back to your deal. This might look easy however it’s powerful nevertheless!
When you’re sending out Seinfeld emails, Russell likewise offers excellent examples and written templates to speed up the process.
Section Three: Funnelology
In this area, the techniques and tactics for building high-converting funnels are talked about in detail, along with and what you truly should do to make your funnel work.
Russell covers the fundamentals of a funnel, phases (and sales funnel stages) and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the value of adhering to systems that work. To put it simply, there’s no need to reinvent the wheel.
If you’re a company owner and you’re having a hard time to break even, there’s an opportunity that you’re making the above error.
This prevails with business owners who are simply beginning with their sales funnel. They attempt to re-invent the whole vehicle. When developing a business, what an awful course to follow!
The trick here is leveraging on other people who already have a successful funnel and making your offer to their precise customers. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these aspects to work for you is an invaluable gift for your business. It’s quite easy once you comprehend how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m extremely thankful that I check out DotCom Secrets a couple of years ago (and a number of times more because that first time to completely understand and carry out the methods in my own online company.
It not just opened my eyes to funnels and how to build them however likewise the seven stages that an ideal client needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better come to terms with this sentence within the DotCom Secrets. It checks out:
The real difference between having a six-, 7-, or even eight-figure organization is whether you understand the stages of a funnel and can effectively generate income from the points along the line.
I was familiar with that there are levels of traffic temperature and for that reason, treating them along the same funnel procedure is dangerous.
This trick alone is essential to developing the ideal kind of page, deal, and traffic that will cause sales.
There’s also the pre-framing idea that you need to totally understand when creating a funnel– particularly if you desire visitors and causes trust you more. Well, who doesn’t want to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the normal organization guidance. It enters into the specific landing pages you can develop in the 7 structure stages that we’ve discussed previously.
You get to see the twenty-three of the most reliable building blocks for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers utilize these building blocks at specific times throughout these same four phases of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Determining hyperactive buyers for your services and products.
You can decide which you desire to begin with very first and which one to stick to in your market as soon as you’ve comprehended how this works.
Secret # 12: Frontend Vs. Backend Funnels
Picking the ideal kind of funnels can be a struggle even to the advanced online marketers. More so, understand the funnels that will be served just to qualified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so apparent– however bypassing it can make a distinction in your traffic engagement and sales.
Here Russell lays out the process he follows when selecting a funnel to utilize on the frontend of his worth ladders, the funnel he utilizes in the factor to consider phase (the middle), and those used for the backend deals.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills it all out in this section and reveals the trick that made all his books sell millions.
Simply by grabbing your totally free copy of DotCom Secrets and studying the funnel steps, you’ll have several “Aha-Moments” that will alter your business, especially if you have a product you’re presently offering online (or perhaps offline).
I suggest if you can order your free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the secret behind these records.
He highlights the power of words and how utilizing a specific WORD can alter your entire service magically. That single word can serve as bait.
Regardless of the industry you operate in, what you do, what items you provide, or business design, this is the part that a few of the effective business owners would conceal from you.
Section Four: Scripts and funnels
The very first time I read DotCom Secrets, I couldn’t understand this section due to the fact that it was special in its way. I had to read the book again to comprehend the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, in addition to the specific funnel scripts that have actually helped him to offer countless each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Interestingly, you don’t have to battle with these parts because there’s an effective suite of software you can utilize to automate everything– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Because it reveals what need to happen as soon as you get your visitors onboard your sales funnel, the Frontend Funnel is crucial.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to construct and can benefit eCommerce entrepreneurs or marketers who have Free Plus Shipping offers.
The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product needs to be shipped.
On the second page (step-two) of the funnel, the visitor’s charge card information is requested for the shipping and handling charge. As soon as the visitor has actually effectively filled out the 2nd page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will use to make this entire 2-step totally free shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of setting up this deal is to assist breakeven and cover the cash you spent on marketing or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson shows the useful mechanics involved in this kind of funnel. And he also presented a special script called the Star, Story, Solution script which helps to push a cold lead towards your products.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to attract visitors and let them keep paying for a longer time.
You’re not restricted in any way– as there are many ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the perfect and likewise the first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to utilize recorded or live presentations to market your products or services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the techniques and scripts that will make the webinar genuinely “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little bit different. It’s not FREE!. It’s a more advanced webinar discussion where your goal is to get individuals to buy. But it’s “undetectable”– which suggests there’s no aggressive or deceptiveness involved.
You’ll also access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel specifically for launching a brand-new product by sharing a series of videos to offer tons of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.
These videos will be convincing, valuable, and amusing– thus triggering visitors to take actions. You’ll find how to appropriately structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket deals utilizing a sophisticated formula and scripts. This funnel is what you require to get premium clients if you’re a coach or specialist.
Area 5: ClickFunnels.
This last area is brief but you can learn more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you wish to get insights, see examples, and check out stories that will motivate you to build a successful business online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the pros and cons quickly:.
DotCom Secrets is complimentary. Get business-building understanding without paying money.
Enhance your service’ significance using the value ladders and sales funnel strategies and scripts.
Get secrets to becoming an idea leader in your market.
Easy methods that will work for any service design.
Establish and develop relationships connection with your clients.
You might need to have an existing organization to gain from DotCom Secrets (although it can certainly benefit you if you’re simply starting out in addition to long as you implement the details).
The book is perfect for companies that take advantage of internet marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main website, DotCom Secrets is FREE. If you’re based within the United States or $14.95 for worldwide, you just have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping offer we went over earlier. As you can see, Russell is a master at implementing what he teaches.
You can get the paperback format for $14.80 if you prefer to buy DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for using the book devoid of his website (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable strategies and secrets for growing a business and starting.
You’ll stumble upon a bunch of aha moments while going through the sections. You’re directed on how to integrate the principle into my own organization.
DotCom Secrets is a playbook. You might need to read it numerous times to get the ‘tricks’ into your head and business. But you do not need to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or products online, I highly advise that you get a copy of DotCom Secrets totally free.